STUDENT’S COLLOQUIUM REPORTDissertation Report on

SURVEY ON
CONSUMER BEHAVIOUR
ON LCD TVs
IN AHMEDABADALIGARH

SUBMITTED TO:

Dr. HIMANI JOSHIKALEEM M. KHAN

SUBMITTED BY:

Professor Prashant Saxena

D.B.A, F.M.S.R P.G.D.M.M

A.M.U 12-MM-01

Academic Co-ordinator

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 Akash
Bharat Maheshwari
Dipa Shah
Girish Nair
Nikita Sanghvi
Prakash Prajapati

Offerd
Department Of Business Administration

Faculty of Management & Research

Aligarh Muslim University

Aligarh. (U.P)

2012-13

GROUP NO.: 6

DATE OF SUBMISSION:

19th JAN 2010

ACKNOWLEDGEMENT

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We extend our warmest thank and appreciation to all people who have assisted us in the
preparation of this report.

We are thankful towards the whole Stevens Business School familyAligarh Muslim
University for providing the infrastructure and facilities, without which our project would
have not taken a shape.

We are also thankful to Mr. Dinesh (Sales manager, Vijay sales) & Mr.Ankit (Floor
manager, Sales India) for their valuable suggestion and feed back for preparing
questionnaire and also allowing us to interact with their customer for taking their
feedback.

We are also grateful to the respondents of our questionnaire who spared their valuable
time and obliged us by giving their co-operation and the information we needed.
We also convey my sincere gratitude to all the authors & websites from where we had
collected meaningful materials.
Last but not the least; we would like to thank our faculty member, Dr. Himani
Joshi,Project guide Dr.Kaleem M.khan Academic Co-ordinatorProfessor,D.B.A for
providing us with guidelines, suggestions, feedback & meaningful insights about the
subject of study

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 ABSTRACT

The Indian market for entertainment devices like television has been expanding in the last
two decades. Several players are introducing not only several features to the existing
products but also new products like LCD (Liquid Crystal Display) TV and Plasma TV to
capture various segments of the market. Consumers now have a wide choice for the
selection of televisions. The present study is an empirical research done on factors
influencing the behaviour of the customers towards LCD Televisions of a selected city. A
random sample was selected from the selected areas and a questionnaire was prepared for
the research process & to analyze the data. The main findings reveal that physical
features, operational features, promotional features and word of mouth are the main
factors which tend to influence the buying decision in a positive manner-to increase the
sales of the product, whereas the price and brand name have a negative influence on the
behaviour.

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Page 5 of 46
 LIST OF CONTENTS
Acknowledgement.……………….
…………………………………………………….2Acknowledgement..
2

Abstract ....................................................................................................

.....3

List of Charts ….…….…………….…………….………………………………………..5

Introduction .Introduction.….……………….……………………….
…………………………………6

Body of f Thesis ……………….…………………………………………………………....7

Methodology ……………………….……………………………………..……………...11

Research DesignResearch Design ……………………….………..

…………………………….....……...12

Findings & Analysis of Data ………..........…...…………………………………….13

Conclusion.......................................................................................................21

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 Recommendations ………………………………………………..............................22

Limitation ………………………………………………………….…………..…………….23

Appendix ...........................................................................................................24

Reference ...............…………………………………… ………………………….………...33

LIST OF CHARTS

Chart.n Name of the Chart Page

o. no.
Number of respondents
5.a 13

5.b % of respondents having TVs 14

Frequency of LCD TV purchased

5.c (as per brand) 15

Frequency of LCD TV purchased

5.d (as per screen size in inches) 16

% of features of LCD TV preferred

5.e 17

Factors influencing
5.f Purchase of LCD TV 18

Budget (in rs.) for future

5.g purchase of LCD TV 19

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 Best advertisement promotion
5.h 20

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1.INTRODUCTION

1.1 Purpose
The project is expected to throw light into various factors which affect consumers
purchase decisions, while buying LCD TV, & demographic profile of customers in
Ahmedabad.Aligarh

This study can play a major role for organizations while planning its marketing activities
& decide on the promotions for the same.

