Pre-Feasibility Study

Prime Ministers Small Business Loan Scheme

(Gaming Zone)

Small and Medium Enterprises Development Authority

Ministry of Industries & Production
Government of Pakistan
www.smeda.org.pk
HEAD OFFICE
4th Floor, Building No. 3, Aiwan-e-Iqbal Complex, Egerton Road,
Lahore
Tel: (92 42) 111 111 456, Fax: (92 42) 36304926-7
helpdesk@smeda.org.pk
REGIONAL OFFICE
PUNJAB

REGIONAL OFFICE
SINDH

REGIONAL OFFICE
KPK

REGIONAL OFFICE
BALOCHISTAN

3rd Floor, Building No. 3,

Aiwan-e-Iqbal Complex,
Egerton Road Lahore,
Tel: (042) 111-111-456
Fax: (042) 36304926-7
helpdesk.punjab@smeda.org.pk

5TH Floor, Bahria

Complex II, M.T. Khan Road,
Karachi.
Tel: (021) 111-111-456
Fax: (021) 5610572
helpdesk-khi@smeda.org.pk

Ground Floor
State Life Building
The Mall, Peshawar.
Tel: (091) 9213046-47
Fax: (091) 286908
helpdesk-pew@smeda.org.pk

Bungalow No. 15-A

Chaman Housing Scheme
Airport Road, Quetta.
Tel: (081) 831623, 831702
Fax: (081) 831922
helpdesk-qta@smeda.org.pk

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Table of Contents
1. Disclaimer ............................................................................................................................... 1
2. Purpose of the Document ........................................................................................................ 2
3. Introduction to SMEDA.......................................................................................................... 2
4. Introduction To Scheme .......................................................................................................... 2
5. Executive Summary ................................................................................................................ 3
6. Brief Description of Project & Product .................................................................................. 3
7. Critical Factors in Decision Making ....................................................................................... 3
8. Installed & Operational Capacities ......................................................................................... 4
9. Geographical Potential for Investment ................................................................................... 4
10.
Potential Target Markets & Cities ....................................................................................... 4
11.
Project Cost Summary ......................................................................................................... 4
11.1.
Project Economics ............................................................................................................ 4
11.2.
Project Financing.............................................................................................................. 5
11.3.
Project Cost ...................................................................................................................... 5
11.4.
Space Requirement ........................................................................................................... 6
11.5.
Machinery & Equipment Requirement ............................................................................ 6
11.6.
Office Equipment Requirement ....................................................................................... 7
11.7.
Furniture & Fixtures Requirement ................................................................................... 7
11.8.
Human Resource Requirement......................................................................................... 7
11.9.
Revenue Generation ......................................................................................................... 8
11.10. Other Costs ....................................................................................................................... 8
12.
Contacts Suppliers, Experts/Consultants, Dev Institutions............................................... 9
13.
Annexure ............................................................................................................................ 10
13.1.
Profit & Loss Statement ................................................................................................. 10
13.2.
Balance Sheet ................................................................................................................. 11
13.3.
Statement of Cash Flow ................................................................................................. 12
13.4.
Useful Project Management Tips ................................................................................... 13
13.5.
Useful Links ................................................................................................................... 14
14.
Key Assumptions ............................................................................................................... 16

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1. DISCLAIMER
This information memorandum is to introduce the subject matter and provide a general
idea and information on the said matter. Although, the material included in this
document is based on data/information gathered from various reliable sources;
however, it is based upon certain assumptions which may differ from case to case. The
information has been provided on as is where is basis without any warranties or
assertions as to the correctness or soundness thereof. Although, due care and diligence
has been taken to compile this document, the contained information may vary due to
any change in any of the concerned factors, and the actual results may differ
substantially from the presented information. SMEDA, its employees or agents do not
assume any liability for any financial or other loss resulting from this memorandum in
consequence of undertaking this activity. The contained information does not preclude
any further professional advice. The prospective user of this memorandum is
encouraged to carry out additional diligence and gather any information which is
necessary for making an informed decision, including taking professional advice from a
qualified consultant/technical expert before taking any decision to act upon the
information.
For more information on services offered by SMEDA, please contact our website:
www.smeda.org.pk

