SUMMER TRAINING REPORT

Summer Training Project

A study on…(Sales and Administration)

Prepared by (Jitendra Kumar Srivastava)

(Roll Number: 2201620700025)

MBA Batch
2023-2024

Submitted To
SHAMBHUNATH INSTITUTE OF ENGINEERING &
TECHNOLOGY
JHALWA, PRAYAGRAJOR
SHAMBHUNATH INSTITUTE OF MANAGEMENT
JHALWA, PRAYAGRAJ

Affiliated To
Dr. A.P.J. Abdul Kalam Technical University (AKTU)

Lucknow

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Certificate of completion (Company)

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Student’s Declaration

I undersigned JITENDRA KUMAR SRIVASTAVA a student of SIET/SIM MBA 3rd

semester, declare that summer training project titled “SALES AND
ADMINISTRATION” is a result of my own work and my indebtedness to other work
publications, references, if any, have been duly acknowledged. If I found guilty of copying
any other report or published information and showing as my original work, I understand
that I shall be liable and punishable by Institute or University, which may include ‘Fail’ in
examination, ‘Repeat study & re- submission of the report’ or any other punishment that
Institute or Universitymay decide.

Name of Student Signature

Jitendra kumar srivastava
Roll Number:
2201620700025

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ACKNOWLEDGEMENT

It is a fact that none of the human being in this world is 100% perfect and in
order to gain some perfect ness in it self an individual surely needs a helping
hand. The same was with me with respect to the project that I was
undergoing during this session of 45 days. As I too was illiterate with this
research topic that I selected for my research at the initial stages, I got
acquainted with it slowly and steadily through efforts and surely from
various intelligent and helpful personalities. I would like to extend my
heartily thanks to all of them through this acknowledgement.

To start with, I would like to thanks to Mr. Sudarshan Venu, Managing

director of AUTO POINT. Who have been source of constant inspiration
and encouragement to me who have from to time offered valuable
suggestions and ideas.

I would also like to thank to Mr. Shiva bhai, Assistant Sales Person, and all
AUTO MOTORS staff members for their kind support and help.

I would like to my heartiest thanks to our respected director Dr. MALAY

TIWARI and project mentor Dr. Shweta Tripathi to provide me great
opportunities to do researched based project.

I personally would like to thanks my training coordinator Mr. Jindresh

Parmar, our faculty for assisting me throughout the project period, guiding

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me and assisting at various stages and thus sharing his valuable knowledge
with me to enhance my knowledge and helping me in preparing a project.

I would also like to thanks all the faculty members. Who directly or
indirectly help me to successfully complete my project? Lastly, I would like
to thanks all of those who have helped to furnish this project successfully.

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PREFACE

As a part of MBA curriculum summer training was undertaken with SIDDARTH TVS . It has

set new trends and benchmarks of architectural excellence in the contemporary global scenario.

The summer training was for 6 weeks 3 DAYS (45DAYS) duration .The purpose of this

training was to have practical experience of working in an organization and to have exposures

to various management practices in the field of marketing. The blend of learning and knowledge

acquired during my practical studies at the company and in the field is presented in this Project

Report.

During the Training (Customers Survey) project was assigned for having practical exposure.

This report is an attempt to identify the competitive strategies and methods used to create value

and awareness in the minds of target customers. And also to identify competitive strength of

SUPERTECH projects with its major competitors like SUPER SPLENDER etc.

The Project Report starts with the history and details of power also covers the general

information about the company and its functional department of marketing.

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NO. PARTICULARS PAGE NO.

1 GENERAL INFORMATION 8
1.1 History of TVS group 9
1.2 Industry Profile 11
1.3 Auto Point Profile 15
1.4 Company profile 16

2 PRODUCT OF TVS AUTO POINT 23

3 MARKETING DEPARTMENT 27
3.1 Introduction 28
3.2 Sales & Service Process 30
3.3 Function Of Marketing 39

4 FINANCE DEPARTMENT 44
4.1 Introduction 45
4.2 Financial Planning 46
4.3 Sources Of Information 47
4.4 Users Of Financial Analyses 50
4.5 Profit & Loss A/C 52
4.6 Balance Sheet 53

5 SWOT ANALYSIS 54
6 SUGGATION 58
7 CONCLUSION 60
8 BIBLIOGRAPHY 62

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HISTORY OF TVS Group - 100 years young

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The TVS group has always been inspired by a century long mission
and vision of its own destiny. it is not just a business but a way of doing
business, which sets TVS apart from others.