Moreover, the study is going to provide meaningful insights to students, who will be
doing similar study in future.

1.2 Nature of Study

The study is based on a combination of primary & secondary data & thus will be able to
analyse various major factors which affects the purchase decisions regarding consumer
durables, namely LCD TVs for various area segments.

1.3 Nature of Project

As in the study, various customers are interviewed, this project is expected to serve
valuable information, regarding the various factors affecting consumer’s purchase
decisions for consumer durables mainly LCD TVs in AhmedabadAligarh, the project is
undertaken in Ahmedabad Aligarh & may not hold completely relevant for other zones of
the country, where the demographic factors are different.

1.4 Overview

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The study is provide a brief knowledge on the demographics elements present in the
market of AhmedabadAligarh, & its effects on the purchase decisions on LCD TVs ,&
major factors, or a combination of factors which affects the consumer’s purchase decision
for the same.

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2. BODY OF THE THESIS

2.1 INTRODUCTION

2.1.1 Liquid-Crystal Display Televisions

Liquid-crystal display televisions (LCD TV) are television sets that use LCD technology
to produce images. LCD televisions are thinner and lighter than Cathode Ray Televisions
(CRTs) of similar display size, and are available in much larger sizes as well. This
combination of features made LCDs more practical than CRTs for many roles, and as
manufacturing costs fell their eventual dominance of the television market was all but
guaranteed.

In 2008, LCD televisions surpassed sales of CRT-based televisions worldwide for the
first time, and its sales figures relative to other technologies are accelerating. LCD TVs
are quickly displacing the only major competitors in the large-screen market, the plasma
display panel and rear-projection television. LCDs are, by far, the most widely produced
and sold television technology today, pushing all other technologies into niche roles.

2.1.2 Liquid Crystal Display

A liquid crystal display (LCD) is a thin, flat panel used for electronically displaying
information such as text, images, and moving pictures. Its uses include monitors for
computers, televisions, instrument panels, and other devices ranging from aircraft cockpit
displays, to every-day consumer devices such as video players, gaming devices, clocks,
watches, calculators, and telephones. Among its major features are its lightweight
construction, its portability, and its ability to be produced in much larger screen sizes than
are practical for the construction of cathode ray tube (CRT) display technology. Its low
electrical power consumption enables it to be used in battery-powered electronic
equipment. It is an electronically-modulated optical device made up of any number of
pixels filled with liquid crystals and arrayed in front of a light source (backlight) or
reflector to produce images in colour or monochrome. The earliest discovery leading to
the development of LCD technology, the discovery of liquid crystals, dates from 1888.
By 2008, worldwide sales of televisions with LCD screens had surpassed the sale of CRT
units.

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2.2 LEADING PLAYERS IN INDIAN LCD TELEVISION MARKET

Indian Television Brands

Chinese Television Brands

Korean Television Brands

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Page 13 of 46
Japanese Television Brands

Other Country brands

– Taiwan

- Holland

- USA

2.3 DIFFERENCIATION BY SIZE

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2.4 INDIAN CONSUMER BEHAVIOUR