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2. PURPOSE OF THE DOCUMENT

The objective of the pre-feasibility study is primarily to facilitate potential entrepreneurs
in project identification for investment. The project pre-feasibility may form the basis of
an important investment decision and in order to serve this objective, the
document/study covers various aspects of project concept development, start-up, and
production, marketing, finance and business management.
The purpose of this document is to facilitate potential investors in Gaming Zone by
providing them with a general understanding of the business with the intention of
supporting potential investors in crucial investment decisions.
The need to come up with pre-feasibility reports for undocumented or minimally
documented sectors attains greater imminence as the research that precedes such
reports reveal certain thumb rules; best practices developed by existing enterprises by
trial and error, and certain industrial norms that become a guiding source regarding
various aspects of business set-up and its successful management.
Apart from carefully studying the whole document one must consider critical aspects
provided later on, which form basis of any Investment Decision.

3. INTRODUCTION TO SMEDA
The Small and Medium Enterprises Development Authority (SMEDA) was established in
October 1998 with an objective to provide fresh impetus to the economy through
development of Small and Medium Enterprises (SMEs).
With a mission "to assist in employment generation and value addition to the national
income, through development of the SME sector, by helping increase the number, scale
and competitiveness of SMEs" , SMEDA has carried out sectoral research to identify
policy, access to finance, business development services, strategic initiatives and
institutional collaboration and networking initiatives.
Preparation and dissemination of prefeasibility studies in key areas of investment has
been a successful hallmark of SME facilitation by SMEDA.
Concurrent to the prefeasibility studies, a broad spectrum of business development
services is also offered to the SMEs by SMEDA. These services include identification of
experts and consultants and delivery of need based capacity building programs of
different types in addition to business guidance through help desk services.

4. INTRODUCTION TO SCHEME
Prime Ministers Small Business Loans Scheme, for young entrepreneurs, with an
allocated budget of Rs. 5.0 Billion for the year 2013-14, is designed to provide
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subsidised financing at 8% mark-up per annum for one hundred thousand (100,000)
beneficiaries, through designated financial institutions, initially through National Bank of
Pakistan (NBP) and First Women Bank Ltd. (FWBL).
Small business loans with tenure upto 7 years, and a debt : equity of 90 : 10 will be
disbursed to SME beneficiaries across Pakistan, covering; Punjab, Sindh, Khyber
Pakhtunkhwah, Balochistan, Gilgit Baltistan, Azad Jammu & Kashmir and Federally
Administered Tribal Areas (FATA).

5. EXECUTIVE SUMMARY
Gaming Zone is proposed to comprise of 20 gaming stations and will operate for a
period of 10 to 12 hours on daily basis. Proposed locations are Lahore, Islamabad,
Karachi, Peshawar, Quetta & other cities with easy internet access.
Total cost estimate of the project is Rs. 2.16 Million with a fixed investment of Rs. 1.94
Million and a working capital of Rs. 0.22 Million.
Given the cost assumptions IRR and payback are 58% and 2.96 years, respectively.
The most critical considerations or factors for success of the project are location,
environment, up-to-date games, technology and marketing.

6. BRIEF DESCRIPTION OF PROJECT & PRODUCT

Technology: Up to date computer servers and games, networking equipments,

gaming stations and trained staff.

Location: Lahore, Islamabad, Karachi, Peshawar, Quetta & other cities with
easy internet access.

Product: Up to date games and online tournaments.

Target Market: Initially, the project proposes to draw in local youngsters, later
LAN gaming tournaments at national level can be launched.

Employment Generation: Direct employment to 5 people. Financial analysis

shows the unit shall be profitable from the very first year of operation.

7. CRITICAL FACTORS IN DECISION MAKING

Since computers and related equipment are proposed to be replaced after 3

years, therefore, it is assumed that with every purchase of equipment, debt will
be required to finance the activity.

