1. INTRODUCTION 1.

INTRODUCTION
1. 1 PROJECT BACKGROUND
In 1991, the gover nme nt of NWFP creat ed Sarhad Tourism Corpor ati on
(STC) as a public limit ed company to promot e tourism in the province.
This was done in recogni tion of the enor mous pot ent i al for economi c
devel opme nt through environment al tourism based on the diverse
landscape, rich cultur e and pristine ecological resources of the
province. Basically, what ever tourism devel opme nt had taken place in
Pakist an, was mostly through ad- hoc planni ng of the Tourism
Corporat i ons financed by the Government of Pakist an. No planned or
int egr at ed effort s were made to syst e ma t i cally and gradually devel op
the tourism indust ry in Pakist an. Neither the environme nt impact nor
need or demand asses s me nt s were carri ed out before embarki ng upon
devel opme nt activities in this sect or.
Unfort unat el y, this unpl anne d, disorgani zed and ad- hoc approach
resul t ed in wasti ng a lot of nat ur al and financi al resources. It has also
dest royed the ecology and environme nt of the pot ent i al areas. The
mushr oom like devel opme nt of infrast r uct ur e bot h by the privat e and
public sect or s without keepi ng the future in view marr ed the beaut y of
the areas with tourism pot ent i al. The resources were concent r at e d in
a few areas, resulting in over- crowding cert ai n places and tot ally
ignoring other areas, which were left behi nd under- devel oped. The
st andar d of tourist s facilities and man made at t r acti ons were far below
the national and internat i onal st andar ds, which is limiting tourist s
traffic.
Inadequat e securit y meas ur es in thes e areas furt her sailed the
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environme nt , No concer t ed and int egr at ed effort s seem to exist to
publicize, promot e and expos e Pakist an' s tourism pot ent i al to the
out side world and that is why Pakist an is called "Asia' s best kept
secr et ". Due to the tot al depende nc e and heavy burden on the
gover nme nt ' s financi al resources, the Tourism Corpor ati ons of Punj ab
and Sind have become parasi t es and a liability for their gover nme nt s .
Learni ng from the experi ences of the other Tourism Corpor at i ons in
Pakist an and the other sist er organizati ons of Siri Lanka and Maldives
etc. the Sarhad Tourism Corpor ati on (STC) was est ablished by the
gover nme nt of N.W.F.P with a clear mandat e to play its role as a
cat alyst and help promot e the tourism indust ry through the privat e
sect or. It is the gover nme nt of NWFP' s strat egy to help the STC to
st and on its own feet and become a self sust ai ni ng organizat i on. STC
was suppos ed to receive a one time grant from the governme nt to
begi n its activities but would essent i ally be self- financi ng.
It was deci ded by the G.0. NWFP that STC shoul d have a Regional
Mast er Plan to have a planned and syst ema t i c approach towar ds
devel opi ng the tourism indust ry of Hazar a. In that , it was decided that
STC would hire a team of consul t ant s to prepar e a 5- 10 year s
Regional Mast er Plan for the devel opme nt of Tourism in Hazar a. The
Joint Vent ur e of M/S Gulf Consulting Associ at es, 34- Abdar a Road
Universit y Town, Peshawar and M/S Universal Devel opme nt
Associ at es, 3- Asif Plaza Defence Chowk, Lahore Cant t . were awar ded
this consul t ancy assi gnment in April 1996, and this Report has been
prepar ed as a final product in this regar d.
1. 2 LOCATION
Hazar a Division is locat ed bet ween latitude 33

