STRATEGIES OPTED TO KNOW THE BRAND AWARENESS OF THE PRODUCT THE MARKET"

Submitted by: Vikas

Under guidance of:

Industry Guide; Mr. Amit Arun

Faculty Guide; Mr. Ashish Chandra

(SUMMER INTERNSHIP REPORT IN PARTIAL FULFILLMENT OF THE AWARD OF FULL

TIME MASTERS IN BUSINESS ADMINISTRATION (2011-13))

AMITY BUSINESS SCHOOL AMITY UNIVERSITY UTTAR PRADESH LUCKNOW

STATEMENT

I, Vikas Solanki, student of AMITY UNIVERSITY (Amity business School Lucknow Campus), hereby declare that all the information, facts and figures in this report are based on my own findings and experience during my summer training in Jakson Engineering Ltd. I hereby also declare that the work done by me has not been copied; it is my original work and does not lead to any other degree, diploma, fellowship or other similar title or prizes.

VIKAS SOLANKI MBA (2011-2013)

STUDENTS CERTIFICATE

Certified that this report is prepared based on the summer internship project undertaken by me in Jakson Engineering Ltd. from 16th may 2011 to 2nd July 2012, under the able guidance of Mr. Ashish Chandra in partial fulfillment of the

requirement for award of degree of Master of Business Administration from Amity University, Uttar Pradesh.

Date._

Signature; Vikas Solanki Student

Signature; Mr. Ashish Chandra Faculty Guide

Signature; Mr. V.P. Sahi Director (ABS)

FACULTY CERTIFICATE

Forwarded here with a summer internship report on STRATEGIES OPTED TO KNOW THE BRAND AWARENESS OF THE PRODUCT THE MARKET". submitted by Vikas Solanki Enrollment No. A7002011017, a student of MBA (201113).

This project work is partial fulfillment of the requirement for the degree of Master in Business Administration from Amity University Lucknow Campus, Uttar Pradesh.

MR. ASHISH CHANDRA ASSISTANT PROFESSOR AMITY UNIVERSITY, LUCKNOW CAMPUS UTTAR PRADESH

ACKNOWLEDGEMENT
I am very much thankful to the management of the Jakson Engineering Ltd. for giving me an opportunity to do this project as a part of my MBA program. The completion of this project is a successful and satisfactory outcome of so many helping hands. I think it proper to express my deep obligation to my advisers.

First and foremost, I am especially thankful to Mr. Amit Arun (Quality Manager, Jakson Engineering Ltd., Lucknow) for giving me the opportunity to do my one and half month project training in their esteemed organization. I also thankful to staff member of the organization to provide various information for my purpose. Their suggestions are helping me in various stages.

I would also like to thank Mr. Ashish Chandra, my faculty guide, who has been constant source of help and inspiration to me and for her guidance without which the work could not has been possible. Above all my regards and thanks are due to my parents, family members and friends for their continuous support during the project.

SYNOPSIS OF THE REPORT

TABLE OF CONTENTS Page No. CHAPTER I Introduction Significance of the study Objective of the study

CHAPTER II Company Profile

CHAPTER III Presentation of data and analysis Sources of data Sample size, if any Methods of data collection Instrument used Tool and techniques of analysis

CHAPTER IV Findings Conclusion Recommendation Annexure Questionnaire Bibliography

CHAPTER I THEORETICAL PRESENTATION OF THE TOPIC

INTRODUCTION Jakson Company is the leader in India for manufacturing sound proof & open diesel generating sets from 2KVA to 625 KVA with KOEL (Kirloskar- Air-cooled / Watercooled) engines coupled with Kirloskar green/KEC/Stamford/others alternators.

Jakson & Company and its groups where found in 1950 with a dream and determination to bring to India world class products and services for power generation, distribution, protection, control and automation.

Jakson & Company is presently manufacturing soundproof diesel generating sets. These generators have been designed and engineered in compliance with latest technical knowledge and production process. These are suitable for all industries,

small, medium and large hospitals, hotels, restaurants multistoried buildings farmhouses, resorts, cellular operators etc.

Kirloskar Oil engines limited began operations in 1946 to manufacture engines. With annual manufacture volume exceeding 1, 80,000 engines, today, Kirloskar is Indias leading manufacture of finest and widest range of diesel engines. Initially Kirloskar engines are manufactured with technical know how of man DG set of West Germany.

Kirloskar Oil engine is the first engine manufacturer in India to get the certificate of compliance as per the latest emission norms applicable central pollution control board (CPCB) .Jakson and Company have factories at Mayapuri, New Delhi,Pondicherry and Daman.

It has following product to offer:

a. Standard Genset from 15 KVA to 2000 KVA. b. Ready to use Genset from 15 KVA to 500 KVA. c. Standard genset from 15 KVA to 2000 KVA. d. Silent DG set manufactured to CPCB norms from 15 KVA to 2000 KVA. e. Gas genset from 62.5 KVA to 750 KVA. f. Captive power plantup to 10 MW. g. CPRI approved complete range of control panels i. e. PCC panels, MCC panels, and relay panels. Bus ducting up to 600 amps and PLC based auto synchronizing load sharing panels.

It has ISO 9001 certified contracts division for undertaking captive power station upto 10 MW jobs from concept to commissioning which includes design, manufacture, supply, erection, testing and commissioning and with auxiliary mechanical and electrical sub system. IT has a base over 10000 satisfied users with endless list of customers like Parliament House, Rasrapati Bhawan, Supreme Court of India, High court of Delhi, NTPC, NHPC, EIL, Citibank, IDBI, HDFC, ITC, Hero Honda to name a few. It also offer services for installation O & M, AMC, Power on Boot, Rental Power, Heat Recovery System, Power House consultancy, Room Acoustic and equipment financing.

SIGNIFICANCE OF STUDY The need of the study arises because of the reason that a trainee must understand the company, its achievements and tasks, products and services and also to collect information about its competitors, its products and services offered. So that, after understanding and collecting information about the organization and its competitors, a trainee will be able to work well for the organization.

OBJECTIVE OF THE STUDY: The main objective of the project were To know the awareness of Jakson DG set in the Noida and Delhi region. To create the awareness of Jakson DG in the market. TO generate the enquiry about the demand of new sets. To collect the information about the problems being faced by the existing customer and report to the company.

CHAPTER II ORGANIZATIONAL PROFILE OF THE COMPANY

ELECTRICITY ENVIORNMENT IN INDIA

It was a century and a half ago the electricity become commercial with the development of dynamo. A rapid growth was seen there after.

The first electrical car was in operation in Scotland in1885, while the year of 1880 saw the invention of electric supply station in New York bu Edison. Other parts of the world too witnessed the arrival of electricity as a power of source.

In India electricity supply began in Calcutta in the year 1889 close to a century ago .And India tops the electricity produced from 200 KHW it ranks as low as 53 in the list of 100 developing countries.

Power is considered to be the one of the main foundation in the development of any country. In each country the problems concerning the electrical power supply and the possibilities to over these difficulties differ and consequently each country has to find out its own for an optional solution. If there is a dark spot in India tryst with liberalized economy it is in the power sector.