Suitable location to attract maximum customers.

Variety of games for every age group.

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Use of up-to-date gaming stations with latest equipments.

Marketing and awareness.

8. INSTALLED & OPERATIONAL CAPACITIES

The project proposes twenty (20) computer stations/game stations.

9. GEOGRAPHICAL POTENTIAL FOR INVESTMENT

The project proposes a location with potential demand, availability of infrastructure and
comparatively high traffic rate.

10.

POTENTIAL TARGET MARKETS & CITIES

Potential cities are Karachi, Islamabad, Lahore, Peshawar & Quetta.

The project proposes youngsters (between ages 15 to 25 years) as the primary target
market, however with the inclusion of tournaments the target market will widen.

11.

PROJECT COST SUMMARY

A detailed financial model has been developed to analyze the commercial viability of
Gaming Zone under the Prime Ministers Small Business Loan Scheme. Various cost
and revenue related assumptions along with results of the analysis are outlined in this
section.
The projected Income Statement, Cash Flow Statement and Balance Sheet are
attached as appendix.

11.1.

PROJECT ECONOMICS

The project proposes twenty (20) computer stations/game stations. After projects
maturity and especially during the tournaments, the gaming zone could entertain a
wider base as required. The following table shows internal rates of return and payback
period.
Table 1: Project Economics
Description

Details

Internal Rate of Return (IRR)

58%

Payback Period (yrs)

2.96

Net Present Value (NPV)

9,792,673

Returns on the scheme and its profitability are highly dependent on the environment in
order to provide a p leasing experience to customers for latest and on demand LAN
gaming, internet, refreshment services, etc.

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11.2.

Gaming Zone

PROJECT FINANCING

Following table provides details of the equity required and variables related to bank
loan:
Table 2: Project Financing
Description
Total Equity (10%)
Bank Loan (90%)
Markup to the Borrower
Tenure of the Loan (Years)

11.3.

Details
Rs. 216,042
Rs.1,944,379
8%
7

PROJECT COST

Following requirements have been identified for the proposed business.

Table 3: Capital Investment for the Project
Capital Investment
Land
Building/Infrastructure
Machinery & Equipment
Furniture & Fixtures
Office Equipment
Pre Operating Cost
Total Capital Costs
Initial Working Capital
Total Project Cost

Amount (Rs.)
178,750
984,000
420,750
218,000
89,865
1,891,365
269,056
2,160,421

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11.4.

Gaming Zone

SPACE REQUIREMENT

Keeping in view the project potentials, the project is proposed to be established in a

constructed area of approx. 1,225 sq.ft. The premises are to be rented, whereas,
minor civil works are proposed to be as under:
Table 4: Space Requirement
Space Requirement (in ft.)
Office
Game Cubicles
Washroom
Refreshment Area

11.5.

Rs/Sqft

Sqft

150
150
100
150

50
1,000
100
75
1,225

Amount
(Rs.)
7,500
150,000
10,000
11,250
178,750

MACHINERY & EQUIPMENT REQUIREMENT

Details of machinery & equipment required for the project are given below, it is to be
noted that life of the equipment is proposed to be 3 years, after which the equipment is
to be replaced:
Table 5.1: Machinery & Equipment Detail
Description
Quantity
Computer Server (Complete set)
1
Personal Computers
20
UPS
21
Total

Cost (Rs./unit)
100,000
40,000
4,000

Total Rs.
100,000
800,000
84,000
984,000

Networking is an essential part of gaming zone. Keeping in view the requirement,

Client-Server based networking is recommended. The key features of Client-Server
based networking are as under:
All data stored in one location

Easier to backup and locate files and data

Software and hardware optimized for multiple users

One machine can secure entire network

One central login

Easy to add new resources

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11.6.

Gaming Zone

OFFICE EQUIPMENT REQUIREMENT

Details of the office equipment required for the project are given below:
Table 6: Office Equipment Detail
Description
Quantity
Telephone
Networking
Lighting (tube lights)
Total

11.7.

