Final Report XXX
Final Report XXX
By:
SushanRajbhandari
P.U. Registration No: 034 -2- 2- 015 – 2019
Himalayan Whitehouse International College
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VIVA-VOCE SHEET
………………………………..
Internship Supervisor
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Principal
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External Expert
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RECOMMENDATION
This is to certify that the Internship Report prepared and submitted byMr.SushanRajbhandari,
Entitle“HANDLING CUSTOMER SERVICE DEPARTMENT AT THE
MACHHAPUCHRE BANK LIMITED”has been approved by theDepartment in the
prescribed format of Faculty of Management. This Internship Report isforwarded for evaluation.
……………………..
Mr. Sulav Neupane
Program Head, BBA
DECLARATION
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I hereby declare that the Internship Report“ HANDLING CUSTOMER SERVICE
DEPARTMENT AT THE MACHHAPUCHRE BANK LIMITED”, is my original work
written independently and submitted in partial fulfillment of the requirements for the degree of
Bachelor of BusinessAdministration (BBA), Faculty of Management, Purbanchal University.
This report has not been submitted to any other college or University for an academic degree.
SushanRajbhandari
Putalisadak
Registration No: 034 -2- 2- 015 – 2019
BBA 7th Semester (Marketing)
ACKNOWLEDGEMENTS
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University, based on the activities performed and experience gained during the internship period.
I would like to express my deep and sincere gratitude to Purbanchal University, for providing a
wonderful opportunity to enhance my educational knowledge and build up skills in practical
working conditions.
I would also like to extend my sincere thanks to Mr. Sulav Neupane and Mr. Diwas Tamang for
their respective roles as the H.O.D. and coordinator of the BBA Department. Their assistance
and clarifications have been immensely beneficial in navigating the complexities of this report.
Secondly, I would like to thank MrRashukafle for giving me this opportunity to work as an
intern. I am also using this opportunity to express my deepest gratitude towards everyone who
guided me throughout my internship program.
Sushanrajbhandari
BBA 7th Semester
TABLE OF CONTENT
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INTRODUCTION………………………………………………………………………………...1
1.1 Background of Internship……………………………………………………………………..1
1.2 Objective of the study…………………………………………………………………………1
1.3 Significance of the study………………………………………………………………………2
CHAPTER II……………………………………………………………………………………3
BRIEF PROFILE OF MACHHAPUCHCHHRE BANK LIMITED AND CUSTOMER
SERVICE DEPARTMENT……………………………………………………………………….3
2.1 Introduction of Machhapuchchhre Bank Ltd.………………………………………………...3
2.2 Departments under MBL……………………………………………………………………...4
2.3 Major products and services…………………………………………………………………..5
2.4 Organizational Structure………………………………………………………………………6
2.5 Customer Service Department at MBL………………………………………………………..6
CHAPTER III…………………………………………………………………………………..8
ANALYSIS OF WORKS AND ACTIVITIES PERFORMED…………………………………..8
3.1 Internship period Activities……………………………………………………………………8
3.2 Major projects worked………………………………………………………………………...9
3.3 SWOT Analysis……………………………………………………………………………….9
CHAPTER IV…………………………………………………………………………………11
OBSERVATION, EXPERIENCE AND PROFESSIONAL SKILLS LEARNED……………...11
4.1 Observation at customer service department………………………………………………...11
4.2 Main issues identified………………………………………………………………………..11
4.3 Methodology…………………………………………………………………………………12
4.4 Solutions offered……………………………………………………………………………..13
4.5 Experience gained at MBL…………………………………………………………………..13
4.6 Skills learnt at MBL………………………………………………………………………….14
CHAPTER V……………………………………...…………………………………………….15
SUMMARY AND CONCLUSION……………………………………………………………..15
5.1 Summary……………………………………………………………………………………..15
5.2 Conclusion…………………………………………………………………………………...15
5.3 Recommendation…………………………………………………………………………….16
5.4 Recommendation to the Organization……………………………………………………….16
5.5 Recommendation to the College/ University………………………………………………...17
REFERENCE…………………………………….…...………………………………………….18
APPENDEX……………………………………………………………………………………...19
List of Figure
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ABBREVATION
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KYC Know Your Customer
CA Company Act
CV Curriculum Vita
PU Purbanchal University
EXECUTIVE SUMMARY
This internship report is all about experience during the 3months of internship program as an
intern at MACHHAPUCHRE BANK LIMITED, from JAN 30- APRIL 29, 2024. This report
has several chapters explaining the amount of information, details, facts, figures, tables, etc. In
very first chapter, it begins with a definition of internship program and explains the objectives of
the internship program as well as specific objectives behind internship at MACHHAPUCHRE
BANK LIMITED.