In today’s competitive scenario, business organizations in India are most worried about
the future uncertainty. An increasing number of market planners are finding that growing
complexity and uncertainty of the environment are difficult to cope up. Behavioural
dimension added new complexity to marketing people. Still, there is no other alternative
but to face this situation. Organizations are continuously facing new equations in their
operating environment in every direction (Bettis & Hitt, 1995). Complex competitive
status, vulnerable demand forecast, varying consumer preference, existence of too
many brands, changing attitude of channel intermediaries, shortening of the product
lifecycle, (Hammer, 1997) are making marketing decisions extremely difficult and risky.
And here comes the role of multidimensional analysis of a particular field.
In television market, situation is no way better. Television, as a product, is getting the
status of essential commodity inviting complicacies and uncertainties. TV market has
also one unique problem. It is on a developing phase. A shift from rural to urban sector is
continuously going on. Residential areas in metros, mini metros, cities, towns and small
towns are growing at faster rate. Industrialization, infrastructure development, and
extension of areas under amusement and entertainment are creating huge scope for
further market growth. Social developments of community and upcoming upper middle
class with increasing purchasing power have marked this field as an area of additional
complicacies and uncertainties. In view of the growing importance and market (Porter,

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1980) it is proposed to carry out a study covering factors affecting the consumer buying
behaviour for television.
CTVs are mainly two types, namely Flat-panel TVs and Front Projection TVs. On the
basis of display mode, they are classified into LCD, Plasma, DLP, and SXRD or LCOS.
The 14", 20" and 21" televisions are the most widely used which accounts for about 90%
of the market in India. Flat screen television is the fastest growing segment. Keeping this
in view we have restricted our study to these Flat-panel TVs only as Front-projection TVs
are not televisions in the most obvious sense.
The vital features that are considered by a consumer before buying a Flat-panel TV set
includes: sound quality, DVD connection, remote control facility, discount availability,
durability, built in stabilizer, foreign collaboration, proximity of dealers, price, picture
quality etc. When more than a dozen brands are aggressively pushing for a larger chunk
of the market claiming that they go well beyond picture quality and sound clarity; going
for the right model is all the more tough.
There are several units in the market that can be analyzed. Our main thrust in this study is
the consumer and their perception towards choosing LCD Television. Keeping all these
aspects in view, we have analyzed the attitude of the consumers on the basis of the
attributes, preferable brand, sound quality, durability, recommendations, price,
advertisement etc.

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3. RESEARCH METHODOLOGY
The research was to be conducted in mainly four stages:

3.1 - STAGE 1: Identifying the Problem

a) A primary survey was done by informally interviewing few individuals who had
purchased LCD televisions recently.
b) Inputs, about the basic (Generic) factors that they consider purchasing LCD
televisions were gathered.
c) Various materials published in similar studies were consulted.
d) Key factors & the kind of data required for successful completion were being
identified.

3.2 - STAGE 2: Collecting Suitable Data

a) A questionnaire was framed while considering both the key & the generic factors,
which affects consumer purchase decisions.
b) Customers are classified according to two segments according to their area of
residence.

3.3 - STAGE 3 : Analysing & interpreting the collected Data

a) A data sheet is being formatted by feeding the collected information into excel
sheet systematically.

3.4 - STAGE 4 : Writing the Report

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a) Detailed report has been made as per the analysis from time to time in a most
possible proper, convenient & scientific format by applying suitable higher order
statistical procedures to define & interpret the required information.

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4. RESEARCH DESIGN

4.1 Objective: “To study consumer behaviour towards LCD Televisions in

AhmedabadAligarh.”

4.2 Sampling:

As the study demand, the questionnaires were filled by respondents from various
segments of the city.

4.3 The Sample size :

The sample size was 160, which was divided into two parts – Eastern AhmedabadCivil
line area of Aligarh & Western Ahmedabad& Rest of area of Aligarh.

4.4 Type of Sampling Design:

Non-Probability Sampling :( Convenience Sampling)

The sample design for the survey is convenience-sampling method. This method is
selected by considering time factor for the survey and population.

4.5 Data Collection:

4.5.1 Primary Data

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This study is mostly based on Primary data collected, & information received directly in
the process of the survey.

4.5.2 Secondary Data

As the topic of the thesis is comparatively different & related to consumer behaviour of
specific geographic area, thus finding adequate amount of relevant data had been a
challenge.

Still, some websites, & books on Market Research had been referred for finding out the
factors & helped a lot in the process of Questionnaire designing.

