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Chapter - 5
Measuring the Impact of Agricultural Extension:
Evaluation and Improvement
Jagadeeswari Boppana*, Jagan Mohan Reddy’, M, Ravinder Naik’, Uday Kumar!
™Ph, D. Scholar, Department of Agricultural Extension Education, PJTSAU,
Rajendranagar
*Director, FEI, Rajendranagas, Hyderabad
“Professor, Dept. of Agril Extension Education, Rajendranagar
“Ph.D. Scholar, Department of Agricultural Extension Education, PITSAU,
Rajendranagar
Email: jagadceswari317@gmail.com
Abstract
‘Assessment of the intervention on the beneficiaries is very significant for assessing the
intervention utility. Impact assessment helps in understanding the results, outcomes
or changes occurred due to the new technology/intervention on the target group. It
is important to assess the impact of the technology to determine its success, how it
has impacted the beneficiaries and the local community, and also to use the findings
of the assessment for recommending changes in the policies. Impact assessment
methodologies have evolved over the year and the present chapter focuses on the
need for impact measurement in extension and the approaches for impact assessment.
Keywords: Impact assessment, Difference-in-differences method, Non-experimental
design, Experimental design, Quasi experimental design, Social impact, Environmental
impact54
Introduction
Agricultural extension services play a pivotal role in fostering rural development,
enhancing food security, and improving the livelihoods of millions of farmers
around the world. These services, provided by governments, non-governmental
organizations, and other stakeholders, aim to equip farmers with knowledge, skills,
and resources to adopt modern agricultural practices and technologies. However,
to ensure the effectiveness and efficiency of these programs, there is an imperative
need for impact measurement.
Measuring the impact of agricultural extension programs is not merely a matter
of administrative necessity; it isa fundamental requirement for the successful execution
of agricultural development strategies. This need stems from the increasing demand
for transparency, accountability, and evidence-based decision-making in the realm
of agricultural development. It is also driven by the urgency of addressing complex
and interrelated challenges such as climate change, population growth, and resource
constraints. An effective Impact measurement should assess the mechanisms by
which beneficiaries are responding to the intervention (Khandker ef a/., 2009).
In this context, this chapter will explore the pressing reasons for measuring
the impact of agricultural extension services and various approaches and tools for
the measurement of impact of Agricultural extension.
Impact assessment
Impact assessment is intended to determine more broadly whether the program
had the desired effects (both positive and negative) on individuals, households, and
institutions, and whether those effects are attributable to the program intervention
(Baker, 2000). Impact analysis measures the significant changes that had occurred
due to a program or any kind of intervention. These changes consider what had
changed, to whom, how important the change was, how long the change lasts and
how that intervention had contributed to the change.
Differences between Monitoring, Evaluation and Impact
S.No [Monitoring _| Evaluation Impact
1 [Measures on-| It measures performance of| Measures the long-term
going activities | project against objective _| changes; positive or negative,
intended or not55
2 |Itisimportant _ | Itisrequired in the middle or | Can be included at all stages
during the at the end of project and or afier the end of project
implementation
of the project
3. | Tefocuses on Focus is on the intervention | It studies the affected
intervention population
4 |Focusison the | Here the focusis on the _| Focus is on impact
outputs outcomes
5 |Whatis being | Whathas happened? Did we | What has changed? For whom?
done achieve what we intended to | How significant it is for them?
achieve?
Impact measurement framework
COOOOO
Inputs include all the resources that are used in the project or intervention.
‘This includes financial capital, human capital, infrastructure.
Processes are the activities done in order to achieve the outputs and outcome
of the intervention
Outputs are the final products developed for delivery. These are tangible
results of an activity.
Outcomes are the medium-term results or the benefits attained by the
beneficiaries of the intervention
Impact is the long-term sustainable consequence of the intervention.
Need for Impact measurement of Agricultural Extension
Impact assessment is needed to be carried out as it helps
‘To promote accountability in the allocation of resources across public
programs
Policy makers decide whether programs are generating intended effects.
To fill gaps in understanding what works, what does not, and how measured56
changes in well-being are attributable to a particular project or policy
intervention
Based on effect, the impact of any intervention can be
»
Positive or negative
Direct or indirect
Primary or secondary
Intended or unintended
Short/mediun/long term
Steps for Impact Assessment
1.
v Rw
¥
¥
wean an
Technology/Project or intervention whose impact is to be measured should
be selected
. Target domain should be identified
. Define the level of impact assessment
. Select the comparison method for impact assessment
Before and after method
‘With and without method
Comparison ‘with and without’ combined with “before and after” method.