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Beside that in second chapter, it describes of the organization and explaining its mission, vision,
and objectives. In this chapter, report includes information on major markets and customers as
well as products and services offered by organization. Then comes third chapter where analysis
of work and activity are performed in internship of MACHHAPUCHRE BANK LIMITED
report represents details and information’s about the tasks performed, responsibilities given,
during internship period.
And the fourth chapter of this internship report summarizes the overall experience, attitude,
skills, work culture that intern learnt during internship period. It also explains about the
methodology, which is used in gathering data, information, facts, figures, tables etc. The very
last chapter includes summary, conclusion along with the feedback to theorganization and
university.
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CHAPTER I
INTRODUCTION
1.1Background of Internship:
Machhapuchchhre Bank Limited (MBL) in Nepal is dedicated to providing top-notch services
that enhance customer satisfaction and build long-lasting relationships. Established as one of
Nepal’s prominent banks, Machhapuchchhre Bank focuses on delivering a range of banking
solutions, from traditional banking services to digital banking innovations.
As an intern in the Customer care department, Internee is likely responsible for managing
relationships between customers & bank, understanding their needs, and ensuring that the
services provided meet or exceed their expectations. This hands-on experience allows to apply
theoretical knowledge gained during Internee`s BBA studies to real-world scenarios. Internships
like these are crucial for professional development as they provide a platform to hone practical
skills, enhance interpersonal communication, and build a deeper understanding of customers
dynamics within the business environment. The exposure gained at MBL enables to witness the
services, fostering a comprehensive understanding of the bank. Overall, this internship plays a
pivotal role in shaping my career by offering valuable insights, practical skills, and a firsthand
understanding of the dynamics involved in within Customer care department a professional
setting.
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5. To Maintaining an accurate record of all existing and potential customers.
6. To Oversee daily operations and makes adjustments as necessary.
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CHAPTER II
BRIEF PROFILE OF MACHHAPUCHRE BANK LIMITED
AND CUSTOMER SERVICE DEPARTMENT.
MBL offers a wide range of financial services, including savings and current accounts, loans,
credit facilities, remittance services, and digital banking options like mobile and internet
banking. With a network of branches, ATMs, and digital services across the country,
Mission
The mission of Machhapuchchhre Bank Limited is to offer high-quality banking services and
innovative financial solutions that meet the needs of the Nepalese people. The bank aims to
contribute to the economic growth of Nepal by providing accessible, reliable, and customer-
centered financial services.
MBL seeks to enhance customer satisfaction through efficient service, advanced technology,
and a well-trained workforce.
Vision
The vision of MBL is to be recognized as a leading bank in Nepal, driving financial inclusion
and development while maintaining a strong foundation in ethical banking. MBL strives to be a
bank of choice for customers and stakeholders by promoting sustainable banking practices, using
modern technology, and fostering financial literacy.
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Goals
MBL's goals align with its mission and vision, focusing on:
Expansion and Accessibility: Extending its reach across urban, semi-urban, and rural areas of
Nepal to provide inclusive banking.
Sustainable Growth: Maintaining financial stability, profitability, and sustainable practices that
benefit both the bank and the community.
Credit and Loans Department: Manages loan products, credit assessments, and lending
services for individuals and businesses. This department evaluates and processes loan
applications, monitors loan performance, and mitigates credit risks.
Finance and Accounts Department: Oversees the bank’s financial management, reporting,
budgeting, and compliance with regulatory standards. This department ensures the bank’s
financial health and transparency.