-44' N and 35

-10' E
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and longit ude 72

-33' N and 74

-6'E (Fig. 1). The division is bounded
by Azad Jammu and Kashmir on the east er n side, by Rawal pi ndi
District on the sout her n side, by the District s of Swabi and Swat on the
west er n side and by Gilgit Agency on the nort her n side. After crossi ng
through the Kohist an District of this division the River Indus separ at es
it from the district s of Swat and Mardan. The division is also closely
situat ed to the Islamaba d Feder al Territory. The division is act ually
locat ed at cross roads of Punjab, Kashmir, Gilgit and the rest of NWFP.
It is locat ed very close to the mai n G.T. Road stret chi ng from
Peshawar to Lahore and is connect ed to it at Hassan Abdal on G.T.
Road through
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Fig.1: Location Map
the Silk Road or Shahr ah- e- Resha m and also known as Karakur a m
Highway (KKH) which pass es for most of its lengt h through Hazar a
Division.
1. 3 TOPOGRAPHY
The vast plains of Punjab end at Jehlum, which is locat ed at the foot
hills of a vast mount ai n range. The Potohar plat eau touches the
Hazar a Division, from wher e small mount ai n ranges st art growing into
high mount ai n ranges. Therefor e, the Hazar a Division is compri sed of
bot h vast plain areas surrounde d by hills and high mount ai ns with
wide valleys. The sout her n part of the division is relatively flat and the
altitude increas es as one moves towards nort h right in the Karakur a m
Range. The plain of Abbot t aba d is act ually locat ed in bet ween the
River Jehlum and River Indus. Other significant rivers of the region are
River Kunhar, River Dor and River Siran. There are other numer ous
channel s and strea ms flowing within the region which act ually are
tribut ari es of the big rivers.
These specific topogr aphy feat ur es make it an inter es ti ng area by
virtue of its scenic beaut y, lofty mount ai ns, green and dens e forest s
and valleys and lakes of immens e beaut y.
The lower district of Haripur, a compar at i vel y plain area has an
aver age altit ude of about 2,500 feet above the mean sea level,
wher eas Abbot t abad district enjoys its toweri ng position becaus e of its
high hills. The town of Abbot t aba d itself is locat ed above 4,120 feet.
Furt her nort h of Abbot t aba d district is Mansehr a wher e the beaut iful
places known as Kaghan, Naran and Lake Saiful Muluk lie. The hills
around have high peaks somewher e up to 17, 000 feet above the
mean sea level. The beaut y of the narrow valley of Kaghan from
Balakot to Naran is enhanced by the meanderi ng Kunhar river that
flows over hard rocks splashi ng cryst al clear wat er and traver s es
sout hwar d to ultimat el y join with the river Jehlum.
1. 4 CLIMATE
The climat e in the sout her n district of Haripur is hot in summer that
vari es with the adjoining district s of Attock and Rawalpi ndi. In the
cent r al plat eau the heat of summer is mat eri ally less and the wint er
proporti onally sever e. The line of perpet ual snow is bet ween 14000
and 15000 feet above sea level.
The rainfall varies bet ween 30" (750 mm) in the sout h to 50" (1250
mm) in the nort h.
1. 5 HISTORICAL BACKGROUND
The origin of the name Hazar a is obscur e. It has been identified with
Abisari, the count ry of Abisar es, the chief of the Indian mount ai ne er s
at the time of Alexander ' s invasion. Hazar a- e- Karlugh, or the Karlugh
legion is one mor e int erpr et at i on, which was set tl ed in this track by
Timur aft er his invasion of India (Indo- Pakist an sub- continent ).
The old name of Hazar a was Pukhli Sarkar or Pukhli Walayat . Pukhli
was act ually the name of the cont ai ner to carry wat er and was made
of goat skin. The name was perhaps given becaus e of the abunda nce
of wat er availabl e in the area from its many springs and wat er
channel s. The name Pukhli was lat er changed to Hazar a Karlak and
during the British regi me was known as Hazar a only. Pukhli Walayat
cover ed a vast area ext endi ng from Attock to Kaghan in bet ween the
River Jehlam and River Indus and consist ed of 84 set tl eme nt s during
the anci ent times.
Hazar a is an anci ent land whose hist ory dat es back to the Aryan Era
some 1500 B.C to 200 B.C. Great Irani an ruler, Cyrus- I and Dara also
ruled the area for mor e than 250 years from 500 B.C to 250 B.C. It
was conquer ed by Alexander the Great in the year 1326 B.C. The
famous king of the anci ent times Chandar Gupt Muria defeat ed the
Greeks and est ablished a vast empire. Another famous ruler Ashoka
who died in the year 232 B.C. also ruled the area. Ashoka' s inscribed
stones left near Mansehr a dat e back to this period. It remai ned the
cent er of Gandhar a Civilization for may cent uri es. Mahar aj a Jai Pal and
Raja Risalo are well known rulers of that times.
Hazar a has also been ruled in the past by locals tribes of Ghakar s,
Gujars, Kharals, Sikhs and finally the British befor e the est ablishme nt
of Pakist an. Being locat ed on the Road to Kashmir, the area has
at t ract ed many invader s.
Archaeol ogical sites scat t er ed in and around Hazar a reveal that the
area was once the cent er of first Hindu civilization and lat er Buddhist
civilization. Islam came to the area with Mahmood Ghaznavi in 1192
A.D. Amir Taimur invaded and ruled this area in 1398. A significant
event in its hist ory is the est abli shment of an independe nt st at e of
Hazar a in 1490 by Shahabud Din Babar, the cousin of Mughal Emper or
Zahirud Din Babar. Guli Bagh in Tehsil Mansehr a was the capit al of this
new kingdom. The Feroza Fort and the Tomb of Hazrat Dewan Raja
Baba Sahib are the anci ent buildings of Guli Bagh. After the British
took over the rule of India from Mughal s, Capt ai n Abbot t was sent
from Delhi as first Deput y Commi ssi oner of Hazara in 1848.
The old tribes of the region include Gujars, Awans, Dalazak, Tanoli,
Swati, Tareen and Ghakar.
1. 6 AREA AND POPULATION
Based on the figures of the last census held in 1981 and the int er
census rat e of growt h, the present popul ati on of Hazar a is esti mat ed
to be about 5 million, out of which only 6.25% (0.3 million) is urban
and the remai ni ng 93. 75% (4.7 million) is rural. This ext ra ordinary
high percent age of rural popul ati on is becaus e of Bat agr am and
Kohist an district s, which do not have any urban set tl eme nt . These are
tot ally rural district s of Pakist an.
The tot al area of Hazar a division is 17103 sq.kms which makes it one
of the biggest divisions of Pakist an.
1. 7 ADMINISTRATIVE SETUP
The division is compri sed of five district s of Haripur, Abbot t aba d,
Mansehr a, Bat agr am and Kohist an (Fig. 2). Previously Haripur was a
part of Abbot t aba d, and Bat agr am was included in the Mansehr a
District. Both of them have been est ablished as new district s during
the past few years. Every district has its headquar t er locat ed at the
city of the same name except Kohist an district whose headquar t er is
locat ed at Dassu.
Fig.2:
Administ r at
ive Set up
2. GOALS AND OBJECTIVES 2. GOALS AND OBJECTIVES
2. 1 GOALS
The goal s of the Regional Mast er Plan are:-
a. Promot e and devel op the tourism indust ry of Hazar a Division by
involving bot h the privat e and public sect ors.
b. Fully prot ect and pres er ve the cult ur e, tradi tions, hist ory,
herit age, environme nt and wild life of the target areas.
c. Devel op the socio- economi c condi tions of the peopl e and areas
havi ng tourism pot ent i al.
d. Gradually and syst ema t i cally identify and devel op all the
existing pot ent i al areas for at t r acti ng tourist s bot h from in and
out side the count ry.
e. Introduce, promot e, devel op and publicize the tourism pot ent i al
of Hazar a Division in and out si de the count ry and
f. Make the STC a self financi ng agency.
2. 2 OBJECTIVES
The objectives of the Regional Mast er Plan are to:-
i. Syst ema t i cally and through short , medi um and long ter m
strat egy/ pl an/ appr oach, gradually devel op the pot ent i al areas of
Hazar a Division for gener at i ng income
by att r acti ng the foreign as well as the local tourist s to the
pot ent i al areas.
ii. Set the futur e directi on of the Sarhad Tourism
Corporat i on/Gover nme nt of NWFP/Ministry of Tourism for the
promot i on and devel opme nt of tourism in Hazar a Division.
iii. Involve privat e ent er pri ses in set ti ng up profit abl e and
innovati ve recreat i onal tourist facilities/ at t r act i ons in Hazar a
Division either individually or jointly with the gover nme nt of
N.W.F.P.
iv. Explore and identify various ways and means for gener at i ng
revenue for maki ng the STC a self- financi ng organizat i on.
v. Provide the basic infrast r uct ur e and recreat i onal activiti es
requir ed for the devel opment of pot ent i al tourism areas to
facilitat e tourist travel, lodging, food and recreat i on etc. in
collabor ati on with the privat e sect or.
vi. Devel op the human resources of various instit utions, bot h
privat e and public, directly linked with the tourism indust ry, for
providing services to the tourist s.
vii. Address the probl ems of unempl oyme nt , migrati on from rural to
urban areas, income gener at i on for the poor mass es, and raising
the st andar d of living of the pot ent i al areas.
viii Identify the weaknes s e s in STC and their resol ution to
strengt hen the STC to fully impleme nt the regional mast er plan
and play its role as a cat alyst .
ix. Identify various areas having tourism pot ent i al and work out the
appropri at ene s s and feasibility of various activities for
devel opi ng att r acti ons in thes e areas.
x. Promot e and market the Hazar a tourism indust ry in and out si de
the count ry.
xi. Regul at e, cont rol and prot ect the environme nt of the crowded
areas already thronged by the tourist s/ vi sit ors and prevent the
recurr ence of this mishap in the pot ent i al tourist areas.
xii. Privatize the tourism indust ry and inst all a sens e of ownershi p of
the tourism indust ry in the privat e invest or s.
xiii Establish a net work amongs t the privat e sect or, Feder al
Governme nt , Provinci al Governme nt and other sist er tourism
instit uti ons bot h in and out si de the count ry for the improveme nt
and promoti on of the tourism in Hazar a Region.
3. AN OVERVIEW OF EXISTING CONDITIONS 3. AN OVERVIEW OF EXISTING CONDITIONS
3. 1 TOURISM ACTIVITY
Pakist an enjoys a unique position due to its strat egi c location on the
world map and its topogr aphi cal and geogr aphi cal feat ur es, especi ally
the areas in the nort h. The area is known by virtue of its lofty
mount ai ns cover ed with snow, ever green pines, oaks and shrubs.
Karakur am (K-2) the second highest peak in the world has graced this
land by its location in the nort her n most part of the count ry.
Pictures que mount ai n slopes with snow melt rivers flowing in the
gorges present fascinati ng scenes which are att r acti ve to locals and
foreigner s alike. Nat ur e has gifted this count ry with vast scope of
devel opi ng the beaut iful hills and panor a mi c views. Hazara division
constit ut es a significant part of this beaut iful count ry locat ed nort h of
Pakist an. It consi st s of the valley of Kaghan, hills of Guliyat and the
plains of Abbot t aba d and Mansher a, all unique in the pot ent i al scenic
beaut y as at t r acti on for tourist s. To the out si de world the Kaghan
valley truly repr es ent s Pakist an for tourism activity. The world famous
Lake Saiful Muluk has remai ned a place of at t racti on since many
year s. Besides the nat ur al beaut y, this area has rich historical
background. If backwar dne s s is taken as a blessi ng in disgui se, few of
the locations here have seen little impact of moder n life, ther efor e,
they are cultur ally pres er ved in original form. See Annexur e- VI at the
end of this Report for more det ails on the existing torism activities,
tourism seas ons, relat ed services, composi tion of tourist s and recent
effort s.
3. 2 INFRASTRUCTURE FACILITIES
The division is well linked with rest of the count ry though KKH st arti ng
from Hasanabdal , which provides access to nort h and sout h for
moveme nt at national as well int ernat i onal levels. St arti ng from G.T.
Road at Hasan Abadal, it passes through almost all the maj or
set tl ement s of the Hazar a division except Kaghan Valley and the
Galiyat Area in Abbot t abad District. The KKH links the area to Gilgit in
the nort h and onward to Sinking Province of China aft er crossing
Khunjrab Pass at the int ernat i onal border.
Second import ant road of Hazar a start s from Mansher a to Balakot and
provides an access to the whol e of Kaghan Valley. This road joins KKH
at Chilas aft er crossi ng the Babus ar Top at the nort her n end of Kaghan
Valley. This road also links Hazar a with Muzaffer abad in Azad Kashmi r
from Garhi Habib Ullah.
Besides this maj or road net work minor road syst em also exist s
providing access to the remot e areas includi ng Dadar Valley, Kala
Dhaka (Black Mount ai n), and Tanawal Plain. However, most of thes e
minor roads are not in good condition and require periodic repairs and
improveme nt s .
Due to the frequent land sliding activity, most of the roads including
KKH and Kaghan Valley Road are subj ect to consider abl e damage,
requiring large scal e immedi at e rest or at i on and repair work. These
two roads import ant for tourism activity are not comfort abl e at all and
requir e a great deal of will and cour age for a tourist to drive on them.
Besides roads, ther e is no scarcity of wat er in Hazar a. Almost all the
maj or set tl eme nt s have wat er supply syst ems , eit her municipal or
through the nat ur al springs. Municipal sewer age syst em is however
provided only in the bigger urban cent er s only. Electricity is also
avail abl e in most of the human set tl eme nt s locat ed along the mai n
roads or in the vicinity. Peopl e living in mount ai ns, especi ally in darras
are however, without this facility.
Other import ant roads are the one linking KKH near Haripur with
Ghora Gali, through a set tl eme nt called Maqsooda, which provides
access to Galiyat from Abbot t abad and onward to Murree. Hazar a is
also linked with Swat Valley through Shangl a Par from a road going
west from Besham.
Rail link to Hazar a is provided up to Havelian only from Rawal pindi.
Recentl y an air link has also been provided bet ween Abbot t aba d and
Islamaba d through a regul ar commer ci al helicopt er service. Fig. 3- A
shows the availability of various infrast r uct ur e facilities in sel ect ed
places of the Division.
Fig.3- A: Existing Infrast r uct ur e Facilities
3. 3 CIVIC AMENITIES
Hazar a is linked by the national tel ecommuni cat i on net work wher e
direct dialing facility is availabl e. Almost all the maj or set tl eme nt s are
connect ed through the telephone syst em, except remot e areas in the
valleys or locat ed on the mount ai ns or in darr as. In Kaghan Valley the
tel ephone line has gone up to Kaghan town only. All maj or towns have
some level of heal t h facility, post office, police st ati on, banks and
other ameni ti es. However, the remot e areas are still facing scarcity of
thes e services.
Hot el s and rest aur ant s are mainly concent r at e d in the big cities
locat ed along KKH and Kaghan Valley, most of them in Abbot t abad,
Mansehr a, Balakot and Kaghan. Naran also has number of facilities of
overni ght st ay in the privat e sect or. P.T.D.C has provided a number of
mot el s for tourist s but are relatively costly. Tourist s have no facility
from Naran onwar ds. A number of tourist facilities are also availabl e in
Guliyat area, mostly concent r at e d in Nathi agali.
Rest aur ant s of all kinds are locat ed almost at all locations, but have
very poor quality and level of service. Some decent rest aur ant s
locat ed in Abbot t abad are however, an except i on. Fig. 3- B and 3- C
show the availability of various civic ameni ti es and tourism facilities at
sel ect ed locations in the Division.
Tourist s informat i on cent er s are also very few. There is one locat ed in
Abbot t aba d, one in Balakot and the third one in Besham. They are all
oper at e d by PTDC.
In order to ass es s the avail ability of infrast ruct ur e facilities and civic
ameni ti es in mor e det ails and specific to each pot enti al tourist sit e, a
survey was carri ed out by the Consult ant s. The resul t s of the survey
have act ually become a basi s for the mast er plan propos al as
discuss ed in the next chapt er s. The copy of the survey profor ma is
at t ached her e as Annex- I.
Fig.3- B: Existing Civic Ameni ti es
Fig.3- C: Existing Tourism Facilities
4. DATA COLLECTION & ANALYSIS 4. DATA COLLECTION & ANALYSIS
Prepar at i on of Mast er Plan for the devel opme nt and promoti on of
tourism at Regional level is perhaps the first exercise of its kind ever
under t aken in Pakist an. Therefor e no baseline dat a was avail abl e for
various aspect s involved in tourism.
A large scal e count ry vide and multivari at e questi onnai r e survey for
this purpos e was neit her possi bl e to be carri ed out within the time
allowed nor was it within the scope of this Mast er Plan. However,
neces s ar y opinion surveys have been conduct ed in order to provide
adequat e background informat i on and gain bet t er insight s into the
probl ems faced by the tourist s and other relat ed aspect s. These
surveys are simply meant to reflect various opinions and have been
carri ed out with small sampl e size which can not be st ati stically
analyzed on any level of confidence. The resul t s however reflect the
existing conditions in an appropri at e manner to serve the purpos e of
this Mast er Plan.
Adequat e dat a pert ai ni ng to various aspect s has been collect ed bot h
from primary as well secondar y sources, in order to gain in dept h
insight s to arrive at useful conclusions. Primary source dat a collection
involved number of site visits and quest i onnai r e surveys. The det ails
of dat a collection and its anal ysi s are as follows.
4. 1 SURVEY FOR THE IDENTIFICATION OF POTENTIAL
TOURISM SITES
The whol e Division was visit ed and studi ed by the team of consul t ant s
in order to identify the pot enti al sites to be sel ect ed for tourism
at t racti ons. They included sit es of hist orical and cultur al significance,
scenic and nat ur al beaut y and other places of int er est . As a resul t, a
long list of pot ent i al sites was prepar ed and is included in chapt er 6 of
this Mast er Plan.
4. 2 SURVEY OF EXISTING INFRASTRUCTURE FACILITIES
The dat a regar di ng the existi ng infrast r uct ur e facilities includi ng
roads, wat er supply, sewer age, solid wast e dispos al, elect ricity and
tel ephone were collect ed from various gover nme nt depar t me nt s and
agenci es. The dat a included the availability of service, level of service,
and condition of service in order to esti mat e deficiency in each facility
in terms of its provision at various specific locations with regar d to the
pot ent i al tourism sites sel ect ed for the Mast er Plan. The depar t me nt s
visit ed for this purpos e included the C&W depar t me nt , Public Healt h
Engineeri ng Depar t me nt and Local Municipal offices. Informat i on was
also collect ed regar di ng the proj ect s present l y under execut i on and
those already approved for execut i on . The result s of this survey have
already been given in chapt er 3 of this mast er plan.
4. 3 SURVEY OF EXISTING CIVIC AMENITIES
The dat a regar di ng the existi ng civic ameni ti es including Police, Post,
Healt h, Banks etc. was collect ed from the Divisional Police
Headquar t er s, Gener al Post Office, Peshawar , Direct or at e of Healt h
and Zonal Head Offices of various commer ci al banks respecti vel y. The
dat a was than separ at e d which was relat ed to the specific sel ect ed
pot ent i al tourism sites. The dat a included the avail ability of service,
level of service and service area cover ed, in order to identify the
deficienci es. The anal ysi s of this survey is also already given in
chapt er 3 of this Mast er Plan.
4. 4 SURVEYS OF THE FOREIGN TOURISTS
Foreign tourist s were divided into two cat egori es.
i) Foreign tourist s
ii) Foreigner s working in N.W.F.P
(A) Forei gn Touri st s
A tot al of 12 foreign tourist s were randoml y approached and
int ervi ewed for this purpos e. The resul t s of the int ervi ews are as
follows.
Out of the tot al 8 were mal e and 4 were femal e. Except one
Australi an all other belonged to Europe with as much as 8 from U.K
alone. They belonged to a vari et y of professi ons including engi neer s,
student s, farmer, fact ory workers and even a priest . The count ri es last
visit ed before Pakist an were India, Iran , China, Egypt and Malaysi a,
out of which India, China and Iran are neighbor s of Pakist an.
The foreign tourist s expr ess ed a multit ude of purpos es behi nd their
visit to Pakist an. They mostly came for tracking , mount ai n climbing,
sight seei ng and to visit the historic and cultur al places. A few of then
(2 out of 12) came for sex and drugs. This clearly reflect s that the
tourist s int er est ed in sex and drugs are act ually very small in number ,
leadi ng to the fact that good tourism is quit e possi bl e without sex and
drugs.
Peshawar , Swat, Chitral and Norther n Areas were the places of
at t racti on for thes e tourist s. Other places in Pakist an included
Mohenjodar o, Quet t a and Bahawal pur.
Books and friends were among the most common means to come to
know about tourist places in Pakist an.
Half of the tourist s ent er ed into Pakist an by air while the other s came
by road. After ent eri ng into Pakist an bus and coach were the most
common modes of transpor t used by the foreign tourist s.
It is int er est i ng to not e that most of the foreign tourist s were travelling
single and not in groups. The expendi t ur e mostly ranged from Rs.
20, 000/- to Rs. 40, 000/- per person.
Foreign tourist s have expr es s ed the following probl ems faced by them
during their st ay in Pakist an.
Probl e ms .
i. Lack of informat i on and somet i mes wrong informat i on.
ii. Harass me nt by local mal es to femal e tourist s .
iii. Cheati ng in ter ms of many mat t er s.
iv. Child beggar s.
v. Lack of per mi ssi on to visit Khyber Pass and Tribal Areas.
vi. Non- availability of trans por t at night .
vii. Difference in price charged to a foreigner or a local.
viii. Lack of credi t card /currency exchange facility.
ix. Too many police check post s and moveme nt rest rictions.
x. Short durati on of visas for Pakist an.
xi. Poor quality food and other goods.
xii. Lack of good quality , aver age period hot el s.
Following are some of the sugges t i ons came from the foreign tourist s.
Sugg e s t i on s .
i. Provide bet t er and efficient garbage collection and
dispos al syst em for gener ally clean environme nt .
ii. Police checki ng shoul d be made at few places only to
make moveme nt easi er.
iii. Accessi bility to mor e areas shoul d be made easily
possi bl e.
iv. Regul at e the pricing syst e m for hot el s, rest aur ant and
transpor t .
v. Appropri at e tourism literat ur e shoul d be made availabl e
for bet t er informat i on.
It was reveal ed by the survey that normally the durati on of the tourist
st ay ranged from one week to one mont h. A copy of the survey
profor ma is att ached at the end of this report as Annex- II.
(B). Surve y of Forei gner s Worki ng in NWFP.
A large number of foreigner s working mostly with the int ernat i onal aid
agenci es are living in NWFP, mostly in Peshawar. A tot al of 10 such
foreigner s were intervi ewed in connect i on of tourism in NWFP. A copy
of the proforma is at t ache d with this report as Annex- III. The anal ysi s
of thes e intervi ews is as follows.
Out of the 10, only one was a femal e and all others were mal e. Except
one Afghan and one American all others were from different count ri es
of Europe. They had been in Pakist an for a period rangi ng from 1 year
to 4 years. Most of them were doing admi ni st r at i ve jobs of manageri al
level.
It is reveal ed from the survey that thes e foreigner s quit e frequent l y
visit the tourism places and oft en the same place more than once. The
most frequent l y visited places include Murree in Punjab, Swat, Chitral,
Kaghan and Guliyat Area in NWFP. Books, literat ur e and friends have
agai n emer ged as the most common means of informat i on about
thes e places.
Following are some of the probl ems faced by thes e tourist s.
Probl e ms .
i) Lack of adequat e and aut hent i c informat i on about specific
sites, even from the Tourist Informati on Cent er s of PTDC.
ii) Frequent l y cancell ati on of flight s, especi ally to Gilgit and
Chitral.
iii) Lack of appropri at e and adequat e facilities.
Some of the sugges t i on made by thes e tourist s to improve tourism
activity are as follows.
Sugg e s t i on s .
i) Provide adequat e informat i on about the tourism locations.
ii) Improve the adver ti si ng and promoti on of tourism.
iii) Improve physical conditions on tourist locations.
iv) Introduce more tourist locations and att r acti ons.
v) Improve the gener al hot el condi tions.
vi) Improve the means of communi cat i on.
vii) Improve hot el, rest aur ant and car rent al services.
4. 5 SURVEYS WITH THE LOCAL/DOMESTIC TOURISTS
A tot al of 20 questi onnai r es were compl et ed at various locations in
the Region. A copy of the profor ma is at t ached with this report as
Annex- IV. The analysi s of the survey resul t s is as follows:
Level of educati on is essent i ally a strong det er mi nant of a persons' s
awar enes s and at tit ude towar ds recreat i on. Therefor e persons with
vari ed type of educat i on level were int ervi ewed. Out of the tot al 15 %
had no formal educati on, wher eas 25 % of the tot al were met ric and
as much as 30 % had int er medi at e level of educat i on. Another 30 %
were graduat e s . Respondi ng to the questi on, everybody agr eed that
recreat i on was ess ent i al for life and a neces si t y for good heal t h. A
significant maj ority of the responde nt s reveal ed that they go
frequent l y for recreat i on and as much as 95 % of the tot al
respondent s confirmed it. It was reveal ed that most of the peopl e (65
%) go for recreat i on on mont hl y basis. Another 10 % show an annual
opport uni t y for this purpos e. Social, Cultural and tribal values are very
strong in NWFP. Most areas still reflect traditional attit udes in activiti es
of daily life includi ng recreat i on of femal e family member s. However,
thes e values are changi ng fast, but to some ext ent they are still int act
as shown by the survey result s. The survey has shown that only 85 %
of the tot al responde nt s take their family out for recreat i on and the
remai ni ng 15 % do not follow this practice. There are three common
reasons discover ed for not taking the family out for recreat i on, which
are as follows:
i. Personal disliking
ii. Lack of securit y in public places
iii. Religious reasons
Peopl e go to various places for recreat i on. As much as 42 % of the
tot al go to the Malakand Region which includes the valleys of Swat,
Dir and Chitral. Swat being locat ed closest is perhaps the most
popul ar desti nat i on. Places locat ed in Punjab are the second most
popul ar desti nati ons and they include Murree, Islamaba d and Lahore,
as about 30 % of the tot al respondent s go ther e during vacati ons.
Hazar a Region is anot her popul ar desti nat i on as about 15 % go to
Abbot t aba d and Kaghan for this purpos e. About 8 % remai ns in
Peshawar and visit the local recreat i on places including Hayat aba d.
As much as 95 % of the tot al respondent s expr es s ed that such activity
will be good for the local economy, as it will gener at e income for the
local popul ati on.
4. 6 SURVEY FOR THE COMMUNITY PARTICIPATION
A tot al of 20 locals belongi ng the near by areas wher e most of the
tourism activities take place were int ervi ewed. A copy of the profor ma
for this purpos e is att ached with this report as Annex- V. The resul t s of
this survey are discuss ed in det ails in chapt er 13 of this report being
the appropri at e and relevant place.
5. OVERALL STRATEGY FOR THE MASTER PLAN 5. OVERALL STRATEGY FOR THE MASTER PLAN
5. 1 IMMEDIATE ACTION PROGRAMME. (IAP)
The over all strat egy of the Mast er Plan is based on two pronged
approach; an immedi at e action progr a mme for the initial period of 2
year s, and a long ter m progr amme spanni ng over a period of 10
year s. The long ter m progr amme period will include the immedi at e
action progr amme, and will be int egr at e d accordi ngl y.
The Immedi at e Action Programme (IAP) will essent i ally prepar e and
provide a base, an environme nt and a set up for the impl ement a t i on
of the long ter m progr amme . In order to achi eve this objective and to
ensur e smoot h impl ement a t i on of the Mast er Plan, the actions
propos ed at this st age will not be based on large scal e financi ng. This
st age will involve the prepar at i on of various policies and regul at ory
meas ur es and their impl ement a t i on in order to improve the existi ng
conditions in tourism sect or without proposi ng the large scal e new
facilities and infrast r uct ur e The major activities propos ed to be
carri ed out during this period are as follows:
i. desi gn, adopt and enforce the regul at ory meas ur es for the
provision of various tourism facilities.
ii. carry out market i ng and promoti on drives at intensive and
ext ensi ve level s.
iii. improve/ upgr ade the existing deficient infrast ruct ur e facilities
and the civic ameni ti es.
iv. commenc e the instit uti onal strengt he ni ng of STC to enabl e it to
fully dischar ge its futur e role as a leadi ng agency in tourism
sect or.
5. 2 LONG TERM PROGRAMME.
Once the policies have been prepar ed and a gener al environme nt for
the tourism promoti on an devel opme nt has been est ablished, the long
ter m progr amme will be impleme nt e d which will cert ai nly involve
large scal e funding and financi ng. This st age will involve the proj ect
prepar at i on, planni ng and impleme nt at i on in a phas ed out manner
based on the est abli shed prioriti es. All the devel opme nt project s are
propos ed to be execut ed in this st age in an int egr at ed fashion as will
be reflect ed lat er in the chapt er on the project implement a t i on. The
maj or activities propos ed to be carri ed out during this st age are
ther efor as follows:
i. ext ensi on of the infrast r uct ur e facilities and provision of civic
ameni ti es to new sit es in an integr at ed manner .
ii. ext ensi on of the level and cover age of the market i ng and
promot i on campai gn.
iii. emphasi s on revenue gener at i on activiti es for sust ai nabl e
devel opme nt in the tourism sect or.
6. POTENTIAL TOURISM SITES AND LOCATIONS 6. POTENTIAL TOURISM SITES AND LOCATIONS
A long list of pot ent i al sit es and location was prepar ed and included in
the Report on Existing Conditions. However, the list is neit her
exhaus t i ve nor it is within the scope of the consult ant s work to
prepar e a 100% compl et e list of pot ent i al sites and location. In
absol ut e ter ms every location within the study area is a candi dat e for
devel opme nt into some kind of tourism facility, be a picnic spot or a
roadsi de facility. Nonet hel es s, the consul t ant s have made every effort
to identify all the pot ent i al sites and locations for the purpos e of this
Mast er Plan.
6. 1 HARIPUR DISTRICT
Following is the list of the pot enti al sites and locations as identified by
the consul t ant s and are shown in Fig.4- A.
6. 1. 1 Dingi
This is a busy and shady road side stop- over for vehicul ar traffic
midway bet ween Hasanabdal and Haripur. Devel opment of ground
wat er through an elect ric tubewell has conver t ed barren fields into a
green groove of shady trees and producti ve land. Electric supply is
avail abl e so also a black topped road of KKH. All other facilities are
avail abl e at near by Haripur. A road side facility is required to be
provided as stopover ameni t y to the tourist s.
6. 1. 2 Khal abat
Khalabat is a new town planned and const ruct ed aft er the
submer ge nce of old town in Tarbel a Lake. The boundar y of the vast
Tarbel a lake is not far from this new townshi p wher e all facilities are
avail abl e. This site will be suit ed in wint er, aut umn and in spring,
becaus e of its compar at i vel y war mer temper at ur e. The site would be
locat ed
Fig.4- A: Propos ed Tourism Sites- Haripur District
on Haripur Khalabat road, a bit beyond the mai n road and by the
boundar y of Tarbel a Lake wat er level. The propos ed tourist facilities
would enabl e the visitors to enjoy boati ng, wat er sport s and fishing
from the east er n side of the lake.
6. 1. 3 Tarbel a Dam
Tarbel a Dam is one of the largest dams in the world and has gained
import ance from int ernat i onal agenci es becaus e it was planned,
desi gned and const r uct ed by a consorti um of engineer s of reput e and
was also funded by them. The vast expans e of the man made lake
impr ess es every visitor. When the dam is full in summer the
overflowing wat er from the spillway pres ent s a view similar to that of
Niagar a Falls and the fast splashi ng wat er over the rocks sprinkl e
dropl et s in a radius of half a kilomet er which is so pleas ant that one
would like to stop and enjoy the wat er laden breeze for hours.
Facilities for tourist s however are not avail abl e for over night st ay or
any other activity. A wat er sport s activity can be desi gned and
est ablished toget her with an angling facility.
A visit to the Power House on the right bank is yet anot her att r act i on.
It is perti nent to ment i on here that the Power House is the largest
Hydal Project in Pakist an and ranks even amongs t a few large ones in
the world.
6. 1. 4 Khanpur Dam
This dam on Harro river and the resul t ant lake is a man made activity
wher e flood wat er going wast e has been tamed for producti ve
irrigati on. The glance of the lake from the rest hous e on the hill top
present s a panor a mi c view which at t r act s visitors so much so that
they wish to repeat the visit frequent l y. The lake with its ancillary
struct ur e is situat ed on Haripur Taxila road. Its import ance from
tourism point of view has gone up due to the indust ri al est at e
est ablished at Hatt er, near by. All facilities exist at Hat t er, not far away
from the Dam.
6. 1. 5. Mang
Mang is locat ed close to Haripur town along a minor road taking off
from the KKH. This small road links with the Khanpur Dam. Mang is a
beautiful spot wher e wat er has been collect ed in a lake offering a
pot ent i al picnic spot .
6. 1. 6. Sarkari Bagh
This place is locat ed in Haripur town and is import ant from its hist oric
significance. An improved environme nt around the garden can make it
an att r act i ve tourism site.
6. 1. 7 Sarai Sal eh, and
6. 1. 8. Manik Rai
These two sites are locat ed on the banks of River Dor, directly
opposi t e to each other. Both sit es are cent uri es old dati ng back to the
Kushan Dynast y.
6. 1. 9. Jholi an
This is also an archeol ogical site locat ed along the Haripur- Taxila road
and bear s its significance from Gandhar a civilization.