Back in 1911, to the founder of the company, the ordinary ambitions of a

bus fleet operator or a vehicle servicing business would not suffice. Rather,
he wanted to create an enduring business led by a family of like minded
workers and managers united by a set of shared high principles.

Driven by this inspiration, the TVS group has today emerged as

India's leading supplier of automotive components. Today the TVS Group is
the largest automotive component manufacturer in India, with annual
turnover of more than USD 4 billion.

The group has over 30 companies employing a work- force of 40,000

people.
Underlying the success of the group is its philosophy of
commitment to the cherished values of promoting trust, value and customer
service. This was the personal philosophy of the Group's Founder Shri T V
Sundaram lyengar, and it remains the overarching code by which the Group
functions. Market leadership and rewards of business have followed

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naturally.

The inspirational heritage

Although the letters TVS represent the initials of our founder, T V

Sundaram lyengar, to us within TVS they have always stood for Trust,
Value and Service. The founder of the company embodied these values and
set an example for all employees to emulate.
TVS believes that the success of any enterprise is built on the
solid foundation of customer satisfaction.
Continuous innovation and close customer interaction have
enabled TVS companies to stay ahead of competition. Quality at TVS
determines not only the end product but the systems, processes and
operations at all levels. The first four companies in India, which have won
the coveted Deming Prize, are from the TVS group.
The business ranges across automobile component
manufacturing, components distribution, manufacturing of powered two-
wheelers, computer peripherals, financial services, contract manufacturing
services and software development.

TVS Motor company Ltd (TVS Motor)- member of the TVS group is the
largest company of the group in terms of size and turnover.

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India is the second largest manufacturer and producer of two-wheelers

in the world. It stands next only to Japan and China in terms of the number
of two-wheelers produced and domestic sales respectively. This distinction
was achieved due to variety of reasons like restrictive policy followed by the
Government of India towards the passenger BIKES industry, rising demand
for personal transport, inefficiency in the public transportation system etc.

The Indian two-wheeler industry made a small beginning in the early

50s when Automobile Products of India (API) started manufacturing
scooters in the country. Until 1958, API and Enfield were the sole producers.

In 1948, Bajaj Auto began trading in imported Vespa scooters and

three-wheelers. Finally, in 1960, it set up a shop to manufacture them in
technical collaboration with Piaggio of Italy.

In the initial stages, the scooter segment was dominated by API, it was
later overtaken by Bajaj Auto. Although various government and private
enterprises entered the fray for scooters, the only new player that has lasted
till today is LML.

Under the regulated regime, foreign companies were not allowed to

operate in India. It was a complete seller market with the waiting period for
getting a scooter from Bajaj Auto being as high as 12 years.

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The motorcycles segment was no different, with only three

manufacturers viz Enfield, Ideal Jawa and Escorts. While Enfield bullet was
a four-stroke bike, Jawa and the Rajdoot were two-stroke bikes. The
motorcycle segment was initially dominated by Enfield 350cc bikes and
Escorts 175cc bike.

The two-wheeler market was opened to foreign competition in the

mid-80s. And the then market leaders - Escorts and Enfield - were caught
unaware by the onslaught of the 100cc bikes of the four Indo-Japanese joint
ventures. With the availability of fuel efficient low power bikes, demand
swelled, resulting in Hero Honda - then the only producer of four stroke
bikes (100cc category), gaining a top slot.

The first Japanese motorcycles were introduced in the early eighties.

TVS Suzuki and Hero Honda brought in the first two-stroke and four-stroke
engine motorcycles respectively. These two players initially started with
assembly of CKD kits, and later on progressed to indigenous manufacturing.
In the 90s the major growth for motorcycle segment was brought in by
Japanese motorcycles, which grew at a rate of nearly 25% CAGR in the last
five years.

