COLLEGE OF VETERINARY AND ANIMAL SCIENCE NAVANIA VALLABHNAGAR
UDAIPUR
DEPARTMENT OF LIVESTOCK PRODUCTS
TECHNOLOGY
Dr. Verghese Kurien
The milk man of India
Submitted to :
Dr.Dinesh Chavhan Sir
Submitted by:
Dr. Ramesh Kumar Jat Sir
Vaidika Yadav
Dr. Durga Ma’am
Father of the White Revolution
Dr Verghese Kurien was a social
entrepreneur whose "billion-litre
idea", , made India's
Operation Flood dairy farming
largest self-sustaining industry
He pioneered model of dairy Anand
and replicated it nationwide
cooperatives
Where no milk from a farmer was
refused
70–80% of the price by consumers
was paid in cash to dairy farmers
Early life and education
Kurien was born on 26
November 1921 in , Kozhikode .
Kerala
He attended school in Coimbatore
Tamil Nadu
In 1940 he received a
bachelor's degree in
mechanical engineering
from theCollege of Engineering, Guindy
Dr. Kurien chose to study dairy
engineering.
He went to the Imperial Institute
of Animal Husbandry in Bangalore
now known as NRDI South Station
Bangalore.
Then he went to Michigan state
university America on govt
scholarship and did masters in
mechanical engineering
(metallutgy).
Dairy industry as a minor subject
The Turning Point
After that he set up a Amul dairy it was a
turning point.
In 1949 Kurien he was posted as dairy
engineer at the government research
creamery in Anand Gujarat.
Met a business man - Pestonjee (owner of
Polson dairy)
Tribhvandas Patel - trying his best to unite
the farmers to form cooperative
movement.
Patel succeeded and formed KDCMPUL
( Kaira district cooperative milk producers
union limited)
Dr. Kurien joined patel , the chairman of
KDCMPUL , to build in house processing
plant
KDCMPUL - Amul dairy
Amul - Anand Milk Union Limited
H. M Dalaya - method of milk
powder and condensed milk from
buffalo milk (revolutionary)
Replication of models in
neighbouring cities
Prime Minister Lal Bahadur
Shastri - NDDB- National Dairy
development Board (1965)
Dr. Kurien was chairman
GCMMF(1973) - Gujarat
Cooperative milk Marketing
Lal Bahadur
Federation ltd.
Shastri
IRMA - Institute of Rural
Management, Anand
Dr. Kurien’s professional life
has been dedicated to
empowering millions of
humble Indian milk producers
He saw an economic resource
and potential at the bottom
of the pyramid
He used to say “without their
involvement, we cannot
succeed, with their IRMA
involvement , we fail”.
cannot
26 Nov National Milk Day
Achievements
Books
Operation Flood
Operation Flood is the program that led
to "White Revolution."
The world's largest dairy development
program and a landmark project of
India's National Dairy Development Board (NDDB)
It created a national milk grid linking
producers throughout India to
consumers in over 700 towns and cities
and reducing seasonal and regional
price variations while ensuring that
producers get a major share of the
profit by eliminating the middlemen.
Operation Flood was implemented in three
phases
Phase 1 During this phase Operation Flood linked 18 of India's
premier milk sheds with consumers in India's major
metropolitan cities: Delhi, Mumbai, Kolkata, and Chennai,
establishing mother dairies in the four metros.
It lasted till 1979 from 1970
Improving organised daily sector
Increase of producers share in milk market
Speeding up the development of dairy animals in rural area
Phase 2 it increased the number of milk shed
from 18-136
Milk outlets -290
Village cooperatives - 43000 (1985)
Milk producers- 4250000
Milk powder production increased from
22000tons to 140000 tons by 1989
Phase 3
It enabled dairy cooperative to expand and strengthen
the infrastructure required to produce market
increasing the volume of milk
Veterinary first aid healthcare services
Feed
Artificial insemination services
30000 - 43000 New dairy cooperatives
Emphasis on research and development
NDDB
National Dairy Development Board
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