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Brand Collaboration

The document discusses Brazilian designers Campana Brothers' collaboration with Italian luxury brand Fendi and their design philosophies. Some key points: 1) The Campana Brothers see brand collaborations as opportunities to explore other brands' worlds and express themselves in new mediums. 2) Their work is characterized by hybridism, alchemy, reuse of materials, and unexpected takes on tradition with influences from their Brazilian roots and travels. 3) Working with Fendi craftspeople, they were surprised by the "poetry" of handwork and felt a familiarity as if they had experience it before.

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Shaji Mathew
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352 views1 page

Brand Collaboration

The document discusses Brazilian designers Campana Brothers' collaboration with Italian luxury brand Fendi and their design philosophies. Some key points: 1) The Campana Brothers see brand collaborations as opportunities to explore other brands' worlds and express themselves in new mediums. 2) Their work is characterized by hybridism, alchemy, reuse of materials, and unexpected takes on tradition with influences from their Brazilian roots and travels. 3) Working with Fendi craftspeople, they were surprised by the "poetry" of handwork and felt a familiarity as if they had experience it before.

Uploaded by

Shaji Mathew
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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What, for you, are the benets of such brand collaborations?

Each of these collaborations have been for us a unique experience, a great opportunity to explore our partners universe and to express ourselves in a different media. Can you outline for us the hallmarks of a Campana piece how do we recognise it? Hybridism, alchemy, re-use of materials, unexpected twists on traditional handcraft techniques, our Brazilian roots, and as we travel a lot today our work also includes parts of the world not yet touched by globalization. What did you learn from the inherited skills of the Fendi craftspeople? What surprised you in this process? I would say the poetry of the work done by hand. Surprisingly, when I entered the laboratory, I had the feeling that I had already worked there. I had the impression that everything was familiar, just as if I had lived this situation in the past. Did you know exactly what you wanted to create from the beginning, or did the pieces evolve from the material and the technology? Our work always starts from the material. We play with it, we investigate its DNA and then we allow the poetry to come rst, in order to give it functionality. What does luxury mean to you? Luxury is freedom. It gives the possibility not to have any limitations. How has your design philosophy and process evolved over the years? We have matured and progressed in our work over the past 30 years, although the foundations are still in the reinterpretation of history. Confronting, mixing and fusing the past and the present keeps relevant the characteristics ltered by our view from a young country that is still building its history. Can you explain each of the Fendi limited edition pieces to us their story and personality? We wanted to put a soul in the pieces to bring animism to them and to create the impression of a living object. For the chairs, we refused the traditional upholstery methods. We therefore created a deconstructed wood structure and started weaving the fur on it while leaving some parts visible to give the impression that the chair was oating in the air. For the Gotimulo cabinet, we wanted to create something connected with shamanism. For the lamps, we were inspired by a lm that features the cocoon of a magic caterpillar with a very luminous animal coming out of it. Watching the scene immediately gave us the idea to create that lamp. We wanted to make a lamp in fur with an interesting aspect and material. We liked very much the Mongolian Kiddasia Fur as it is a natural, renewable, sustainable resource. Comprise for us your overall experience in working with Fendi. Pure Art.
Harpers BAZAAR INTERIORS |63

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