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5. FINDINGS & ANALYSIS OF DATA

ANALYSIS
In our questionnaire we have divided ages in 5 groups. As per our survey we found that
we have got maximum respondents from the age group of 26 t0 35. They responded in a
very positive manner as they are young, enthusiastic and the most important is that they
are aware of the features of LCD TV, price, and advanced technological updates available
in LCD TV.

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ANALYSIS

More number of people is having LCD TV because of its features like picture quality,
sound quality, less space consuming. Price is also one of the important factors which
attract consumers to purchase LCD TV. As there is a neck to neck competition between
various brands of LCD and CRT TV prices are also competitive. This is an advantage for
people they can go for the option of LCD TV with their desired features even though with
low budget. LCD is also preferred by the people for its feature of less space consuming.
As the area of home is decreasing people have more tendencies to purchase equipment
that can be adjusted with small space.

Also large 24% of people have CRT TV. CRT TV has also its own features that, those
who want home theatre system for them LCD TV can not serve their purpose. The
Woofer & Dolby sound quality are the unique features of CRT TV so CRT TV is also
preferred by consumer.

There are 48 % of consumers who are having more than 1 TV at their home. They have
both CRT and LCD TV. Due to variety of channels availability there are conflicts in the
family for watching selective programme at a selected time. This is the major reason that

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we found in our survey that why people have more than 1 TV at home. Another common
reason is the privacy of an individual in a family.

In our survey we have found 5% of the people do not have TV at their home. When we
inquired for the reason, the major findings came out is that they do not want to purchase
TV only because they feel their children’s study might be affected because of it.

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ANALYSIS
People have a tendency to purchase specific brand Television of television. This shows
brand loyalty. In our survey for LCD TVs we have also found that people have whole
range of electronics of a particular brand. They have trust on a particular brand. Sony,
one of the oldest brands is one of them. Currently it is 27% of the total LCD market.

Samsung is also closely in competition with 24% market share. Because of advance
technology and features, Samsung makes it withstand in competition with Sony.

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ANALYSIS
32” is the most popular size of LCD TV of any company. People are more comfortable
with this size of TV for domestic purpose. Next comes in the popular choice is 26”. As
per the total area available in the house these two sizes of TV are more popular. There are
very few people who have 46” and 52” inches TV. Here the root cause for this is the size
of home only. Budget is not constraint for them. Some people have large screen TV for
commercial purpose, e.g. hospitals or clinic or institutes.

LCD TV Price List (in Rs.)

BRAND NAME Size 26’’ Size 32’’ Size 37’’

 39,500,
 28200  59,400
LG  51,500

SAMSUNG  33,200  41,500  62,400

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  46,500
 52,500  72,800
 67,500

 45,900
 34,900  48900  62,900
SONY
 48900

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ANALYSIS
Picture quality has got the highest ranking among the features of LCD TV followed by
sound quality, large screen, less space consuming, add on facility & price.

People are more conscious about the quality of pictures rather than price or other
features.

LCD TV falls under the category of luxurious goods. As the purchasing power of the
people has increased, people are more concentrating on the quality of the products rather
than price.

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ANALYSIS
Brand name attached with LCD TV is the most important feature on which consumer
behaviour largely depends. Price and model diversity is second in a queue. People are
more brands conscious as it is a long term asset and they are not ready to change it
frequently. They are ready to pay higher price but, they want durability feature.
Advertisement is also contributing in the purchase behaviour of the LCD TVs. Brand
ambassador also play major role in this. During our survey we also found some brand
loyal consumers who always purchase the same brand electronic items.

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ANALYSIS
Budget for purchase of LCD TV has very large range. It starts from Rs. 25000 to more
than Rs. 120000. Majority of the people are falling into the budget range of Rs.45000 to
Rs.60000. This range again depends upon the brand which they want to purchase. Those
who are brand conscious they are ready to pay higher limit of the range of Rs.60000 also.
Few people are feature conscious, they will prefer lower range of Rs.45000 as LCD TVs
can avail all the features with a small budget also.

