Location:

Situated in the heart

of Itaewon

Type ：
Clothing selection
store

B shop LIMINGZHE
0382438
01 OV E RV I E W 07 U S E R F LOW A N D E X P E R I E N C E

02 B R A N D C U LT U R A L B AC KG R O U N D 08 T E C H N O LO GY I N T E G R AT I O N A N D
S PAC E
FLEXIBILITY

03 S PAT I A L L AYO U T A N A LYS I S 09 S U S TA I N A B L E S T R AT E GY

CO M PA R AT I V E S T U DY W I T H OT H E R
04 DESIGN ELEMENTS 10 BRAND
S TO R E S

05 M AT E R I A L S A N D WO R K M A N S H I P 11 O P T I M I Z AT I O N S U G G E S T I O N S A N D
PERSONAL THOUGHTS

06 L I G H T I N G A N D CO LO R S T R AT E GY
 OV E RV I E W

BRAND NAME
B shop

FUNCTIONAL FUSION ：
Sell daily groceries and selected clothing.

CORE PHILOSOPHY:
“Everyday Classic” — using simple wood and
handmade details to make a warm, calm space
that feels timeless and comfortable in the busy
city.
B R A N D C U LT U R A L B AC KG R O U N D
Bshop, founded in Kobe, Japan, promotes the idea of “Everyday
Classic,” bringing timeless and practical design into everyday life.
OPERATION CORE VALUES VISION
The brand runs Bshop values To share “the
multiple stores classic design, best of
and an online functionality, everyday life”
platform, simplicity, and worldwide by
curating quality lasting quality making
products from —helping timeless, well-
Japan and people crafted items
abroad, and discover well- part of
expanding made people’s daily
globally with essentials living.
flagship stores worth
like the one in keeping.
Hannam, Seoul.
F I R S T F LO O R P L A N D E S C R I P T I O N
• Cashier (Area 1): The checkout area
where customers complete their
purchases.

• Storage (Area 2): A space for keeping

inventory, supplies, and miscellaneous
items necessary for store operations.

• Fitting Room (Area 3): A private space

where customers can try on clothing
items.

• Retail Area (Area 4): The main display

and sales zone of the store, showcasing
lifestyle goods and apparel for
customers to browse and purchase.
S E CO N D F LO O R P L A N D E S C R I P T I O N
• Display Area: Includes Areas 1–5,
designated for showcasing various
categories of clothing, lifestyle goods, and
other products to meet diverse display
needs.

• Cashier (Area 6): The checkout zone where

customers complete their purchases.

• Storage (Area 7): A back-of-house area

used for storing inventory and operational
supplies.

• Fitting Room (Area 8): A private space

where customers can try on garments
comfortably.

• Balcony (Area 9): A semi-outdoor

extension space that can serve as a
relaxation or additional display area,
enhancing spatial layering and versatility.
SECTION
• 1 (balcony): a half-open space
on the second floor, which is used
for display and rest, combined
with the glass facade to improve
commercial display and
permeability.

• 2 (Firting Room): The private

area on the second floor to meet
the needs of customers to try on
and ensure privacy.

• 3 (Retail Area): The core

commercial space on the first
floor is used for commodity
display and sales, and the
entrance is connected to maximise
the display surface.

• 4 (storage room): a first floor of

independent storage space, store
inventory debris, so as to avoid
interfering with the retail area.
I N T E R I O R S PAC E

Given the variety a relaxation and wooden staircase a prominent

of goods in the fitting area and cashier wooden staircase
LABOUR AND WAIT
section
 U S E R F LOW
1. Entry & Transition

Observation: Glass façade connects street and interior.

Experience: Transparency and lighting naturally draw people in.
Intent: Blend Hannam’s street rhythm with Bshop’s calm minimal style.

2. Exploration — Ground Floor

Observation: Open layout with lifestyle goods and pop-ups.

Experience: Encourages slow browsing and touch interaction.
Intent: Focus on material texture and natural light, not commercial display.