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Information Technology Department: Manages all technological resources, including digital
banking systems, cybersecurity, and IT infrastructure, ensuring the smooth operation of online
and mobile banking services.
Risk Management and Compliance: Identifies, evaluates, and mitigates risks related to
banking operations, ensuring compliance with national and international regulatory standards.
Human Resources Department: Focuses on recruiting, training, and managing the bank's
employees. It is responsible for employee development, performance management, and creating
a positive work culture.
Marketing and Sales Department: Develops strategies to promote MBL’s products and
services, handling advertising, public relations, and sales efforts to attract and retain customers.
Operations Department: Manages the day-to-day operations of the bank, including transaction
processing, cash management, and branch services to ensure efficiency across branches.
Loan and Credit Facilities: Offers personal loans, home loans, auto loans, business loans, and
agricultural loans with competitive rates.
Remittance Services: Domestic and international remittance solutions for convenient and secure
money transfers.
Digital Banking: Mobile banking, internet banking, and SMS banking for easy access to
banking services from anywhere.
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Cards: Debit cards, credit cards, and prepaid cards for cashless transactions and withdrawals at
ATMs.
Major Services:
Trade Finance: Services like letters of credit and bank guarantees for businesses engaged in
imports and exports.
Treasury Services: Foreign exchange and money market services for currency exchanges and
investments.
Locker Services: Secure locker facilities to safeguard valuables and important documents.
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with various banking services, such as account management, transaction processing, and product
offerings.
The department focuses on maintaining high levels of customer satisfaction through personalized
support, quick response times, and effective resolution of any issues. It acts as a key touchpoint
between the bank and its clients, ensuring that customer needs are met efficiently and
professionally.
In addition to routine services, the CSD is also involved in promoting new products and services,
offering guidance on the use of digital banking channels, and ensuring that customer feedback is
used to improve the overall quality of the bank's services. The department plays a key role in
building trust and long-term relationships with customers.
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CHAPTER III
ANALYSIS OF WORKS AND ACTIVITIES PERFORMED
Customer Assistance: Assisting customers with inquiries related to account opening, account
status, and general banking services. This includes answering basic questions and directing
complex issues to senior staff.
Transaction Processing Support: Helping with tasks such as processing deposits, withdrawals,
and account transfers under supervision, ensuring accuracy in documentation.
Digital Banking Assistance: Guiding customers on using digital banking services, such as
mobile and internet banking, and helping troubleshoot minor technical issues.
Documentation and Filing: Assisting in maintaining organized records, filing documents, and
ensuring all paperwork related to customer interactions is correctly documented and easily
accessible.
Product Promotion: Informing customers about MBL's banking products and services, under
supervision, to help promote the bank's offerings.
Learning and Development: Observing daily operations, learning about banking policies and
regulations, and gaining insight into effective customer service techniques in a banking
environment.
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Administrative Support: Performing general administrative duties like data entry, updating
records, and preparing reports as needed.
Helping organize workshops or informational sessions for customers on using the mobile
banking app, tracking user engagement, and identifying barriers to digital adoption. Working on
a project to streamline the account opening process by identifying common challenges new
customers face and proposing solutions to make onboarding faster and easier. Working with
CSD staff to analyze recurring complaints, such as ATM service issues, and suggesting process
improvements to reduce these occurrences. Preparing a report comparing MBL’s customer
service features with those of competing banks and presenting recommendations for new service
offerings of customer complaints .
Strengths Weaknesses
- Strong brand presence, especially in rural - Limited international presence
and semi-urban areas compared to larger banks
- Diverse range of products and services, - High dependency on manual
including digital banking options processes in some areas
- Customer-centric approach and high - Limited network and reach
customer satisfaction compared to some competitors
- Advanced technology adoption, first to - Limited brand recognition on an
introduce centralized banking in Nepal international level
Opportunities Threats
- Growing demand for digital banking and - Intense competition from other
fintech solutions commercial banks
- Economic instability and inflation
- Expanding financial inclusion in rural areas
in Nepal
- Opportunities to introduce new services - Regulatory changes impacting
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Opportunities Threats
(e.g., investment products) operational costs
- Potential partnerships with international - Cybersecurity risks associated
banks for remittance and trade with digital banking
CHAPTER IV
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OBSERVATIONS, EXPERIENCE AND PROFESSIONAL SKILLS LEARNED
Additionally, the department leverages digital tools to streamline processes, though some manual
aspects still remain. Overall, the CSD plays a crucial role in enhancing MBL’s reputation and
supporting customer retention by ensuring a positive banking experience.