Today when economy stand too poised to record over 7% growth on annual basics, the one major factor that is holding every thing back is the widespread shortage of the power.

The current energy scenario is in India is disheartening in the total installed power today on India is about 69000 MV and during the eight plan period approximately 69000 MV is expecting to be added to installed generating capacities. Even this proposed addition is unlikely to reduce the ever widely supply demand deficit.

Not only is there an inadequate availability of power in India, it is marketed by a persistent shortfall of supply with reference to its targets. The short fall of supply with reference to it targets. The shortfall has in most years been of double digits. Massive generation of power is needed in order to keep pace with demand. 6

The magnitude of resource required can be gauged from the following statement made by the union ministry of power to parliamentary committee sometimes back with a view to meet the growing demand for the power in the ninety five ear plan generation to be added to wipe out the energy is about 57000MVW which after allowing for the investment being made in 8 five year plan on various outgoing projects would require a provision of Rs 12500000 Crores for generation alone and we where to provide adequately for transmission and distribution the total requirement comes to Rs. 250000 crores.

It can reasonable be said that the govt. sector would not able to find such an order of resource and our domestic financial institution would not be in a position to provide for This order

After rehabilitation process it was expected the power sector would enter in power sector in a big way but result are not encourage. There are many hurdles in inviting big power plants as tariff rate, environmental issues, unstable government, lengthy paper process and so many others. Recent hike in bank rates would means costlier for mega power project in pipe line. So situation in front is also bleak. Another factor is position of various electricity boards is deteriorating day by day. The are many reason for that but one factor which is very much relevant while we talk about the genset industry is that the cost of the electricity generation and price settled for different categories. The average cost of power production in different state in 2010-2011 is RS 3.80 per unit. But the cost various from different states in Kerala it was 1.80 per unit in Assam 2.84 per unit in Bihar Rs 2.12 per unit and in Delhi it is 2.11 per unit.

In the same way the price tariff varies lot from different states. The power consumer can be divided in to four categories namely Agriculture, industrial and other

commercial railway etc .In 1995-1996 total power distributed was 28%,17%, 36% and 19%. Different price tariff are applied for these different categories subsides for agriculture and domestic use forRs1117 crores and Rs 3419 respectively in 1995-

19996. To cover this loss price for other sectors are increased still the total loss of state electricity board in 2010-2011 was as high as Rs 7103 crores.

AVERAGE TARIFF BY SECTORS 2010-2011 (RS PER KWH)

2009

2010

2011

INDUSTRIAL

1.558

1.719

2.0166

DOMESTIC

0.905

1.719

2.166

COMMERCIAL

0.868

1.512

2.034

AGRICULTURE

2.16

0.156

0.218

SECTOR WISE BREAK OF ELECTRICTY

SECTOR CONSUMPTION IN BILLION UNITS

Industrial

121.36

Transport

5.64

Agriculture

70.70

Domestics and Commercial

67.75

This discrimination among the users regular hike from the industry commercial users have created chances for the genset industry 8

According to an expert in power sector the installed capacity in the country about 82288 MW by March 31 1996. Though the generation of power has about increasing regularly but the extension of infrastructure and the opening of the economy have pushed up the demand for power leading to the shortage in all the region of the country. Power consumption is expected to grow at nine percent per annum during nine tenth plan periods. This would imply the additional capacity of 140000 MWS would have to be created by the year 2008.

ENERGY SHORTAGE (in Sep 2010)

Northern region

5%

Western region

0.705%

Southern region

14-.20%

Eastern region

8%

PEAK SHORTAGE

Northern region

11.4%

Western region

13.10%

Southern region

13.20%

Eastern region

19.70%

In terms of demand projection only a grim scenario can be painted. For instance as a high as 30-40 percent of the total electricity demand all sectors including ancillary transmission and distribution losses, will remain unfulfilled in India in the seeable future.

All the power sector in dark shades if not totally black. Apart inefficiency, unprofessional approach and monopolistic nature of electricity have contributed there hues to this picture. After though with the opening of the economy the private sectors can infuse this large capital but still power will be a major problem as there are many hindrances in this regard. GENSET A COUNTINOUS SOURCE OF POWER 10

With the gap between supplies of power from the national grid widening by the day the answer to the future need lies in genets diesel power generator. Diesel engine is a prime move of portable and mobile equipment. Dg is available in wide range of capacity. Constructional the diesel generation units can be classified:

D.G SET

Diesel power plant

Normally diesel sets of smaller capacity are compactly arranged as a skid facilitating easy relocation as a whole. Diesel power plant comprise large capacity DG sets which are mainly used as a alternative power source not merely as stand by these

construction huge in physical proportion and before start up-up these diesel plants require large machinery electrical and chemical auxiliary system.

Though the basics systems for all the diesel sets small or big are same for large sets the system cannot be engine mounted. The system need to build and inter connected around the central plant.

The basic auxiliary systems that go with diesel power plants are

Fuel oil system

Lube oil system

Starting water system

Nozzle temperature control system 11

D.C power system

High voltage outlets.

There are about 38 manufacture of diesel engine in the organize sector and nearly 850 units in small scale sectors. In fact so because of the future power generation in the country is bulk. Consider this at present India produces nearly 85000 mega watts of power. About 70% of this comes from terminal power stations approximately 27 % from hydro and rest from nuclear plant. We need 65000 MW more.

The capital investment behind producing each MW of terminal or power hydro is present day costs about Rs3.5 cores so to produce 65000 MW we will need an astronomical Rs 2, 27,500 cores.

Quite obviously the gap between the projected demands and supply from national power grid will only deep increasing. The power deficit goes up to nearly 20%.Industries in different regions of the country have been hit by power shortage in varying degrees and both quality and reliability of this vital input for these industries growth continuous to be poor.

Additional backing measures are absolutely necessary and hence the tendency to make use of numerous captive power stations for improving the nation wide power supply to support developments endeavors.

These power payers of genset industry can be divided into mainly two basic categories. These are

1 Organized sector

2 Unorganized sectors 12

Unorganized sectors with an enviable market share is operating is concentrated areas. These local manufacturers produce gensets mainly range from 15 KVA to 200 KVA. As they are concentrated in same particular region of the country and do not produce wide variety and range.

Wide network

Better production facilities

More inclined customers

Qualified technical workers

Good base for customers and after sales service

The India Genset Industry with the advantages in the held of availability of cheap raw materials and technical labour is moving smoothly but it is speedily trying to feed up nation power generated by it , but to really boom, it need favorable government regulations, more effort on research and development productivity and reduced cost of production. These problems of genset industry will have to tackle properly in order to achieve greater development. Government policies on tax rate not only for genset as a whole but also for ancillary industries, which produce different component used as raw genset, effect industry greatly. Productivity and cost of production can be favorable by choosing the right facility place, quality worker and giving more emphasis on logistic system that includes inventory, storage, process control and transportation, further to boom genset industry government will have to improvise its regulation. Central excise duties, sales tax, import, export tariffs, government fuel policies (especially diesel rate) have a great impact on performance of genset industry tax. 13 and adequate quantity

On genset product as a whole and also on ancillary component are vital. So taxes duty on industries which produces component or product used in genset such as engine, alternator etc, should be such that it could hinder progress of the genset industry. There is a great potential for export of the genset and particularly to those countries where labour and technology cost is high this will help exchequer to get foreign currency. So government should also try to prompt to export of genset industry by providing it a conductive environment with helpful policies. This deficit is increasingly being met through power produced by diesel and heavy fuel power generator sets. It is estimated that genset contribute about 25,000 MW mainly to industry in India.