1
1
21

Cost
Rs/unit
5,000
150,000
3,000

Total
Rs.
5,000
150,000
63,000
218,000

FURNITURE & FIXTURES REQUIREMENT

Furniture & fixtures requirement for the project is detailed as under:

Table 7: Furniture & Fixture Detail
Description
Unit
Cost
Rs./Unit
Chairs
32
2,500
Computer Tables
21
5,000
Wall Fans
21
2,000
Misc.
1
30,000
ACs
3
55,000
Total

11.8.

Cost
78,750
105,000
42,000
30,000
165,000
420,750

HUMAN RESOURCE REQUIREMENT

Manpower required for operating the Gaming Zone Center is as follows:

Table 8: Human Resource Detail

Description
Manager / Accounts & Admin
Officer
Network Administrator
Helpers
Guard
Total

No. of
Employees
1
2
1
1
5

Salary/Month
50,000
15,000
10,000
10,000
85,000

Staff salaries are estimated as per market trends, however, they may be set on different
pay scales. Salaries of all employees are estimated to increase at 10% annually.

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11.9.

Gaming Zone

REVENUE GENERATION

The gaming zone is to carry 20 gaming stations; it is assumed that one game including
lag time is to last for 3 hours thereby allowing 4 people to play per day on one gaming
station. However, the project is to begin its operations with 60% capacity utilization
building up over a period of ten years to 100% utilization. Revenue details for Year 1 are
as follows:
Table 9: Revenue Detail
Capacity
Year 1
15,360

11.10.

Production
Capacity
25,600

Revenue /
Game (Rs.)
200

First Year
Revenue (Rs)
3,072,000

OTHER COSTS

The primary overhead cost of the project would be utilities such as building rent,
electricity, gas, water and fuel costs, keeping in mind the expenses for generator.

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12.

Gaming Zone

CONTACTS SUPPLIERS, EXPERTS/CONSULTANTS, DEV INSTITUTIONS

Contact information of major key players can be accessed from the following
links:
http://warcraftpk.com/gaming-zones-in-pakistan.html
http://karachigamingzone.webs.com/

Links for the various tournaments are as under:

http://www.pakdota.com/p/tournaments.html
http://www.neomatrixgaming.com/tourney.htm
http://www.pakgamers.com/
http://universalgamingarena.webs.com/
http://gaming-pk.blogspot.com/p/events.html

Sponsored Tournaments:
http://teletimesinternational.com/asia/10117/ptcl%E2%80%99s-onlinegamers%E2%80%99-league-tournament-receives-massive-response?lang=bn

D-Juice LAN Clan Championship:

www.djuicegaming.blogspot.com

LAN Servers in Pakistan:

http://www.ebloggy.net/2008/09/25/wateen-telecom-pakistans-online-counterstrike-game-servers-list.html

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13.

Gaming Zone

ANNEXURE

13.1.

PROFIT & LOSS STATEMENT

Statement Summaries

SMEDA

Income Statement
Year 1

Year 2

Year 3

Year 4

Year 5

Year 6

Year 7

Year 8

Year 9

Rs. in actuals
Year 10

Revenue
Cost of goods sold
Gross Profit

3,072,000
300,000
2,772,000

3,942,400
330,000
3,612,400

4,956,160
363,000
4,593,160

6,133,248
399,300
5,733,948

7,496,192
439,230
7,056,962

8,245,811
483,153
7,762,658

9,070,392
531,468
8,538,924

9,977,432
584,615
9,392,816

10,975,175
643,077
10,332,098

12,072,692
707,384
11,365,308

General administration & selling expenses

Administration expense
Rental expense
Utilities expense
Promotional expense
Depreciation expense
Amortization expense
Miscellaneous expense
Subtotal
Operating Income