The industry had a smooth ride in the 50s, 60s and 70s when the
Government prohibited new entries and strictly controlled capacity
expansion. The industry saw a sudden growth in the 80s. The industry
witnessed a steady growth of 14% leading to a peak volume of 1.9mn
vehicle.

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The entry of Kinetic Honda in mid-eighties with a variometric scooter

helped in providing ease of use to the scooter owners. This helped in
inducing youngsters and working women, towards buying scooters, who
were earlier inclined towards moped purchases. In the 90s, this trend was
reversed with the introduction of scooterettes. In line with this, the scooter
segment has consistently lost its part of the market share in the two-wheeler
market.

In 1990, the entire automobile industry saw a drastic fall in demand.

This resulted in a decline of 15% in 1991 and 8% in 1992, resulting in a
production loss of 0.4mn vehicles. Barring Hero Honda, all the major
producers suffered from recession in FY93 and FY94. Hero Honda showed a
marginal decline in 1992.

The reasons for recession in the sector were the incessant rise in fuel
prices, high input costs and reduced purchasing power due to significant rise
in general price level and credit crunch in consumer financing. A factor like
increased production in 1992, due to new entrants coupled with the recession
in the industry resulted in companies either reporting losses or a fall in
profits.

India is one of the very few countries manufacturing three-wheelers in

the world. It is the world's largest manufacturer and seller of three-wheelers.
Baja Auto commands a monopoly in the domestic market with a market
share of above 80%, the rest is shared by Baja Tempo, Greaves Ltd and
Scooters India.

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The total number of registered two-wheelers and three-wheelers on

road in India was 27.9mn and 1.7mn respectively. The two wheeler
population has almost doubled in 1996 from a base of 12.6mn.

In terms of two-wheeler vehicle population, Maharashtra stands first

with a population of 2.96mn vehicles and Gujarat stands second with
2.64mn vehicles. Tamil Nadu is the third largest state with 2.45mn two-
wheeler population.
In terms of three-wheeler vehicle population Maharashtra stands first
with a population of 0.39mn and Gujarat in the second place with 0.22mn.

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Name of the organization:

SIDDHARTHA TVS

Year of establishment:
4th November 2001

Place
Bhangwa Chungi Pratapgarh -230201

Authorized Main Dealer:

TVS Company Limited

Product Profile:
Sales and service

No of Employees:
Total: 18

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The tvs group was established in 1911 by shri T.V.Sundaram Lyenger. As

one of india‟s largest industrial entities. It epiomizes Trust, Value and
Services.
Today,there are over thirty companies in the tvs group, employing more than
40000 , people worldwideand with a turnover in excess of USD 2.2 billion.
It is the third largest two- wheelers manufacturer in india and among the top
ten in the world.

History:

The year 1980 is one to be remembered for the indian two wheeler
industry,with the roll out of tvs 50. india‟s frist two seater moped that
ushered in an era of afforable personal transportation.
This companies is honoured with the hallmark of japanese quality the
deming price for total quality management.

Future Focus:

In the future tvs motor company will be among the top two wheeler
companies in india and one among the five 2 wheeler company in asia.

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Milestones:

launched tvs voctor 4 stroke 110 cc motorcycle in augest 2001.india‟s frist

fully indigenously designed and manufautured motorcycle.
Launched tvs star in september 2004 and 100cc motorcycle which is ideal
for rough terrain.
Launched tvs aoache in november 2005. it finally went on the bike of the
year 2006. winning 6 prestigious awards.

Information Technologies:

Tvs motor company has established an e-business system.which maximise

company values and profits through e-transformation.