3. Staircase Transition

Observation: Acts as a link between active and calm zones.

Experience: Light and sound gradually shift while moving up.
Intent: Make the staircase part of the brand’s story — a pause and transition.

4. Engagement — Upper Floor

Observation: Quiet, intimate space for fitting and reflection.

Experience: Users engage more personally; balcony connects to outside.
Intent: Create a relaxed, home-like shopping mood.

5. Purchase

Observation: Cashier placed along main path for clarity.

Experience: Simple and seamless transaction.
Intent: Keep the calm tone consistent through purchase.

6. Exit

Observation: Exit frames the street with warm tones and soft light.
Experience: Feels harmonious and memorable.
Intent: Leave a lasting sense of simplicity and calm.
DESIGN ELEMENTS Point
The array of spotlights
forms a rhythmic sequence
of points, enhancing spatial
tempo while shaping a
shopping atmosphere that
emphasizes key areas and
creates clear visual
hierarchy through light and
shadow.
Line
The vertical lines of
wooden lattices and
curtains enhance
spatial depth and
create a sense of
order.

Plane
The wooden lattice walls
and perforated metal
ceiling panels create
layered surfaces that
combine restraint with
warmth. Through material
contrast and spatial
layering, the design
achieves a calm yet inviting
atmosphere.
M AT E R I A L S A N D WO R K M A N S H I P
Material Selection
• Metal mesh: used for wall decoration
• Perforated wood panels: used for partitions
• Stainless steel counter: used in the kitchen area
• Reclaimed wooden planks: used for flooring
• Hand-plastered surface: applied to the ceiling
• Solid wood strips: used for furniture framing
Material Contrast Principle
• Contrast between roughness (reclaimed wood) and refinement
(stainless steel)
• Contrast between cold (metal mesh) and warm (wood panels)
• Contrast between industrial (metal materials) and natural
(wood elements)
Material Craft Strategy
• Functional integration: modular assembly and joint detailing
• Handcrafted warmth: use of manual finishing tools
• Temporal narrative: expression of time through wood grain and
patina

Sensory Experience
• Visual layering: overlapping material textures enrich spatial
perception
• Tactile feedback: textures invite touch and enhance user-
material intimacy
• Light interaction: light passing through metal mesh creates
dynamic shadows and reflections
L I G H T I N G A N D CO LO R S T R AT E GY

Lighting Strategy Color Strategy

• Functional lighting: Track lights on the first • Material authenticity: Warm tones of wood
floor flexibly highlight merchandise, while convey comfort, metallic cool tones express
recessed lights on the second floor maintain precision, and beige hand-plastered surfaces
visual neatness. evoke calmness.
• Ambient lighting: The light membrane in the • Contrast and harmony: The balance between
double-height zone creates warmth, and the warm and cool materials is moderated by beige
integration of natural and artificial light tones, reinforcing the brand’s classic and
enhances the texture and color of the clothing timeless aesthetic.
displays.
T E C H N O LO GY I N T E G R AT I O N A N D S PAC E F L E X I B I L I T Y

Technical Integration
• System integration: On the first floor, the
metal mesh ceiling combines lighting and
sprinkler systems in one track. On the second
floor, recessed ceilings hide lighting, air
conditioning, and fire systems, keeping the space
clean and efficient.
• Structure design: The open void connects with
the staircase, adding depth and guiding people
with soft light from the ceiling. This links
structure and movement in one experience.

Spatial Flexibility
• Flexible display: Wooden panels, shelves, and hanging rods can be adjusted easily to change display
layouts. This allows different ways of showing clothes and goods.
• Multi-use function: The wooden staircase includes space for trying clothes, storage, and display. The
layout can change for new products or events, fitting Bshop’s mix of lifestyle items and fashion.
S U S TA I N A B L E S T R AT E GY

1. Natural materials: Use of reclaimed wood,

solid timber, and hand-applied plaster reduces
chemical pollution and promotes renewable
material use.

2. Energy-efficient lighting: Track lights provide

targeted illumination, while large windows bring
in natural light to reduce energy consumption.