About us

Energy is fundamental to the perfection of our lives. Dependence on the supply of continuous energy for living and working has made it a key ingredient in all sectors of 14

modern economies. Energy demand is increasing significantly in the current scenario while the supplies are severely affected. How then will this enormous energy requirement be satisfied in an eco-friendly way?

Jakson a 6 decade old enterprise, is one of India's leading power generation companies. We strategically partner Cummins as an OEM. Our primary range of offerings spans Silent DG Sets and Control Panels in India. While we are internationally active for exports of our products in Bangladesh & Nepal, our most recent initiative in India is service support partnership for Cummins gensets across M.P, U.P and Uttarakhand.

The Jakson team comprises of nearly 1500 professionals operating across 18 points of presence in India.

Evolution Of Jakson

Born in 1945, in 64 years of existence, Jakson has risen to plentiful challenges and strived for excellence to make a difference as a leader. Read more...

15

Profile

Jakson Overview Founded in 1945, Jakson is a leading provider of Silent DG Sets, as well as a major manufacturer of Control Panels solutions. Jakson has sales offices and manufacturing plants across Northern and Western India. As a strategic partner to the technology leader-Cummins, Jakson has made a firm commitment to provide leading-edge products/services at highest quality. Jakson is associated with Cummins as an OEM partner for DG sets since 1982. While the company is internationally active for exports of products in Bangladesh, its most recent project in India is service support partnership for Cummins gensets across M.P, U.P and Uttarakhand. Jaksons strong team comprises of nearly 1500 professionals operating across 18 points of presence in India. The team is backed by wide experience in engineering that helps error-free operations at designing stage itself. Our State-of-the-art infrastructure ensures production of superior quality products with added value. Our commitment goes well beyond designing, manufacturing and installing products- We support our customers as a partner. As a leader in power solutions, Jaksons mission is to, "Be the trendsetter in energy solutions by consistently exceeding stakeholders expectations."Jakson is also committed to ecological protection and is the Founding Member of the Indian Green Building Council. The company is actively involved in implementing QHSE practices in the system.

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Quality Initiatives Jakson is now successfully implementing principles of Six Sigma to eliminate defects in its processes. There is a strong management commitment and support to adopt this culture of accuracy for accelerated growth and productivity and transfer the benefit to the customer in terms of quality products and greatly reduced CAPEX & OPEX. SAP has been integrated into the system to facilitate and enhance companys linkage with its customers and suppliers ensuring error free transactions.

Efforts on Innovation We are witnessing enormous abuse of natural resources today environmental degradation resulting from urbanization as well as severe shortage in energy due to rapid increase in demand. We recognize that efficient energy management is the best solution to the problem and we made it our vision to develop high-efficiency DG Sets and Panels and provide our customers with energy efficient products and services. Our efforts in development of these products have led to continued growth in our business and market shares and strong customer satisfaction. We will continue these efforts to maintain a high score on manufacturing compliance and quality to meet the demand of the new century. QHSE Policies Jakson is totally committed to Quality, Health, Safety and Environmental aspects of our products, services and operations.

Our Quality Policy 17

We are committed to achieve excellence in Design and Manufacture of Electrical Switchboards / Panels, Bus ducts and DG Sets (Silent / RTU) through:

High Reliability and Consistency by Strict Quality control Measures. Quick Redressal of Customer Complaints. Prompt and Efficient Services to ensure Customer Satisfaction.

By providing adequate resources including the infrastructure, competent personnel & working environment. We shall review the effectiveness of the Quality Management System in order to make suitability of the system and it's continual improvement.

Our Commitment to Health and Safety Jakson maintains appropriate controls, to ensure health and safety of all employees. The entire Jakson team works towards

Establishing and continually improving systems and processes. Creation and maintenance of a clean, healthful, and safe workplace. Prevention of pollution. Using energy and other natural resources efficiently. Compliance with applicable laws and regulations

Core Elements of our Health & Safety program include

Management commitment, accountability, involvement and leadership Training and education Employee involvement Workplace hazard identification and analysis

18

Workplace hazard prevention, elimination and control

Our Guiding Principles

To extend knowledge on the health, safety and environmental effects of our products, processes, and waste materials.

To operate our plants and facilities in a manner that protects the environment and the health and safety of our employees and customers, conserves natural resources and energy, and demonstrates our commitment to continual improvement and the prevention of pollution.

To include health, safety, and environmental considerations in our planning for existing and new products and processes.

Through the use of design and best management practices, improvements are continually made.

To assist customers on the safe and responsible use of our products. To comply with all government regulations and standards to safeguard the workplace and environment.

To measure our health, safety, and environmental performance on a regular basis and provide timely, appropriate information to officials, employees and customers

To recognize and respond to concerns about our operations and to work with others to understand and resolve health, safety, and environment issues related to our operations.

19

Philosophy

Vision

Be the trendsetter in energy solutions by consistently exceeding stakeholders expectations.

Mission

Enhancing Stakeholders happiness through

Spearheading Technology Stimulating Workplace Speedy Deliverables Smart Transparent System Strong Focus on Quality, Health, Safety and Environment

20

Core Values

21

Strategic Alliances

OEM partner for Indian Operations since 1982

Manufacture and marketing of co-branded DG Sets High Score on manufacturing Compliance and Quality High market share LHP (up to 140kVA) 40% MHP (160- 625kVA) 55% HHP (750- 1500kVA) 75%

Vendor relationship for Acoustic enclosures to Cummins India since 2004

Designed and developed Acoustic enclosures for export requirement Created capacity of 25,000 enclosures pa exclusively for Cummins Committed to Cummins Quality, delivery and price expectations

Dealer network for Spares and Services since 2009

Established 10 dealer offices fully equipped to render services and supply parts

In process of establishing 3 repair workshops in Kanpur, Bhopal & Meerut

22

Sole distributorship of Cummins, USA for Bangladesh since 2009

Significant investments have been made in the region Office set up in Dhaka

23

CORPORATE PROFILE

Jakson Company is the leader in India for manufacturing sound proof & open diesel generating sets from 2KVA to 625 KVA with KOEL (Kirloskar- Air-cooled / Watercooled) engines coupled with Kirloskar green/KEC/Stamford/others alternators.

Jakson & Company and its groups where found in 1950 with a dream and determination to bring to India world class products and services for power generation, distribution, protection, control and automation.

Jakson & Company is presently manufacturing soundproof diesel generating sets. These generators have been designed and engineered in compliance with latest technical knowledge and production process. These are suitable for all industries,

small, medium and large hospitals, hotels, restaurants multistoried buildings farmhouses, resorts, cellular operators etc.