Social Responsibility:

Economics development
Health
Infrastructure development
Education and literacy

Network:

500 dealers
2500 customer touch points

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Manufacturing Plants:

Mysour
Hosur
Near by Banglore

Head Office: Chennai

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COMPETITORS PRODUCT IN INDIA

More 150 cc - 500 cc Bikes in India

Bajaj Avenger Bajaj Pulsar Bajaj PulsarDTSi

Bajaj Pulsar DTS FI 220 Bullet Electra Bullet 350

Hero Honda Achiever Hero Honda Hunk Hero Honda CBZ X-treme

Hero Honda Karizma Honda Unicorn Kinetic Comet

Thunderbird TVS Apache RTR FI 160 TVS Fiero FX

TVS 180 RTR Menace

Yamaha R15
New

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TVS Motor Company – Mission

We are committed to being a highly profitable, socially

responsible, and leading manufacturer of high value for money,
environmentally friendly, lifetime personal transportation products under the
TVS brand, for customers predominantly in Asian markets and to provide
fulfillment and prosperity for employees, dealers and suppliers.

Vision Statement

TVS Motor - Driven by the customer

TVS Motor will be responsive to customer requirements consonant with its

core competence and profitability. TVS Motor will provide total customer
satisfaction by giving the customer the right product, at the right price, at the
right time.

TVS Motor - The Industry Leader

TVS Motor will be one among the top two two-wheeler manufacturers in
India and one among the top five two-wheeler manufacturers in Asia.

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Objective of study:

1. Primary Objective:
“To Study of the department knowledge in TVS auto point, and to gather
knowledge how each department work in firm.

2. Secondary Objective:

To know what are respondent want while purchasing.

To find out the brand awareness of TVS Bike in people.
To know the buying criteria of customers when they go for purchase
bikes.

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Limitations of the Study

Though utmost care was taken to see theses project serves its purpose and
due diligence was taken while doing the same, this project is not free from
limitations.

 The scope of project study is limited to Surat city only.

 Available time for study was restricted to make more detail

study.

 The opinion given by managers may be bias.

 My knowledge about topic is bias.

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The TVS AUTO POINT Has Produce So Many Product As Follow:

IN 2006 The TVS Launched APACHE:

IN JANUARY 2004 The TVS Launched The CENTRA VTI

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In April 2000 The TVS Launched the FIERO FX:

In 2005 The TVS launched The FLAME

IN 1994 The TVS launched The SCOOTY

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The XL SUPER : The TVS XL Super Launched

In 2005 The TVS VICTOR New GLX Launched

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Definition
Marketing department is mainly
depends on satisfy customer want and need, and then after the product are
given to know the satisfaction levels.

“Marketing means identifying and

satisfying needs and wants of customer is call marketing,”

“Marketing offer some combination

of product, service, information, and experience offered to a market to
satisfy needs and wants of customer,”

Marketing include customer satisfaction and analysis of problem why

product sales are decrease with study of 4ps of marketing, which is:
1. Product
2. Pricing
3. Promotion
4. Place or distribution

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Structure of marketing department in TVS AUTO POINT GM

DIRECTOR

Sales Manager Ass. Sales Manager

Vehicle Receiver Mechanic Staff PDI.

PDI Staff Sales Executive Finance Executive Insurance In

charge

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Sales process

Sales process comprises of all the activities from the moment, a

customer books the vehicle with the dealership and till the time he/she
departs from the dealership, after taking the delivery of the vehicle. It can
be broadly divided into two distinct sub processes

 Pre-delivery process
 Delivery process.
Each of these is further divide into several activities as shown below:

From pre sales process

EQUIRY TRACKING

ORDER BOOKING

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FINANCE PROCESS

DELIVERY MANAGEMENT

DELIVERY EXPLANATION

DELIVERY CEREMONY

VEHICLE DELIVERY

Service process

Work of service

FRTP

FIX IT
RIGHT
FIRST

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TIME

3G

GO TO THE SPOT
GATHER ACTUAL CONDITION
GET CORRECTIVE ACTION

3K

KNOW THE STANDARD

KEEP THE STANDARD
KILL THE PROBLEMS

5S

SPOT (ORGANISING)
SET
SHINE (CLEANING)
STANDARDIZE
SUSTAIN (SALF DISCIPLINE)

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QUALITY CHECKING

Quality is measure of totality of

attributes, characteristics of a product or service which import it functional
or aesthetic value so as to satisfy the need of customer for given price. And
Quality is measure by PDI.And Quality is measured by Pre Delivery
Inspection Form.

