Questionnaire
Dear Sir/Madam, I am a student of MBA final year, doing a project on Customers preference for Maruti as their first Car. As a part of my project, I am conducting a survey to find out the reason behind people preferred Maruti as their first car in life. So I kindly request you to co-operate with me to fill up the questionnaire. I assure you that information gathered will be utilized for academic purpose only. Name: Phone No: 1. Age : 2. Occupation : 3. What is your monthly Family income? Less than Rs.1, 00,000Rs.1, 00,000 Rs.3, 00,000More than Rs.3, 00,000 4. Number of cars owned 1 2 more than 2
5. What is the main purpose of using your car? Family car Second household car Business car 6. Number of persons in Household 1-2 3-4 More than 4
7. How long do you own this Car? Less than One year1-3 Years3-6 years 6-10YearsMore than 10 years 8. Why you bought Maruti Car? (Please rank from the highest order of preference from1 to 5) Increase in disposable incomeBetter safety at roadsFamily needs Lower cost ownershipSuits your lifestyle and personality Please rate the following factors from 1 to 5 in order on following parameters 5- Excellent, 4-Above average, 3- Average, 4-Below average, 5-Poor
9. You decided to buy Maruti car because of Better suited to Indian roadsAffordable priceAfter sale services
Resale valueTechnical superiority over competitionFinance Scheme Low maintenance costService NetworkHigh Mileage Better suited for long drives Please rate your existing car in terms of understated features on a scale of 1 to 5 where 1-Highly Dissatisfied2-Dissatified3-Neutral4-Satisfied5-Highly Satisfied 10.Safety features Crossbar under DashboardAir BagsAnti Lock Breaking System Aerodynamic ShapeIntensity of front lights 11. About Dealer Distance (Proximity)AdvertisementsTechnical Facilities Cost of ServiceAvailability of SparesInformation Provided Service TimeChargesCar Handling (Delivery & Service) Assured Customer Transactions StaffAmbience of Service Center 12. Car performance Fuel ConsumptionMileage (Km/ltr)Pick Up Stability at higher speedTop speed 13. Interior Type Seats designLeg RoomDash Board Interior ColorMusic SystemAdjustable Front seat Headrest Please rate best 3 factors from 1 to 3 in order of your preference 14. What are the reasons for getting good Resale Value? Brand imageReliabilityCompact Quality & PerformanceService NetworkChipper Spare Parts Word of mouth 15. Better suited to Indian roads Size Strong road presence Serviced anywhere Drivability Lowest turning Radius Enhanced driving pleasure
16.What are the following factors influenced you while purchasing your first car?
More spaciousInteriorsSafety & Security Better HandlingPowerful performanceComfort & convenience Past financial record 17. After sale service Post sales follow up Extended Warranty 18. Service network Economical service charge Professional approach of salesperson/employees Shorter Delivery Time Service Stations Favorable environment Complaints HandlingAvailability of Spare parts Periodic maintenance Preventive maintenance Highly efficient Petrol or Diesel engines
19.Do you think that the name Maruti is going to invoke internationalist feelings in the public and lead to rise in sales? Yes No 20. How do you rate the brand image of your car? Very Low LowNeutralHigh Very High 21. Will you recommend your car to your friends? YesNo 22. What all car brands came in your mind while purchasing your car? HyundaiTataFord ToyotaFiatOther; Specify 23. Are you satisfied with the current Offers & Packages? Highly Satisfied Satisfied Neutral Dissatisfied Highly Dissatisfied 24. Have you purchased this car on Finance Scheme? Yes No If yes, which one? ICICI BankHDFC BankSundaram FinanceKMPL Other, Specify 25. Who prompted you to buy this Car? Friends & RelativePast ExperienceDealer Recommendation Word of mouthAdvertisements
26. Are you satisfied with its overall performance
Highly Satisfied Dissatisfied
Satisfied Neutral Highly Dissatified
If no, what do you expect more from Maruti?
