Content Creation 101 by IMEH BAKARE
Module 1: Introduction to Content Creation
* Understanding Content Types
* Differentiating between written, visual, and multimedia content.
* Identifying Your Audience
* Conducting audience research to tailor content to specific demographics.
* Setting Clear Objectives
* Defining goals for content creation, such as brand awareness, engagement, or lead
generation.
Module 2: Ideation and Research
* Brainstorming Techniques
* Creative methods for generating content ideas.
* Keyword Research and SEO Basics
* Understanding how to optimize content for search engines.
* Competitor Analysis
* Analyzing competitors' content strategies for inspiration and differentiation.
Module 3: Planning and Organization
* Content Calendar Creation
* Developing a schedule for content creation and publication.
* Storyboarding and Outlining
* Structuring content before creation for coherence and flow.
* Resource Allocation
* Managing time, budget, and team members effectively.
Module 4: Content Creation Tools and Software
* Introduction to Editing Software
* Basic training on tools for text, image, and video editing.
* Graphic Design Principles
* Understanding design elements and principles for visually appealing content.
* Content Creation Platforms
* Exploring platforms like Canva,, or other industry-specific tools.
Module 5: Visual and Multimedia Content
* Photography and Image Editing
* Basic photography skills and editing images for online use.
* Video Production Basics
* Shooting and editing videos for various platforms.
* Scripting, recording, and editing audio content.
Module 6: Social Media and Distribution
* Understanding Social Media Platforms
* Tailoring content for different social media channels.
* Content Distribution Strategies
* Leveraging organic and paid channels for maximum reach.
* Measuring and Analyzing Performance
* Using analytics tools to evaluate content effectiveness.
Module 7: Collaboration and Networking
* Building Relationships with Influencers
* Strategies for collaborating with influencers in your industry.
* Networking in the Industry
* Connecting with peers and professionals for collaboration opportunities.
* User-Generated Content
* Encouraging and leveraging content created by your audience.
Module 8: Continuous Improvement
* Gathering Feedback
* Seeking feedback from the audience and peers.
* Staying Updated on Trends
* Continuous learning and adapting to industry trends.
* Iterative Improvement
* Implementing feedback and making continuous improvements to the content creation
process.
This curriculum is designed to cover the fundamental aspects of content creation. Depending on the
specific needs and goals of the participants, additional modules or specialized topics may be
included.