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CONSUMER BUYING BEHAVIOR

Consumer behavior is the study of
how consumer select, buy, and use and dispose the product or service.
Consumer Behavior is the response to the marketing stimuli i.e.
product, price, place, promotion and the response to the modified marketing
mix.
Consumer‟s buying Behavior is influenced by cultural, social,
personal, and psychological factors.

PROCESS OF CONSUMER BUYING BEHAVIOR

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Post Need
purchase arising
behavior

Purchase
Decision Information
search

Evaluation of
Alternatives

Some factor affecting in consumer buying behavior

Cultural

Culture
Sub cultures

Social

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Personal

a. Age and stage of life cycle

b. Occupation
c. Life style
d. Personality

Psychological

Motivation
Learning
Belief and attitude

Promotion and Advertising

Now a day the advertising is the most

popular tool of sell any products. Because of the every person show the
advertisement and under that the graphical media use in highly basis so the
every human being interested to show advertisement.

In the advertising products full detailed

are included like products features, all models specification, price,
characteristic etc. in this concept the different medias are use, that are news

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paper, Print & broadcast, motion pictures, brochures, audiovisual material,

videotapes etc. This all are the medium of the advertising in that all are the
audiovisual material and videotapes are the most popular and the more
effective audiovisual material means on the radio which advertise is playing
that the best example, in that the only voice is listened by the people not
shown. Videotapes means on screen advertising, in that first the advertise is
created and than on the big and popular channel play it on the television
screen in that the popular actors and actresses play the role and than the best
advertising is created. The cold drinks company coca cola give the advertise
for it‟s product thumps up, under that the famous actor Akshay Kumar is
play the role, and that gives on all famous channel like star plus, Sony, star
world etc.
This is the wall concept of advertising, in the TVS Auto Pointalso the
advertising is play the most appropriate role. TVS Auto Point gives the
advertising in Gujarat samachar news paper, on the fm radio station, in the
local channels like real network- hind t.v.,
And yes it places the different and huge holdings around the wall
Surat city. Another is TVS Auto Point service van is continuously roaming
in the city and near city ‟s rural area and mouth to mouth advertise and gives
the all information of products. And also give a big events and Demos for
promotional efforts.

These are all the source which use TVS Auto

Point for advertising, and the Shiva bhai is prepare all broacher and the
advertising content and he will try to include all the information of product
in the advertising so that any people prefer they can easily understand all the
thing and reputation of TVS Auto Point is on higher stage in the market.

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TVS Auto Point knows that in the today‟s market without advertising
the product selling of product is not at the maximum stage. That‟s why TVS
Auto Point gives more attention on advertisement and the result is also the
better.

Make your customer

The center of your
culture!!!
PHILIP KOTLER

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Function of marketing department

Basis function

SELLING
BUYING

Necessary function for Marketing

i. Pricing
ii. Promotion
iii. Risk taking
iv. Distribution
v. Labeling

Pricing:

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Price may be defining as the exchange of goods or

service in terms of money. Price is the exchange value of goods. It
is most useful factor for selling a product, the firm use batter
policy like as low cost batter product.

Sales Promotion:
Promotion is a broader term while sales promotion is just
part of it. Sales promotion consists of giving direct inducements to promote
sales. Like a free gift price off, some discount, free service, and insurance
package. In a sense all Marketing activities are in part of promotion.

Various components of promotion:

Advertising
Personal selling
Publicity
Public Relation
Packaging
Purchase Display

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Channels of Distribution

“A channels of Distribution is the structure of intra-company organization

unit and extra-company agents & Dealers, wholesale & retail through which
a commodity, product or service is marketed.”

Channel level

Channel level

Direct marketing Indirect marketing

channel channel

One-level channel Two-level channel Three-level channel

There are two type of channel of distribution. I.e. direct channel and
indirect channel for selling. The TVS AUTO POINT MOTORS Use direct
marketing channel for selling a product, it consists of a manufacturer selling
directly to the final customer.