1,200,000
228,667
720,000
153,600
171,213
17,973
60,000
2,551,452
220,548

1,320,000
251,533
792,000
197,120
171,213
17,973
66,000
2,815,839
796,561

1,452,000
276,687
871,200
247,808
171,213
17,973
72,600
3,109,480
1,483,680

1,597,200
304,355
958,320
306,662
302,183
17,973
79,860
3,566,554
2,167,394

1,756,920
334,791
1,054,152
374,810
302,183
17,973
87,846
3,928,674
3,128,288

1,932,612
368,270
1,159,567
412,291
302,183
96,631
4,271,553
3,491,105

2,125,873
405,097
1,275,524
453,520
476,505
106,294
4,842,812
3,696,112

2,338,461
445,607
1,403,076
498,872
476,505
116,923
5,279,443
4,113,374

2,572,307
490,167
1,543,384
548,759
476,505
128,615
5,759,736
4,572,362

2,829,537
539,184
1,697,722
603,635
708,527
141,477
6,520,082
4,845,226

Other income
Gain / (loss) on sale of assets
Earnings Before Interest & Taxes

220,548

796,561

590,400
2,074,080

2,167,394

3,128,288

1,081,022
4,572,127

3,696,112

4,113,374

1,586,441
6,158,803

4,845,226

Interest expense
Earnings Before Tax

149,169
71,379

131,339
665,222

112,040
1,962,040

138,107
2,029,287

109,882
3,018,405

79,331
4,492,797

46,261
3,649,852

21,575
4,091,799

13,870
6,144,932

5,530
4,839,696

Tax
NET PROFIT/(LOSS) AFTER TAX

71,379

665,222

1,962,040

2,029,287

123,128
2,895,277

233,288
4,259,509

261,235
3,388,617

291,612
3,800,187

324,542
5,820,390

360,762
4,478,935

Balance brought forward

Total profit available for appropriation
Dividend
Balance carried forward

71,379
71,379

71,379
736,601
736,601

736,601
2,698,642
2,698,642

2,698,642
4,727,928
4,727,928

4,727,928
7,623,206
7,623,206

7,623,206
11,882,715
11,882,715

11,882,715
15,271,331
15,271,331

15,271,331
19,071,518
19,071,518

19,071,518
24,891,908
24,891,908

24,891,908
29,370,843
29,370,843

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13.2.

Gaming Zone

BALANCE SHEET

Statement Summaries

SMEDA

Balance Sheet
Year 0

Year 1

Year 2

Year 3

Year 4

Year 5

Year 6

Year 7

Year 8

Year 9

Rs. in actuals
Year 10

40,389
228,667
269,056

61,793
251,533
313,326

629,607
276,687
906,293

1,818,876
304,355
2,123,232

3,714,777
334,791
4,049,568

6,537,397
368,270
6,905,667

8,998,835
405,097
9,403,931

12,452,074
445,607
12,897,681

16,696,650
490,167
17,186,817

20,680,856
539,184
21,220,040

26,514,343
26,514,343

Fixed assets
Building/Infrastructure
Machinery & equipment
Furniture & fixtures
OEducational Tools
Total Fixed Assets

178,750
984,000
420,750
218,000
1,801,500

169,813
885,600
378,675
196,200
1,630,288

160,875
787,200
336,600
174,400
1,459,075

151,938
1,998,504
294,525
152,600
2,597,567

143,000
1,769,134
252,450
130,800
2,295,384

134,063
1,539,763
210,375
109,000
1,993,201

125,125
3,053,609
168,300
87,200
3,434,234

116,188
2,649,917
126,225
65,400
2,957,729

107,250
2,246,225
84,150
43,600
2,481,225

98,313
4,162,753
42,075
21,800
4,324,941

89,375
3,527,039
3,616,414

Intangible assets
Pre-operation costs
Legal, licensing, & training costs
Total Intangible Assets
TOTAL ASSETS

89,865
89,865
2,160,421

71,892
71,892
2,015,506

53,919
53,919
2,419,288

35,946
35,946
4,756,744

17,973
17,973
6,362,925

8,898,867

12,838,165

15,855,410

19,668,042

25,544,981

30,130,757

Assets
Current assets
Cash & Bank
Pre-paid annual land lease
Total Current Assets

