SUMMER TRAINING PROJECT REPORTTOYOTA KIRLOSKAR MOTOR LIMITED MARKETING STRATEGIES UNIVERSITY, NEW D
PREFACE As a part of course curriculum of Bachelor of business administration we were asked toundergo 6 weeks summer training in any organisation so as to give us exposure to practicalmanagement to get us familiar with various activities taking place in the organisation.I have put my sincere efforts to accomplish my objectives within the stipulated time. Despiteall limitations, obstructs, hurdles and hindrances, I have toiled and worked to my optimum potential to achieve desired goals. Being neophytes in the highly competitive world of business. I came across some difficulties to make my objective a reality. Anyhow with thekind of help and genuine interest and the guidance of my supervisor. I am presenting thishand carved effort. I tried my level best to conduct a research to gain a thorough knowledgeabout the
project on topic, Study of marketing strategies of Toyota. I put the best of myefforts and have also tried to be justice with available. If anywhere something is foundunacceptable or unnecessary to the theme; you are welcomed with your valuable suggestions.Thanks and regardsYours sincerelyShwetank Sharma ACKNOWLEDGEMENT I would like to thank Toyota Motors Corporation, for constant guidance toconduct the present arduous project and untiring cooperation which theyextended to me throughout the duration of my summer training.Getting a project ready requires the work and effort of many people. I wouldlike all those who have contributed in completing this project. First of all, Iwould like to send my sincere thanks to MR. MANISH GARG for his helpfulhand in the completion of my project.I would like to take an opportunity to thank all the people who helped me incollecting necessary information and making of the report. I am grateful to all of them for their time, energy and wisdom. (SHWETANK SHARMA)
CONTENTS C h a p t e r 1 I n t r o d u c t i o n 1 1.1. Overview of Industry as a whole1.2. Profile of the Organization1.3. Growth of the Organization1.4. S.W.O.T Analysis of the Organization1.5. Competition Information Chapter 2 - Objective & Methodology41
2.1. Significance2.2. Managerial usefulness of the study2.3. Objectives2.4. Scope of the study2.5. Methodology Chapter 3 Conceptual Discussion (Theoretical47Backdrop & Literature Review) Chapter 4 - Data Analysis 55Chapter 5 Findings and Recommendations 66A N N E X U R E S : Include the following details in th is section68 Summer Training Project Report
MARKETING STRATIGIES
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Category: Types > Research >Business & Economics Rating: (1 Rating) Added to Mar 02, 2010 Scribd: Copyright: Attribution Non-commercial Tags: No tags
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Simranjit Singh Aujlaa year ago Reply good work Manish Singha year ago Reply pls sir send this project report on my email id manishsingh415@gmail.com........pls pls sir,,,, Simranjit Singh Aujlaa year ago Reply good work Dheeraj Kumara year ago Reply nice Dheeraj Kumara year ago Reply nice Mayuri Sharmaa year ago Reply Very Good Project.............. Mayuri Sharmaa year ago Reply Very Good Project.............. madhu_ghosh1002 years ago Reply n
madhu_ghosh1002 years ago Reply n
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