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Facilitating function

Transportation
Warehousing
Financing
Standardization
Grading
Branding
Physical
Distribution
Viachannelss Of distribution

Modern function
Marketing
Research
Production
Planning and develop

Marketing:
Marketing is an organizational function and a set of process for
creating, communication and delivering value to customers and for
managing customer relationship in ways that benefits the organization.

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Research:

Research is the process of identifying and searching the need and

the wants of customer and satisfies their need by giving product. And
also identify the demand in the market.

Production:

Production department is basic and one of the most

important of any organization, because profit can be earned only when
we have something sale out and it is possible only through the production
goods and services. It includes input Row material processing them and
gets the output for selling.

Planning and develop:

Planning is the process of forecasting the future demand in

advance, and develops the product by knowing future demand.

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INTRODUCTION
FINANCIAL PLANNING
SOURSES OF INFORMATION
USERS OF FINANCIAL ANALYSES
PROFIT & LOSS A/C
BALANCE SHEET

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The primary objective of financial reporting is to provide information

to present and potential investors and creditors and other in making rational
investment, credit and other decisions. Effective decision making requires
evaluation of the past performance of companies and used by investors,
creditors, and professional analysis for analyzing and interpreting the
information contained in financial statements.

Any successful business owner is constantly evaluating the

performance of his or her company, comparing it with the company's
historical figures, with its industry competitors, and even with successful
businesses from other industries. To complete a thorough examination of
your company's effectiveness, however, you need to look at more than just
easily attainable numbers like sales, profits, and total assets. You must be
able to read between the lines of your financial statements and make the
seemingly inconsequential numbers accessible and comprehensible.

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A firm needs to manage its resources effectively to achieve its

objectives. The managing of resources in an effective manner is possible
only when the management woks out the future courses of action in advance
and takes decision in a professional manner, utilizing the individual and
group efforts in a co-ordinated and rational manner. Financial planning
would estimate the resources required to carry out operations and
determined how far the firm itself can generate these resources internally
and how far they will have to be obtained externally.

As “TVS AUTO POINT” is concerned it does its financial planning

according to need and requirements of firm. It follows banking rules and
regulations for consideration of new project.

The firm is overall financially very sound. It was never faced any
financial problems during its existence.

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Individual investors and creditors must often depend upon published

sources of information about a company. The most common sources of
information about listed companies are company reports, stock exchange,
business periodicals, and information services.

1) Company Reports:-

Every company publishes an annual report, which contains valuable

financial and other information about the company. Annual reports are the
beginning and ending points in obtaining information about individual
companies. As a starter they provide an overview of the company‟s business,
its status and its performance for a series of years. At the end of the
information gathering process, annual reports are used to corroborate the
vast array of company-specific data assembled from various sources.

The typical Indian Company includes the following documents in its annual
report:

Directors‟ report
Financial statements
Schedules and notes to the financial statements
Auditor‟s report

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In addition, some companies provide financial highlights and a

summary of financial performance for the past five or ten years. The annual
report is sent to the shareholders of the company, free of charge. Listed
companies are also required to publish a quarterly statement of financial
results within one month from the end of the quarter. These statements are
typically not audited unlike the annual financial statements and are
published in leading newspapers.

2) Stock Exchanges:-

Listed companies must file copies of their annual reports, as well as

additional documents such as a statement of distribution of share ownership
and the quarterly statement, with the stock exchanges in which they are
listed. The Bombay Stock Exchange (BSE) is the oldest with it. The
National Stock Exchange (NSE) is the other leading stock exchange in India.
Both BSE and NSE have number publications giving useful financial and
other information about companies.

Listing agreements require that companies keep stock exchanges

promptly informed of major developments affecting them, such as change of
management, bonus and dividend decisions, strikes, and plant closures.

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3) Business Periodicals:-

Business newspaper and magazines are important and, often, timely

sources of financial and business news. The Economic Times is the oldest
and the most widely read financial daily in the country. Business Line,
Business Standard, and Financial Express are the other leading financial
dailies in India. All these papers give daily stock prices and carry news
items and analytical write-ups on companies. Most general newspapers
devote a few pages to business news. Financial and business magazines
such as Business India, Business World and Business Today regularly
carry studies of companies and industries.