Limited Digital Integration: While MBL has digital banking services, some processes still
require manual intervention, which can slow down service and lead to errors.
Resource Constraints: Limited staffing during peak hours can lead to overburdened staff,
reducing their ability to attend to customers effectively.
Customer Awareness of Digital Services: Many customers, especially in rural areas, may lack
awareness or understanding of digital banking options, leading to a high reliance on in-branch
services.
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4.3 Methodology:
Methodology encompasses the precise procedures and techniques employed to discern, choose,
process, and analyze information pertaining to a specific topic. A systematic and structured
approach is imperative for conducting any form of study and subsequently compiling
comprehensive reports. The ensuing section delineates the methodology employed in crafting
this internship report, shedding light on the systematic processes undertaken to ensure a rigorous
and insightful exploration of the subject matter. These are the methodologies that Internee used
to make her Internship report:
Customer Interaction and Query Handling: Customers are greeted and guided by frontline
staff who assess their needs, answer basic queries, and offer assistance with services like account
management, transactions, and digital banking. Staff follow a standardized approach to ensure
consistent, high-quality service.
Complaint Management Process: MBL has a structured complaint handling process. Customer
grievances are documented, categorized, and escalated to the relevant department if necessary.
The bank aims to resolve complaints promptly and follows up with customers to ensure
satisfaction.
Feedback Collection: MBL actively gathers customer feedback through surveys, suggestion
boxes, and direct conversations. Feedback is analyzed to understand common issues, customer
preferences, and areas for improvement.
Use of Digital Tools: The CSD utilizes digital systems for transaction processing, tracking
customer interactions, and documenting service requests. This helps streamline service delivery
and reduces manual errors.
Training and Development: Regular staff training is conducted to improve customer service
skills, product knowledge, and familiarity with digital tools, ensuring the team is well-equipped
to meet customer needs effectively.
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Performance Monitoring: MBL monitors key performance indicators (KPIs) such as service
response time, complaint resolution rate, and customer satisfaction levels. These metrics help the
CSD to identify improvement areas and enhance overall service quality.
Enhance Digital Integration: Increase automation in routine processes such as account opening,
transaction requests, and service inquiries. Expanding digital banking services can reduce the
workload for in-branch staff and improve efficiency.
Improve Complaint Resolution Tracking: Implement a complaint tracking system that allows
easy monitoring of open cases, setting deadlines for response times, and alerting staff for follow-
ups. This will help in resolving customer complaints more quickly and effectively.
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customer service’s critical role in banking and helped me grow professionally in a structured,
client-focused environment.
Complaint Handling: I learned to manage and resolve customer complaints efficiently, ensuring
timely follow-up and customer satisfaction.
Digital Banking Knowledge: I became proficient in guiding customers on using MBL’s mobile
and internet banking services, troubleshooting basic issues, and promoting digital banking
adoption.
Time Management: I honed my ability to manage multiple tasks efficiently, ensuring prompt
service during high-traffic periods.
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CHAPTER V
SUMMARY AND CONCLUSION
5.1 SUMMARY:
In this chapter, a comprehensive overview of the key findings and experiences during the
internship at MBL is presented. The internship provided an immersive learning environment,
allowing for the acquisition and refinement of essential skills. From a Customer Service
Department (CSD) perspective at Machhapuchchhre Bank Limited (MBL), the experience
focuses on providing efficient, effective, and customer-focused services. The department is
dedicated to ensuring high levels of customer satisfaction by addressing inquiries, resolving
complaints, and assisting with various banking products and services.