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ANALYSIS
According to respondents Samsung is top or the town in terms of sales promotion. People
can easily remember Samsung brand because of his brand ambassador, Aamir Khan.
Videocon advertisement is also nowadays famous for bright green coloured Jelly and soft
look. Haier is famous for its punch line that is “Inspired Living” and also beautifully
designed pink coloured hoardings.

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6. CONCLUSION
We have done survey for consumer behaviour on LCD TV in AhmedabadAligarh taking a
sample size of 160 people. From the survey we could find that there are many features
which influence an individual to buy and not to buy certain type of TV.

 There is also difference of opinion between various age group of people and also
number of respondents those who has actually taken interest in giving their feed
back. Between the age group of 26-35 maximum people have responded.
 We have also found that many people are brand conscious. We met one family
who is brand conscious for electronic equipment. All the electronic appliances that
are available with that family is of Sony brand only. In our survey we also found
that 27% of the people like LCD TVs of Sony brand only.
 There is also specific choice for size and feature of the LCD TV. People are more
comfortable with 32” (35%) and their priority for the features of LCD TV is
picture quality (35%).
 Advertisement has also impact on the brand recall and purchasing behaviour of the
consumer. Samsung and LG are the two brands whose advertisement is most
popular in consumer. Brand ambassadors are playing key role in the sales
promotion through advertisements.
 There are also some specific features came into the sight. There is a huge market
of LCD TV as per latest trend. It is also a status symbol for the consumer. But, still
CRT TV is also having space in the drawing room of many homes. People may
have more than one TV at their homes which includes both LCD TVs as well as
CRT TVs. LCD TV has unique features but still people have the tendency to retain
their old CRT TVs. During the conversation with the respondents regarding the
reason for possessing have both types of TVs, different perception of the people
came into light. 2% of them said LCD TV can not support Dolby sound system or
home theatre system. Around 25% of the people responded like there is an
emotional attachment with that CRT TVs as it is a vintage for them. Around 50%
of the people want to keep it with them as they are not getting an expected resale
value.
 LCD TVs has catered huge market because of its unique feature like picture
quality, sound quality less space consuming, and of course price. As price of LCD
TV and CRT TV are almost similar, people are now moving towards purchase of
LCD TVs. LCD TVs has also become a status symbol for the people, which also
influence the people to buy LCD TV.
 People seem to be happy with present features available in the LCD TV as they
have suggested no new feature recommendations.

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7. RECOMMENDATIONS

 Different requirements to address urban and semi urban population.

 Products need to address Indian working environment.

 Innovations in advertising and promotions.

 Advertisements should focus more on factors like picture quality & sound quality.

 The distribution channel should be even stronger, even in rural areas.

 Growing urbanization, & increase in the number of nuclear families are creating a
huge wave of opportunities for the LCD TV market. This trend is also very much
prevalent in
AhmedabadAligarh, thus marketers should emphasize on the major factors
affecting consumers purchase decision, so that they can create a visibility &
positive image in the mind of the customer

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8. LIMITATIONS
The study is expected to give meaningful insights but can still suffer from some basic
limitations as mentioned below:

1. Time Constraint
As the time given to complete the project is lesser than actual time required
completing similar studies, the quality of findings may get affected.

2. Sample Size & Nature

The sample size estimated is 160, thus the findings from the same may not be
representative of the actual population.

We have selected Western & Eastern AhmedabadAligarh as our survey area and
therefore the report is based on behaviour people living in Western & Eastern part
of AhmedabadAligarh.

3. Classifying Income Segments

Getting required number of respondents belonging to each income segment may
be tough. As unless somebody is filling up the questionnaires, it’s not possible to
accurately guess the income class the respondent is belonging to.

