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Acknowledgement
First of all we would like to thanks ALLAH for granting us the wisdom to do this knowledge to this project.
We express our sincere gratitude to our teacher Sir Ahmad Arif who inculcated the basics of Accounting that guide us all through our work.
We would like to extend our special thanks to Mr. Faisal, (finance manager, Mobilink) for lending us his support and providing with all the valuable information in due course of time.
The account of acknowledgement will remain incomplete if we do not express our sincere appreciation, indebtedness and gratitude to our parents. They have always been a source of encouragement for us.
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ABSTRACT
Man in his natural psychological state wants or needs to interact with other people: its his in born desire. As the world is progressing towards a faster and a quicker pace, communication now is of vital importance. In todays world money and with efficient and less time consuming communication, money is being saved. In the complex and growing communications, cellular technology is of great importance. It surely shrinks the world as it is in true sense global. Our report is about a major cellular company that provides a global acccess in the world of communication. Its Moblink. This report contains in depth analysis of companys strategies and culture for the past one decade.
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Executive summary:
Moblink is a leading provider of Telecommunication service worldwide. Moblink is providing in more than 10,000 cities of Pakistan and 140 countries worldwide. Moblink is ranked as one of the worlds largest mobile operator (in terms of subscriptions). Moblink is pioneer of GSM technology in Pakistan and is Pakistans leading cellular and blackberry service provider. The company is Pakistan's leading cellular operator with a subscriber base of 31.5m and market share of 31% in October 2010. Moblink started operations in 1994 as the first GSM cellular Mobile service in Pakistan by MOTOROLA later it was sold to Orascom Telecom, an Egypt based multinational company. This report encloses the background of Mobilink Pakistan along with the tasks and duties Mobilinks Head office is located at Mobilink House, 1-A Kohistan Road, and F-8 Markaz Islamabad. Mobilink's corporate postpaid package is sold under the brand name "Indigo" and prepaid by the name of Jazz.
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1.1.0 Introduction
1.1.1 Background
Mobilink, a subsidiary of the Orascom Telecom Holding, is Pakistans leading cellular and Blackberry service provider. With more than 31.6 million subscribers, Mobilink maintains market leadership through cutting-edge, integrated technology, the strongest brands and the largest portfolio of value added services in the industry, a broadband carrier division providing next generation internet technology as well as the countrys largest voice and data network with over 8,000 cell sites. Housing Pakistans largest distribution and contact centre networks and an unparalleled 6,500 kilometers fiber optic backbone, Mobilink has already invested over US $3.3 billion in the country to date and provides uninterrupted countrywide connectivity, unmatched customer services and international roaming in over 140 countries. The company is also the official cellular partner of the Pakistan Cricket Board. As a responsible corporate citizen, Mobilink also offers a range of socially inclusive products and services dedicated to enhance access to information. Through Mobilink Foundation, the company supports education, health and environmental initiatives and promotes sustainable business practices. Mobilink offers exclusively designed tariff plans that cater to the communication needs of a diverse group of people, from individuals to businessmen to corporate and multinationals. To achieve this objective, we offer both postpaid (Indigo) and prepaid (JAZZ) solutions to our customers. Compared to our competitors, both the postpaid (Indigo) and prepaid (JAZZ) brands are the largest brands of their kind in the Pakistan cellular industry. In addition to providing advanced voice communication services that makes the lives of millions that much easy, we also offer a host of value-added-services to our prized customers. At the same time, Mobilink places high importance to its coverage, which is why we cover you in
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10,000+ cities and towns nationwide as well as over 140 countries on international roaming service.