Key tasks involve transaction processing, promoting digital banking, and maintaining accurate
records. The CSD also plays a critical role in gathering customer feedback and working towards
continuous improvement. In this setting, interns or employees gain valuable skills in
communication, problem-solving, and time management, all while learning the importance of
teamwork and customer relationship building.
5.2 CONCLUSION:
My internship at Machhapuchchhre Bank Limited (MBL) in the Customer Service Department
(CSD) has been a highly valuable and enriching experience. During my time there, I gained
practical knowledge in banking operations, customer interaction, and problem-solving. I learned
how to effectively handle customer inquiries, process transactions, and resolve complaints, all
while maintaining a customer-first approach. The exposure to digital banking systems and the
importance of feedback collection provided me with a comprehensive understanding of how the
banking sector works to meet customer needs.
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Overall, my experience at MBL in the CSD has equipped me with essential skills and insights
into the banking industry, making it an invaluable step in my professional journey.
5.3 Recommendation:
Despite the strengths and weaknesses inherent in any organization, there is perpetual room for
enhancement. In acknowledgment of the challenges present, Intern would like to propose
recommendations for further refining.
What sets apart is while MBL has made strides in digital banking, increasing automation in
routine processes like account opening, service requests, and complaint tracking could help
reduce manual errors and improve response times. Implementing a more efficient queue
management system, possibly with digital sign-ups or appointment scheduling, would reduce
customer waiting times, especially during peak hours. Notably,more customer education
programs or workshops, especially in rural areas, would encourage the use of mobile and internet
banking, reducing the strain on in-branch services and improving overall customer convenience.
Internship journey at MBL has been nothing short of rewarding. Beyond acquiring practical
skills, the experience has cultivated a growth-oriented mindset. The positive and collaborative
atmosphere has turned every challenge into an opportunity for learning and development. This
internship not only helped me understand the technical and operational side of banking but also
taught me the importance of professionalism, empathy, and efficiency in building strong
customer relationships. I was also able to witness the value of digital banking and see firsthand
how customer service contributes to customer satisfaction and loyalty. I wholeheartedly
recommend MBL as the ideal choice.
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5.5 Recommendations to the College/University:
Intern wholeheartedly recommend prospective students to consider enrolling in the BBAprogram
at Himalayan White House International College, affiliated with the esteemed Purbanchal
University Board. The college's commitment to academic excellence, coupled with a
pragmatic approach to business education, sets it apart.
Here are key points to consider:
Comprehensive Curriculum: HWIC offers a well-roundedcurriculum that encompasses
essential business principles, ensuring students receive a holistic education in the field of
business administration.
Experienced Faculty: The college boasts a team of experienced and dedicated faculty members
who bring both academic expertise and industry insights to the classroom. Their guidance plays a
pivotal role in shaping students into well-rounded professionals.
Supportive Learning Environment: The college provides a nurturing and supportive learning
environment, fostering a sense of community among students. This atmosphere encourages
collaboration, critical thinking, and personal growth.
Career Readiness: The BBA program is designed to prepare students for the dynamic and
competitive business landscape. HWIC prioritizes equipping graduates with the skills,
knowledge, and mindset necessary to excel in their chosen careers.
Considering these factors, Intern strongly recommend Himalayan White House International
College as an excellent choice for those aspiring to pursue a BBA degree from a reputable
institution under the Purbanchal University Board. It’s an investment in education that will
undoubtedly pave the way for a successful and fulfilling career in the field of business
administration.
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REFERENCES
Adhikari, R., & Shrestha, S. (Year). Customer Satisfaction and Service Quality in Nepalese
Banks:
Banks Nepal (2024). Machhapuchchhre Bank Financial Overview’’ Retried from Banks Nepal
Pvt. ltd.
Team, P. (2024, June 30). SWOT analysis of the banking industry. PESTLE Analysis.
https://pestleanalysis.com/swot-analysis-of-the-banking-industry/amp/
Machhapuchchhre Bank Reports Stable Performance in First 6 Months [Q2 Report]. (January
21, 2024).
APPENDEX
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List of Commercial Banks:
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List of Development Banks:
Department Name:
4. Compliance Department
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8. Digital Banking Department
9. Finance Department
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