Liabilities & Shareholders' Equity

Current liabilities
Total Current Liabilities

Other liabilities
Long term debt
Total Long Term Liabilities

1,944,379
1,944,379

1,728,085
1,728,085

1,493,961
1,493,961

1,852,625
1,852,625

1,510,222
1,510,222

1,139,595
1,139,595

738,415
738,415

304,166
304,166

210,694
210,694

109,517
109,517

Shareholders' equity
Paid-up capital
Retained earnings
Total Equity
TOTAL CAPITAL AND LIABILITI

216,042
216,042
2,160,421

216,042
71,379
287,421
2,015,506

216,042
709,285
925,327
2,419,288

284,052
2,620,068
2,904,119
4,756,744

284,052
4,568,651
4,852,703
6,362,925

284,052
7,475,221
7,759,273
8,898,867

284,052
11,815,698
12,099,750
12,838,165

284,052
15,267,193
15,551,245
15,855,410

284,052
19,173,296
19,457,348
19,668,042

284,052
25,151,412
25,435,463
25,544,981

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284,052
29,846,705
30,130,757
30,130,757

Pre-feasibility Study

13.3.

Gaming Zone

STATEMENT OF CASH FLOW

Statement Summaries

SMEDA

Cash Flow Statement

Year 0
Operating activities
Net profit
Add: depreciation expense
amortization expense
Deferred income tax
Accounts receivable
Finished good inventory
Equipment inventory
Raw material inventory
Pre-paid building rent
Pre-paid lease interest
Advance insurance premium
Accounts payable
Other liabilities
Cash provided by operations

Financing activities
Change in long term debt
Change in short term debt
Change in export re-finance facility
Add: land lease expense
Land lease payment
Change in lease financing
Issuance of shares
Purchase of (treasury) shares
Cash provided by / (used for) financ

1,944,379
(228,667)
216,042
1,931,754

Investing activities
Capital expenditure
Acquisitions
Cash (used for) / provided by invest

(1,891,365)
(1,891,365)

Year 1

Year 2

Year 3

Year 4

Year 5

Year 6

Year 7

Year 8

Year 9

Rs. in actuals
Year 10

71,379
171,213
17,973
260,565

637,906
171,213
17,973
827,091

1,910,783
171,213
17,973
2,099,968

1,948,583
302,183
17,973
2,268,739

2,906,570
302,183
17,973
3,226,726

4,340,477
302,183
4,642,660

3,451,494
476,505
3,927,999

3,906,103
476,505
4,382,608

5,978,116
476,505
6,454,620

4,695,294
708,527
5,403,820

(216,294)
228,667
(251,533)
(239,161)

(234,124)
251,533
(276,687)
(259,277)

358,664
276,687
(304,355)
68,010
399,005

(342,403)
304,355
(334,791)
(372,838)

(1,309,704)
(1,309,704)

(370,628)
334,791
(368,270)
(404,107)

(401,179)
368,270
(405,097)
(438,006)

(1,743,216)
(1,743,216)

(434,249)
405,097
(445,607)
(474,759)

(93,472)
445,607
(490,167)
(138,032)

(101,177)
490,167
(539,184)
(150,194)

(2,320,221)
(2,320,221)

(109,517)
539,184
429,667

NET CASH

40,389

21,404

567,814

1,189,270

1,895,901

2,822,619

2,461,438

3,453,240

4,244,575

3,984,206

5,833,487

Cash balance brought forward

Cash available for appropriation
Dividend
Cash carried forward

40,389
40,389

40,389
61,793
61,793

61,793
629,607
629,607

629,607
1,818,876
1,818,876

1,818,876
3,714,777
3,714,777

3,714,777
6,537,397
6,537,397

6,537,397
8,998,835
8,998,835

8,998,835
12,452,074
12,452,074

12,452,074
16,696,650
16,696,650

16,696,650
20,680,856
20,680,856

20,680,856
26,514,343
26,514,343

12
September, 2013

Pre-feasibility Study

13.4.