1.1.3 Moblink mission To be superior communication Service Company in Pakistan to provides the best value to its customers, employees, business partners and shareholders 1.1.2 Moblink Vision To be leading Telecommunication services provider in Pakistan by offering innovative communication solution for our customers while exceeding shareholders value and employer expectations. 1.1.4 Moblink slogan Reshaping lives
1.2.0 Mobilinks Values
1.2.1 Customer Satisfaction Customers are at the heart of our success. They have placed their trust and confidence in us. In return, we strive to anticipate their needs and deliver service, quality and value beyond their expectations. 1.2.2 Business Excellence We strive for excellence in all that we do. We aspire to the highest standards and raise the bar for ourselves every day. This commitment to delivering world-class quality translates into unmatched service and value for our customers and all stakeholders. 1.2.3 Trust & Integrity
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At Mobilink, we take pride in practicing the highest ethical standards in an open and honest environment, and by honoring our commitments. We take personal responsibility for our actions, and treat everyone fairly, and with trust and respect. 1.2.4 Respect for People Our relationships drives our business. We respect and esteem our employees and all stakeholders. We believe in teamwork, empowerment and honor. 1.2.5 Corporate Social Responsibility As the market leader, we recognize and fulfill our responsibility towards our country and the environment we operate in. We contribute to worthy causes and are dedicated to the development and progress of the society
2.1.0 COMPETITERS AND CUSTOMERS 2.1.1 COMPETITERS
The industry structure of Pakistans mobile phone service providers is differentiated oligopoly; a small no. of large firms producing products partially differentiated along the lines of quality, features, styling, or services. There are 6 major providers of mobile service in Pakistan. Telenor Warid Telecom Ufone Instaphone Zong etc
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2.1.2
Customers
The main customers of mobilink are: MCB Bank KFC Nadra Soverign Bank etc
3.1.0 Organizational Chart
3.1.1 Moblink organizational chart
C-E-O PRESIDENT
VIVE-PRESIDENT FINANCE
VICE-PRESIDENT TECHONOLGY
VICE-PRESIDENT H-R
VICE-PRESIDENT COMMERICAL
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FINANCE VICE - PRESIDENT
TECHNOLOGY VICE- PRESIDENT
COOPERATE ACCOUNTANT DIRECTOR
NETWORK SUPPORT CENTER DIRECTOR
FINANCE DIRECTOR
RESEARCH AND DEVELOPMENT DIRECTOR
COMMERICAL
VICE-PRESIDENT
MARKETING DIRECTOR
SALES DIRECTOR
CUSTOMER SEVICES DIRECTOR
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ORGANIZATIONAL DEVELOPMENT STAFIFING, COMPENSATION H-R, ADMINISTRATIONAND SECURITY VICE- PRESIDENT ADMIN. OPERATIONS DIRECTOR ASSOSSICATES HR OPERATIONS
3.1.2 DEPARTMENT AND THEIR RESPONSIBILITY
Organizational Structure
Under the CEO there are the following divisions:-
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Technical The technical division is the second largest division it installs, maintains and operates the GSM Cellular Network. Following departments fall in this division Operations Access Network Operation Core Network Engineering Core Network Production and Deployment Fiber Optics Operations Technical Budget and Operations Technical Special Projects Network Operations Center Technical Logistics Quality of Service
Marketing Anticipates, and satisfies the customer communication needs. It consists of the following departments: Marketing Strategy and Pricing Brand Management Public Relations Value Added Services, LDI and International Roaming Post Paid Solutions
Sales & Distributions
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Employs direct and indirect channels to augmented sales. It consists of the following departments: Indirect Sales Enterprise Solutions Distributions Sales Operations
Customer Care Provides services to customers pre and post purchase to ensure that customer expectations are exceed. It is the largest division of Mobilink. It consists of the following departments: Customer Operations Support Centers Contact Centers Quality Assurance, Standardization and Training Business Planning and Customer Retention Credit & Collection
Finance Prepares and monitors financial plans and budgets. It consists of the following departments: Corporate Accounting Finance Logistics Treasury Business Support & Revenue Assurance Planning, Budgeting and Reporting
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Procurement and Contacts Internal Audit
Information Technology Enable secure and efficient information sharing to meet the business needs. It consists of the following departments: Planning, Implementing and Technologies Management IT Strategy, Innovation and Service Management Business Intelligence and Billing IT Governance & Information Security IT Operations Technology Solution Planning
Human Resource and Administration Staffing and Compensations Organizational Development HR Operations Administration Office Maintenance, Travel & Accommodation Arrangements PMO Event Management
Corporate Affairs Corporate Affairs constitutes Legal affairs, Government relations and Interconnect. Office of Strategy Management (OSM) Formulated business strategy and works with other divisions for alignments and implementation. It consists of the following departments:-
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Business Intelligence Program Management Special Projects Security
Business Analysis & Planning This division is responsible for company-wide business parameters and their implications on the business and company plans.
3.2.1 Structure Of Accounting Department
DIRECTOR
FINANCIAL SYSTEMS SECTION
ADMINISTRATION SECTION
ASSISSTANT DIRECTOR
GENERAL ACCOUNTING SECTION
ACCOUNT RECEVIABLE SECTION
ACCOUNT PAYABLE SECTION
[PAYROLL SECTION
BUDGETING SECTION