4) Internet:

Search engines like Google go a long way in providing useful

information for such projects. Days have gone when you have to wait for
hours to gather information related to any particular topic. Information
technology and Internet has brought the global world at your fingertip.
Local area networks are also key source of information now a day.
Increasing interdependence among the various sub units of the business has
made LAN networks a future to consider as a useful source of secondary
information.

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Financial analysis is the process of identifying the financial strengths

and weaknesses of the firm by properly establishing relationships between
the items of the balance sheet and the relationships between the items of the
balance sheet and the profit and loss account. Financial analysis can be
undertaken by management of the firm, or by parties outside the firm, viz.
Owners, creditors, investors and others. The nature of analysis will differ
depending on the purpose of the analyst.

TRADE CREDITORS:

Trade creditors are interested in firm‟s ability to meet their claims

over a very short period of time. Their analysis will, therefore, confine to
the evaluation of the firm‟s liquidity position.

SUPPLIERS OF LONG-TERM DEBT

Suppliers of long term debt, on the other hand, are concerned with the
firm‟s long-term solvency and survival. They analyze the firm‟s profitability
over time, its ability to generate cash to be able to pay interest and repay
principal and the relationship between various sources of funds. Long term
creditors do analyze the historical financial statements, but they place more

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emphasis on the firm‟s projected, or proforma, financial statements to make

analysis about its future solvency and profitability.

INVESTORS

Investors, who have invested their money in the firm‟s share, are most
concerned about the firm‟s earnings. They restore more confidence in those
firms that show steady growth in earnings. As such, they concentrate on the
analysis of the firm‟s present and future profitability. They are also
interested in the firm‟s financial structure to the extent it influences the
firm‟s earnings ability and risk.

MANAGEMENT

Management of the firm would be interested in every aspect of the

financial analysis. It is their overall responsibility to see that the resources of
the firm are used most effectively and efficiently, and that the firm‟s
financial condition is sound.

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TVS AUTO POINT .: Profit & Loss statement

Rs in crore Mar-05 Mar-06 Mar-07 Mar-08
Sales 3,628.74 4,172.10 4,831.04 5,527.29
Other income 244.19 190.61 178.60 272.33
Expenses capitalized 27.58 23.21 20.95 24.04
Change in stocks 14.13 -30.40 32.58 10.59
Raw material, stores, etc. 2,085.47 2,323.71 2,774.70 3,251.27
Power and fuel expenses 71.03 63.64 61.12 62.51
Total indirect taxes 575.80 533.48 601.76 682.40
Salaries and wages 245.14 231.48 239.05 241.88
Advertising expenses 102.53 88.82 129.07 129.32
Marketing expenses 102.41 111.59 104.22 120.55
Distribution expenses 35.46 37.02 44.23 61.50
Depreciation 141.12 156.68 175.03 183.97
Lease rent 0.00 0.00 0.61 0.85
Other financial charges 0.00 0.00 0.00 0.00
Tax provisions 27.00 183.68 268.36 278.50
PAT 249.95 518.16 534.64 738.39
PBDIT 425.47 861.90 979.76 1,202.65
PBDT 418.07 858.52 978.03 1,200.86
PBT 276.95 701.84 803.00 1,016.89
Dividends 89.21 141.66 159.81 285.37
Retained profits 160.74 376.50 374.83 453.02
DPS 8.00 14.00 14.00 25.00
Adjusted Closing Price 228.50 487.95 483.00 920.70
EPS 24.70 51.21 52.84 72.98

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TVS AUTO POINT .: Balance Sheet

Mar Mar Mar Mar
ASSETS (Rs. Crores) 2005 2006 2007 2008

Gross fixed assets 2,490.26 2,540.08 2,626.19 2,711.27

Investments 1,201.65 1,991.42 2,777.69 3,910.01
Deferred tax assets 0.00 45.48 68.06 116.22
Inventories 253.43 179.10 207.98 202.56
Receivables 1,786.88 1,785.53 1,917.13 1,771.12
Cash & bank balance 21.32 25.20 30.02 79.37
Cash in hand 3.05 1.70 1.37 14.15
Bank balance 18.27 23.50 28.65 65.22
Intangible / DRE not written off 16.03 12.80 10.68 7.67