6. 1. 10. Hari Si ngh Fort
Hari Singh Fort locat ed at Haripur town is an import ant hist oric land
mark. The fort was built by Hari Singh, the ruler of the area in old
days.
6. 1. 11. Darve s h
It is a small set tl eme nt locat ed along KKH in the vicinity of Haripur
town towards Taxila. Being situat ed at the doorway of bot h Haripur
and the who region, the set tl eme nt is import ant for providing a
tourism facility providing guidance to the travell ers in the Hazar a
Region.
6. 1. 12. Maqs ooda on Ghora Gali Road
It is a small set tl eme nt locat ed along the road linking Haripur with the
Ghora Gali in Guliyat Area. A road side facility locat ed her e will be
ext remel y useful for the tourist s travelling on this road.

6. 2 ABBOTTABAD DISTRICT
6. 2. 1 Abbot t aba d City
This is the Headquar t er of the district and situat ed in 34

09' N and
73

-13' E as shown in Fig.5- B. The headquar t er of the district was fist

placed her e in 1853 and the new cant onme nt was named aft er Major
James Abbot t , first Deput y Commi ssi oner of Hazar a (1847 - 1853). The
town is pict ur es quel y situat ed at the sout her n corner of the plain,
4120 ft above sea level. This beaut iful scenic place is bounded by hills
on all the four sides except its approach form the sout her n inlet and
the nort her n exit towar ds Mansehr a. The city has by now devel oped
into a at t racti ve tourist spot with all possi bl e ameni ti es. These
ameni ti es broadl y are, good roads leadi ng to Nathi a Gali-Murree,
Mansehr a- Kaghan, Naran, good quality hot el s and rest aur ant s with
gas connect i ons, tourist informat i on cent er, post and tel egr aph, NWD
tel ephones and a medi cal compl ex and shoppi ng facility for quality
product s . One townshi p called Jinnahaba d townshi p has already been
const r uct ed while a second one is in proces s by the Physical Planni ng
and Housing Depart me nt of Government of N.W.F.P.
Fig.4- B:
Abbot t aba d is basically a cant onme nt city which is a base of some well
known Army Units. Pakist an Military Academy is locat ed at Kakul
which falls within the urban limits of Abbot t aba d. This acade my has a
strong and visible impact on the urban life of Abbot t aba d. The second
most significant activity is the pres enc e of a number of high st andar d
English Medium educat i onal instit utions bot h in privat e and public
sect ors.
6. 2. 2 Sherwan
This is a significant set tl eme nt situat ed at a dist ance of about 19
kilomet er s west of Abbot t aba d in lower Tanawal . Locat ed right on the
hill this pot enti al tourist spot has a commandi ng view all round. The
area is att r acti ve from the point of view of its mild climatic conditions
and attr act i ve scener y around. For most of the urban needs in ter ms
of services and facilities it depends on Abbot t abad City.
6. 2. 3 Nawan Shehr
Closely situat ed to Abbot t aba d, this town older than Abbot t aba d itself,
is known for its springs. The gushi ng spring wat er is cold in summer ,
and warm in wint er. Tourist s enjoy the profusel y flowing wat er which
does not diminish in any seas on of the year. While visiting/ st ayi ng at
Abbot t aba d or on way to Kaghan valley the Nawan Sher town is a
place of inter es t for the tourist s which is locat ed at a dist ance of only
5 kilomet er s from the down town Abbot t abad and falls within its urban
limits. Being locat ed in close proxi mit y, it depends on Abbot t aba d for
most of the urban facilities and services.
6. 2. 4 Dhamt our
Dhamt our is a small set tl ement locat ed close to Abbot abad along the
road to Guliyat . The import ance of Dhamt our is due to a very old
cemet r y locat ed her e which owns a historic background.
6. 2. 5 Ilyasi Mosque
Ilyasi Mosque locat ed at Nawan Shehr is anot her hist oric land mark of
the area. It is a beaut iful mosque with int er es t i ng archit ect ur al
struct ur e.
GULIYAT
6. 2. 6 Kalabagh
It is a small cant onme nt , situat ed 34

-06' N and 73

-25' E on the road
bet ween Abbot t aba d and Nat hi a Gali at a dist ance of 2 kilomet er s
short of Nat hi a Gali. Except for its scenic beaut y and overlooking view
of the lower green hills from the road, ther e is no stop over
arrange me nt of any sort. A helipad belongi ng to the Pakist an Air Force
is locat ed her e. Most of the Rest Houses locat ed here belong to
Pakist an Army. The view of Nathi a Gali from her e is beaut iful.
6. 2. 7 Khaira Gali
It is also a small set tl eme nt situat ed at 33

-55' N and 73

-20' E. This is
the last set tl eme nt before the road from Nathi a Gali ent er s into Punj ab
while going to Murree. Murree is about 12 kilomet er s from here.
Beautiful scener y can be enjoyed in all directions from here. No
import ant tourist facilities is availabl e here except refreshme nt s and
snacks.
6. 2. 8 Khans pur/ Ayubi a
These two are closely situat ed (34
o
-02' N and 73
o
-30' E). Khanspur is
linked with the mai n Murree- Abbot t abad Road with a small link road.
Khanspur being cant onme nt is prohi bit ed for the visitors while Ayubi a
is act ually meant for tourist s. Ayubia has been devel oped into a tourist
spot as chair lifts have been inst all ed and a large number of visitors
enjoy this facility every year during the summer . With all this fanfare
and joy sides, ther e is no road side facility for the tourist s for over
night st ay. Quite a few tourist hut s at nor mal rat es are required to be
const r uct ed to make the site mor e at tr act i ve.
6. 2. 9 Nat hi a Gali
It has been the summer headquar t er of the Fronti er Govt., and is a hill
resort with beaut iful buildings and hot el s. It is situat ed at 34

-05' N
and 73

-58' E midway on the road from Abbot t abad to Murree. Hot el s

devel oped here in the recent past are expensi ve for the aver age
tourist . Road side facility adequat el y for the tourist s is a must to
have att r acti on for them. In fact the influx of tourist s during summer
mont hs warrant s that , becaus e a normal tourist cannot afford the high
charges of the good quality hot el s.
6. 2. 10 Thandi ani
Though closely situat ed to Abbot t abad, this hill side resort at a height
of 8,845 feet has not received due at t ent i on from the tourism point of
view. A coupl e of rest hous es exist here but are owned by provinci al
depar t me nt s which can not ordinarily be used by the tourist s. As and
when the tourist influx devel ops, of course through proper publicity,
addi tional facilities can be added lat er on. It is wort h ment i oni ng here
that a small shoppi ng cent er used to exist during the early British
days. A T.V. boost er has been inst all ed here to ext end trans mi ssi on
facilities to far flung villages.
6. 2. 11 - 6. 2. 13 Changl a Gali, Bara Gali, Dunga Gali
These beaut iful small hilly villages are a source of at t r acti on while on
way to Murree from Abbot t aba d. Becaus e of thickly cover ed
mount ai ns with Pine, Oaks and Jenifer trees, thes e places pres ent an
enchant i ng pict ur e to the eyes. The wild life peepi ng from behi nd the
tree trunks is yet anot her at tr act i on for the tourist.
6. 3 MANSEHRA DISTRICT
6. 3. 1 Hist ori cal Buil di ng at Mans e hr a
Evacuee proper t y pres ent l y occupi ed by CIA and Traffic police, within
the Mansehr a Bazaar on Kashmir Road, is situat ed in an old building.
The building style is a copy of Mughal archi t ect ur e with multifoliat e
arches and galleries of the styl e of Lahor e Fort. The carvings on the
walls are unique rarely seen except in a few places in Pakist an.
It is most expedi ent to pres er ve this building in its pres ent shape and
prot ect it from interfer ence in any styl e even on the pret ext of
improveme nt / addition and alt er at i on. Periodic cleani ng would be
neces s ar y, to mai nt ai n its glamour.
6. 3. 2 Ashoka Park
The Archaeol ogical remai ns in Hazar a are not numer ous, but one is of
great int er es t and import ance. This is an inscription on three boulder s
near the base of Bareri Hill close to Mansehr a town, cont ai ni ng the
first 13 of the 14 rock edict s of Ashoka (3rd cent ury B.C). A park has
been const ruct ed in the locality and effort s made to preser ve the
rocks. The park speaks of misuse by the public and lack of repairs by
the local admi ni st r at i on.
6. 3. 3 Baffa
This is an import ant town in Mansehr a district, situat ed about 12
kilomet er s nort h of Mansehr a on a link road runni ng par all el to the
KKH as Shown in Fig.4- C. The town is hist orically significant in this
area owing to an old cemet r y of Turkish soldi ers. Many learned
schol ars and import ant political leader s were produced here who
played vital role in religion and creati on of Pakist an. The flora and
fauna of this area is well known. When the slopes are cover ed with a
speci al speci es of flowers in spring, thes e pres ent a wonderful and
enchant i ng view to the eyes.
Fig.4- C:
6. 3. 4 Shi nki ari
After Baffa, Shinki ari is a famous town situat ed along the KKH at a
dist ance of about 15 kilomet er s on Siran river bank. Apart from its
scenic beaut y it is import ant politically too being home town of a
number of political figures. An experi ment al tea plant ati on farm under
the manage me nt of Pakist an Agricultur al Resear ch Council (PARC) has
been set up which is report ed to be succes sful. All facilities are
avail abl e in Shinkiari. The lower Siran Canal head near by is a sit e of
at t racti on. The canal takes off from River Siran her e. A small Rest
House of the Irrigation Depart me nt also exist s at the head.
6. 3. 5 Jabori (Dadar vall ey)
Dadar is locat ed on nort heas t of Shinki ari. Being situat ed at an
altitude, a sanit ori um has been const ruct ed for the treat me nt of
pati ent s of chest diseas es since very long. The valley beyond is also
called Dadar valley, and is int ersper s ed by Siran River. The forest s on
the hill have thinned out during the cours e of the year s and unl ess
st eps for afforest at i on are taken, the site will lose its beaut y which it
somewhat pres ent l y enjoys. Next to Shinkiari, this is an import ant stop
over for tourist s and const r uct i on of a small
hut will be a positive st ep towards encour age me nt of the tourist
indust ry. Jabori is an import ant set tl eme nt of the valley which is
locat ed al most in the cent r e.
6. 3. 6 Sul t an Gali (Dadar Vall ey)
Locat ed at a relatively higher altitude and surrounded by forest s
Sut an Gali offers beautiful panor ami c views all around, especi ally of
Batt al and Chat t ar Plain.
6. 3. 7 Chat t ar pl ai n
This is situat ed near Batt al Town on the Karakur a m Highway (KKH).
This plain, some year s back was a deser t ed sit e which is now
hummi ng with all activiti es as the highway pass es right through the
plain. The area has quit e a few reasonabl y good hot el s for short ter m
overni ght st ays for the tourist s. On account of its location on higher
altitude it has a very pleas ant temper at ur e during summer . The wat er
directly drawn from the wells does not need any ice to cool. The place
is gaining moment um for the devel opme nt of physical infrast r uct ur e
and quit e a few facilities are now locat ed along the mai n road
including a few rest aur ant s and a high st andar d hot el belongi ng to a
Hot el chai n of N.W.F.P.
6. 3. 8 Ichar Canal Head
On way to Balakot some 5 Km ahead of Mansehr a we cross Ichor
nullah. This is flowing from right to left. Here a small canal from this
nat ur al nullah called Ichor Canal has been taken. The configur at i on of
the area and the high level location of the winding canal pres ent s a
panor a mi c view of the opposi t e plain and habit at i on. The commandi ng
situati on her e warrant s provision of a small scal e stop over
arrange me nt for enjoying scenic beaut y of the landscape.
6. 3. 9 Mandher
This is a beaut iful spot by the road side next to Ichor Canal and short
of Batrasi. A small improvi sed hot el for pass er s by has been erect ed
but has no moder n facility. The situati on of the site offers opport uni t y
to enjoy the hill side slopes on the right with the nat ur al nulla flowing
at the foot of the hill. The est abli shme nt of a road side facility for the
tourist s will enabl e the tourist s to enjoy the beaut y of nat ur e.
6. 3. 10 Batrasi
Half a Kilomet er away from Batrasi Rest House is a turn on the road
with overhangi ng cliff wher efrom the entire area down below upt o
Garhi Habibull ah is clearly visible, along with the flow pat t er n of
Kunhar River. The cliff is ideally situat ed for the const r ucti on of a
picnic spot . The Batrasi Rest House of the C&W dept t . though
beautifully placed is not avail abl e to tourist s.
6. 3. 11 Atar Shi s ha
It is a small set tl eme nt locat ed on way from Mansehr a to Batrasi and
offers beaut ifull nat ur al environme nt for a short time st ay of tourist s
travelling to the Kaghan Valley.
6. 3. 12 Qal andar Abad
Locat ed along KKH at a dist ance of half way bet ween Abbot t abad and
Mansehr a this location is a beautiful spot s to be propos ed as a tourist
facility .
6. 3. 13 Ghazi Kot Towns hi p
It is a new and planned resident i al area with beaut iful nat ur al
environme nt offering many views of scenic beaut y .
6. 3. 14 Gandhi an
Locat ed within the vicinity of Mansehr a and close to Baffa, Gandhi an is
known for a stone struct ur e which dat es back to Hindu Shahi period .
It is said that Hindu women used to visit this place for a desire to have
a child.
6. 3. 15 Zar Dheri
This sit e is locat ed near village Tumba. This is also an archeol ogi cal
site locat ed near Shinkiari on Dadar Road . There is a stupa her e
which is as high as 31 feet .

