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Questionnaire Marketing

This document is a questionnaire for a study on performance appraisal at Lahoti Motors Maruti Suzuki in Kalaburagi. It contains 20 multiple choice or short answer questions regarding respondents' ownership and preferences related to Maruti Suzuki vehicles. Questions cover topics such as favorite models, preferred features, promotional influences, after sales service experiences, and ratings of various aspects of Maruti Suzuki's products and services. The goal is to better understand customer familiarity and gather feedback to complete the study.

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2K views4 pages

Questionnaire Marketing

This document is a questionnaire for a study on performance appraisal at Lahoti Motors Maruti Suzuki in Kalaburagi. It contains 20 multiple choice or short answer questions regarding respondents' ownership and preferences related to Maruti Suzuki vehicles. Questions cover topics such as favorite models, preferred features, promotional influences, after sales service experiences, and ratings of various aspects of Maruti Suzuki's products and services. The goal is to better understand customer familiarity and gather feedback to complete the study.

Uploaded by

Appu Special
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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QUESTIONNAIRE ON PERFORMANCE APPRAISAL

Dear Sir/ Madam,

I am ASMITA JAIN student of MBA Department, in VeerappaNisty Engineering


College, Shorapur. As a part of Curriculum I am doing my internship at LAHOTI MOTORS
MARUTI SUZUKI KALABURAGI. I would be pleased if you would spend your precious
time in completing this questionnaire that would enable me to enrich my familiarity with topic
and complete the study successfully.

Name: - ________________________

Age: - __________________ Gender: - [ ] Male [ ] Female

Designation: ________________________

1) Which model in Maruti Suzuki car do you own?


A) OMNI B) ALTO 800 C) WAGNOR D) SWIFT

E) WAGON-R F) SWIFT DESIRE G) A-STAR H) ERTIGA

2) Which is your favorite car in Maruti Suzuki?

A) ALTO B) ZEN ESTILO C) SWIFT D) OTHER

3) In which variant are you like to purchase cars in Maruti Suzuki ?

A) DIESAL B) CNG C) PETROL

4) Why are you giving first preference to Maruti Suzuki while buying a car?

A) GOOD FACILITIES B) QUALITY SERVICE

D) GOOD DESIGN E) BETTER MILAGE

5) Which promotional media is influencing you to buy Maruti Suzuki Cars ?

A) HOLDINGS B) BROADCASTING C) WORD-OF-MOUTH

D) PUBLICATIONS

6) Opinion about price for spare parts in Maruti Suzuki cars?

A) HIGH B) REASONABLE C) LOW

7) What types of cars do you prefer?


A) SMALL CARS B) MID-SIZE CARS C) PREMIUM CARS

D) LUXURY CARS

8) Small cars generally give better service than large one’s?

A) AGREE B) DISAGREE

9) what type of services you prefer at the time of purchase of car?

A) TEST-DRIVE B) PROPER PRODUCT INFORMATION

C) GOOD SALES MAN-SHIP D) OTHER

10) What after sales services you prefer?

A) CAR SEVICING B) ON-ROAD SERVICING C) WARRANTY

D) REPARING OF DEFECTIVE PARTS WITHIN THE TIME PERIOD OF

11) Do you want any changes in small cars of Maruti Suzuki?

A) YES B) NO

If yes, what changes do you need?

12) Do you feel that the introduction of more models within the small car segment will
improve sales of Maruti Suzuki?

A) YES B) NO

13) Did our car dealership match your expectations ?

A) YES B) NO

14) What is your opinion about service of Maruti Suzuki comparing with others?

A)EXCELLENT B)GOOD C) AVERAGE D) POOR

15) What are the basic features you look in a car ?

A) POWER –STAIRING B) SPEED C) EFFECTIVE AC-SYSTEM

D) CAR ACCESSORIES
16) Do you think the staff working here has proper knowledge?

A)YES B)NO C) DON’T KNOW

17) How long you are using Maruti Suzuki cars?

A)1-5YEAR B)6-10YEAR

C)11-15YEARS D)16YEAR & ABOVE

18) How was the sales executives attitude towards you?

(Greetings, Seatings & selling)

A) VERY GOOD B) GOOD C)AVERAGE D)POOR

19) What are the different car accessories you prefer ?

A) AUDIO SYSTEM B) SEAR-COVERS C) KEY LESS ENTRY

D) ALLOY WHEELS E) REAR SPOILER

20) Do you find promotional strategies of MUL effective ?

A) STRONGLY EFFECTIVE B) EFFECTIVE

C) AVERAGE D) NON-EFFECTIVE

19) Rate the following features of Maruti Suzuki?

Very Good Good Average Poor

Facilities

Design
Service

Mileage

20) Where all the Complaints noted and attended by the service incharge?

A) Yes B) No

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