2024
Br
andgui
del
i
ne
M el
ect
roni
cs
“
Abr
andi
sthes
etofex
pect
ati
ons
,memor
ies
,st
ori
esandr
elat
ions
hipst
hat
,tak
ent
oget
her
,accountf
oracons
umer
ʼ
sdeci
si
ont
ochoos
eonepr
oductors
erv
iceov
eranot
her
.
”
T
abl
eofcont
ent
I
NTRODUCTION 2.
0TYPOGRAPHY
OurBr
and 2.
1TypeStyle
Br
andVal
ue 2.
2TypeFormula
3.
0VI
SUALLANGUAGE
1
.0LOGO 3.
1ColourPal
ett
e
1
.1Meani
ngofLogo
1
.2LogoUsage 4.
0APPLICATIONS
1
.3Mini
mumCl ear
ances 4.
1Stati
onary
1
.4Mini
mumSi ze 4.
2Pack agi
ng
1
.5LogoLayout 4.
3SignAge
1
.6Unaccept
ableLogo 4.
4Mar keti
ngTool
s
MELECTRONI
CSGRAPHI
CST
ANDARDMANUALGUI
DELI
NE GRAPHI
CUSAGE2024
I
ndt
roduct
ion
OURBRAND
M El
ectr
oni
cshasbeenoperati
ngi
nthefiel
d
ofmobil
ephonesal
essi
nce201 2,
importi
ng
worl
d-l
eadi
ng,t
rendi
ngtechnol
ogyproducts
andsuppl
yi
ngthemtothedomes t
icmarket
.
OurVi
si
on:
Tosetgl
obalt
rendsi
ncommer ceanddeli
ver
i
nnovati
vesol
uti
onsthatredef
ineproduct
s
andservi
cesf
orourcustomers
OurMi
ssi
on:
Tobri
dget echnologyandevery
dayl
if
e,cr
eati
ng
meaningfulsoluti
onst
hatshapeasmart
er,
connectedfuture.
01
MELECTRONI
CSGRAPHI
CST
ANDARDMANUALGUI
DELI
NE GRAPHI
CUSAGE2024
I
ndt
roduct
ion
BRANDVAL
UE
Qual
i
ty T
eamwor
k Long-
ter
mbenef
it
Weadher etot
hehighests t
andar
ds Weculti
vatemutualtr
ust,
respect, Bysustai
nablydevel
opingour
ateveryst
ageofourbusiness andposit
iver
elat
ionshi
ps,gr
owi ng busi
nes s
, wewil
lcr
eatelong-ter
m
operat
ions,
ensuri
ngthatthe toget
herandwork i
ngcoll
aborati- benefi
tsforourcus
tomer s
,
servi
cesweprovideandthe velywi
thsati
sf
actionandeff
iciency
. employees ,
andourcountry.
productswesell
aremaintai
ned
atareli
abl
elevel
ofquali
ty.
02
MELECTRONI
CSGRAPHI
CST
ANDARDMANUALGUI
DELI
NE GRAPHI
CUSAGE2024
Logo
MEANI
NG
OFLOGO
Thisl
ogor epres entsM- Electronicsasa
moder n,i
nnov ativ
e,andr eli
abl edist
ributor
speci
alizi
ngi nAppl eiPhonesandot her
high-
techpr oduct s.The‘Mʼ s hapeiscl ear
andbol d,connect i
ngdirectlytot hebr and
name. Thegr adientsinblueev oketrus tand
sophisti
cat i
on, ali
gningwi ththepr emi um
quali
tyoft hepr oduct swedi stribute
Moder nit
yandInnovati
on:
Thecl
eanandmi nimal
i
sticdes
ignref
lectst
he
cut
ti
ng- edget
echnol
ogyands l
eekaesthet
ic
ass
ociatedwit
hAppleproduct
s.
03
MELECTRONI
CSGRAPHI
CST
ANDARDMANUALGUI
DELI
NE GRAPHI
CUSAGE2024
3x
Logo
MEANI
NG
OFLOGO
Theci
r
cularel
ementinthecent
er
x
pr
ovi
desafocalpoi
nt,gui
di
ngthe
vi
ewer
'seyenatur
all
y.
Thecleanli
nesandlackofunnecessary
detai
lsmakethelogover
sati
leand
recogni
zabl
e.
I
tss i
mpli
ci
tyensuresi
tworkswellacr
oss
vari
ousappli
cat
ions,f
romdigi
talt
oprint
.
4x
0.
5x
04
MELECTRONI
CSGRAPHI
CST
ANDARDMANUALGUI
DELI
NE GRAPHI
CUSAGE2024
Logo
L
OGOUSAGE
Whi
teBackgr
oundTr
ueCol
or
Usingt
heori
gi
nalcol
oroft
hel
ogoont
hewhi
t
e
backgr
oundi
satoppri
ori
ty
.
Whi
teBackgr
oundBl
ackCol
or
Thi
sist
hesecondpr
ior
it
yinus
ingal
ogoona
whi
teback
ground
05
MELECTRONI
CSGRAPHI
CST
ANDARDMANUALGUI
DELI
NE GRAPHI
CUSAGE2024
Logo
L
OGOUSAGE
Bl
ackBackgr
oundTr
ueCol
or
Usingt
heori
gi
nalcol
oroft
hel
ogoont
hebl
ack
backgr
oundi
satoppri
ori
ty
.
