Sonia Mulford
sonia.mulford@gmail.com 414.469.2992
SUMMARY Internationally e !erienced" results#oriented retail and !$oto !roduction !rofessional %it$ a creati&e eye" !ositi&e" resourceful %or' et$ic and strategic a!!roac$ to !ro(lem sol&ing. ) !erienced in !$oto !roduction" !$oto styling" !roduct de&elo!ment" !ro*ect management and mar'eting communications in +ortune ,-- multi#c$annel retail organi.ations. /ig$ly organi.ed and %ell &ersed in deadline#dri&en en&ironments %it$ s$ifting !riorities and resource conflicts. )01)RI)23) Banana Republic/Gap Inc., Customer Experience Manager. 3$attanooga" 42." -562-17# 1resent. 3ustomer engagement t$oug$ ser&ice and 8rand Am(assador coac$ing. ) ecute daily action !lans to ensure effecti&e and efficient store o!eration to dri&e !rofita(ility. )nsure o!timum sales floor co&erage (y le&eraging resources accordingly. 3reate de&elo!ment and training !lans for staff and !ro&ide in#t$e#moment coac$ing to re%ard or redirect action. Sephora/LVM , !ragrance Consultant. 3$attanooga" 42." 1-62-11#1resent. Retail selling" client ser&ice and staff su!!ort. 1lan and e ecute e&ents to dri&e traffic and increase store !rofita(ility. Maintain &isual merc$andising standards to reflect com!any (ra Reci!ient of 2-12 4eam Ac$ie&ement A%ard for ) cellence in 9&erall Ser&ice. !armette, "ssistant #rop $ !oo% St&list/ Creati'e Consultant, Limeric(, Irelan%. -762-1-#-662-1- and -762-11#-,62-11. Researc$" !roofreading and !roduct de&elo!ment for start#u! international lifestyle site featuring farm#to#ta(le food" organic gardening" agritourism and social media. 1$oto styling for t$e coo'(oo' The Irish Butcher. 3olla(orate %it$ :ead Stylist on styling" !$otogra!$er selection" !ro!s" (ac'grounds and art direction. Management of resources" merc$andise sc$edule and client communication" resulting in timely !ro*ect com!letion" (elo% (udget. )ohl*s "%'ertising #hoto Stu%io. Senior Merchan%ise Coor%inator. Mil%au'ee";I."1-62--<#-762-1-. Manage !ro*ect %or'flo% and merc$andise sam!le team to ensure accurate and timely recei!t" !re!aration" and routing of resources for !rint" in#store and e#commerce media. 3ommunicate %it$ Studio" Mar'eting and Merc$andising !artners to im!ro&e %or'flo% !rocesses and ensure Studio !roduction calendar deadlines met and s$ot count ac$ie&ed. =e&elo! (est !ractices to ma imi.e Studio resources. 1ro&ide feed(ac' and coac$ing to team of t%el&e Sam!le S!ecialists and 1re!!ers to lead team t$roug$ 4-> increase in e#commerce !roduction. =e&elo! additional !ositions to meet color retouc$ de!artment sam!le routing needs. Manage cross#training of team to ensure co&erage for all areas of sam!le $andling" resulting in a ,2> reduction in !$oto re#s$oots. 8oo' inde!endent contractors daily and manage contractor (udget of ?,-'.
Marshall !iel%*s / +arget Corporation , Mac&*s Inc., Minnea!olis" 1999#2--<. -- "%'ertising #hoto Stu%io. Senior #ro%uction Coor%inator, -562--,#-262--<. @isual media !roduction for com!anyAs !rint and in#store mar'eting !$oto studio. Management of !re! area and communication %it$ Studio and Mar'eting !artners to ensure accuracy for !rint and online media and to 'ee! studio !roduction on sc$edule. 1roduction for on#location s$oots" including !ermits" location 'its" and catering. Initiate &endor relations$i!s and organi.ational (est !ractices to meet (udgets and timing" contri(uting to a ,-> increase in !roduction from 2--6 to 2--5. -- +raining $ .e'elopment Coor%inator, -662--2#-562--,. Su!!ort :earning B =e&elo!ment6 9rgani.ational )ffecti&eness team in cor!orate and stores training. Manage creati&e assets" de&elo! content and edit u!dates for !u(lication of mont$ly 4--#!age 19S e:earning %e(site. Manage and enforce merc$andise calendar for online image deli&era(les. 3oordinate store%ide launc$ of t$e +ragrance +oundation Sales S!ecialist 3ertification !rogram and cosmetic &endor training e&ents. 1roduce soft#lines !roduct 'no%ledge guides for store associatesA training. Manage multi#c$annel !roduct 'no%ledge and S91 communication &e$icles. 3oordinate logistics for systems con&ersion training t$roug$ com!any acCuisition. Manage and re!ort on (udget totaling ?7,-'. Merit A%ard for e em!lary online communication from t$e Society of 4ec$nical 3ommunication" 2--7. -- #ro%uct .e'elopment Coor%inator, -561999#-662--2. Su!!ort 1roduct =e&elo!ment team in e ecution of !ri&ate (rand a!!arel. =e&elo! s!ecs and s'etc$ 3A= flat sil$ouettes and for de&elo!ment and !resentation. 3ommunicate %it$ &endors and merc$ants to ensure !roduct standard com!liance. Measure and document &endor#su(mitted sam!les t$roug$out de&elo!ment cycle. Reconcile fa(ric color s%atc$es %it$ gra!$ics color to ensure !roduct accuracy. U!date customer#facing (rand collateral to communicate merc$andise features. 3oordinate consumer focus grou!s and com!etiti&e analysis to measure (rand recognition. +our#Star 4eam A%ard for 9utstanding +inancial 1erformance of ?4-.6m" 2--1D Merc$andising 4eam%or' Recognition" 2--2. )=U3A4I92 /ni'ersit& o0 Minnesota, Bachelor o0 Science, Clothing .esign, Minneapolis, M1., 2333. SEI::S S)4 Computer -- 1roficient on 13 and Mac !latforms" Microsoft 9ffice Suite" Earat 3A=D Creati'e -- Styling" !re!!ing" se%ing" &isual merc$andising" !ro!s selection" editing.
