Scribd
Upload
169 views4 pages

Student Preferences on Malted Drinks

The document appears to be a survey about breakfast habits and perceptions of popular breakfast cereal and malt-based food brands in India such as Bournvita, Milo, Horlicks, Complan, and Boost. It contains multiple choice and open-ended questions about childhood food memories, breakfast preferences, milk consumption habits, school routines, favorite breakfast components, consumption of these brands, associations with marketing campaigns and colors, and recommendations. The survey aims to understand brand perceptions and preferences among consumers.

Uploaded by

Nisha Bathija
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
169 views4 pages

Student Preferences on Malted Drinks

The document appears to be a survey about breakfast habits and perceptions of popular breakfast cereal and malt-based food brands in India such as Bournvita, Milo, Horlicks, Complan, and Boost. It contains multiple choice and open-ended questions about childhood food memories, breakfast preferences, milk consumption habits, school routines, favorite breakfast components, consumption of these brands, associations with marketing campaigns and colors, and recommendations. The survey aims to understand brand perceptions and preferences among consumers.

Uploaded by

Nisha Bathija
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
You are on page 1/ 4

Advertising Account Planning The following survey is to understand Brand preferences and their perception in the consumers mind.

NameNisha Bathija Profession- Student Product: Mix Malted Powder Brands: Bournvita, Milo, Horlicks, Complan, Boost 1. Which is your best childhood memory of food? Warm Milk Milk Before bedtime Evening snacks Break Box snacks Parathas Tea Juice Dinner Time Chai Nashta Soups & Sandwiches Road side junk Biscuits Instant food Bhindi ki sabzi Age22

2. Breakfast is.. a. Healthy b. Sleepy c. Heavy d. Best Meal e. Hate it f. No no no g. Never miss it h. Whats that

3. You prefer Milk during breakfast? a. Yes b. No 4. Consuming milk makes you feel like a. Energetic b. Bored c. Sake of it

d. Sleepy e. The days going to be perfect now 5. School time was a. Just right b. Too early c. Too late d. Why school e. Yawn

6. Breakfast is complete with a. Bread/Butter b. Omelets c. Paratha d. Cereal e. Dry Fruits f. Fruits g. Junk h. South Indian

7.

You prefer having milk with? Cereals Sugar/sugar free FlavoredWhich Dry fruits Syrups Fruits None

8. What do you understand by Malt food?

9. You prefer a. Hot milk b. Cold milk c. Luke warm d. No milk 10. What does Bournvita remind you off?

11. How do you consume Vitamin D? a. Sunshine b. Cheese c. Egg Yolk d. Any Other -

12. Match the following with its parent company. Bournvita Horlicks Milo Boost Complan (Heinz, Nestle, Cadbury, Glaxo SmithKline) 13. Associate the following brands with the colors you re-collect? Bournvita-Brown Horlicks Milo Boost Complan 14. Match the following, with the Ads Bournvita Is the secret of my energy Horlicks Tayyari jeet ki! (Preparing to win) Milo Taller, Stronger, Sharper Boost Dugni Raftar se Badhiye Complan Go and go and go with 15. Tell about the recent Ad you saw of each of these brands Bournvita Horlicks Milo Boost Complan 16. Which of the following you like in taste, with milk? Bournvita Horlicks Milo Boost Complan

And Why --------------------------Flavor Specific--------------------17. Which one of these you would eat as powder, regardless of milk? Bournvita Horlicks Milo Boost Complan And why -----------------------------18. What kind of association do you make when you read or hear any of the following names? E.g.- Music, character, line, object. Bournvita Horlicks Milo Boost Complan And Why ------------------------19. Have you had any bad experiences while consuming any of the following brands? Bournvita Horlicks Milo Boost Complan Comment ------------------------------20. Would you recommend Bournvita? Why?

Thank You

You might also like