Total assets 4,641.66 5,407.81 6,309.78 7,319.03

LIABILITIES (Rs. corers) Mar-05 Mar-06 Mar-07 Mar-08

Net worth 2,620.50 2,865.79 3,240.60 3,693.62

Reserves and surplus 2,535.35 2,764.60 3,139.42 3,592.44
Borrowings 513.71 626.09 840.23 1,009.81
Deferred tax liability 0.00 236.05 240.47 239.04

Current liabilities &

Provisions 2,090.26 2,485.50 2,919.34 3,663.52

Total liabilities 4,641.66 5,407.81 6,309.78 7,319.03

Contingent Liabilities 184.74 256.14 268.59 281.1

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Strength

Threat SWOT Weakness

ANALYSIS

Opportunity

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Strength:

1. TVS AUTO POINT have huge area so work easily and

comfortable.
2. Provide good service to customer so customer responses is
good,
3. Staff member are satisfy with facilities given by firm, like
phone bills and transports facilities.
4. In TVS AUTO POINT all persons are in uniform it make
healthy image.
5. Capable and experience sales executive and good marketing
channel. So achieve sales target.
6. Proper communication and co-ordination will helpful for the
TVS AUTO POINT.

Weakness:

1. TVS AUTO POINT is an initial stage so high advertisement

cost is done.
2. The growth and performance of TVS AUTO POINT has been
increasing years by year since starting and also the working of

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the company is better. So there is no more weakness of TVS

AUTO POINT Sales and Service.

Opportunity:

1. Because of good and strong market channel, there are chances

to increase the Turnover of the Company and Achieve sales
target every time and make strong goodwill in market.
2. There is an opportunity to open new branches in other city of
Gujarat and other State. And in same city in short period,
3. When areas are developing that time selling goes up.

Threat:

1. So much competition in present time. So use batter policy

without it chance to decline the selling.
2. Ression and inflation are affected the selling in future.

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Suggestion for TVS AUTO POINT MOTORS: -

1. Customers are not satisfied with the service of BIKES particularly in

BIKES washing part. So, the firm must have to improve the service
part particularly in BIKES washing.

2. Customer were not got full information about the BIKES scheme,
discount etc, from the dealer. So, the firm must have to give full
information to the customer.

3. Some customers were made to complain about the commitment. So, it

is necessary to make a clear commitment with the customer.

4. Some respondents give the suggestion for giving facilities of various

schemes to the customer.

5. Some customers give the suggestion that the firm should put the
service station in their area. Like varachcha, city,

“Love the Customers, Not the Profit”

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Conclusion

The TVS AUTO POINT, completing the 10 years in distribution channel, it

is Initial stage of selling a TVS BIKES. During these periods the firm,
achieve many progressive stage. And they do good advertisement for selling
a product with DEMO, EVENTS, HOLDINGS, BENNERS, and PRINT
MEDIA., TVS BIKES run successfully because of hard work of various
distributors.

It achieves success in every field in his work. The firm getting

various AWARD and CERTIFICATE from the various institute for its
achievement. Nowadays, the TVS AUTO POINT is No. 1 Dealer in South
Gujarat for TVS PRODUCT and No. 1 in „Customer Satisfaction‟ and are
still progressing further. It has large area for selling BIKES. And all
experience executive are work well.

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Website:

www.tvsmotor.in/article

www.surveyshack.com/survey_solutions/customer_feedback

http://busreblab.com/consult/html

www.sitepoint.com/article/satisfaction_7steps

Reference Books:

„Marketing Research‟ by G.C. Beri

Tata McGraw Hill

„Marketing Research‟ by Sudha P. Nair.

Himalaya Publication House.

„Marketing Management‟ by Philip kotler

Prentice Hall of India
„BIKES line of India‟ by ICICI bank, edition2009

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