Kirloskar Oil engines limited began operations in 1946 to manufacture engines. With annual manufacture volume exceeding 1, 80,000 engines, today, Kirloskar is Indias leading manufacture of finest and widest range of diesel engines. Initially Kirloskar engines are manufactured with technical know how of man DG set of West Germany.

Kirloskar Oil engine is the first engine manufacturer in India to get the certificate of compliance as per the latest emission norms applicable central pollution control board (CPCB) .Jakson and Company have factories at Mayapuri, New Delhi,Pondicherry and Daman.

24

It has following product to offer:

h. Standard Genset from 15 KVA to 2000 KVA. i. Ready to use Genset from 15 KVA to 500 KVA. j. Standard genset from 15 KVA to 2000 KVA. k. Silent DG set manufactured to CPCB norms from 15 KVA to 2000 KVA. l. Gas genset from 62.5 KVA to 750 KVA. m. Captive power plantup to 10 MW. n. CPRI approved complete range of control panels i. e. PCC panels, MCC panels, and relay panels. Bus ducting up to 600 amps and PLC based auto synchronizing load sharing panels.

It has ISO 9001 certified contracts division for undertaking captive power station upto 10 MW jobs from concept to commissioning which includes design, manufacture, supply, erection, testing and commissioning and with auxiliary mechanical and electrical sub system. IT has a base over 10000 satisfied users with endless list of customers like Parliament House, Rasrapati Bhawan, Supreme Court of India, High court of Delhi, NTPC, NHPC, EIL, Citibank, IDBI, HDFC, ITC, Hero Honda to name a few. It also offer services for installation O & M, AMC, Power on Boot, Rental Power, Heat Recovery System, Power House consultancy, Room Acoustic and equipment financing.

25

PRODUCT RANGE
1. Standard DG set with Cummins engines. From 25 KVA to 2000 KVA

2. Silent DG set with Cummins engines From 25 KVA to 2000 KVA

3. Captive power plants with Cummins engines. From 1. MW to 10 MW

4. Gas genset will Cummins engines. From 62.5 KVA to 1250 KVA.

5. Special application DG set with Cummins engines. From 25 KVA to 1250 KVA.

6. Super silent standard DG set with simpson engines From 10 KVA to 25 KVA.

7. Control panel For various application

26

SALIENT FEATURE OF JAKSON DG SET.

30 KVA to 2000 KVA 1. Super sound proof can design upto 65 DB level. 2. Compact and truly weather proof genset is integral part. 3. DG set powered with Cummins engines. 4. Engines coupled to single bearing, brushless alternators mounted on specially designed common skid base frame fitted with special vibration free. 5. Operational even under harsh ambient condition while maintaining specified noise level. 6. Modular construction first of its kind in India. 7. Power coated for long lasting finish. 8. A high efficiency residential silencer located inside the enclosure. 9. A high quality insulation material as per IS 8183 is used for maximum sound absorption. 10. AMF operation comes to life in less than 10 seconds. 11. Unique built in fuel tank. 12. External drain plug for oil, fuel for easy maintenance. 13. No civil work required ready to use.

27

TECHNICAL SPACES OF JAKSON CAP IN TYPE

ACOUSTIC ENCLOSURE The acoustic enclosure is made of 14 gauge CRCA sheet. The salient feature of the acoustic enclose are: a. The enclose is of modular constriction with the provision to assemble and dismantle easily at site. b. The sheet metal components are hot dip seven tanks penetrated before power coating. c. The enclose is power coated with special pure polyester base powered. All nut and bolts hardware is made of stainless steel. d. The doors are casketed with high quality EPDN gaskets to prevent leakage of sound. e. The door handles are lockable type. f. Sound proofing of enclosure is done with high quality rock wool conforming to IS 8183. The rock wool is further covered with fiberglass tissues and perforated. g. Specially designed attenuators are provided to control sound at air entry and exit points. h. A noise level is 75 db at 1 m. distance. i. Adequate ventilation is provided to meet total air requirement, If required a blower is provided to meet total air requirement.

28

SALIENT FEATURE OF JAKSON ACOUSTIC ENCLOSURE:

1. Silent DG set enclose is of modular construction with the provision of assemble and dismantle easily as per site condition. 2. There is no protruding part. 3. The enclose is fabricated out CRCA sheet of 14 SWG. 4. The sheet metal components are hot dip seven tank pretreated. 5. To have long life of enclose it is pure polyester based power coated. All nuts and bolts hardware is Zinc coated. 6. Fuel tank level is indicated with the help of fuel gauge meter. 7. There is a provision for filling the fuel from outside as in the case of automobiles with locking arrangement. 8. Battery is accommodated is in separate tray in the enclose. 9. There is provision of drain plug for draining lube oil and diesel. 10. The doors are gasket with high quality EPDN gaskets to avoid leakage of sound. 11. The door handles are locked type. 12. Sound proofing of enclose is done with high quality rock wool mineral confirming to IS 8183 of 50 mm thickness and density at 96 kg / m 13. Special remedial silencer attenuators are provided to control sound at air entry to the container and exit from the container. 14. To make the system on free vibration engine and alternator is mounted on specifically anti vibration pads. 15. Adequate ventilation is providing to meet air requirement for combustion and heat removal. If required a bowler is used to meet total air and changes. 16. The enclose is provided with high enclose temperature safety device. 17. There is a provision of emergency shut down from outside the enclose. 18. There is a arrangement for proper illumination inside the canopy. 19. Noise level is 75 db at 1 meter. Distance.

29

MANAGEMENT HIERARCHY

JAKSON has been in service for five decades and is the largest player in design and manufacture of high quality Generating sets and control panels.

Jakson is professionally managed group with strength of over 400 people and a group turnover of 200 millions. Jakson has three ultra modern manufacturing plants for generating sets at Daman, export oriented unit (EOU) at Noida phase 1 (U.P) and control panels & acoustic enclosure at Noida Phase-II (U.P) I was sent to undergo eight weeks training under Mr Swami GM Marketing at Rajendra Place at New Delhi. The total number of employee in this office is 22. The following are the person at different position of hierarchy: 1. Chairman 2. MD 3. Director Mr. M.K.Gupta Mr. Sandeep Gupta Mr. Vardhan Chadha

4. GM (Marketing) Mr. Swami

MANAGEMENT HIERARCHY

30

1. CHAIRMAN M.K.GUPTA

2. MD SANDEEP.GUPTA

3. DIRECTOR VARDHAN CHADHA

FINANCE DEPT PRODUCTION DEPT

MARKETING / SALES DEPT

GENERAL MANAGER SWAMI

ASST. MANAGER GAUTAM PRASHAR

SALES ENGG. B.DEKHA

GOVERNMENT POLICY

31

1. The user should make efforts to being down the noise level due to D.G set outside his premises within the ambient requirements. To achieve this he may adopt one ore more of the following measures. a. Locate the D G set at proper site Make use of standard acoustic enclose or get the D G set room itself as an acoustic enclose. Lead the exhaust gases away through suitable exhaust muffler.