4. Respondent’s Bias
Some respondents may not state their actual income,& thus under/overstatement of
the same is possible. Moreover some respondents might also not state their actual
reasons while making purchase decisions (e.g. Price), due to their ego states.

All the above limitations can affect the actual collected data, but care has been taken to
minimize such discrepancies.

Above all the limitations this study is expected to be useful with minimum possible errors
& discrepancies.

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9. APPENDIX
QUESTIONNAIRE 1

QUESTIONNAIRE ON CONSUMER BEHAVIOR ON LCD TV (OLD VERSION)

IWe am the students of STEVENS BUSINESS SCHOOLAligarh Muslim University, Kalol

are doing study on consumer behaviour pattern on LCD television. We would like to request you
to fill up the questionnaire given below. Your valuable feedback will help us in completing our
project with the analysis of actual test and preference of consumer for LCD television.

Name: ________________________

Area of residence: ________________

1. Which age group you belonging to?

20 - 25 [ ] 26 - 35 [ ]
36 - 45 [ ] 46 - 55 [ ]
56 and above [ ]

2. What is your profession?

Student [ ] Businessman [ ]
Service [ ] Housewife [ ]
Others [ ]

3. Do you have television at your home?

Yes [ ] No [ ]

 If answer of question no.3 is Yes than go to question no. 4?

 If answer of question no.3 is No than go to question no. 7?

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4. Which type of TV do you have?

LCD TV [ ] Cathode Ray Tube (Regular) [ ]

 If you have LCD TV then go to next question, otherwise go to question no.16

5. Which brand of LCD TV you have?

---------------------------------------------

6. What size (in inches) of LCD TV screen you have?

-------------------------------------------------

 Now go to question no. 13

7. Are you planning to purchase TV in near future?

Yes [ ] No [ ]

8. Which brand of TV comes to your mind when you hear the word TV?

__________________________

9. Which type of TV would you like to purchase?

LCD TV [ ] Cathode Ray Tube (Regular) [ ]

If you want to buy LCD TV then go to next question, otherwise go to question no.16

10. What is your budget (in Rs.) for purchasing TV?

25000 - 45000 [ ] 45000 – 60000 [ ]

60000 - 80000 [ ] 80000 – 100000 [ ]
100000 – 120000 [ ] More than 120000 [ ]

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11. Are you aware of features of LCD TV?

Yes [ ] No [ ]

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12. Which brands of LCD TV you know?

LG [ ] Samsung [ ]
Sony [ ] Videocon [ ]
Haier [ ] Onida [ ]
Philips [ ] BPL [ ]
Panasonic [ ]
If other, please specify ______________

13. What size of LCD TV screen you will prefer for your home?

15inch [ ] 19inch [ ]
20inch [ ] 26inch [ ]
32inch [ ] 37inch [ ]
42inch [ ] 46inch [ ]
57inch [ ]

14. Which feature of LCD TV you like the most?

Price [ ] Picture quality [ ]

Sound Quality [ ] Large screen [ ]
Add on Facility [ ] Less space consuming [ ]

15. Which factors attract you to purchase of the LCD Televisions?

Price [ ]
Brand Name [ ]
Reputation of the company [ ]
Model Diversity [ ]
After sales service [ ]
Word of mouth from friends and relatives [ ]
Dealer [ ]
If other please specify ______________

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16. Which advertisement of LCD TV you like the most?

LG [ ] Samsung [ ]

Sony [ ] Videocon [ ]

If other please specify ______________

17. Would you like to suggest your friends or relative to purchase LCD TV?

Yes [ ] No [ ]

We are thankful to you for sparing your precious time with us. Your feed back
will be fruitful to us for fulfilling our objective of studying consumer behaviour on
lcd tv.