3. Durability and adaptability: Long-lasting

materials like metal and stainless steel, along
with a flexible display system, minimize
renovation waste and extend the space’s
lifespan.
S U G G E S T I O N S FO R I M P R OV E M E N T A N D
PERSONAL REFLECTIONS
Suggestions:
Add a touch area or material wall where
customers can feel the textures and learn how
the materials are made.
Use movable displays and interactive lights or
sensors so people can take part in the space
instead of just looking.
Hold small shows, workshops, or brand talks in
the atrium to make the store a place for sharing
and connection, not only for shopping.

Thinking:
While Bshop’s spatial design succeeds in
expressing calmness and order, its interactivity
can be enhanced through material engagement,
digital storytelling, and community participation
—allowing users not just to shop, but to
experience and belong.
REFERENCE

http://xhslink.com/o/8IUr4cU9qbj

https://www.gooood.cn/bshop-hannam-
flagship-store-by-kooo-architects.htm?
utm_source=chatgpt.com

https://ohahamedia.com/en/allcontents-en/en-
why-did-b-shop-japans-leading-editorial-
shop-choos/?utm_source=chatgpt.com

https://bshop-inc.com/company/en?
utm_source=chatgpt.com

https://www.careercross.com/en/company/detai
l-558774?utm_source=chatgpt.com
 Location:
103.00, Lot 6, 166, Bukit
Bintang Rd, 55100 Kuala
Lumpur, Federal Territory
of Kuala Lumpur
Type ：
Clothing selection
store

Life grocery store

MUJI
 OV E RV I E W

BRAND NAME
MUJI

CORE PHILOSOPHY:
De-branding: using good materials, simple
packaging, and fine processes to make practical,
eco-friendly, and affordable quality products.
B R A N D C U LT U R A L B AC KG R O U N D

BRAND ORIGIN:
MUJI was founded in 1980 in Tokyo. It
focuses on simple design, good
materials, and practical, affordable
products.
BRAND CULTURE:
The philosophy promotes natural
materials, minimal waste, and
thoughtful design, encouraging a
calm, modest, and conscious lifestyle.
 ②
• Entrance & Lobby ( Entrance):
Includes a main gate and lobby to
create a transition space that attracts
visitors, offers visual guidance, and
naturally leads to the exhibition area.

• Exhibition Area (Core Sales Zone):

Divided using various display units
(rectangular, square, tall cabinets,
etc.) with clear pathways to ensure
smooth circulation and efficient
product presentation.

①
• Service Counter ( Service Desk):
Placed near the entrance lobby for
visibility and easy access, supporting
convenient customer inquiries and
checkout.

③
• Fitting Room ( Fitting Room):
Located in a quiet corner for privacy
and comfort, enhancing the overall
shopping experience.
3D modeling
 I N T E R I O R S PAC E
Entrance area: Checkout counter
The entrance design The counter echoes the
attracts customers surrounding clothing
while expressing MUJI’s area and background
brand essence — a wall, creating a
balance of function and cohesive and
aesthetics. harmonious overall
style.

Dressing rooms and

Central area
seating areas
It fulfills the display
The vintage brick wall
function of a
serves as the visual
commercial space while
focal point, paired with
conveying the brand’s
natural wood shelves,
core idea of “returning
blending industrial
to essentials” through
rustic charm into a
its visual and
simple, minimalist
experiential design.
tone.
 U S E R F LOW
1. Entrance Recognition
• The user notices the MUJI logo from the mall corridor.
• The wide entrance and warm lighting create an open,
inviting atmosphere.

2. Entry Transition
• Upon entering, attention is drawn to the central display
table featuring seasonal or promotional items.
• The layout naturally guides the user along the main
pathway.

3. Exploration Zone
• Moving inward, the space divides into two areas:
• Left side: clothing section with neat racks and natural
textures.
• Right side: home and skincare products, organized and
softly lit.

4. Deeper Engagement
• The middle and back areas feature home and storage
items, with vintage brick walls and wooden shelves
adding warmth and texture.
• Users can circulate freely through the connected zones.