Bl
ackBackgr
oundWhi
teCol
or
Thi
sist
hesecondpr
ior
it
yinus
ingal
ogoona
bl
ackback
ground
06
MELECTRONI
CSGRAPHI
CST
ANDARDMANUALGUI
DELI
NE GRAPHI
CUSAGE2024
Logo
MINI
MUM
CLEARANCES
Minimumcl ear
ancesdef
inet
heamountof
empt yspaces urr
oundi
ngalogotoens ure
i
tsv i
sibi
l
it
yandi mpact.
Thisspaceprevents
otherdesignelementsfr
ominterf
eri
ngwi t
h
thelogo'
sr ecogni
ti
onandpreservesit
sintegr
it
07
MELECTRONI
CSGRAPHI
CST
ANDARDMANUALGUI
DELI
NE GRAPHI
CUSAGE2024
Logo
MI
NIMUM
SI
ZE
35px
Themini
mums i
zeofalogoist
hesmallestsi
zeat
whichi
tremainslegibl
e,cl
ear
,andrecogniz
able.
I
tisacr
it
ical
componentofbr andguideli
nesto
ensur
econsistentqual
it
yacrossal
lappli
cati
ons.
25px
08
MELECTRONI
CSGRAPHI
CST
ANDARDMANUALGUI
DELI
NE GRAPHI
CUSAGE2024
Logo Ver
ti
cal
:
I
L
N
OCG
OORL
RA
EY
CO
TUU
TSE
Alogolayoutreferstothearrangement
anddes i
gns t
ructureoftheelement s
T
to main
hatmakt
aina
eupalst
rong
ogo. a
In
tid c
nclonsi
s
udestthe br
ent andident
it
y,
i
pt
'
os
se
is
t
is
oe
nn
i
nt
gi
al
ot
fo
td
ee
xf
t
,in
ceh
onso
,wa
andl
og
ot
hos
ehoul
r dnotbeused. 3.DONOTUSESHADOWI
NG
I
dn
ec
so
ir
r
gect
n ous
mpag
oe
neca
nn
t
s.w
Te
hak
ee
ln
ay
oth
ue
tbrandʼsi
mpactand
cr
dee
ta
et
e
r
mico
nn
ef
su
hs
oi
o
wnt.
hev i
sualcomponent s
areorgani
zedtoens urethelogoi svi
suall
y
appeali
ng,functi
onal,andeas ytorecogni
ze. Hor
iz
ont
al:
4.
DONOTUSEPUREBLACK
09
MELECTRONI
CSGRAPHI
CST
ANDARDMANUALGUI
DELI
NE GRAPHI
CUSAGE2024
Logo
I
NCORRECTUSE
Tomaint
ainastrongandconsi
st
entbrandident
it
y,
i
t'
sessenti
alt
odef i
nehowalogoshouldnotbeused. 1
.DONOTUSEWRONGCOL
OR
I
ncor
rectusagecanweak ent
hebrandʼsi
mpactand
cr
eat
econf us
ion.
2.
DONOTUSEDI
STORTI
ON
1
0
MELECTRONI
CSGRAPHI
CST
ANDARDMANUALGUI
DELI
NE GRAPHI
CUSAGE2024
Logo
I
NCORRECTUSE
Tomaint
ainastrongandconsi
st
entbrandident
it
y,
i
t'
sessenti
alt
odef i
nehowalogoshouldnotbeused. 3.
DONOTUSEDI
STORTI
ON
I
ncor
rectusagecanweak ent
hebrandʼsi
mpactand
cr
eat
econf us
ion.
2.
DONOTADJ
USTTHEPROPORTI
ON
1
1
MELECTRONI
CSGRAPHI
CST
ANDARDMANUALGUI
DELI
NE GRAPHI
CUSAGE2024
T
ypogr
aphy
FONTSTYLE
Typogr aphyreferst
othes t
yle,arr
angement ,
andappear anceoftext
.Iti
nvolveschoosing
fonts,adjusti
nglett
erspaci
ng, l
inespaci
ng,
andal i
gningt extt
ocreat
eav i
suall
yappealing
andf unctionaldesi
gn.Typographyplaysa
crucialrol
eincommuni cati
onbecaus ei
t
affectshowr eadableandimpact f
ulthetextis
. Us
eforheadl
i
ne
MONTSERRAT
Lower
cas
e Bol
d
abcdef
ghi
jkl
mnopqr
stuvwxyz abcdef
ghi
jkl
mnopqr
stuvwxyz
UPPERCASE I
tal
i
c
ABCDEFGHI
JKLMNOPQRSTUVW XYZ abcdef
ghi
jkl
mnopqr
stuvwxyz
1
2
MELECTRONI
CSGRAPHI
CST
ANDARDMANUALGUI
DELI
NE GRAPHI
CUSAGE2024
T
ypogr
aphy
FONTFORMULA
Headl
i
ne Lor
emi
psum dol
or
Forheadl
ines,
thefontsi
zeshoul
dbeatleast
1.
618timeslar
gerthanthebodytex
t,andthe
col
orsusedmus tcontr
astcl
ear
ly
.
Body
copy
Lor
emi
psum dol
oras
cingel
i
t,
Thebodycopys houl
dbes mallerthanthe
headl
ine,wit
hfontsi
zesatleast1.618ti
mes
small
er.Thecol
orusedforbodyt extshoul
dbe
sof
terandlessi
ntensethantheheadl i
necol
or
.
Loremipsum dol
orasci
ngeli
t,seddoei
usmod
temporinci
di
duntutl
aboreetdolor
emagnaal
i
qua.
1
3