6. 3. 16 Guli Bagh
Locat ed in the east of Baffa a group of hist oric building is locat ed at
Guli Bagh. These buildings which include Feroza Fort
and the Tomb of Hazrat Dewan Raja Baba Sahi b are
perhaps the most import ant form hist oric point of
view which are pres er ved to a great ext ent .
6. 3. 17 Icchri an
Locat ed along KKH close to the bridge on River Siran this is a small
set tl ement offering immens e nat ur al beaut y to the travell ers in the
area.
6. 3. 18 Batt al
Batt al is an import ant set tl eme nt aft er Mansehr a locat ed along KKH
which offers a good range of urban facilities and civic ameni ti es .
6. 3. 19 Garhi Habi b Ullah
The small set tl eme nt of Garhi Habib Ullah is locat ed at the st art of
Kaghan Valley along river Kunhar. It is also an import ant road junction
as a road from here links Hazar a Division with Muzaffar abad in Azad
Kashmi r.
6. 3. 20 Has s a
This is a flat land a little short of Balakot along the right bank of
Kunhar River. Effort s have been made to make it a resti ng place by
const r ucti ng a seati ng platfor m. The site can conveni ent l y be
conver t ed into a picnic spot. While proceedi ng to Balakot , this picnic
spot will offer a resti ng place for tourist s.
KAGHAN VALLEY
6. 3. 21 Bal akot
Balakot is in fact a gat eway to the Kaghan rout e, since the valley
st art s from her e, as shown in Fig.4- D. This town is of great hist oric
significance as two import ant religious mart yrs are buried her e. They
are Syed Ahmad Shahe ed and Shah Ismail Shaheed. They were killed
in Jehad agai nst Sikhs. Fast flowing Kunhar River finds its way here
aft er debouchi ng from the gorge.
PTDC has est ablished a Tourist Informat i on Cent er (TIC) for the
guidance of visiting tourist s, individual s and groups. The informati on
cent er however itself is not well informed about the probl ems arising
out of accessi bility to various sites becaus e of road conditions.
Moreover, the cent er is closed on holidays and aft er office timings
wher eas the tourist s cannot manage to arrive at the cent er during
office hours.
6. 3. 22 Kiwai
This is a reasona bl y medi um size village and a turning point to
Shogr an, from the main Balakot- Kaghan road. A C&W Depart me nt
Rest House exist s her e but no facility is availabl e for the tourist s, as
the rest hous e is not open to tourist s.
6. 3. 23 Shogran
One of the most beaut iful sites in Kaghan valley is Shogr an. It is
locat ed on a side road from Kiwai, 9 kilomet er s away, with a height of
7,752 feet above the sea level. The flat plain at the top cover ed with
green grass and green shrubs around, thick grooves of pine and
deodar tress on adj acent hills, is a gift of nat ur e best owed on this
fascinati ng spot . Beside the Forest Depar t me nt Rest House, ther e are
a limit ed number of hot el s to cat er to the needs of the tourist s.
Fig.4- D:
Since the area is going through a fast pace of devel opme nt which
oft en result s in haphazar d growt h, a mast er plan for Shogr an is
urgent l y needed. A black top road to shogr an ha been propos ed by
the forest depar t me nt but the pace of work is slow and needs to be
accel er at ed. When compl et ed it will make the st eep ascent easy.
6. 3. 24. Malkandi
Malkandi is situat ed on sout h west of Shogr an at a dist ance of about 5
km, which is accessi bl e through Jeep. The reserve forest of Malkandi
is rich in its wild life, which includes leopar ds, monkeys, bears, dear,
pheas a nt s and various speci es if birds. The forest is cent uri es old and
some trees are known to be of thous ands years of age. A sign boar d
found besi des one of the trees reads;
Such hist orical monume nt s are necess arily to be pres er ved as a
remnant of hist ory of which we shoul d be proud.
6. 3. 25 Siri and Paya
Both Siri and Paya are locat ed close to Shogr an. Paya is about 8 km
away at the height of about 10, 500 feet wher eas, Siri is locat ed about
9000 feet above sea level. The area is rich in scenic beaut y and
Look at me,
I am a hi s t ori cal tre e ,
My wai s t is 24 fee t ,
My hei ght is 200 fee t ,
My ar ms are 2 fee t t hi ck,
and,
My age is 2, 000 year s !
nat ur al att r act i on. It is told that wat er is not found in abundanc e at
Paya.
6. 3. 26 Manur
The thick forest of Manur has many secr et s of nat ur al beaut y for
touris
ts to
disco
ver
and
unfol
d.
Locat
ed
close
d to
Shogr
an
and
Malka
ndi
this
forest
is
one
of the
oldes
t and
prese
rved
in
ter ms
of its
nat ur
al
envir
onme
nt ,
wild
life
and
flora
&
fauna
.
6. 3. 27 Sheran
This beaut iful spot is situat ed some dist ance down Shogr an. A lake
locat ed near her e adds tremendous beaut y to the area. It has its
approach from Paras situat ed on mai n Balakot- Kaghan road. The
existing facilities are in need of improve me nt so as to make the place
comfort abl e and att r act ive for the tourist s. A yout h host el is locat ed at
Sher an but is seldom used. A WAPDA rest house is also locat ed on the
left bank of the lake.
6. 3. 28 Khani an
Almost midway bet ween Kiwai and Kaghan is situat ed a small but
beautiful village named Khanian. The village by the river side has its
usual feat ur e as per other villages such as the river and hill side view.
A moder n hot el has been const r uct ed across the river which is
approacha bl e by a suspensi on bridge. This building of the hot el has
been styled on Chines e desi gn as the roof slopes have been curved
back as per desi gn of usual such buildings.
6. 3. 29 Kaghan
The whol e valley is named aft er this village which clearly indicat es its
import ance from times immemori al. The area around Kaghan is owned
by Syed family and partly by local Gujjars. Locals have their old styl e
rest aur ant s which do not come up to st andar d, nor are ther e any
quality hot el s. Since Naran, the at tr acti ve site ahead is away through
a difficult road, it is imper at i ve that some road side facility on moder n
lines is est ablished her e. This will offer a good deal of relief to the
tourist s. The facilities shoul d also include a Cent er for monit ori ng of
the road conditions ahead for proper guidance of the tourist s.
6. 3. 30 Naran
This is the ter mi nus of the beaut iful part of Kaghan valley and an
import ant st ation. This site is plain and wide and has mor e facilities
than any other in the area. This st ation has its unique char act eri stics
that a 9 kilomet er s hard climb st art s from her e to lake Saiful Muluk on
the right on its east er n side. A mai n road from her e leads to Babus ar
Top and onwar ds to Gilgit. PTDC mot el s are availabl e her e and so also
other privat e good quality hot el s. Jeep service of PTDC and privat e
owners can be hired here for Saiful Maluk or up to Babu Sar.
STC has st art ed its helicopt er service from Islamaba d to this place
which will provide good opport uni t y to expat ri at es of the different
embas si es and other organizati ons. Since the helicopt er charges are
high, the aver age tourist will not ordinarily vent ur e to under t ake this
exerci se. As such the charges need to have a revision for scaling down
if the tourist activity is to flourish.
6. 3. 31 Lake Sai f ul Muluk
This is a legendar y site known aft er the name of one prince by this
name who was st at ed to be in love with a beaut iful dams el Badre
Jamal a. Badre- Jamal a means a moon of beaut y. An old man said to be
a wat chman tells this story to the young ent husi as t i c and romance
stricken visitors and earn an esti mat ed amount of Rs. 5,000 to 10, 000
per season, by maki ng the story more enchant i ng and absorbi ng.
What ever the different versions of the story may be, the lake is
situat ed at a height of 3200 met er s above mean sea level. It used to
be 1 sq. kilomet er in area but surprisingly it has diminished by at
least one third in its size during the past quart er of the cent ury. The
reducti on is witness ed to have been occurring from the hind, the
Malika Parbat side by way of debris brought along by glaci ers. The
awe inspiring Malika Parbat touches the height of 5260 met er s.
Tourist s must have seen man- made lakes but this one by nat ur e is so
much enchant i ng that all artificial arrange me nt s are no mat ch to this.
Tourist s have render ed the surroundi ngs of the lake unheal t hy by
litter and solid wast e. Necessi t y has arisen for planni ng the
surroundi ng hygi enic and providing a public park for amus e me nt of
the visitors with suit abl e propos al s for hygiene and solid wast e
dispos al. Res t r i c t i ng di s char gi ng flow from t he lake is nee d e d
t o prol ong it s life .
6. 3. 32 Lulupat Lake
Furt her nort h from Naran on the left lies a beaut iful lake known as
Lulupat lake, which is not very far from the mai n Naran- Babu Sar road.
Lulupat is in fact the source of Kunhar river and is famous for trout
fish. This area is unexpl or ed so far as ther e is no approach road. The
area is best suit ed for campi ng by providing tempor ar y hut s or tent s.
Lulupat Lake is situat ed at an altit ude of 13668 feet .
6. 3. 33 Dudupat Lake
A narrow valley runs towards east from Basal for a dist ance of about 7
kilomet er s at the end of which is locat ed a marvel of nat ur e which
otherwi se is little known to the visitors. The area is only approachabl e
on foot along a small strea m of snow melt cold and fresh wat er.
Slopes on bot h sides are cover ed with rare speci es of flowers and wild
veget at i on. This scenic and beaut iful lake is rarely visit ed due to the
lack of appropri at e approach.
6. 3. 34 Lalazar
This is a green plat eau on the road to Babus ar beyond Naran. The
whol e area besides being lush green is abundant l y full of nat ur al
flowers of varieti es. It may be menti oned that from her e onwards to
Babus ar the road is not easily mot or abl e at the moment . Becaus e of
the snow cover the road is clear ed in reaches, st age by st age, as the
snow mel t s. The area is compar at i vel y plain with beaut iful growt h of
wild grass and seas onal flowers. A Wapda Rest House exist s here but
no other arrange me nt s have so far been made either by PTDC or STC.
6. 3. 35 Bat akundi
This is the next set tl eme nt aft er Naran and Lalazar on the mai n Naran-
Babu Sar road. Those who wish to be away from congest i on of Naran
take their course to Lalazar and Bat akundi . Still higher than Lalazar
and Naran, Bat akundi throws its cool effect on the tourist s with its
refres hi ng air and pleas ant cold wat er.
6. 3. 36 Bas el
Basel is the last human set tl eme nt aft er Naran befor e approachi ng the
Babu Sar Top. It is a small set tl eme nt locat ed right on the main road
and offers some basic facilities including eati ng places, tea shops and
other s.
6. 3. 37 Babus ar Top
At an altit ude of 4,146 met er s above the mean sea level, this is the
last and highest point of Kaghan valley and a gat eway to the Gilgit
valley via Chilas. One can see the toweri ng 8,126 met er s high Nanga
Parbat from here on any clear day.
6. 4 BATAGRAM DISTRICT
6. 4. 1 Bat agra m Town
Locat ed along the mai n KKH at a dist ance of about 50 kilomet er s from
Mansehr a, Bat agr am has significant pot ent i al to be devel oped as a
tourist resti ng place to provide tourism and the allied facilities and
services to the tourist s on their long journey towar ds nort h (Fig.4- E). A
good quality hot el is already existi ng in the mai n bazaar of the town,
so are a number of other urban facilities and ameni ti es.
6. 4. 2 Thakot Bridge
Locat ed across River Indus, Thakot Bridge is a beaut iful location wher e
tourist s can make a short stop over befor e embarki ng on the long
journey towar ds Giligt through the dry and rugged mount ai n pass age
of KKH .
6. 4. 3 Hill Spot on way to Alaii
There is a beaut iful hill spot with cool and extr emel y pleas ant
at mos pher e locat ed along the way to Alaii. It has tremendous
pot ent i al to become a tourist att r acti on if the basic facilities including
an approach road is provided in a planned manner .
Fig. 4- E:
6. 5 KOHISTAN DISTRICT
6. 5. 1 Das s u
Dassu is the headquar t er of Kohist an district and is locat ed along the
KKH (Fig.4- F). Present l y it is not offering many services to the
travell ers of KKH except a few eati ng places, a few tea shops and a
few shops of ordinary items. A telephone facility links Dassu with the
rest of the count ry. However, ther e is a scope for the place to become
a resti ng spot for he travell ers moving on KKH.
6. 5. 2 Pat t an
The small but import ant set tl eme nt of Patt an is locat ed along river
Indus befor e reachi ng Dassu, the maj or set tl eme nt of Kohist an .
Patt an is also a small cant onme nt area wher e basic facilities and
ameni ti es are availabl e.
6. 5. 3 Jalkot Vall ey
Starti ng from Dassu on east er n side of river Indus, the long Valley of
Jalkot Nallah runs across Kohist an aft er being divided into a number
of small valleys which ulti mat el y joins with Kaghan Valley. Very few
and very small set tl eme nt s are locat ed along this valley which has
not hi ng much to offer except its very inter es t i ng nat ur al landscape,
challengi ng the visitors to scal e it down. There are no facilities or
ameni ti es of any kind availabl e in the entire valley.
6. 5. 4 Harban Vall ey
Harban valley start s from a place called Harban across the river Indus
and runs sout h words . The valley offers int er es t i ng landscape of high
mount ai ns and wildernes s . The popul ati on size of the valley is
negligibl e and no facilities and ameni ti es exist in the valley.
Fig4- F:
7. DEFINITIONS OF TOURIST FACILITIES 7. DEFINITIONS OF TOURIST FACILITIES
Following are the definitions of various tourism facilities and activiti es
propos ed in the Mast er Plan in ter ms of their purpos e, function, area
and other neces s ar y informat i on.
i. HOTEL
A hot el is meant to be a building providing facilities to st ay overni ght
for the tourist s and visitors, includes a number of bed rooms, a
kitchen, a rest aur ant , a lobby and other facilities for the ent ert ai nme nt
of the visitors . Hot els have been classified in various cat egori es from
single st ar to five st ars dependi ng upon the number and type of
facilities provided.
ii. MOTEL
A mot el is meant to be a building providing facilities to st ay for the
tourist and visitors overni ght in a limit ed capaci t y and durati on.
Gener ally a mot el is a place for short er st ays than in hot el and offers
limit ed facilities as compar ed to that of a hot el . In the cont ext of this
Mast er Plan a mot el is essent i ally awned and or manage d by STC.
iii. TOURIST HOSTEL
A tourist host el is a building with a number of rooms for overni ght st ay
of the tourist s with common bat hrooms and no rest aur ant or cooking
facility. It offers accommodat i on on thrifty rat es with no ext ra
facilities. In the cont ext of this Mast er Plan a tourist host el is owned
and or manage d by STC.
iv. RESTAURANT
A rest aur ant is an area wher e meal s and snacks are served. It
neces s arily is compri sed of a dining hall and a kitchen . An open
eati ng/ sitting space is optional. In the cont ext of this Mast er Plan a
rest aur ant is essent i ally owned and or manage d by STC.
v. PICNIC SPOT
Picnic spot is an area with pot ent i al of scenic and nat ur al beaut y ,
suit abl e for passive and light active recreat i on of the tourist s. It will
compri se of grassy field, landscapi ng, sitting place, and properly
desi gned walkways. The picnic spot vari es in size but will not be less
than 5 kanal s in area in order to adequat el y perfor m its functions and
will not be mor e than 20 canal es to become a recreat i on park. In the
cont ext of this Mast er Plan the propos ed picnic spot s will be desi gned ,
devel oped owned mai nt ai ned and manage d by STC.
vi. ROADSIDE FACILITY.
A roadsi de facility is a small kiosk offering light refreshme nt s like cold
drinks, candi es, cigar et t es etc. A small car park for 4 to 5 cars can also
be provided to facilitat e its functions. STC will encour age the small
scal e local ent r epr ene ur s or individual s to est abli sh such facilities on
desi gnat e d sites.
vii. TOURIST FACILITATION CENTRE.
Tourist Facilitation Cent er s (TFC) are propos ed to act ually repl ace the
present l y existing Tourist Informat i on Cent er s. The Tourist Facilitation
Cent r e will have a much broader scope of services and facilities
offered to the tourist s. In addition to providing informat i on regar di ng
the places of int er es t , the TFC will also provide informat i on regar di ng
day to day whet her conditions, road conditions, availability of hot el
accommodat i on during the peak seas on, alt er nat e tour/rout e plans,
make cont act s with car rent al s, tour oper at or s, tour guides etc. Tourist
Facilit ation Centr e will be locat ed along the main roads at promi nent
and easily accessi bl e sit es. It will cover small area comprisi ng of 2
rooms only. A Tourist Facilitation Cent r e can also be locat ed within
the premi ses of a hot el, mot el or rest aur ant , if adequat el y accessi bl e.
viii. CABLE CAR / CHAIR LIFT
A Cable Car is a mode of trans por t for the recreat i on of tourist s
locat ed mai nly bet ween the two hill tops across a valley. While the
chair lift is open , the cabl e car is an enclos ed / glass cont ai ner with
seati ng for 2 to 6 persons. The car/ chair moves hangi ng with a cabl e.
ix. CAMPING SITE
Campi ng site is a desi gnat e d area wher e tourist can erect tent s/ camps
for overni ght st ay. The whole area is paved and space for tent s/ ca mps
is marked on the ground . The neces s ar y infrast r uct ur e facilities like
wat er, sewer age etc. are provided for common use. An adequat e
space for car parking is also provided . The sit e area vari es from 2
kanal s as mini mum to make it functionally viabl e to 10 kanal s as
maxi mum to keep it manage a bl e.
x. FISHING
Fishing is a sport popul ar at few spot s in the fresh wat er rivers. Fishing
does not require any desi gnat e d area in ter ms of space. However, it
stret ches along the river banks and spot s need to be identified which
are suit abl e for this activity in order to cont rol the activity and rest rict
the commer ci al motives.
xi. BOATING.
Boating is also a popul ar sport and mode of recr eat i on. However,
appropri at e meas ur e need to be provided for safet y purpos es.
xii. RAFTING
Rafting is a challengi ng, exciting and advent ur ous game common is
the U.S and some European count ri es which is essent i ally played in
the rivers with very rough wat er s identical to the condi tions prevailing
in River Kunhar in Kaghan Valley. Rafts are speci ally made boat s of
fiber glass or light mat eri al s, small in size and meant for a singl e
person ride.
xiii. WINTER SPORTS
There are many wint er sport s played on snow. It the cont ext of this
Mast er Plan wint er sport s mean skiing as out door sport and ice-
skati ng as indoor sport. Ice skati ng domes with adequat e space and
at mos pher e are propos ed as a new att r acti on for tourist s in this area.
xiv. ARCHEOLOGICAL SITES
Archeological sites are places of historic and cultur al significance,
int er est i ng for tourist s and mai nly consist of excavat e d ruins and
preser ved old buildings and monume nt s .
xv. TRACKING
Scaling hilly areas and mount ai ns on foot for recreat i on purpos e is
called tracki ng. It is gener ally under t aken to enjoy nat ur e, beaut y and
flora and fauna.
8. PROPOSED TOURISM FACILITIES 8. PROPOSED TOURISM FACILITIES
Various sites have pot ent i al for various types of tourist facilities
dependi ng on the location, cult ur al and hist orical significance,
topogr aphy and nat ur al environment . Accordingly, various types of
tourist facilities are suit abl e at various locations dependi ng on the
expect ed useful nes s of the facility. Pakist an is an islamic count ry with
peculi ar cult ural and soci al background, espei ci ally the tribal values
and cultur e still prevail in Hazar a Region. Therefor e, cert ai n tourism
facilities like bars serving liqour, discos and night life are tot ally non
exist ent nor have any prospect s to flourish in near futur e.
Furt her mor e, Pakist an including its nort her n areas is economi cally a
devel opi ng nation with limited budget ar y allocati ons to provide lavish
and ext ensi ve infrast r uct ur e facilities to offer to its peopl e as well as
to the tourist s. Hence a very realistic approach has been adopt ed
while maki ng various propos al s in this Mast er Plan. Within the above
cont ext , the following tourist facilities have been consi der ed for this
purpos e.
i. Hot el
ii. Motel
iii. Tourist Host el
iv. Rest aur ant
v. Picnic Spot s
vi. Roadsi de Facility
vii. Tourist Facilitation Cent r e
viii. Cabl e Car/ Chair Lift
ix. Campi ng Site
x. Fishing
xi. Boating
xii. Rafting
xiii. Wint er Sport s
xiv. Archeological Sites
xv. Tracking
Following are the propos ed locations suit abl e to provide the above
tourist facilities by district. The provision of thes e facilities in ter ms of
number and location have been guided mai nly by the existi ng demand
and also the anticipat ed demand at the end of the next 10 year s (the
plan period), when the tourist traffic is likely to increas e by at least
five folds, as a resul t of the vigorous promoti on and devel opme nt
phas es carri ed out by STC.
8. 1 HARIPUR DISTRICT
Traditionally, a part of the Abbot t abad District, Haripur has been
recentl y est abli shed as a separ at e district of Hazar a Division. Haripur
is the first maj or set tl ement aft er Hasanadal wher e the (KKH)
Karakor am Highman start s its long journey all the way up to Gilgit and
across the int ernat i onal border in to China. KKH, ther efor e plays a
significant role in the economy of the district. The district is rich in
ter ms of hist oric and cultur al land marks and ruins . Sarkari Bagh,
Sarai Saleh, Manikrai, Jholian towar ds Taxila and Hari Snigh Fort are
some of the places of archeol ogi cal inter es t . Haripur was perhaps
named aft er the Sikh ruler Hari Singh in the olden days.
There are two major wat er bodi es locat ed in the district, the huge and
giganti e Tarbel a Lake on River Indus and the relatively smaller
Khanpur Lake on River Harro. Both of them were creat ed as a resul t of
the const ruct i on of dams for the purpos e of irrigati on as well
elect ricity gener at i on.
Being locat ed in close vicinity of the national capti al of Ialamabad in
the sout h- east and the divisional headquat er of Abbot t abad wher e
sever al tourist facilities are avail abl e and also keepi ng in view the
transi t role of Haripur for KKH , no hot el s, mot el or rest aur ant s are
propos ed to be locat ed in Haripur. The already existing rest ur ant s are
envisaged to be sufficient to meet the futur e demand. However,
being the gat eway of KKH and the whole of Hazar a Division, it is
propos ed to locat e a Tourist Facilit ation Cent r e at Haripur, prefer abl y
in the out skirt s of the city along the KKH. The small set tl ement of
Darvesh is an adequat e location for this purpos e. A road side facility is
also propos ed at Dingi to cat er for the needs of the commut er s and
travell ers on KHH.
A road takes off from the KKH aft er Haripur city to Ghora Gali.
Anot her road side facility is propos ed to be locat ed on this road near a
set tl ement called Maqsooda, to provide basic facilities to the tourist s
travelling to the hill st ati ons of Murree and Galiyat .
Terbel a Dam is one of the biggest eart han dams in the world and the
biggges t in Pakist an . The lake formed as a result of this dam is
stret ched over many squar e kilomet er s. The left bank of the Dam as
well as the lake are locat ed within Haripur District, and during the high
wat er level, the banks of the lake get close to Haripur city, at a
dist ance of 5 to 6 kilomet er s only. The wat er flowing down from the
gigantic spillway pres ent s an impressi ve and int er es t i ng scene. Many
peopl e visit the site to enjoy the spillway scene. There are many
pot ent i al spot s arround the lake for picnic, boati ng and fishing. The
lake at tr act s many visitors on week ends and during hloidays. It is
propos ed to provide thes e facilities in a more organized and formal
manner . A rest aur ant , a picnic spot toget her with boati ng and fishing
facilities have been propos ed at adequat e locations around the lake.
The spillway is an ext er mel y suit abl e location to provide a cabl e car
or chairlift.
Mang have also been identified as pot ent i al location to be devel oped
as a picnic spot. By virtue of its location, fishing and boati ng facilities
have also been propos ed at Mang.
The new and planned townshi p of Khalabat is locat ed not far from the
lake side. It offers a great deal of opporti nit y to be devel oped as
tourist spot . A picnic spot is propos ed to be devel oped here toget her
with a rest ur ant to cat er for the needs of the tourist .
Similar to Terbel a, Khanpur Dam is anot her pot ent i al tourist spot. A
rest ur ant , a picnic spot toget her with fishing and boati ng facilities
have been propos ed to be locat ed at Khanpur.
A brief summar y of the tourist facilities propos ed in Haripur District is
as follows, and also shown in Fig.5- A.
A. Rest ur ant s
= 3
i) Tarbel a
ii) Khanpur
iii) Khalabat
B. Roadsi de Facilities
= 2
i) Dingi
ii) Ghora Gali Road
C. Picnic spot s
= 4
i) Tarbel a
ii) Khanpur
iii) Khalabat
iv) Mang
D. Tourist Facilitation Cent r e
= 1
i) Haripur
E. Cabl e Car
= 1
i) Tarbel a
F. Fishing
= 3
i) Tarbel a
ii) Khanpur
iii) Mang
G. Boating
= 3
i) Tarbel a
ii) Khanpur
iii) Mang
H. Archeological Sites
i) Sarkari Bagh
ii) Sarai Sarleh
iii) Manikrai
iv) Jholian
v) Hari Singh Fort
Tabl e- 1: Propos e d Touri st Facili ti e s in Haripur Di stri ct by Locati on and Type of Facili t y
Rest aur ant Road side
facility
Picnic
spot
Tourist
Facilitati on
Cent er
Cabl e
car
Fishing Boating
Tarbel a 1 - 1 - 1 1 1
Khan pur 1 - 1 - - 1 1
Khalabat 1 - 1 - - - -
Dingi - 1 - - - - -
Ghora Gali Road - 1 - - - - -
Mang - - 1 - - 1 1
Hari pur - - - 1 - - -
Total 3 2 4 1 1 3 3
Fig.5- A:
8. 2 ABBOTTABAD DISTRICT.
The admi si st r at i ve headquar t er of the Hazar a District, Abbot t aba d is
the largest urban set tl eme nt locat ed along the KKH. Abbot abad
enjoys a pleas ent climat e which is the mai n reason that a number of
good qnality educat i on instit utions are locat ed her e. The most
significant aspect of abbot t aba d is its cant or nme nt which covers mor e
then 70 percent of its built up area. Pakist an Military Acadomy (PMA)
is also locat ed at near by Kakul. Ayub Medical compl ex is anot her
sngnifict activity locat ed at Abbot t aba d. KKH pass es al most through
Abbot t aba d and act s as its maj or life line .
There are a number of hot el s and rest aur ant s in Abbot t aba d which
are locat ed along KKH to cat er for the needs of the tourist s as well as
the visitors. A Tourist Informat i on Cent r e is also locat ed and oper at ed
by PTDC. However, the perfor mance of this cent r e is much below the
expect at i ons. It only oper at es during office working hours and during
the working days of the week. Wher eas, the tourist s during the season
have no fixed times to arrive at Abbot t aba d or to pass through it. The
location of this cent r e is also not very promi nent . It is sugges t e d to
provide at least 2 more hot el s, one mot el, one Tourist Host el and a
Tourist Facilitation Cent r e at Abbot t aba d to cat er for the pres ent as
well as future needs. Additionally, it is planned to provide a Campi ng
Ground to suppl ement the future demand for accommi dat i on.
Abbot t aba d offers an execllent location to provide indoor wint er
sport s, an lce Skating Dome is ther efor e propos ed to be locat ed at
Abbot t aba d.
Shi ml a Hill in Abbot t aba d is already an est ablished picnic spot. It is
propos ed to furt her strengt he n this activity by locati ng a rest aur ant
her e. Nawan Shehr is anot her pot ent i al spot known for its springs
which provides most of the drinking wat er to Abbot t aba d . A picnic
spot is propos ed to be devel oped at Nawan Shehr. A road turns west
from Abbot t abad and leads up to anot her beaut iful hill top known as
sherwan. Keeping in view its location ,dist ance from Abbot t abad and
number of expect ed visitors, a road side facility is thought to be
sufficient for sherwa m.
Thandi ani is a well known and est ablished hill st ati on locat ed in the
vicinity of Abbot t aba d. A road from Dhamt our aft er a st eep aseend
takes to the top of the hill. The surroundi ngs are green, beaut iful and
cover ed with thick forest s. A mot el is very much required to be locat ed
at Thandani. A cabl e car is also propos ed her e due to its adequat e
topogr apy and location . It is also propos ed to locat e a Dome for inside
wint er sport s including Ice Skating at Thandi ani. The nat ur al
environme nt and topogr aphy of Thandi ani offer excell ent trecking
rout es. It is propos ed to devel op an adequat e trecki ng rout e for this
purpos e .
GULLIYAT.