2. The customer should insist on D.G set manufacture to tarnish noise power levels o d G set as per standard prescribed 3. If required the customer should insist on the manufacture to provide a standard enclose of minimum 25 db insertion loss. 4. The second power level D G set at the user end shall be with In 2 db of the sound power level of D G set at the manufacture stage as prescribed

5. Installation of a D.G set must be strictly in compliance with the recommendation of D G set manufacture. This would ensure an installation free from vibration and exhaust gas leaks which are also major contribution to increase noise level. 6. A proper routine and preventive maintenance procedure for the D G set should be set and followed in consultation with D G set manufacture which would prevent noise level of the D G set from deteriorating with use. In this regard some of the important aspect are:

a. Minimize vibration levels and maintain at all times in the limits prescribed by the D G set manufacture to ensure this have engine have alternate alignment checked tightness of all belts and bolts and other clamping device. b. Anti vibration mounts on which the D G sets in mounted

32

c. Generally have rubber elements which prove to deterioration when they come in contact with oil and diesel fuel. Hence they should be kept clean and replace whenever necessary. d. The exhaust piping from the engine exhaust main should be checked periodically for leaks and accordingly plugged. e. Exhaust silencer also tend to deteriorate with use and will need replacement when performance degrades.

COST OF ACOUSTIC ENCLOSURE

The cost of typical acoustic enclose providing an insertion loss of around 25 db will be between 25 % to 40 % of the cost of DG set.

The lower figure corresponds to DG set of higher rating, 250 KVA to 500 KVA where the higher figure of 40 % will correspond to DG set of smaller rating 5 KVA to 25 KVA. The ministry of environment and trust Govt. of India notification GSR 7, deled 22 nd December 1998 has prescribed noise standard for DG set ranging between 15 500 KVA at manufacturing stage. Further the notification specifies mandatory caustic treatment of room for DG sets. The guide liner for suitable stock height for DG set exhaust has also formulated by the central pollution control board as given below. The minimum stock height to be provided with each generator set can be worked out by using the formula

33

INSTRUCTURE FOR MANUFACTURE

1, Manufacture should ensure that sound power level of DG set 15-500 kva do not exceed.

2, Manufacturing should after acoustic enclosure with minimum insertion loss 25 db.

3, Manufacture should furnish sound power level of base DG set. Manufactures should offer exhaust muffler with DG set with minimum insertion loss of 25 db.

INSTRUCTION FOR USERS

1, Users should ensure compliance with ambient noise standard by providing enclose acoustic treatment of DG room with minimum insertion loss of 25 db for Dg set. 2, Users should ensure provision of suitable exhaust muffler with insertion loss of 25 db. Users should install suitable stack height for DG sets. 3, Users should follow proper routine and preemptive maintenance of DG set in consultation with Manufacture. Genset industries have to taken the following consent from pollution control board every day.

Water pollution Air pollution Hardazous waste control consent

Pollution Board check on monthly basis the environment condition of the company and report there head office Luknow if they find as per the norms so approve content of the year. Genset industries has also planted more than 1200 tree to make environment clean.

34

TAX ASPECT
The DG sets have been a load of taxes which are detailed below:

So the taxes are taken as following: 1. Local Sales Tax @ 8.8 % is different for different states. 2. For outside states the tax is @ 10 % 3. Octroi @ 1.5 % 4. Excise Duty @ 16 % extra. 5. If the customer is registered with tax department then the tax against CST No. is against C form.

35

SELECTION OF SITE Proper space should be there for placement and opening of doors of the Silent DG set. There should be atleast 1.5 meter free space around the DG set for proper operation and maintenance. There should be cross ventilation of air to ensure proper cooling of DG set. Exhaust gases and hot air discharge should not re-circulate inside the acoustic enclosure (canopy). There should be no restriction for fresh air suction and hot air discharge. If 2 DG sets are installed at the site, ensure that hot air outlet of the one DG set does not become the fresh air intake of the 2nd DG set. A low height shelter for the Silent DG Set should be avoided. It should not obstruct the hot air outlet. It is preferable to install the DG set in an open area. No shade (roof) is required over it. However, if the AMF Panel is outside the Acoustic Enclosure, then a shelter is recommended for the Panel. For Roof Top Installation, ensure that the civil structure is capable to bear the static and dynamic load of DG set. The load of the Silent DG set should be borne by Columns and Beams of the building. Proper space should be there for Earthing. If there are no space constraints, the DG set should be placed near the distribution panel. The DG set should be located away from polluted surroundings such as corrosive fumes, cement dust, fibres, cotton and toxic chemicals to avoid overheating of the D.G. Set.

FOUNDATION DETAILS AND GUIDELINES 36

A. Ground base Foundation (RCC/PCC) The Foundation should be water leveled and atleast 3 above the Ground Level. The Length and width of the Foundation should be atleast 200mm to 400 mm more than that of the DG set size. Please refer to the foundation drawing attached herewith. A rigid foundation ensures the least vibration. Sand Filling should be there around the foundation. Rubber matting can also be used over the foundation to minimize the vibration effect and noise leakage. Please refer to the dimension of DG set for deciding the foundation length, width and depth. Note: Please ensure that the foundation should not be made over any basement, water tank or Sewer Line. B. Roof Top Foundation The weight of Silent DG set should be on Column and Beam through proper foundation. The RCC foundation should be on the Beam or supported on two Beams. ISMC Channel or MS I Section may also be used to cater the load of the DG set with the canopy. Load of ISMC Channel or MS I Section should be on the column of the building. M.S. Sheet is to be provided at the bottom of the base frame of the Silent DG set for roof top installation.

37

EXHAUST PIPING The exhaust system must be designed to keep the resistance to hot gases (back pressure) as low as possible and load of the extended exhaust pipe/silencer should not be on the engine manifold. The Following may please be noted. There should not be any load or stress on the exhaust bellow. A uniform gap has to be maintained between bellow flange and exhaust pipe flange. There should be proper support for the exhaust pipe. Pipes should be extended through proper flanges only. Short bends should be avoided. Always use proper size M.S. pipes (G.I pipe and bend should not be used in exhaust piping). Air cooled

Description

Unit

15 KVA35 KVA 63

40 KVA75 62.5 KVA 76

KVA

Exhaust Pipe Dia

mm

100

Water cooled R-Series Description Unit 15 KVA 35 KVA 63 40 KVA 62.5 KVA 76 75 KVA10 KVA 0 82.5 KVA 125 KVA100 125

Exhaust Pipe Dia

mm

38

SL Series Description Unit 140 KVA 250 KVA 125

Exhaust Pipe Dia

mm

K Series Description Unit mm 275 KVA 125 320 KVA 150 400 KVA - 625 KVA 2 x 150

Exhaust Pipe Dia

39

FUEL PIPING

A supply and return fuel pipe is required in each DG set . SDGs upto 200 KVA are provided with fuel tanks inside the acoustic enclosure. Above 200 KVA, the fuel tank is outside the acoustic enclosure. For fuel tank inside the enclosure, fuel piping is done by the manufacturer/supplier. However, for Fuel Tank outside the enclosure, fuel piping is to be done by the customer. Size of the fuel piping should be 12mm upto 250 KVA DG set. B/C Class M.S. pipe (19 mm - 25mm I.D.) is recommended For fuel piping above 250 KVA DG sets. MS pipe should be used with proper welded joints. Stop valve and flange should be used at supply line to engine near fuel tank (for Fuel Tank mounted outside).