Gaming Zone

USEFUL PROJECT MANAGEMENT TIPS

Technology

List of Machinery & Equipment

1. Computer Server
2. Personal Computers
3. UPS
Required spare parts & consumables: Suppliers credit agreements and availability as
per schedule of maintenance to be ensured before start of operations.

Energy Requirement: Not to be overestimated or installed in excess and alternate

source of energy for critical operations to be arranged in advance.

Machinery Suppliers: Training and after sales services under the contract with the
machinery suppliers.

Quality Assurance Equipment & Standards: Quality standards/check need to be

defined on the packaging, this improves credibility.

Marketing

Product Development & Packaging: Experts may be engaged for product/service and
packaging design & development.

Ads & P.O.S. Promotion: Business promotion and dissemination through banners and
launch events is highly recommended. Product brochures from good quality service
providers.

Sales & Distribution Network: Expert advice and distribution agreements are required.

Price - Bulk Discounts, Cost plus Introductory Discounts: During the introductory
phase price may be lower and used as a promotional tool. Product cost estimates should
be carefully documented before price setting. Government controlled prices shall be
displayed.

Human Resources

Adequacy & Competencies: Skilled and experienced staff should be considered an

investment even to the extent of offering share in business profit.

Performance Based Remuneration: Cost should be focused through performance

measurement and performance based compensation.

Training & Skill Development: Training and skill development of employees and
exposure of best practices. Least cost options for Training and Skill Development
(T&SD) may be linked with compensation benefits and awards.
13

September, 2013

Pre-feasibility Study

13.5.

Gaming Zone

USEFUL LINKS

Prime Ministers Office

www.pmo.gov.pk

Small & Medium Enterprises Development Authority (SMEDA)

www.smeda.org.pk

National Bank of Pakistan (SBP)

www.nbp.com.pk

First Women Bank Limited (FWBL)

www.fwbl.com.pk

Government of Pakistan
www.pakistan.gov.pk

Ministry of Industries & Production

www.moip.gov.pk

Ministry of Education, Training & Standards in Higher Education

http://moptt.gov.pk

Government of Punjab
www.punjab.gov.pk

Government of Sindh
www.sindh.gov.pk

Government of Khyber Pakhtoonkhwa

www.khyberpakhtunkhwa.gov.pk

Government of Balochistan
www.balochistan.gov.pk

Government of Gilgit Baltistan

www.gilgitbaltistan.gov.pk

Government of Azad Jamu Kashmir

www.ajk.gov.pk
14

September, 2013

Pre-feasibility Study

Gaming Zone

Trade Development Authority of Pakistan (TDAP)

www.tdap.gov.pk

Security Commission of Pakistan (SECP)

www.secp.gov.pk

Federation of Pakistan Chambers of Commerce and Industry (FPCCI)

www.fpcci.com.pk

State Bank of Pakistan (SBP)

www.sbp.org.pk

Pakistan Institute of Fashion Design (PIFD)

www.pifd.edu.pk

Pakistan Fashion Design Council (PFDC)

www.pfdc.org

15
September, 2013

Pre-feasibility Study

14.

Gaming Zone

KEY ASSUMPTIONS

Project Capacity Assumption

Description
Number of game stations
Assumed days of operation
Assumed hours of operation
Assumed capacity utilization in Year I
Assumed growth in capacity utilization
Maximum attainable capacity

Details
20
320
12
60%
10%
100%

Revenue Assumptions
Description
Charge/ game station

Details
Rs. 200

Charge growth rate / year

CoGS (Internet)
CoGS (Game CD)

10%
Rs. 20,000
Rs. 5,000

Economic Assumptions
Description

Details

Electricity
Gas
Water
Salary

10%
10%
10%
10%

Expense Assumptions
Description

Details

Electricity
Water
Gas
Promotional expense
Machinery & equipment insurance rate
Depreciation method

50,000
3,000
7,000
5%
5%
Straight line

16
September, 2013