Gulliyat area locat ed in the east of Abbot t aba d is already an
est ablished tourist area wher e a large number of tourist s come
throughout the year. It is compri sed of a number of small setllement s
known a Galis with Nathi agali as the cent rr e .The road from
Abbot t aba d to Gulliyat connect s all thes e set tl eme nt s and leads upt o
Murree the most famous Hill st ati on in Pakist an.
Based on the enor mous pot ent i al, Gulliyat has been consider ed as a
speci al case and tourist facilities have been propos ed aft er careful
study. A number of facilities including hot el s, mot el s and rest aur ant s
already exist in Gulliyat, most of them at Nathi a Gali which is also the
summer capit al of NWFP . STC has recent ly taken posses si on of few
tourist hut s called chel et s for the purpos e of tourism devel opme nt in
the area.
The propos al s made in this Mast er Plan include the provision of at
least one more hot el, one tourist host el and one mot el at Nathi agali. A
Tourist Facilities Centr e is also propos ed to be locat ed at Nat hi agali
being the cent r e of Gulliyat Area. Nathi a gali is also a suit abl e place
for cabl e car which can be intergr at ed with already existing facilities
at Ayubi a and Patriat a in Punj ab. A Dome for wint er sport s will be an
added at t r acti on for Nat hi agali. The environment and topogr aphy very
much sugges t the provision of at least 4 trecking rout es in addition to
the already existing ones.
As a mat t er of fact, the whol e if Gulliyat is full of pot ent i al to be
devel oped for tourism. Spot s of nat ur al beaut y are scat t er ed all
around in abunda nce. The road secti on from Bara Gali to Khaira Gali is
full of thick forest s and views of nat ur al beaut y. It is propos ed to plan
and devel op at least 5 picnic spot s on locations including Changl a Gali,
Bara Gali, Kala Bagh, Dunga Gali and Khaira Gali. Road side facilities
are also propos ed to be locat ed at Bara Gali, Kalabagh, Dunga Gali,
and Khauira Gali. A road from Gulliyat leads to Azad Kashmir through
Kohal a. It is propos ed to provide a roadsi de facility at an appropri at e
location along this road.
Following is the summer y of the propos al s made for Abbot t aba d
District is ter ms of various tourist facilities, which are also shown in
Fig.5- B.
A. Hot el = 3
i) Abbot t aba d
ii) Abbot abad
iii) Nat hi agali
B. Motel = 4
i) Abbot t aba d
ii) Nat hi agali
iii) Ayubi a
iv) Thandr ani
Fig.5- B:
C. Tourist Host el = 2
i) Abbot t aba d
ii) Nat hi a Gali
D. Rest aur ant = 2
i) Abbot t aba d
ii) Changl agali
E. Road Side Facility = 6
i) Bara Gali
ii) Kalabagh
iii) Durga Gali
iv) Khani a Gali
v) Kohal a Road
vi) Sherwari
F. Picnic Spot s
= 6
i) Abbot t aba d
ii) Changl agli
iii) Baragali
iv) Kalabagh
v) Durga Gali
vi) Khaira Gali
G. Tourist Facilities Centr e =
2
i) Abbot t aba d
ii) Nat hi agali
H. Cabl e Car =
2
i) Nat hi agali
ii) Thandi ani
I. Campi ng Ground =
2
i) Abbot t aba d
ii) Nat hi agali
J. Trecking Rout es =
4
i) Nat hi agali
ii) Nat hi agali
iii) Nat hi agali
iv) Thandi ai
K. Wint er sport s =
3
i) Abbot t aba d
ii) Nat hi agali
iii) Thandai n
L. Archeological Sites
i) Dhamt our
ii) Ilyasi Mosque
Table 2: Proposed Tourist Facilities in Abbottabad District by Location and Type of
Facility
Hot
el
Mot
el
Touri
st
Host
el
Res t
aura
nt
Roads i
de
Facili t y
Picni
c
Spot
Touri s t
Facili t at i
on
Centre
Cabl
e
Car
Campi n
g
Ground
Tra
cki
ng
Wint e
r
Sport
s
Abbot t aba
d
2 1 1 1 - 1 1 - 1 - 1
Nat hi agal i 1 1 1 - - - 1 1 1 3 1
Thandi ans - 1 - - - - - 1 - 1 1
Ayubi a - 1 - - - - - - - - -
Changl a
Gali
- - - 1 - 1 - - - - -
Bara Gali - - - - 1 1 - - - - -
Kalabagh - - - - 1 1 - - - - -
Dunga
Gali
- - - - 1 1 - - - - -
Khaira
Gali
- - - - 1 1 - - - - -
Kohal a
Road
- - - - 1 - - - - -
Sherwan - - - - 1 - - - - - -
Total 3 4 2 2 6 6 2 2 2 4 3
8. 3 MANSEHRA DISTRICT
The mai n areas of tourist activity at present are seen along the KKH
and the beaut iful Kaghan Valley which forms the nort h -east er n part of
the District. There are sever al places of inter es t for tourist s in and
around Mansehr a city includi ng ruins of old Gandhar a civilization and
the beaut iful scecnic locations.
The road from Abbot t aba d to Mansehr a offers exciting secnes of
nat ur al beaut y. Qalandar a ba d and Ghazikot Townshi p are pot eni al
spot s to be devel oped into picnic areas. Mansehr a city itself has many
at t racti ons for the tourist s. Ashoka rocks and an old building in mai n
bazar which is pres ent l y used as CIA police post , are wort h to
ment i on. The village of Gandhi an, ruins at Shinki ari, Zar Dheri, Guli
Bagh and old Turkish graveyar d at Baffa are other place of int er es t .
Mansehr a city offers many facilities to the tourist s including hot el s and
rest ur ant s. However, it is propos ed to add at least one more hot el to
cat er for the future needs. As Mansehr a is also the gat eway to
Khaghan Valley it is propos ed to locat e a Tourist Facilities Cent r e here.
Moving along the KKH Icchri an, Baffa, Shinkiari, and Chat t ar pl ai n are
pot ent i al areas. It is propos ed to devel op picnic spot s at Icchri an,
Batt al and chat t ar pl ai n , wher eas roadsi de facilities shoul d be
provided at Baffa, Shinki ari and Batt al. A mot el is also propos ed to be
locat ed at Chat t ar plain.
Dadar was once a beaut iful valley full of thick forest s. The wood
cut ting activity which has taken place unabat ed in this valley has
deprived it of its beaut y . However, it still remani s an att r act i on of
nat ur al beaut y . It is propos ed to provide picnic spot s at Jabori, an
import ant set tl eme nt of the valley and at Sult an Gali, which is locat ed
at relatively high altitude. Being locat ed along KKH, Shinkiari is an
appropri at e location to provide campi ng facilities which will also serve
the Dadar Valley. Another campi ng facility is propos ed to be locat ed at
Chat t ar plain, an execll ent location for this purpos e.
A road from Mansehr a aft er crossi ng a mount ai n rounge meet s River
Kunhar at Garhi Habib Ullah and leads in to the Kaghan Valley through
Balakot . The whol e stret ch of road is full of nat ur al and scenic beaut y
that one feels extremel y difficult to choose among the alt ernat e sit es .
However , it is propos ed to provide one picnic spot on a suit abl e spot
wher e the Icchar Canal cross es the mai n road. A road sides facility is
also propos ed to be locat ed here. Another picnic spot is propos ed at
Batrasi which has considur abl e pot ent i al due to its nat ur al surrounds.
It is also propos ed to provide a mot el here to provide accomme da t i on
for night st ays. A road side facility is propos ed at a location close to a
set tl ement called Atar Shishah.
This road meet s River Kunhar at Garhi Habib Ullah which is also the
junction of the road to Muzaffaraba d in Azad Kashmir. It is propos ed to
locat e a roadsi de facility at Garhi Hbib Ullah. From here the road runs
along River Kunhar throughout in Kaghan valley. Between Garhi Habib
Ullah and Balakot , a place called Hassa is a pot ent i al beaut iful spot. A
picnic spot along the river toget her with a roadsi de facility are
propos ed to be locat ed her e.
Balakot is the first and the largest set tl eme nt of Kaghan Valley, which
is locat ed at the ent r ance of the valley. The city already offers a
number of facilities includi ng hot el s and rest ur ant s. Most tourist s have
to st ay in Balakot if they can not reach Kaghan or Naran during the
safe hours of the day or if the road is closed due to land sliding. In
order to meet the futur e demand, it is propos ed to provide at least
one hot el in Balakot, a tourist host el, a mot el and a rest aur ant .
Balakot is also suit abl e for fishing in River Kunhar. It is propos ed to
devel op appropri at e fishing facilities in the vicinity. Balakot is also
famous for its historic monume nt s . The tombs of Syed Ahmad
Shaheed and Syed Ismail Shahe ed, the two freedom fight er s who were
mart yr ed in 1857 are burried her e.
KAGHAN VALLEY
Stret chi ng from Balakot to the Babus ar Pass, for a dist ance of about
161 kilomet er s the famous Khaghan Valley is already a popul ar
desti nat i on for many tourist s . The valley has sever al att r acti ve places
of nat ur al and scenic beaut y. River Kunhar runs in the cent r e of the
narrow valley, while the main road runs along the river . From Kiwai a
road turns into the small valley of Shogr an. It is propos ed to provide a
roadsi de facility at Kiwai. A recentl y built Tourist Informat i on Cent r e
needs to be upgr aded into a Tourist Facilities Cent r e in order to
provide a wide range of services to the tourist s, especi ally to the
Shogr an area. Shogr an is an awfully beaut iful place surrounded by the
green thick forest s and abundac e of wild life. The famous Manur and
Malkandi forest s with cent uri es old trees are locat ed near by with the
famous peaks of Siri and Paya. Many tourist facilities are fast commi ng
up in Shogr an but in an unpl anned fashion. It is propos ed to provide
at least one hot el and one mot el at Shogr an to cat er for the future
needs of the tourist s, toget her with an adequat e campi ng area. It is
also propos ed to provide a picnic spot at an adequat e location in
Shogan. In order to furt her enhance the attr act i on of this place, a
cabl e car is also propos ed to be locat ed her e. The nat ur al enviroment
of Shogr an is most suit abl e for trecki ng. It is propos ed to plan and
devel op a trecking rout e in Shogr an. As said carlier, Malkandi forest
has tremendous tourist att r acti on, ther efor e, it is propos ed to provide
a picnic spot ther e and also a rest aur ant to cat er for the tourist s.
Sher an is anot her beaut iful location on the other side of the River
Kunhar. It is locat ed on a high altit ude, and is surrounded by thick
forest s. A mot el is propos ed to be locat ed at Sher an. A picnic spot is
also propos ed to add to the beaut y of the area. Sher an is also suit abl e
for trecki ng, ther efor e a trecking rout e is propos ed to be locat ed her e.
Moving on towar ds Kaghan from Kiwai, Khani an is a beaut iful spot
with int er est i ng nat ur al set ti ng besi de the river. It is propos ed to
provide a picnic spot here with a roadsi de facility to cat er for the
visitors.
After a long and int er es ti ng journey, one reaches at Kaghan, the main
set tl ement in the valley. The town of Kaghan provides many facilities
to the tourist s including hot el s, police st ati on and few gover nme nt
offices. In addi tion to the existing facilities, it is propos ed to provide at
least one more hot el at Kaghan and also one mot el. Being the mai n
cent r e of the valley , a Tourist Facilitation Cent r e is also propos ed at
Kaghan.
Although Kaghan is a major set tl ement of the valley, most tourist s like
to reach at and st ay in Naran locat ed furt her in nort h on the mai n
road. Many tourist facilities includi ng hot el s, mot el s, rest aur ant s,
campi ng grounds etc. are pres ent l y availabl e at Naran. In order to
meet the future demand and to enhance the futur e role of Naran as a
cent r e of tourist activiti es, it is propos ed to provide two more hot el s,
one tourist host el, one mot el, one rest aur ant and an additional
campi ng sit e in Naran. It is also propos ed to provide fishing facilities at
suit abl e locations along River Kunhar at Naran.
The challengi ng sport of rafting is common at many places in the
world includi ng the Unit ed St at e and some count ri es in Europe. The
conditions in River Kunhar are most suit abl e for this game, which
however, requires speci al arrange me nt s to be made. Summer is the
best season for this game. It is propos ed to hold rallies/compe t i ti ons of
rafting on annual / seasonal basi s.
The most att r acti ve place in the whol e of Kaghan valley is cert ai nly
the magical Lake Saiful Muluk, locat ed at a dist ance of about 6
kilomet er s from Naran towar ds the east .
the consul t ant s have prepar ed a separ at e propos al for the
devel opme nt of rest and recreat i on facilities at the Lake which
include doubl e storey four unit villas, rest aur ant , campi ng ground,
parking, recreat i on park and other support facilities to be locat ed at
an appropri at e place by the side of the lake . A cabl e car is also
propos ed as an alt ernat e access to the lake.