PRECAUTIONS TO BE TAKEN FOR FUEL PIPING AND FUEL SYSTEM. Never use GI pipes in fuel piping of DG set. Joints should be welded and never threaded. Pipe should be above ground level with proper MS support. All joints should be tested for any seepage or leakage. For 320 KVA and above DG sets, Fuel Tank height should be such that lowest level of Fuel Tank is above Diesel pre-filter height.

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BATTERY CHARGING PROCEDURE a. Battery charging procedure If dry battery is supplied along with the DG set then initial charging of the battery is required. Please get initial charging of the battery done from an authorized service dealer of the battery manufacturer. The initial charging process is of 72 hours. Specific gravity of acid inside the battery should be 1.23 to 1.28 kg/ltr.

b. Method to use charged battery If charged battery has been provided along with the DG set, and the DG set is not in use then ensure that at positive terminal battery lead is not connected. It should be connected at the time of the commissioning of the DG set. Charged battery may be used for commissioning of DG set within 15-20 days, else re-charging of charged battery is required. Always connect the battery with the proper battery charger. The battery should be connected to the battery charger, which is connected with 230V AC supply. The Battery charger is provided with an AMF Panel (Auto Mains Failure Panel) under the standard scope of supply. 230V AC supply is essential for battery charger operation. Note: Battery charger is not supplied with a std. manual Panel. So, it is suggested that the DG set must run once a day for 15-20 minutes so that battery is charged by engine dynamo/charging alternator.

c. Precaution to be taken during handling of battery Do not charge the battery at a wet a place. Flame, Candle and matchbox should not be used near charged battery. Use hand gloves while handling the charged battery. Electrolyte level should be below the neck ?

ROUTINE CHECK POINTS Check Fuel Level Drain water from fuel Tank (Especially during winter Season.) 41

Check coolant Level. Check Water level in the Radiator Check for any leakage Check for any loose connections Check Battery condition Check Lube oil level and quality (lube oil should not be very thick with visible carbon and metal particles).

42

DO'S & DON'T'S

DO'S : Check Fuel Level Check Lube Oil Level and quality, lube oil should not be very thick with visible carbon and metal particles Check coolant Level. Check for any leakage. Check for any loose connections Check Electrolyte Level in Battery. Check the Battery terminals. Check Fan Belt Tension. Check Battery Charger working. Drain the water from the fuel tank, weekly during winters. Please check all the Nuts, Bolts, Engine/alternator foundation bolts and loose cable connections tightening at the time of commissioning and then monthly. Always use K-oil to avail two year warranty. Purchase all spare parts from authorized Kirloskar Service Dealer. Refer Engine Maintenance Manual for routine and daily maintenance check.

DONTS : If the DG set is with AMF panel please do not touch live wire as mains also flow from AMF panel even if DG SET IS OFF. Do not check coolant level, while DG is running. Do not change any wiring or modify wiring it may attract void of ` warranty Please do not get the DG set repaired and serviced by any unauthorized person. It may attract void of warranty. It should be done by the manufacturer or Kirloskar authorized Service Dealer.

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FOR DG SET WITH CANOPY : Cable entry holes, if not in use, should be properly closed. Don't Unneccearly open the locked doors which can lead to damage inside the lock. Exhaust pipe installation for Silent DG set should be very-very precise. The load of the Exhaust pipe should not come on the bellow and it should also not touch the roof body.

Note : Please note that normally DG sets are dispatched with dry batteries. So please make sure that batteries are properly charged by authorized dealer, as per the manufacturers recomendations, if batteries are not charged, as per the recommendations, life of the Battery is reduced drastically and it could be difficult for us to entertain warranty for that.

44

SILENT DG SETS 15-160 KVA

The Commercial LHP business is engaged in the manufacture of water cooled engines and gensets in the range of 15 to 160 kVA. The range includes the X, S and B series.

"X" series:

The "X" series are the ready-to-use 2 and 3 cylinder inline configuration diesel engines in the 15 to 25 kVA range, the most compact of offering.

45

"S" series:

The "S" series are 4 cylinder inline configuration diesel engines in the 30 to 62.5 kVA range, turbocharged and after cooled, with minimal noise and vibration levels.

46

"B" series:

The "B" series are 6 cylinder inline configuration diesel engines in the 75 to 140 kVA range. These engines are light weight, compact, easy to service and low on maintenance.

47

180-2500 KVA

Jakson manufactures and offers gensets in the range of 180 to 2500 kVA. The range includes C, N14, V28, K and QSK series.

C" series:

The "C" series are 6 cylinder models in the 180 to 250 kVA range, with engine components which have undergone advanced stress analysis techniques. These engines are light weight, compact, easy to service and low on maintenance.

48

"N" series:

The "N" series are the real workhorses which have operated in some of the world's most demanding applications and climatic conditions with new advancements for higher thermal efficiencies and durability. The series includes 320 to 380 kVA range.

49

"V 28" series:

V 28 design (600 to 625 kVA range) features have made Cummins diesel the standard for comparison of operating economy, reliability and long life.

50

"K" series: The "K" series is the most rugged and worldwide favorite workhorse available in square combustion chamber with heavy duty big camshafts, having the lowest life cycle cost in the 500 kVA and 750 to 1500 kVA categories.

51

"QSK" series

"QSK" series with higher capacities come armed with Cummins full authority electronic controls and PC based service tool software for better engine protection, prognosis and diagnosis that translates into lower downtime and higher productivity.

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Captive Power Plants

Captive Power refers to generation from a unit set up by industry for its exclusive consumption. Industrial sector is one of the largest consumers of electrical energy in India. Number of industries are now increasingly relying on their own captive generation rather than on grid supply primarily because of non-availability of adequate grid supply or poor quality and reliability of grid supply. Reliability and quality of power are two major driving forces behind captive power projects. Beyond the precincts of Conventional Power from the grid, power generated by captive power plants not only helps you overcome power deficit but also saves your input costs.

Backed by strong engineering, Jakson provides one-stop solution to its customers for their captive power needs.

Jakson setup ensures

Power Continuity for your heavy-duty application Improved power quality Excellent performance of your sensitive equipment saving them from damages occurring due to frequent power cuts. So you save on a. b. c. Maintenance Cost Repair Time Down Time

Minimum production losses arising out of poor power quality Environmental protection by complying to all mandatory norms

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Custom engineered to suit the needs of each customer, our capability goes beyond merely providing power generation equipment to include project design, engineering, operation and maintenance. Delivering power from 1MW to 15MW, we have we have demonstrated the performance with installations across North India. Stringent quality standards were followed to ensure an enduring and flawless performance all across.

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Switchboards

JAKSON is the market leader for Switchboards in India. It manufactures custom-built switchboards with conventional as well as intelligent protection, control and communication to meet the power distribution and motor control needs of key industries. Its Power Control Centers (PCC) and Motor Control Centers (MCC) are installed at major and prestigious plants in India.

JAKSON manufactures maximum number of panels every year and has a steady market share. It associates with its customers at the project conceptualization stage and the association continues even after the project is commissioned.