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QUESTIONNAIRE ON CONSUMER BEHAVIOR ON LCD TV (NEW VERSION)

We I am the students of STEVENS BUSINESS SCHOOLAligarh Muslim University, Kalol I

am are doing study on consumer behaviour pattern on LCD television. We would like to request
you to fill up the questionnaire given below. Your valuable feedback will help us in completing
our project with the analysis of actual test and preference of consumer for LCD television.

Name: ________________________

Area of residence: ________________

Mobile No

1. Which age group you belonging to?

20 - 25 [ ] 26 - 35 [ ]
36 - 45 [ ] 46 - 55 [ ]
56 and above [ ]

2. What is your profession?

Student [ ] Businessman [ ]
Service [ ] Housewife [ ]
Others [ ]

3. Which brands of TV comes to your mind when you hear the word TV? (max. 5)

----------------------------------------------------------------------------------------------------

4. Do you have television (TV) at your home?

Yes [ ] No [ ]

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 If answer of question no.4 is Yes then go to question no.5?
 If answer of question no.4 is No then go to question no.9?

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5. Where did you purchase it from?

Company showroom [ ]

Mall [ ]

Wholesale market [ ]

Retail Market [ ]

Any other please specify ________________

6. Which type of TV do you have?

LCD TV [ ] Cathode Ray Tube (Regular) [ ]

 If you have LCD TV then go to next question, otherwise go to question no.9

7. Which brand of LCD TV you have?

---------------------------------------------

8. What size (in inches) of LCD TV screen you have?

---------------------------------

9. Are you planning to purchase TV in near future?

Yes [ ] No [ ]

 If YES then go to next question, otherwise go to question no.15

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10. Which type of TV would you like to purchase?

LCD TV [ ] Cathode Ray Tube (Regular) [ ]

 If you want to buy LCD TV then go to next question, otherwise go to question no.18

Page 42 of 46
11. What is your budget (in Rs.) for purchasing TV?

25000 - 45000 [ ] 45000 – 60000 [ ]

60000 - 80000 [ ] 80000 – 100000 [ ]
100000 – 120000 [ ] More than 120000 [ ]

12. Are you aware of features of LCD TV?

Yes [ ] No [ ]

13. Which brands of LCD TV you know?

LG [ ] Samsung [ ]
Sony [ ] Videocon [ ]
Haier [ ] Onida [ ]
Philips [ ] BPL [ ]
Panasonic [ ]
If other, please specify ______________

14. What size of LCD TV screen you will prefer for your home?

15inch [ ] 19inch [ ]
20inch [ ] 26inch [ ]
32inch [ ] 37inch [ ]
42inch [ ] 46inch [ ]
57inch [ ]

15. Which feature of LCD TV you like the most? (Rank from 1 to 6, 1 being most liked
feature)

Price [ ] Picture quality [ ]

Sound Quality [ ] Large screen [ ]

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 Add on Facility [Facility [ ] Less space
consuming [ ]

16. Which factors attract you to purchase of the LCD Televisions?

Price [ ]
Brand Name [ ]
Model Diversity [ ]
Advertisement [ ]
Word of mouth from friends and relatives [ ]
Dealer [ ]
If other please specify ______________

17. Are you satisfied with your current LCD TV?

Yes [Yes [ ] No [No [ ]

If No, then Why?__________________________________

18. Which advertisement of LCD TV you like the most? (Rank from 1 to 4, 1 being the
most like)

LG [ ] Samsung [ ]

Sony [ ] Videocon [ ]

If other please specify ______________

19. Wouldwould you like to suggest your friends or relative to purchase LCD TV?

Yes [ ] No [ ]

Page 44 of 46
We are thankful to you for sparing your precious time with us. Your feed back
will be fruitful to us for fulfilling our objective of studying consumer
behavioubehaviourr on lcdLCD tvTV.

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REFERENCE

www.wikipedia.com

www.aavaas.com

www.ccsenet.org

www.lcdtvbuying.com

www.dancewithshadows.com

www.eetindia.co.in

www.indiastudychannel.com

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