Moving on towar ds nort h, the mai n road takes to Bat akundi, a small
set tl ement locat ed by the road side. Lalazar is a beaut iful and
at t racti ve spot here and many tourist s like to visit it during the
season. It is in fact a nat ur al picnic spot. A campi ng site is propos ed to
be devel oped at Lalazar with a roads side facility to cat er for the
needs of the visitors.
Basal is the next set tl eme nt along the mai n road. Two beaut iful small
lakes of tremendous at t r acti on are locat ed in its vicinity. One of them
is known as Lulupat sar. Present l y no facility exist s in the area. It is
propos ed to provide a mot el at Basal as well as a campi ng site at an
adequat e location. Tracking from Basal to Dudupat Sar, the other
beautiful lake is an exciting experi ence. It is strongl y recomme nde d to
provide appropri at e access to the lake.

The tourist facilities propos ed in Mansehr a district have been
summari zed as follows, and shown in Fig.5- C and Fig.5- D.
A. Hot el = 7
i) Mansehr a
ii) Balakot
iii) Shogr an
iv) Kaghan
v) Naran
vi) Lake Saiful Muluk
Fig.5- C
Fig.5- D
B. Motel = 8
i) Balakot
ii) Shogr an
iii) Kaghan
iv) Naran
v) Batrasi
vi) Basel
vii) Chat t ar Plan
viii) Sher an
C. Tourist Host el =
2
i) Balakot
ii) Naran
D. Rest aur ant =
4
i) Balakot
ii) Naran
iii) Malkandi
iv) Bat akundi
E. Road Side Facilities =
10
i) Iechar Canal
ii) Atar Shishah
iii) Garhi Habib Ullah
iv) Hassa
v) Kiwai
vi) Khani an
vii) Lalazar
viii) Baffa
ix) Shinkiari
x) Batt al
F. Picnic spot = 14
i) Shogr an
ii) Batrasi
iii) Chat t ar Plan
iv) Sher an
v) Malakandi
vi) Icchar Canal
vii) Hassa
viii) Khani an
ix) Batt al
x) Qalandar a ba d
xi) Ghazikot
xii) Jabori
xiii) Icchari an
xiv) Sult an Gali
G. Tourist Facilitation Cent r e =
3
i) Mansehr a
ii) Kaghan
iii) Kiwai
H. Cabl e Car = 2
i) Shogr an
ii) Lake Saiful Muluk
I. Campi ng Ground =
7
i) Shogr an
ii) Naran
iii) Lake Saiful Muluk
iv) Besal
v) Chat t ar Plain
vi) Lalazar
vii) Shinkiari
J. Tracking Rout es =
4
i) Shogr an
ii) Basel
iii) Sher an
iv) Sult an Gali
K. Fishing =
2
i) Balakot
ii) Naran
L. Rafting =
1
i) Naran
M. Archeological Sites
i) Historic Building at Mansehr a
ii) Ashoka Park
iii) Baffa
iv) Gandhi an
v) Zar Dheri
vi) Guli Bagh
Tabl e 3. Propos e d Touri s t Facili ti e s in Mans e hr a Distri ct by
Locati on and Type of Facili t y
Hot e
ls
Mot
el
Touri
st
Hos t
el s
Res t aur a
nt s
Roads i
de
Faci li t
y
Pi cni c
spot s
Touri s t
Faci li t a
ti on
Centre
Cabl
e
Car
Campi
ng
Tracki
ng
Mans e hr a 1 - - - - - - - - -
Bal akot 1 1 1 1 - - - - - -
Shogr an 1 1 - - - 1 - 1 1 1
Kaghan 1 1 - - - - 1 - - -
Naran 2 2 1 1 - - 1 - 1 -
Lake Sai f ul .
M
1 1 - - - - - 1 1 -
Batras i - - - - - 1 - - - -
Bas el - - - - - - - - 1 1
Chat t ar
pl ai n
- - - - - 1 - - 1 -
Sheran - - - - - 1 - - - 1
Malkandi - - - 1 - 1 - - - -
Bat t akundi - - - 1 - - - - - -
Icchar
Canal
- - - - 1 1 - - - -
Atar
Shi s hah
- - - - 1 - - - - -
Garhi Habi b
Ullah
- - - - 1 - - - - -
Has s a - - - - 1 1 - - - -
Kiwai - - - - 1 - 1 - - -
Khani an - - - - 1 1 - - - -
Lalazar - - - - 1 - - - 1 -
Baff a - - - - 1 - - - - -
Shi nki ari - - - - 1 - - - 1 -
Bat t al - - - - 1 1 - - - -
Qal andar ba
d
- - - - - 1 - - - -
Ghazi kot - - - - - 1 - - - -
Jabori - - - - - 1 - - - -
Icchri an on
KKH
- - - - - 1 - - - -
Sul t an Gali - - - - - 1 - - - 1
Tot al 7 8 2 4 10 14 3 2 7 4
8. 4 BATAGRAM DISTRICT
Recentl y est ablished district of Bat agr a m was previousl y a part of the
Mansehr a District. KKH is the mai n activity area of the district which is
other wise compri sed of mainly barr en hills. There are not many
places of tourism att r acti on in Bat agr a m except the KKH itself. It is
propos ed to provide a rest aur ant at Bat agr a m and anot her one at an
appropri at e location before Alaii. A picnic spot is also propos ed to be
locat ed here. Thakot bridge is a fascinati ng site locat ed across River
Indus. A road side facility is propos ed to be locat ed besi de the bridge
to cat er for the needs of the travell ers. The location is also suit abl e to
provide a picnic spot here. Old ruins of Bat agr am are cert ai nly an
at t racti on for the visitors which shoul d be expos ed and made
accessi bl e. The tourist facilities propos ed in Bat agr a m District are
follows, which are also shown in Fig.5- E.
A. Rest aur ant = 2
i) Bat agr a m
ii) Alaii
B. Roadsi de Facility = 1
i) Thakot Bridge
C. Picnic spot s = 2
i) Alaii
ii) Thakot Bridge
Fig. 5- E
Tabl e 4: Propos e d Touri st Facili ti e s in Bat agram Distri ct by
locati on and Type of Facili t y
RESTAURANT ROADSIDE FACILITIES PICNIC SPOT
Bat agr a m 1 - -
Alaii 1 - 1
Thakot Bridge
................
TOTAL