The range of custom-built switchboards comprises fully draw-out PCCs and MCCs, Distribution Boards and Control Panels. Its PCC type TF is rated up to 6000A and houses JAKSON-made Air Circuit Breakers to take care of power distribution. The MCC type TQ is rated up to 5000A.

JAKSON offers assistance in product selection, application engineering and detailed engineering, installation and commissioning, retrofitting and upgradation of switchboards, after-sales service and training. It also designs and manufactures enclosures in flat pack systems for switchboard assemblers world-wide. JAKSON offers retrofitting solutions for a wide range of LV & MV switchgear including IMCS.

55

Marine Business has developed maximized Switchgear, Switch boards, distribution boards, starters and control systems for application onboard Naval Ships as well as commercial ships.

Range of Solutions

Power Control Center (PCC)

Motor Control Center (MCC)

Product Range

Power Control Center Draw-out & Fixed Motor Control Centre Synchronizing & AMF Panels Double Bus Bar Panels Power Factor Correction Panels Control Desks, Automation & Drive Panels PLC & Mimic Panels Air Insulated Bus Ducts and Rising Mains

Additionally Jakson supplies allied equipment required for projects which include

Transformers Bus Ducts MV Switchgear Industrial Batteries Cables Power Quality Management System

The Company undertakes turnkey contracts for

Comprehensive system engineering Supply, Erection, Testing & Commissioning of switchboards and allied equipment

After sales service 56

Maintenance Cables Retrofitting

We support the customer in pre-tendering stage for

Product selection Freezing protection, interlocking and interfacing requirements.

JAKSON also offers a comprehensive package for Protection, Control & Data Acquisition including system design & integration of switchboards with DCS & EDMS through Intelligent Electronic Devices and Man Machine Interface.

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SWOT ANALYSIS

STRENGTH
1. Availability of cheap raw materials 2. Availability of technical person required. 3. New favorable Government regulation. 4. Well Developed Engineering goods industry which provide raw component to Genset industry 5. Better infrastructure facilities. 6. Matured enough manufacturing and commissioning. 7. Very low investment is needed to generate the require power as compare power plant.

WEAKNESS
1. Technology used in genset industry is relatively less developed. 2. Research and development efforts are not up to the desired extent. 3. Do not have highly efficient vertical manufacturer. 4. Unfavorable fuel policy 5. Inadequate after sales service facility. 6. High cost production 7. Vulnerable to fierce competition from multinational companies. 8. High price of product. 9. An unaccepted higher emission level.

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OPPORTUNITY
1. Ever widening gap between power supply and demand. 2. Shortage of power during peak hours. 3. Targeted 8 9 per sent industrial growth. 4. High tariff rate for power consumed by industries. 5. Advancement partner. 6. More export opportunities help to foreign tie up.

THREATS
1. Government efforts to set up more power projects.

2. Privatization of power sector.

3. Entry of M N C which is technologogical and financially advanced.

4. Under developed economy.

5. Negative industrial growth.

Devaluation of S E Asia currencies has made there product cheaper so export could be effected. Higher import tariff.

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COMMERCIAL TERMS AND CONDITION

1. Price basis: Price are on Ex Works Daman basis. The prices are based on current list of prices of engine and alternator manufacture- any increase in the list prices of engine and alternator manufacture at the time of supply will be customer account. 2. Excise Duty : Extra @ 16 % 3. Sales Tax : Nil against from C /D otherwise Extra @ 10 % from C / D will be provided before dispatch of goods. 4. Delivery: 3 4 weeks from the date of receipt of techno commercial clear order or from date of our acceptance of order. 5. Validity: Our offer is open for acceptance for 30 days from date of offer. 6. Terms and condition: 30 % as interest free advance along with order and balance against Performa invoice before dispatch of DG sets. All payments should be through crossed demand draft. 7. State taxes and variation: All state tax, duties levies like octroi, Entry, Works contract tax and statutory variation shall be purchasers account. 8. Warranty / Guarantee: The components of the DG set stands guarantee / Warranty of its respective manufacture for the period of 15 months from the date of commissioning whichever is earlier. Defects rising due to faculty installation and commissioning misuse faculty wear and tear and damages caused due to accidents are specifically excluded. Parts found defective during guarantee period will be replaced or repaired at out discretion. Replacement of freight to pay basis. The warranty is not of free service. 9. General: All order is subject to our acceptance in writing. All disputes are subject to Delhi jurisdiction only. It is subject to no claim for damages incidentally and consequential. Offer is subject to general terms and condition of sales. Insurance shall to purchaser terms and arrange by purchaser.

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Choosing a Genset

Why do I need a genset?

Organizations and residences may need a generator for any of these reasons:

Grid-based electricity is not available Power from the mains supply is not enough to meet your requirement Protection is needed against the frequent outages

How do I find out what size generator I need? A load study is vital to arrive at the rating of the generator you need. The reason is that your need will vary depending on what you need to power, and whether it is needed to run continuously or only when there is a power outage. It is important that you engage the services of a reliable power solution provider. To ensure that your load is correctly assessed, you can contact your nearest Jakson office or dealer. They will carry out a load study to establish the most effective solution for your business.

Why to choose a Diesel Genset? Diesel generators are generally preferred in the market for their durability, lower fuel and maintenance costs and for their strength and reliability. What is the product range, features, benefits etc?

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Currently the company provides Cummins Diesel Generating sets ranging from 15 to 2500 kVA. The main features are: Low running Costs, fuel efficiency, low vibration and noise and ecologically responsive. The overall ownership experience will be one of the best in the industry. Click here for more details

Are these products being sold outside India? Yes, the products are being sold outside India. We have a 100% export oriented unit in Daman that caters to international markets only. Learn more about Exports

Who are the major users?

Some of our clients include HDFC Bank, Axis Bank, Gammon, Pantaloons, Airtel, Aircel, Philips and many more. See Comprehensive list

Which are the various types of fuels that can be used?

Fuel options available are High Speed Diesel, Alternate fuels like natural gas and Biodiesel blend.

Is there a Super Silent version of Genset? Where can I get it?

Yes super silent gensets are available and the sound level is <65dB at 1 mt. They noise and vibration levels are very low. Jakson manufactures these gensets and you may get in touch at our contact points for further details. Details of contact points.

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CHAPTER III PRESENTATION OF DATA AND ANALYSIS

63

RESEARCH METHODOLOGY

Design of Research: The research will be exploratory in nature. A population of peoples who take home loan from these banks will be considered for this study. I will try to explore about the home loans which would make a difference in the behavior of the consumer. Effort will be made to throw light on most of the factors which have either indirect or direct effect on the behavior of the consumer. I will also explore the impact of home loans on the market share of the banks. Sampling plan: Sample Size:

A Sample size of 100 respondents will be 50. Sampling technique: The sampling technique will be probabilistic sampling more specifically the random convenient and judgemental sampling will be used. As in probabilistic sampling the select unit for observation with known probabilities so that statistically sound assumptions are supported from the sample to entire population so that we had positive probability of being selected into the sample. I will go for stratified random sampling as we are interested to study the home loan by SBI and PNB banks, so we will make the strata on the basis of age, occupation, income level, gender. And from each strata we will go for random sampling. Sources of Data: I will use primary source of data that is structured questionnaire. As these banks are established from so many years, so many researchers have done research on this topic, so we will find secondary data also and also use this data for the help of this research. So, this research data will collected from the primary source and secondary source.