5. Checkout / Exit
• The checkout counter is located at the back, blending
with the surrounding displays.
• The entrance also serves as the exit, completing a
smooth shopping loop.
DESIGN ELEMENTS
Point
Each track light functions as an
individual illumination point. The evenly
distributed lighting highlights product
details while creating a soft, non-glare
atmosphere, perfectly reflecting the
brand’s aesthetic of restraint.

Line
The horizontal shelves and
vertical supports of the
wooden racks create a clear
structural framework,
defining display areas while
the clean linear forms
emphasize the brand’s simple
and minimal aesthetic.

Plane
The light-colored walls and
ceiling serve as a calm backdrop,
reducing any sense of spatial
pressure and allowing the
products to become the visual
focus.
M AT E R I A L S A N D WO R K M A N S H I P

1. Wood (Light Tone) Craft & Finishing

Natural wood for shelves and 1. Clean Structure
counters adds warmth and Exposed joints and straight
honesty, reflecting MUJI’s lines show precision and
simple and natural style. honest construction.
2. Brick Wall 2. Matte Surface
Vintage brick provides texture Non-reflective finishes reduce
and a subtle industrial touch glare and create visual calm.
within the minimalist setting. 3. Modular System
3. Metal Frame & Track Light Wooden shelves form
Black matte metal structures rhythmic vertical and
give clarity and order, horizontal lines for order.
balancing softness and 4. Soft Lighting
strength. Even track lights highlight
4. Glass & Transparency details while keeping a
Glass elements maintain gentle, relaxed mood.
openness and allow light to 5. Material Harmony
flow through the space. Smooth transitions between
5. Concrete Floor wood, metal, and brick
Light gray matte flooring express refined simplicity.
offers durability and a calm,
neutral base.
 T E C H N O LO GY I N T E G R AT I O N A N D S PAC E F L E X I B I L I T Y

Spatial Flexibility
1. Modular Shelving Units
（
Freestanding shelves loose furniture ）
can be rearranged to fit seasonal displays
or new product lines.
Technology Integration
2. Open Circulation Path
1. Track Lighting System
The layout allows smooth movement and
Integrated ceiling tracks allow flexible adjustment of light
adaptable flow for various crowd
direction and intensity for different product displays.
volumes.
2. Hidden Mechanical Systems
3. Multi-purpose Zones
Air conditioning, sprinklers, and wiring are neatly concealed,
Central areas can shift between product
maintaining a clean and quiet ceiling line.
display, pop-up exhibitions, or small
3. Energy Efficiency
workshops.
LED lighting and controlled zoning reduce energy use while
4. Neutral Material Palette
keeping consistent illumination.
Simple tones and textures support
flexible styling without visual conflict.
S U S TA I N A B L E S T R AT E GY

1. Natural & Recycled Materials

Use of wood, paper, and minimal plastic reduces
environmental impact.
2. Energy-efficient Lighting
LED track lights lower power consumption and
heat output.
3. Durable Construction
Simple, long-lasting materials minimize
maintenance and waste.
4. Timeless Design
Neutral aesthetics extend the space’s life cycle,
avoiding frequent renovations.
S U G G E S T I O N S FO R I M P R OV E M E N T A N D
PERSONAL REFLECTIONS

Problem Analysis:
The current spatial layout is clear but rather static. Customer movement
follows a mostly linear path, lacking natural pauses and emotional
connection. The display focuses mainly on functional classification, making
the overall experience somewhat monotonous.

Suggestion:
Add a “Sensory Zone” at the entrance or transition area, allowing customers
to experience product qualities through touch, scent, and material contrast.

For example:
• Create a “Material Touch Table” displaying different fabrics, wood
textures, or fragrance materials for direct tactile experience.
• Integrate short digital descriptions or projection visuals to communicate
craftsmanship and sustainability concepts.
• Use soft lighting and natural sounds to create an immersive “quiet
experience area.”
THANK YOU