- ..........
2

1 ...................
1

1 ............
2
8. 5 KOHISTAN DISTRICT
This is the largest district of Hazar a Division in ter ms of area and
perhaps the small est in ter ms of popul ati on, which is all scat t er ed
within the few narrow and mostly inaccessi bl e valleys which are
surrounded by the world' s highest mount ai n ranges. It occupi es the
nort her n most part of the division and is tot ally a rural region, with no
urban set tl eme nt . Most of Kohist an consist s of barr en mount ai ns with
little veget at i on. Dassu is the only set tl eme nt with some hundr ed
hous es locat ed along the KKH, which is the mai n road passi ng through
the area. River Indus flows along the road. Pat t an is anot her
set tl ement which is relatively larger in size.
While travelling on KKH, Kohist an st art s aft er crossi ng Indus from
Thakot bridge. The road then touches Shangl a District of Malakand
Division and passes through Besham of Shangl a, wher e a number of
tourist facilities including hot el s and rest aur ant s are already existing.
A PTDC Motel is also locat ed at Besham. Besham act ually act s as an
import ant transi t st ati on for the traffic on KKH. Patt an of Kohist an is
locat ed next to Besham. It is propos ed to provide a mot el at Patt an,
which is also a cant onme nt . Few hot el and rest aur ant facilities
already exist in Dassu locat ed next to Patt an and an import ant
set tl ement before Chilas of Gilgit Agency. An addi tional hot el facility is
propos ed for Dassu to cat er for the future needs of the tourist s
travelling on KKH to the Norther Areas. Although Jalkot Valley and
Harban Valley have been identified as pot ent i al sites, it is not
propos ed to locat e any facility ther e due to the limit ed pot ent i al, lack
of services and securi t y purpos es.
Following facilities are ther efor e propos ed to be locat ed in Kohist an.
A. Hot el : 1
i) Dassu
B. Motel : 1
i) Patt an
Tabl e 5: Propos e d Touri s t Facili ti e s in Kohi s t an Di stri ct by Locati on
and Type of Facili t y.
HOTEL MOTEL
Dassu 1 -
Patt an - 1
TOTAL 1 1
It is wort h to ment i on here that recent l y old ruins have been
discover ed in Kohist an area near the set tl eme nt of Pat t an which
gained national fame when by chance an old lady found a golden
bracel et weighi ng as much as 45 kilograms . The place has pot ent i al
for furt her excavat i ons to unear t h more ruins and relics to gain
consi der abl e tourism pot ent i al for the district.
9. PROPOSED INFRASTRUCTURE PROJECTS. 9. PROPOSED INFRASTRUCTURE PROJECTS.
The experi ence has reveal ed the fact that rational devel opme nt is
neces s arily bas ed on int egr at ed devel opme nt . Development of a
particul ar sect or needs a great deal of integr at i on with the
devel opme nt in a number of other sect ors. Similarly, tourism
devel opme nt can not be achi eved in isolation and separ at i on from
sect ors includi ng transpor t at i on and other basic urban services. A
tourism att r act i on with a great deal of pot ent i al is usel ess if not
accessi bl e to the tourist s, and same is the case with other basic urban
services like avail ability of drinking wat er, adequat e sewer age
syst e m, elect ricity, tel ephone etc.
With an aim to make this Mast er Plan mor e compr ehensi ve and
practical, the existing infrast r uct ur e facilities have been asses s ed in
order to identify the deficienci es within the cont ext of the propos al s
made for the devel opme nt of various tourism facilities in the previous
chapt er. These propos ed infrast r uct ur e facilities are also shown in
Fig.6- A, B, C, D, E and Fig.6- F.
9. 1 ROADS
9. 1. 1 Hari pur Di stri ct
Haripur district has excell ent road links with rest of the count ry
through KKH and G.T. Road from Hasanabdal . A good quality road
net work exist s within the district linking various import ant locations of
tourism inter es t . All the tourist facilities propos ed in Haripur District
are linked with KKH through good quality all weat her acces s roads.
The archeol ogi cal sites of Sarkari Bagh, Sarai Saleh, Manikrai, Jholain
and Hari Singh Fort are also easily accessi bl e, ther efor e no new road
proj ect or maj or improve me nt to existi ng roads have been propos ed.
9. 1. 2 Abbot t aba d Distri ct
Abbot t aba d District is also served by good quality communi cat i on
net work including roads and a regul ar commer ci al helicopt er service
by PIA bet ween Abbot t aba d and Islamaba d. KKH is the maj or regional
highway, wher eas Abbot t abad Nathi agali Murree Road is anot her
import ant road link.
Most of the tourist facilities
propos ed in Abbot t abad are
locat ed in close vicinity to each
other and are accessi bl e by road.
Abbot t aba d- Nathi agali road is
present l y being improved/
upgr ade d and the work is in
progr es s. Once the work on this
road is compl et ed the whole of
Gullyiat will get an excell ent links
bot h with Abbot t abad on the one
end and Murree on the other.
Road to Thandi ani is also of reasonabl e quality, however needs
periodic mai nt ena nc e, which is a routi ne work for the Highway
Depart me nt . Road to Sherwan in the west is also of reasonabl e quality
requiring only routine mai nt ena nce works. Therefor e no new road
proj ect or any major road improve me nt is propos ed in Abbot t abad
District.
9. 1. 3 Mans e hr a Distri ct
Mansehr a District is also served by KKH and most places of tourist
pot ent i al including archeol ogical sit es are locat ed along KKH.
However, road in Dadar valley needs improve me nt and upgr adi ng
upt o Jabori from Shinkiari. A road section from Baffa to Guli Bagh also
needs improve me nt .
Road linking Mansehra with Balakot passing through Batrasi
and Garhi Habib Ullah is going through improvement and the
work is already in progress. Road rom Balakot to the end
o !aghan valley" however" needs ma#or improvement work to
$ater or the uture needs. %t is proposed to upgrade the
Balakot&'aran se$tion to a 2&lane single $arriageway road
with improved turning design. (he road rom 'aran to Bassel
also needs to be improved as a single lane single $arriage
way all weather road.
Road leading to )hogran rom !iwai is presently undergoing
ma#or improvement work" but an approa$h rom )hogran to
Malkandi needs to be provided. )imilarly" road se$tion rom
*aras to )heran also re+uires ma#or improvement and
upgrading.
)ome kind o road improvement work on the 'aran & ,ake
)aiul Muluk is already in progress upto some distan$e
where the gla$ier is lying. (he work needs to be $ompleted
right upto the lake. (his pro#e$t $omponent is however"
$overed under a separate study or ,ake )aiul Muluk taken
by the $onsultants.
-ollowing road pro#e$ts have been identiied in Mansehra
.istri$t
/0 New Road Projects
i0 )hogran&Malkandi
B) Road !pro"e!ent Project
i0 )hinkiari&1abori
ii0 Baa&Guli Bagh
iii0 Balakot&'aran
iv0 'aran&Bassel
v0 'aran&,ake )aiul Muluk
vi0 *aras&)heran
#$%$& Bata'ra! District
(he ew tourism a$ilities proposed in Batagram .istri$t
are all lo$ated along !!H" thereore have no a$$essibility
problem as su$h. (he only pla$e in need o the road
$onne$tion is the re$reation area proposed near /laii. /n
all weather new road link is proposed here.
Road pro#e$ts identiied in Batagram .istri$t are as
ollows.
A) New Road Projects
i0 Batagram&/laii
B) Road !pro"e!ent Projects
i0 'one.
#$%$( )o*istan District
)imilar to Batagram" the proposed tourist a$ilities in
!ohistan are all lo$ated along the !!H" thereore have no
a$$essibility problem. (he ruins where the 23 kilogram
golden bra$elet was dis$overed" however needs to be made
a$$essible i the ar$heology department de$ides to $arry
out urther e4$avation and make it a tourist point. (his
will $ertainly re+uire a new road se$tion to be built.
#$2 +AT,R -.PPL/
#$2$% 0aripur District
/s all the proposed tourist a$ilities are lo$ated $lose to
an e4isting settlement where water is available" thereore
no ma#or water pro#e$ts have been proposed in Haripur . /t
ew pla$es where the network needs e4tension to the
spe$ii$ sites" the a$tual work will be identiied and
estimated at the time o pro#e$t designing" thereore" no
ma#or works are identiied at this stage.
#$2$2 Abbottabad District
/ll the proposed tourist a$ilities proposed in /bbottabad
distri$t are $on$entrated in /bbottabad $ity and in
Gulliyat area within or near the e4isting human
settlements. (handiani and )herwan are the only isolated
lo$ations. 5ater is supplied to these settlement on lo$al
basis and there is no shortage o drinking water"
thereore no pro#e$ts have been identiied in this regard.
#$2$1 2anse*ra District
)imilar to /bbottabad " all the proposed tourist a$ilities
in Mansehra .istri$t are lo$ated within or $lose to a human
settlement where ade+uate drinking water is available rom
alternate sour$es. However" spe$ii$ sites proposed to be
developed as tourist a$ility will be supplied rom a
nearby sour$es whi$h will be$ome a part o the detailed
design o the tourist a$ilities i and when it is re+uired.
(he isolated lo$ations o 6hatter *lain" 1abori" )haran"
Malkandi" Batakundi" ,ala7ar" ,ake )aiul Muluk and Besal
re+uire ade+uate water supply s$hemes to serve the tourist
a$ilities provided respe$tively or ea$h one o them"
either in terms o ma#or improvement8e4tension o the
e4isting network or the provision o new s$hemes.
(hereore" water supply s$hemes or Mansehra .istri$t are
as ollows.
A) New +ater -upply -c*e!es
i0 6hattar *lain
ii0 Malakandi
iii0 ,ala7ar
iv0 ,ake )aiul Muluk
B) !pro"e!ent3e4tension of t*e ,4istin' Networ5
i0 1abori
ii0 )heran
iii0 Batakindi
iv0 Basel
#$2$& Bata'ra! District
(he ew tourist a$ilities proposed in Batagram .istri$t
are lo$ated at Batagram town and near /laii. 5hile
Batagram town has ade+uate water supply" the proposed
restaurant and the pi$ni$ spot proposed at /laii will need
some sour$e o water supply.
A) New +ater -upply -c*e!es
i0 /laii
#$2$( )o*istan District
(he tourist a$ilities o !ohistan are proposed to be
lo$ated at .assu and *attan" both having ade+uate water
supply system thereore no new pro#e$t has been identiied.
#$1 -,+,RA6,
/vailability o the sewerage a$ility has been $onsidered
only to the lo$ations where hotels" motels and restaurants
have been proposed and they in$lude as ollows9
:$1$% 0aripur District
'o hotel or motel a$ility has been proposed in Haripur
distri$t. Restaurants have been proposed at (arbela"
!hanpur and !halabat. ,o$ali7ed sewerage s$hemes or these
sites will need to be developed as an integral part o the
individual design o ea$h lo$ation" thereore no ma#or
s$heme is proposed or Haripur .istri$t.
#$1$2 Abbottabad District
/ll proposed hotels" motels and restaurants are proposed to
be lo$ated at /bbottabad" 'athiagali" /yubia and 6hangla
Gali. /bbottabad and 'athiagali already have sewerage
disposal systems" whereas /yubia and 6hangla Gali are both
hilly areas where sewerage disposal $an be $arried out
without providing a ma#or disposal network. (hereore no
sewerage system has been proposed or /bbottabad .istri$t.
#$1$1 2anse*ra District
/ll the hotels" motels and restaurants in Mansehra .istri$t
are proposed to be lo$ated at Mansehra" Balakot" )hogran"
!aghan" 'aran" )heran" ,ake )aiul Muluk" Batrasi" 6hatter
plain" Batakundi and Besal. )ome kind o sewage disposal
system already e4ist at Mansehra" Balakot" !aghan and
'aran. However" appropriate arrangements need to be made
or )hogran" )heran" ,ake )aiul Muluk" Batakundi" Basel"
Batrasi and 6hattar *lain.
(hereore the sewerage s$hemes identiied is Mansehra
.istri$t are as ollows.
A) New -ewera'e -c*e!es
i0 )hogran
ii0 )heran
iii0 ,ake )aiul Muluk
iv0 Batakndi
v0 Basel
vi0 Batrasi
vii0 6hattar *lain
B) !pro"e!ent of ,4istin' -ewera'e Networ5
i0 Mansehra
ii0 Balakot
iii0 !aghan
iv0 'aran
#$1$& Bata'ra! District
'o sewerage system proposed or Batagram .istri$t.
#$1$( )o*istan District
'o sewerage system proposed or !ohistan .istri$t.
#$& -7LD +A-T, 87LL,8T7N AND D-P7-AL
)olid waste $olle$tion and disposal is an important
muni$ipal a$ility with respe$t to the general $leanliness
and healthy environment. (his is one o the most $ru$ial
environmental issue whi$h has been generally and grossly
negle$ted. %t has also been mentioned as a serious problem
by a large number o oreign tourists interviewed as part
o this study. Most urban settlements either have no
system at all or the prevailing systems are e4tremely
inei$ient. %t is thereore proposed to established
ei$ient and ee$tive solid waste $olle$tion and disposal
systems at all the proposed tourism a$ilities.
#$&$% 0aripur
Both Haripur and !halabat have e4isting systems $arried out
by the lo$al agen$ies whi$h need improvement. 'ew
arrangements need to be made at (arbela" !hanpur and Mang.
A$ New Areas:
i. (arbela
ii. !hanpur
iii. Mang
B$ !pro"e!ent Areas:
i. Haripur
ii. !halabat
#$&$2 Abbottabad District
/bbottabad" (handiani and the settlements in Gulliyat have
e4isting systems or solid waste $olle$tion and disposal.
However" all these settlements need ma#or improvement in
their un$tions and level o servi$e to meet the uture
demand.
!pro"e!ent Areas:
/ll e4isting settlements in Gulliyat /rea
#$&$1 2anse*ra District
/lmost all the settlements where tourist a$ilities have
been proposed have some sort o ormal or inormal system
or the $olle$tion and disposal o soiled waste. However"
all o them invariably re+uire varying degrees o
improvement both in area $overage as well as the level o
servi$e.
A$ New Areas:
i. ,ake )aiul Muluk
ii. ,ala7ar
iii. Batakundi
iv. Basel
v. ,ake ,ulupat
vi. ,ake .udupat
B$ !pro"e!ent Areas:
/ll e4isting settlements
#$&$& Bata'ra! District
(he e4isting system at Batagram town needs improvement.
#$&$( )o*istan District
(he e4isting systems both at *attan and .assu need
improvements.
#$($ ,L,8TR8T/
;le$tri$ity is one o the basi$ ne$essities o modern day
lie. /s a matter o a$t it is a sign o lie in any human
settlements. ;le$tri$ity to most ma#or urban settlements in
the .ivision is supplied through the national 5/*./ grid
system. %t is also lo$ally generated through small hydel
power generators or thermal power plants.
#$($% 0aripur District
/ll proposed tourist a$ilities in Haripur are lo$ated
around settlements where power supply is available"
thereore no ele$trii$ation pro#e$t is proposed.
#$($2 Abbottabad District
/ll proposed tourist a$ilities in /bbottabad are lo$ated
around settlements where power supply is available"
thereore no ele$trii$ation pro#e$t is proposed.
#$($1 2anse*ra District
/ll proposed tourist a$ilities in Mansehra are lo$ated
around settlements where power supply is available"
thereore no ele$trii$ation pro#e$t is proposed. However"
small s$ale thermal power generation is proposed or the
new development around ,ake )aiul Muluk" Batakandi and
Basel.
#$($& Bata'ra! District
/ll proposed tourist a$ilities in Batagram are lo$ated
around settlements where power supply is available"
thereore no ele$trii$ation pro#e$t is proposed.
#$($( )o*istan District
/ll proposed tourist a$ilities in !ohistan are lo$ated
around settlements where power supply is available"
thereore no ele$trii$ation pro#e$t is proposed.
#$9 T,L,P07N,
,ike ele$tri$ity" telephone is also a basi$ urban ne$essity
. %t be$omes more important in $ase o emergen$ies" as most
domesti$ tourists like to stay in tou$h with their
amilies" riends "relatives and business $on$ern during
their va$ations. /vailability o the telephone a$ility or
the purpose o this Master *lan is $onsidered only or
pla$es where hotel and motel a$ilities are proposed.
#$9$% 0aripur District
Both Haripur and !halabat are well $onne$ted with other
$ities through the nation wide dialing system. /ll proposed
tourist a$ilities are lo$ated within easy a$$ess o
Haripur" thereore no additional proposals has been made.
#$9$2 Abbottabad District
/ll hotel and motel a$ilities proposed in /bbottabad
.istri$t are lo$ated either in /bbottabad $ity or Gulliyat
area" and both have good tele$ommuni$ation network with the
rest o the $ountry" thereore no additional proposal have
been made in this regard.
#$9$1 2anse*ra District
(he proposed hotel and motel a$ilities are mostly
$on$entrated in Mansehra" Balakot" )hogran" !aghan and
'aran. 5hile Mansehra is the only $ity $onne$ted with
nationwide dire$t dialing system" all other lo$ations are
e4tremely dei$ient in this respe$t. <nly single line
telephone e4$hange are lo$ated at other pla$es whi$h are
$onne$ted through Mansehra and that also only during the
normal working hours whi$h e4tend rom =.>> a.m to 2.>> pm.
%t is strongly proposed to provide telephone e4$hange
a$ilities both at Balakot and !aghan to provide better
tele$ommuni$ation network in the !aghan ?alley.
#$9$& Bata'ra! District
*resently Batagram is $onne$ted to Mansehra or
tele$ommuni$ation links with rest o the $ountry. /
telephone e4$hange o ade+uate lines is re+uired in order
to have an easy and dire$t link.
#$9$( )o*istan District
*resently !ohistan is $onne$ted to Mansehra or
tele$ommuni$ation link with rest o the $ountry. /
telephone e4$hange o ade+uate lines is re+uired to be
lo$ated at .assu in order to have an easy and dire$t link.
-ig.@&/
-ig.@&B
-ig.@&6
-ig.@&.
-ig.@&;
Fi'$9:F
%;$ PR7P7-,D 8<8 A2,NT,- %;$ PR7P7-,D 8<8 A2,NT,-
6ivi$ amenities essential or tourism a$tivities in$lude
appropriate se$urity arrangements Apoli$e0 " post oi$es"
Health -a$ilities" Banks and )hopping /reas. ;a$h one o
them has been dis$ussed separately as under" and shown in
-ig.B&/" B" 6" ." ; and -ig.B&-.
%;$% P7L8,
)e$urity to the lie and belongings o the tourists is one
o the most important a$tors or the promotion and
development o tourism in any area. *oli$e presen$e is
essential as a $urative as well as preventive measure. (he
mere presen$e o poli$e personnel may avert many untoward
in$idents.
Ha7ara is relatively a sae area in terms o $rimes related
to tourists . 'ot many ma#or $rimes involving tourists are
on the re$ord . However" disputes regarding money matters
are $ommon pla$e with hotels and restaurants owners" tour
operators and porters.
(here is an ade+uate network o poli$e se$urity in Ha7ara
Region in terms o area $overage and level o servi$e.
(here are regular poli$e stations" poli$e posts and $he$k
posts lo$ated at all strategi$ lo$ations. %n addition to
the e4isting a$ilities " it is proposed to provide them at
the ollowing lo$ations in order to ensure the saety o
the tourists.
i. 1abori A.adar ?alley0
ii. Batakundi
iii. Basel
%;$2 P7-T 7FF8,-
*ost <i$es are lo$ated at almost every settlement in
Ha7ara .ivision" in$luding the remote areas. !eeping in
view the e4isting $overage" level o servi$e and the uture
needs" no additional a$ilities have been proposed or the
area.
%;$1 0,ALT0 FA8LT,-
/vailability o emergen$y health $are a$ility readily
available in time is another essential re+uirement or
tourism a$tivity. / number o health a$ilities o varying
levels both in publi$ and private se$tors are available in
the .ivision ranging rom the biggest medi$al $omple4 to
the smallest rural health $entre. (hey in$lude .istri$t
Head+uarter Hospitals" (ahsil Hospitals" Basi$ Health
UnitsABHU0 and Rural Health 6enters ARH60. )ome kind o
basi$ Aist&aid0 health a$ility is available at most o
the lo$ations where tourist a$ilities have been proposed
to be lo$ated. However" additional health a$ilities are
proposed to be provided at the ollowing lo$ations9
i0 )hogran
ii0 )heran
iii0 ,ake )aiul Muluk
iv0 Batakundi
v0 Basel
vi0 1abori A.adar ?alley0
%;$& BAN)-
(he availability o banking servi$es are another essential
re+uirement or tourists to e4$hange the oreign $urren$y"
to en$ash the travellers $he+ue and transer money in $ase
o the need o e4tra $ash.
?arious $ommer$ial banks are lo$ated in almost all the
important towns and settlements both in urban as well as
rural areas. /dditionally" standard hotels also provide
this a$ility" thereore no additional a$ilities have been
proposed in the regard.