Our method of collecting the data is from the questionnaire that will be filled by the respondent from the sample, it will be structured questionnaire. Tools and Techniques: As no study could be successfully completed without proper tools & techniques, same with my project. For the better presentation and right explanation I used tools of 64

statistics and computer very frequently and I am very thankful to all those tools for helping me a lot. Basic tools which I used for project are: - BAR CHARTS - PIE CHARTS - TABLES Bar charts and pie charts are very useful tools for every research to show the result in a clear, simple way. Because I used bar charts and pie charts in my project for showing data in a systematic way. So I need not necessary for any observer to read all the theoretical detail, simple on seeing the charts anybody that what is being said. Technological Tools: MS -WORD MS-EXCEL

65

I was told to visit these areas to both type of potential as well as existing customer. I had to visit both industrial houses as well as shopping complexes in these areas in shopping complexes in these areas, in shopping complexes I used to meet the building owner and in the industrial area I was told to meet either engineer of electrical department or the person in charge of the store and purchase. A prior list of question was provided by our guide these question were:

1. Are you presently using DG set? 2. What capacity of DG set are you presently using? 3. Are you aware of sound level norms prescribed by the pollution committee for DG set? 4. Which make of DG set you are using? 5. Are you aware of Jakson DG set? 6. Would you consider Jakson silent DG set for your future requirement?

I used to talk to person require and the collection of information was oral. The respondendent was not given any thing to write upon, at the end of interview the persons visiting card was collected that was after submitted to our project head. He use to further follow up the concerned person through sales engineer. Telephonic Interview was also conducted since the person required was not available.

66

COMPARISON BETWEEN AVAILABLE ENGINES

Brand of the DG Set

Parameter

Cummins

Kirloskar

Ashok Leyland

BHP @ 15000 RPM Same Range

Same Range

Low Range

Specific Fuel Consumption (Tolrance 50 % gms / BHP / HR) Fuel Consumption 100% load (Lt. / Hr) Electricity unit cost

At Par

At Par

Higher

At par

At Par

Higher

At par

At Par

Higher

Warrenty

2 years

2 years

1 year

Lube oil consumption Lube Oil Consumption Lube Oil System

Low

High

Higher

Low

High

Higher

Low

High

High

Capacity(Ltr)

Lube Oil Change Period (Hr) Cost of Lube Oil Change

High

Low

Low

Low

High

Higher

Low 67

High

Higher

Total Tube Oil Cost Total Operating Cost Spare Cost Similar Similar Low Low High Higher

Service Cost

Similar

Similar

Low

Capital Cost

Equivalent

Equivalent

Equivalent

FOLLOWING ARE THE FEW PROMINENT CUSTOMERS

68

S.No

Customers name

Rating (KVA)

Qty

M/s Hutchison Essar Telecom Ltd Delhi,Punjab,Haryana,UP&Rajasthan circle

15 25

800 Nos 100 Nos

2M/s Adhunik Power system (power grid corp)

10

27 Nos

3 4

M/s ASKS infrastructure (BSNL) M/s Bhariti Cellular Ltd Panjab,Haryana

15 15 25 15 25

104 Nos 60 Nos 15 Nos 200 Nos 50 Nos 450 Nos 160 Nos 33 Nos 150 Nos 40 Nos 01 No 01 No 02 Nos 25 Nos 01 No 01 No 01 No 01 No 01 No 01 No 01 No

M/s Hexacom Ltd Rajastan

6 7 8 9 10 11

M/s Nokia India Ltd-a/c BSNL M/s Nokia India Ltd-a/c BSNL M/s Nortel Network Ltd M/s Nortel Network Ltd M/s Tata Tele Service Ltd M/s Tirupati Construction Company

15 7.5 7.5 15 20 625 250

12 13 14 15

Army Welfare Housing organization M/s Ansal Build Well M/s Sunny Valley The Institute of Charted Accountants

200 10 600 500 200

16 17 18 19

Nagmal Sugar Ltd M/s Sahara Computers Dalip Trading Co M/s I.S.I.D

600 320 320 320

20

M/s Air France, Delhi 69

250

01 No

21 22 23 24 25 26 27 28 29 30

M/s System and Service M/s Murli Control Power M/s Neelson Overseas M/s Indian Airlines M/s Kuriyamal Real Estate M/s Sanico Electronics M/s Tata Teleservice M/s S.K Consumer Service M/s Capital Food M/s Murali Power Control

250 250 250 200 200 200 200 200 140 250

01 No 01 No 01 No 01 No 01 No 01 No 01 No 01 No 01 No 01 No

31

M/s Superfil Engineers

400 125

01 No 01 No 01 No 01 No 01 No 01 No 01 No

32 33 34 35 36

M/s Sargan Exports M/s Chemical Industries M/s Gopal Soap Industries M/s Bashuling Suppliers M/s I.S.I.D

30 82.5 82.5 100 320

70

CHAPTER IV

71

CONCLUSION

The main aim of the project was to study the Jakson Genset in Delhi and NOIDA where for it is heading what is the scope and what are the challenges industry is going to face. The facts that emanated after the details study of secondary data, which was available to researchers are:

a) As the power supply position is quiet bleak and future of Jakson Genset in India is bright. b) The trend today is to install multiple Genset. c) Entry of world class player has led to fierce competition for Indian companies. d) Deregulation of the fuel price could increase the use of Genset. So it reduced government control on fuel with help industry. e) Genset today in India is bright. f) A regular upgrading of technology is need of time. g) Emission control, fuel efficiency and fuel option are areas where research and development efforts will have to increase.

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RECOMMENDATION Recommendations are the course of action, which are suggested after the project and after knowing complete information about the objective.

Some of the recommendations which are also from the customer site are:

1. The company should made more dealers so that customer find ease to DG sets of Cummins since it has established brand.

2. DG set should be available on competitive price for the residence purpose.

3. Company should also start to sale the DG set on hire bases with competitive price.

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ANNEXURE PERSONAL DETAILS: NAME:SEX: ORGANISATION IN WHICH WORKING/STUDYING: DESIGNATION: MAILINGADDRESS: Email: Ph no.:..

1. Are you presently using DG set? 2. What capacity of DG set are you presently using? 3. Are you aware of sound level norms prescribed by the pollution committee for DG set? 4. Which make of DG set you are using? 5. Are you aware of Jakson DG set? 6. Would you consider Jakson silent DG set for your future requirement?

I used to talk to person require and the collection of information was oral. The respondendent was not given any thing to write upon, at the end of interview the persons visiting card was collected that was after submitted to our project head. He use to further follow up the concerned person through sales engineer. Telephonic Interview was also conducted since the person required was not available.

74

BIBLIOGRAPHY

1. The Economic Times

2. The Times Of India

3. The Hindu

4. Business Today

5. Final Report of 2010

6. St. Report of 2011 7. Website www.Jakson.com

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