. Select the sample size for evaluating impact
Design the baseline survey
Define indicators for impact assessment
. Select appropriate methodology
. Data collection and analysis
Quantitative and Qualitative tools for impact assessment
Quantitative tools Qualitative tools
Structured interview schedule Key informant and semi-structured
interviews
Surveys Participatory rural appraisal
Questionnaires Rapid rural appraisalST
Checklists Focus group discussion
Telephone surveys Participant observation
Case study
Different approaches for impact assessment
Impact assessment approaches can be classified into various types like quantitative,
qualitative participatory methods or mixed approaches. Qualitative approaches
focus on the potential impact of the intervention, mechanism of the impact through
in depth and group-based interviews. Quantitative approaches focus on assessing
the degree and extent of impact quantitively. These approaches generate a robust
measure of the impact of a programme on their target beneficiaries, by comparing
a treatment group (those receiving the intervention) to a control group (those not
receiving the intervention). Impact assessments can be carried out at different levels
of aggregation—individual research projects, specific research programs, or the
research and technology system as a whole.
‘Types of Impact Assessments
Based on the time period of assessment, impact can be measured at any stage L.e.,
ex-ante (before the intervention), ex-post (after the intervention) or at any stage of
the intervention.
Ex-ante assessment:
Ex ante assessments are undertaken before the project or program is initiated as
an aid in priority setting. It forecasts the potential impacts as part of the planning,
design and approval of an intervention. The output of the ex-ante impact assessment
consists of “project documents,” which include the “log frame ” and the “Ex-ante
Evaluation Table.” It should be performed based on the concept and evaluation
viewpoints such as necessity, priority, adequacy, effectiveness, impact,and sustainability
and the results should be incorporated into the implementation plan.
Ex-post assessment:
Ex post assessments are undertaken after diffusion of an intervention has been
initiated, to assess actual impacts on the ground. Ex-post assessments have immediate
benefits and reflect reality. Ex- post assessments can be much more costly than ex ante
assessments because they require collecting data on actual outcomes for participant58
and nonparticipant groups, as well as on other accompanying social and economic
factors that may have determined the course of the intervention. An added cost
in the ex- post setting is the failure of the intervention, which might have been
predicted through ex -ante analysis.
Based on the research design, impact assessment can be of various types i.c.,
non-experimental, quasi~experimental and experimental research designs.
Non- Experimental Design (Sivakumar ef a/., 2017)
In the non-experimental research design, researcher cannot control, manipulate or alter
the predictor variable or subjects, but instead, relies on interpretation, observation or
interactions to come to a conclusion. Hence, one must rely on correlations, surveys or
case studies, and cannot demonstrate a true cause-and-effect relationship. Different
types of assessments in non-experimental design are
> Pre-test/post-test design: In this design, comparison group is not present
and the pre and post changes in any specific phenomenon occurred due to the
intervention is measure. As there is no comparison group is present here, all
the changes in phenomenon cannot be attributed solely to the intervention.
» Time-series designs: The changes in outcome indicator over time is
estimated to determine trends. It gathers data prior to, during, and after
the implementation of an intervention or program to determine the
impact over a period of time.
» Cross-section Surveys: Cross-section surveys query respondents within a
target population at one point in time.
> Post-test only design: Here the impact of the intervention in terms of change
in any specific phenomenon on the group is studied without considering
the aspects before the intervention.
Quasi-experimental approaches
Researchers cannot randomly assign participants to groups and thus lack control
over extraneous variables. Different approaches are
Pre-test/Post-test with non-random assignment to intervention or control groups
In this design, data are collected before and after the intervention. Assigning subjects
to the intervention and comparison groups is non-random.59
‘Two group post-tests only with non-random assignment
In this, after the program has concluded, data from non-individuals and participants
who got the intervention are collected. In order to isolate effects of the intervention,
matching participants and non-participants is carried out.
Double difference or difference-in-differences (DID) method
It estimates the effect ofa specific intervention by comparing the changes in outcomes.
over time between a population that is beneficiary of intervention (the intervention
group) and a population that is not (the control group). It can be applied in both
experimental and quasi-experimental designs and requires baseline and follow-up
data from the same treatment and control group.
Regression discontinuity design
AA pre-test — post-test comparison method design that elicits the causal effects of
interventions by assigning a cut-off or threshold above or below which an intervention
is assigned;
‘Two types of regression discontinuity designs:
Sharp method which assigns a discrete cut-off point for both beneficiaries and
non- beneficiaries and compares means of treatment effects to assess the impact;
Fuzzy method was used in instances where a few eligible people are excluded
from the intervention or became ineligible due to other reasons. The fuzzy version
is the widely used method.
Experimental design
Observations are made about an intervention. One or more control groups are used,
but groups are created using random assignment. Different types of experimental
designs for impact assessment are
Randomized evaluations
In this, programme benefits are extended to a randomly selected treatment group
(beneficiaries), while keeping an identical group as control. The progress of the
treatment and control groups on selected impact indicators is tracked over time
(Khandker ct al., 2010)60
Pre-test/Post-test with random assignment to intervention or comparison groups
Here subjects are randomly assigned to a group that receives the technological
intervention (study or treatment group) or a comparison group that does not receive
the intervention (control or non-treatment group). Data for each group are collected
before and after the intervention. At the end of the experiment, differences between
the intervention and comparison groups can be attributed directly to the effect of
the intervention.
Post-test only randomized experiment
Two groups are randomly assigned the subjects and treatment conditions. Data
collected only after the intervention.
Participatory impact assessment
It is an extension of Participatory Rural Appraisal (PRA). It involves the usage
of participatory tools combined with more conventional statistical approaches
specifically to measure the impact of technology/intervention on the beneficiaries.
Mostly extension research employs a qualitative participatory approach to assess the
impacts using PRA, focus groups, case studies, participant observation etc. Emphasis
of participatory/ collaborative forms of assessment is engaging stakeholders in the
assessment process, so they may better understand assessment process, and the
program being evaluated and ultimately use the evaluation findings for decision-
making purposes. Stakeholders can be involved in any stage of assessment.
Mixed method approach of impact assessment
An integrated approach that draws on tools and techniques from at least two different
social science disciplines for defining hypotheses, sample selection, evaluation design,
data collection and analysis. Combines quantitative and qualitative approaches.
Quantitative impact assessment techniques work well for a limited set of pre-
established variables (preferably determined and measured ex ante) but less well for
capturing unintended, less expected (indirect) effects of interventions.
Qualitative methods or descriptive (secondary) data analysis can be helpful in better
understanding the unintended or less expected effects of interventions.
Economic impact assessment techniques
Economic impact assessment is a formalized analysis of the overall economic impact
of An intervention/ project or technology.61
Methods of Economic Analysis
Partial budgeting technique: Partial budget is useful in analyzing the effects of a
change from an existing plan. This budget only considers revenue and expense items
that will change with a defined change in the plan.
Partial budgeting= (added income/reduced costs)-increased costs/reduced income)
Net present value: This is simply the present worth of the cash flow stream.
Sometimes, it is referred to as Net Present Value (NPV). The selection criterion of
the project depends on positive value of NPW when discounted at the opportunity
cost of the capital. This could be satisfactorily done, provided there is a correct
estimate of opportunity cost of capital. NPW is an absolute measure, but not relative.
NPV= Rv(1+i)t
Benefit cost ratio:
Benefit-cost ratio (BCR) is an indicator showing the relationship between the relative
costs and benefits of a proposed project, expressed in monetary or qualitative terms.
If a project has a BCR greater than 1.0, the project is expected to deliver a positive
‘net present value to a firm and its investors.
B-C Ratio= PV [Net benefits|
PV[Costs]
Internal rate of return:
> The internal rate of return (IRR) is a metric used in financial analysis to
estimate the profitability of potential investments.
» The internal rate of return (IRR) is a rate of return on an investment. The
IRR of an investment is the interest rate that gives it a net present value of
0, or where the sum of discounted cash flow is equal to the investment. The
IRR is calculated by trial and error.
Adoption Quotient:
Adoption is conceived as a 2-part process:
» (1) cognitive adoption, involving obtaining knowledge and critically
evaluating the practices; and (2) behavioral adoption, involving actual uses
of the practices.62
> The variables involved in the 2-part process are identified and used to
construct the adoption quotient (AQ), a ratio scale designed to quantify
adoption behavior of an individual.
» The validity of the AQ scale was tested on 10 high-AQ and 10 low-AQ_
farmers.’ The correlations obtained suggested that the scale is valid.
Other types of impact assessments are
Social Impact Assessment
Social Impact Assessmentis a process of research, planning and the management of
social change or consequences (positive and negative, intended and unintended) arising
from policies, plans, developments and projects. It is the process of identifying and
managing the social impacts of industrial projects. It can also be applied to policies,
plans and programmes. Steps of social impact assessment includes: understand the
issues; Predict, analyse and assess the likely impact pathways; Develop and implement
strategies at the last design and implement monitoring programmes.
Environmental Impact Assessment
Environmental Impact Assessment (EIA) is a process of evaluating the likely
environmental impacts of a proposed project or development, taking into account
inter-related socio-economic, cultural and human-health impacts, both beneficial and
adverse. It is the assessment of the impact of planned activities on the environment,
including impacts on biodiversity, vegetation and ecology, water, and air,
Conclusion
Impact assessment is required to measure the change occurred due to
the intervention. There was a notable transformation in the impact assessment
methodologies over the period. Impact assessment is required to assess the impact
in term of economic viability, environmental sustainability and socially equitable.
Hence, appropriate assessment method has to be chosen according to the specified
objectives, given context and expected results. Impact assessment definitely paves a
way for smooth implementation of the intervention/technology.
References
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handbook for practitioners. Washington D.C.: World Bank.63
Maredia, M. K., Byetlee, D., & Anderson, J. R. (2000). Ex post evaluation of economic
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to the Workshop on “The Future of Impact Assessment in CGIAR: Needs,
Constraints, and Options”, Standing Panel on Impact Assessment (SPIA) of
the Technical Advisory Committee, Rome, May 3-5, Rome.
Karemulla, K. Introduction to Tools and Techniques For Impact Assessment
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