%;$( -07PPN6 AR,A-
(wo types o shopping are done by the tourists. -irstly"
the shopping o personal items o daily use in$luding
toiletries and eatables. )e$ondly" tourists like to shop
around the souvenirs rele$ting the lo$al $ulture" $ustoms
and traditions. (hey mainly in$lude the handi$rats
manua$tured lo$ally. (he shopping areas o reasonable
+uality and variety e4ist in almost all the ma#or
settlements o the division. /dditionally" ew shops also
e4ist in the shopping ar$ades o standard hotels. (hereore
no additional a$ility has been proposed in this regard.
-ig.B&/
-ig.B&B
-ig.B&6
-ig.B&.
Fi'$=:,
Fi'$=:F
%%$ TRAN-P7RTAT7N %%$ TRAN-P7RTAT7N
5hile the other tourism and tourism related a$ilities are
more site8lo$ation spe$ii$" transportation generally and
mostly is $onsidered in a mu$h wider $onte4t at national"
regional and lo$al basis. %t is thereore studied" analy7ed
and proposed as a separate se$tor o a$tivity.
(ransportation in general $an be divided into three
$ategories or the area under study.
& By air
& By rail
& By road
%%$%$ AR TRAN-P7RT
Ha7ara has so ar been relying on the %slamabad and
*eshawar airports or air transport" as air link was not
provided to any pla$e in Ha7ara. However" a regular
$ommer$ial light o heli$opter now operates between
%slamabad and /bbottabad. !eeping in view the alternate
modes o rail and road transport available in Ha7ara" no
spe$ii$ proposals or air transport have been made in the
Master *lan.
.uring 1::@ a heli$opter servi$e was also inaugurated and
operated on e4perimental basis rom %slamabad to the ,ake
)aiul Muluk by the name o C)(6 6<*(;R )/-/R%C.
/pparently" the e4periment has not brought ruitul
results. 5hile the idea remain valid and e$onomi$ally and
operationally viable" ade+uate steps to make it su$$essul
should be taken ater a through study.
%%$2 RAL TRAN-P7RT
*akistan Railways has e4tended its servi$es upto Havelian
in /bbottabad .istri$t. (his link is e4tended on the other
side upto Rawalpindi and the stations whi$h all on the way
are 5ah" Haripur and (a4ila. Besides passengers" this
se$tion is also used or goods trains. However" little
eviden$e is available about tourists using rail as a $ommon
mode o transport" mainly due to the reason that tourists
do no preer to make a #ourney break at Havelian to rea$h
/bbottabad" Mansehra or other tourist destinations in
Ha7ara" espe$ially when the alternate road transport is
available without any #ourney break and $hange o mode.
!eeping in view little potential" no proposal has been made
regarding the rail transport.
%%$1 R7AD TRAN-P7RT
(here are $ommonly two se$tors o transport by road" whi$h
are as ollows.
a0 *rivate transport
b0 *ubli$ transport
?arious modes o transport available in the region are as
ollows.
i0 Buses
Buses are operating both in private as well as publi$
se$tors to all the ma#or $ities lo$ated along !!H. Buses
rented by group o tourists sometimes go as ar as to
!aghan. Bus servi$e is also available in Gulliyat area o
/bbottabad.
ii) Flyin' 8oac*es
1= to 2> seater lying $oa$hes" both air $onditioned non&
an $onditioned also operate along the !!H" /bbottabad&
Gulliyiat /rea and !aghan ?alley. (hey go upto 'aran i the
road $ondition allows.
iii) -u>u5i <ans
)u7uki vans are available to $ommute to the smaller
towns8villages o the main roads in the relatively plain
areas o Ha7ara.
"i) ?eeps
2& 5heel drive" = to 1> seater #eeps operate in the
dii$ult areas o the Region whi$h in$lude the area rom
'aran to ,ake )aiul Muluk" 'aran to Babusar and into the
)hogran area. (he #eeps are hired or a single #ourney"
around trip or on daily basis. (he #eep operators have
ormed a )o$iety in !aghan who looks ater the interests o
the #eep operators in terms o rent" timings and operations.
") Rent:a:8ar
(wo types o rent&a&$ar servi$e is available only in the
big $ities o the Region. <ne is provided in a ormal way
through the rent&a&$ar $ompanies and the other is through
the individual $ar owners stationed at a ew designated
lo$ations in the $ities.
"ii) Ta4is
Dellow $abs are also available only in the big $ities o
the Region. %n prin$iple they are supposed to be metered"
but normally they are not and the are is negotiated.
"iii) Ric5s*aw
(wo seater auto ri$kshaws are available or short #ourneys
within the urban areas o ew ma#or $ities. (hey are also
supposed to be metered but normally the are is negotiated.
"i4) 0orses and 2ules
%n areas where vehi$ular movement o any sort is not
possible horses and mules are available to $arry the goods
and tourists. (hey normally operate rom 'aran to ,ake
)aiul Muluk and in the area urther north rom 'aran.
%%$& TRAN-P7RT R,LAT,D PR7BL,2-
/lthough some mode o transport is available at most o
parts o the Region" the whole system needs a great deal o
improvement due to a number o problems" some o them are
as ollows.
i) Poor condition of "e*icles
(he general $ondition o the buses" $oa$hes or #eeps in
terms o level o servi$e" lu4ury and $omort is very poor
as $ompared to those available in ;urope or other
developing $ountries like (hailand" Malaysia and !orea.
ii) 7"ercrowdin'
(he buses" $oa$hes and almost all modes o transport are
heavily overloaded during the peak tourist reason.
iii) Lac5 of control on Fares
(here is no stri$t $entral on the are pra$ti$e" espe$ially
by the rented vehi$les in$luding private rent&a&$ar servi$e
and rented #eeps. (a4is and ri$kshaws also $harge
e4orbitant ares during the peak tourist season and odd
hours o the day.
i") Poor condition of Ter!inal Facilities
(he general $onditions o the bus8$oa$h terminals and the
wagon8ta4i stands are e4tremely poor.
") Lac5 of re'ular ser"ice
(he operations generally depend upon the will o the
transporter or the driver and there are no i4ed routes or
timings o operation. %n some o the remote areas no
transport whatsoever is available ater the sun set.
%%$( 2A-T,R PLAN PR7P7-AL-
-ollowing proposals have been made to improve the tourist
transportation in the Region.
i) !pro"e!ent in Pri"ate Transport 7perations
)(6 should $oordinate with the '5-* Ministry o (ransport"
private transporters" tour operators and the drivers
asso$iations to being about radi$al $hanges in the e4isting
transportation system. / more pra$ti$al poli$y should be
prepared to give a monitoring role to )(6.
ii) -T8 Tourist Transport
%t is strongly re$ommended or )(6 to operate a tourist
transport in the Region" $omprised o tourist $oa$hes. (he
operation should $ommen$e with at least 1> $oa$hes owned
and operated by )(6. /dditional $oa$hes should be rented on
lease rom the private se$tor. / #oint venture with the
private transporters $an be a$hieved in whi$h the private
transport $an operate under the )(6 management.
iii) !pro"e!ent in Fare Policy
/ more rational are poli$y should be implemented whi$h
stays stable during all $onditions.
i") !pro"e!ent of Ter!inal
Facilities
(ransport terminals should be lo$ated at appropriate sites
and general $ondition o the transport terminals in$luding
waiting areas" toilets and booking oi$es should be
improved.
%2$ ,N<R7N2,NT 2PA8T A--,--2,NT %2$ ,N<R7N2,NT 2PA8T A--,--2,NT
%2$% T0, P0/-8AL ,N<R7N2,NT
(he Ha7ara .ivision $omprises o both vast plain areas
surrounded by hills and high mountains with wide valleys.
(he plain o /bbottabad is lo$ated in between the river
1ehlum and river %ndus. <ther signii$ant rivers are river
!unhar and River )iran. (here are other numerous $hannels
and streams lowing within the division whi$h a$tually are
the tributaries o the big rivers.
(he spe$ii$ topographi$ eatures" loty mountains" green
dense orests" valleys and lakes make this division more
spe$ii$ $ase or the ;nvironment %mpa$t /ssessment A;%/0
study" as these e$osystems are more ragile to human
a$tivities" in$luding tourism a$ilities.
%n addition" there are some important man&made dams at
(arbela and !hanpur" where the $onsultants have proposed a
number o various tourism a$ilities . (hus" Ha7ara
.ivision presents a good $ase study or ;%/" and a proven
situation where an unplanned tourism a$ility $an $ause an
e$ologi$al disaster" the deorestation o Mansehra is a
$ase in point.
%2$2 T7.R-2 FA8LT,-$
/ large number o various tourism a$ilities have been
proposed in this Master *lan to be lo$ated at a large
number o sites s$attered all over the Region. )ome needed
inrastru$ture a$ilities and $ivi$ amenities have also
been proposed in order to $omplement the development
pro$ess.
%2$1 ,N<R7N2,NTAL 2PA8T A--,--2,NT$
(he ;%/ study has be$ome an essential $omponent o all
developmental a$tivities Apure e$onomi$" so$ial"
re$reational0 . /ny e$onomi$ growth model or tourism
development model must be woven around people and their
environment. )everal types o human a$tivities in the name
o e$onomi$ development and growth in a$t" result with the
passage o time" in environment dilemma. (arbela and 5arsak
dams are two e4amples o environment disruption. (he
environmental problems are some what insidious9 there are
serious impediments to publi$ $omprehension A even those
desk and so&$alled e4perts and poli$y makers ail to
understand0 the ull nature o the environmental dilemma.
;nvironment degradation is a global problem. 'o nation is
an island Aseparated rom the rest o the world0 unto
itsel regarding environmental aairs. 5hatever beneits
rom environmental health and regeneration one $ountry and
one people eventually get" would beneits all humanity.
;nvironmental problems and their solutions are o re$ent
origin. %n the 1::2 Rio ;nvironment )ummit" the heads o
states used the term sustainable development that lasting
e$onomi$ growth and human welare depend on a healthy
environment.
;nvironmental problems are misunderstood by the publi$ and
poli$y makers both. How environmental ha7ards ae$t man"
his environmental and resour$es" and that how to maintain
an environmental health without ae$ting the e$onomi$
growth models9 e$onomi$ growth is pitting against
environment and vi$e&versa i both are not properly
balan$ed. (his situation has been a heada$he or the poli$y
makers through out the world.
%2$& T0, 'AT.R, 7F ,N<R7N2,NTAL PR7BL,2-
;nvironmental problems may be simple" or $omple4 as ollows.
%2$&$% -i!ple ,n"iron!ental proble!s
/ simple environmental problem $onsists o a small number
o $omponents o one" or a ew types in one hierar$hi$al
level" typi$ally $aused a$$idently" or short term deviation
rom normal e+uilibrium stateE normal human e4perien$e
allows or an appropriate a$tion. / $lear&$ut $onsensus
e4ists or the solution o these problems" as no interest
group is involved. (he best e4amples are the littered
bea$hes and tourist spots. (he polluters are tourists
drivers and their vehi$les. (he rubbish is mostly shoes"
sandals" plasti$ $ontainers" plasti$ bags et$. (he
biologi$al natural degrading pro$ess ails to degrade su$h
rubbish even in de$ades. (he petroleum based waste rom the
vehi$les may also destroy the water bodies" resulting in
the destru$tion o a+uati$ lie.
%2$&$2 8o!ple4 ,nni"on!ental Proble!s
/ $omple4 environmental problem e4ists when a large number
o $omponents with two" or more hierar$hi$al levels are
involved. (he problem is $aused by sustained and deep
rooted dysun$tion o one" or more system $omponents.
6onli$t o interest e4ists be$ause o the dee$tive
per$eption to the most appropriate probable solution.
'ormal human e4perien$e in one lie time Aaround @> years0"
and small number o pla$es does not allow or solution o
the problem. ;ven i the problem is $ompletely understood"
the interest groups sabotage the solution o the problem"
in$luding illegal payment to the $on$erned authority. )ome
o the e4amples are the pesti$ide $onspira$y" and its
asso$iated environmental ha7ards. (here are 2 hierar$hi$al
levels whi$h are involved in pesti$ide $onspira$y9 1.
*esti$ide industryE 2. Ministry o agri$ultureE 3.
*esti$ide dealers" and 2. -armers.
%2$&$1 Proble! 8o!ple4ity
(he pesti$ide industry in league with the ministry o
agri$ulture edu$ate the armers to use and use more
pesti$ides. (he pesti$ide dealers push the sale o the
produ$ts. (he armers are unhappy due to $ost and no
ei$a$y o the produ$t. )imilar e4amples are in transport
and manua$turing industries.
%2$( ,87-/-T,2 B,0A<7R AND ,N<R7N2,NTAL PR7BL,2-
;nvironmental problems are $onusing. ,ong se+uen$es o
$omponents $onne$ted by $ause&ee$t pathways su$h that it
will not be apparent to most observers where the $auses
originate and ee$ts terminate. -or e4ample" the ishermen
have been $omplaining that their ish $at$h between (arbela
dam and /tto$k bridge have been de$reasing . Here the
$auses are perhaps several 9 ish diseases" $hemi$al waste
rom Gadoon industries et$. 'o reliable data e4ists in
this regard. ,ikewise" there are 1:>> pesti$ide dumps in
*akistan. <ne su$h dump lies Apartially removed0 at the
ba$k o poli$e publi$ s$hool near the )e$ondary Board area
on 1amroud Road" *eshawar. (he +uestion is 9 do we really
$omprehend the ee$t F
(he natural and man&made e$osystems have spe$ial basi$
$hara$teristi$s9
%2$($% Ti!e La's$
(ime lags and $umulative ee$ts are very important in
studying ;%/. / $ompli$ation in many environments
develops in the $ause&ee$t systems whi$h e4hibits time
lags9 an ee$t may appear some time ater the $ause that
gave rise to it was operating" but also an ee$t now may
be produ$ed not #ust by a $ause 3 years ago" but by the sum
o all the $auses operating between 3 and 1> years ago. <ne
o the $lear $ut e4amples o su$h $umulative ee$ts o$$urs
when the $umulative assault o environmental pollution on
human organisms inally triggers $an$er. (he ee$ts o
pollutants A$ausative agents0 now e4isting in *eshawar 6ity
area will appear ater +uite some time and not now. (his is
the enigma o environmental problem. (he enigmati$ nature
o environmental problems urther $ompli$ates their
solution.
%2$($2 T*e Policy !plication$
(he poli$y impli$ation o $umulative ee$ts and time lags
is that it may be dii$ult to mobili7e a $onstituen$y
Ai.e.E publi$ igures" bureau$rats" and politi$ians0 to
deal with this lagged and $umulative ee$t. (he reason
being that it is not $lear in their minds that there is a
$onne$tion between a $ause operating long ago and an ee$t
o$$urring now. ;ven in our s$ientii$ $ommunity it is
dii$ult to make the $ase really $onvin$ing. (here are
numerous e4amples in this regard in$luding in the se$tors
o agri$ulture" industries" and transport.
%n addition to the time lags and $umulative ee$ts"
e$osystems have thresholds. ;nvironmental thresholds are
ound every where" rather the whole o *akistan is almost
at the negative environmental threshold9 all our habitats"
natural and man&made are used above their $arrying $apa$ity
whi$h means they are at the threshold o negative
environmental impa$t.
(he ollowing indi$ators are ne$essary to be $onsidered
when analy7ing the data or ;%/ study.
A$ Biolo'ical
(he ollowing 3 $omponents are important in this respe$t.
i$ <e'etation
)ome o the tourism a$ilities proposed in the Master *lan"
whi$h are proposed to be lo$ated at /bbottabad and
Mansehra $omprise pi$ni$ spots" $amping grounds" ishing
and rating. (hese a$ilities will deinitely $ause
environmental disruption in the orm o lo$ali7ed
deorestation" erosion and pollution" as the lora o these
habitats $onsists o a variety o plant and grass spe$ies9
)$rub grasses" deodar" ir" alpine" subalpine" pastures"
li$hens and grasses. (he in$rease in tourist number along
with their vehi$les to the proposed tourism a$ilities will
$ause environmental disruption. (he one plus point here is
the seasonality a$tor o the tourism a$ilities in
distri$ts o /bbottabad and Mansehra whi$h would have a
mitigative and regenerative ee$t on the $on$erned
e$osystems.
ii$ +ild Life
Ha7ara .ivision has a large variety in topography and
$limate. 6onse+uently" it has a diverse type o lora" and
hen$e" a diverse type o wild lie auna. )ome o the ma#or
wild lie reported in and around the proposed tourism
a$ilities are as under9
Mammals. Grey languorE Rhesus monkeysE Himalayan %be4E
Amusk deer0 Urial Awild sheep0E snow leopardE $ommon
leopardE bla$k bearE brown bear.
Birds9 )now partridgesE Himalayan snow $o$kE and many
others.
iii$ A@uatic life
(he ;%/ study o a+uati$ lie would $on$entrate mainly on
ishingE $ommer$ial and sports. )ome o the water sports
in$luding boating" ishing and rating would have a
negative impa$t on the a+uati$ habitat whi$h in turn" would
negatively ae$t the normal ish population. (his is in
addition to the rubbish" eroded matter et$. whi$h would end
up in the water" urther deteriorating its +uality and
endangering a+uati$ lie.
B$ P*ysical indicators
i$ -urface water
.anger to the sura$e water would a$$rue due to the
uns$rupulous behavior o the tourists by improperly
throwing the oily dis$harges o their vehi$les in the
proposed tourist a$ilities. (he resultant pollutants
mainly plasti$ bags and sandals et$. would $ause a
negative impa$t on the e$osystems in and around the tourist
a$ilities. ;nding up o eroded matter in sura$e water
would also be a $ause o $on$ern.
ii$ 6round +ater
(he ground water will be ae$ted by the tourism
a$ilities" resulting in sub&standard" or non&standard
+uality o ground water. However" this negative impa$t
$ould be easily avoided or mitigated by a modern solid
waste disposal system" and good drains via publi$ health
engineering" and high standard o maintenan$e in the
proposed tourist a$ilities. (hereore" sura$e and ground
water would be saved rom the pollution and sae drinking
water will be available.
iii$ Air Auality
?ehi$ular trai$ and organi$ waste would be ma#or sour$e
o air pollution" as the diesel transport tenden$y is on
in$rease" plus poor vehi$le maintenan$e. However" the thin
lo$al population" vast e4panse o the area and the green
mountainous habitats would avoid or mitigate any negative
impa$t on the air +uality. (hereore" air +uality will not
be disturbed by the proposed tourist a$ilities.
i"$ ,rosion
;rosion o the $on$erned e$osystems would be a $ause or
the negative impa$t o tourist a$ilities. (he people and
their vehi$les would erode the e$osystems be$ause the
tourist a$ilities have been proposed on ragile
e$osystems. (he erosion problem would be e4a$erbated by the
raindrops. (he raindrops allings with or$e on groundE
hilly semi hilly" mid&hill sandy habitats Aas opposed to
plains o ..%.!han0 would loosen the eroded" or semi&
eroded e$osystems" and thus the eroded matter would be
$arried along and lown with water. However" this situation
would be avoided" or the negative impa$t may be mitigated
by $onstru$ting and properly maintaining lood water
drains. )u$h drains are thereore essential.
"$ Noise Pollution
(he ee$t o noise Aunwanted sound0 on the e$osystems o
the proposed tourism a$ilities would be insignii$ant
be$ause o the more sound absorptive $apa$ity o the hilly
e$osystem Aas opposed to the plain areas where sound
travels ast0 where the sound is rarely or slightly
rele$ted. (hereore" noise pollution in this vast e4panse
e$osystem will not be above the human toleran$e level.
"i$ Pollution
*ollution o the e$osystems would be asso$iated with the
establishment o proposed tourist a$ilities. (he tourist
throw away rubbish Amostly non&biodegradable plasti$s0"
oily dis$harge o vehi$les" lo$ali7ed deorestation"
erosion et$. all would $ause a negative impa$t on the
e$osystems and their inhabitants. %t is thereore proposed
to be vigilant in sele$ting spe$ii$ site or a parti$ular
tourist a$ility and the design" $onstru$tion et$. must be
positioned and maintained properly. %n this way the
negative impa$t would be mitigated" or partially avoided.
8$ 0u!an .se
(he +uality and +uantity o the beneits whi$h would
a$$rue" $on$omitantly" must also be taken into
$onsideration" whi$h are as ollows.
i$ Transport
(he transport a$ilities are very important and must be
$onsidered in the $onte4t o lo$al road transport system
prevailing in the Region" whi$h in$lude buses" lying
$oa$hes" horses G mules" #eeps and ri$kshaws. (heir stops"
stations" on the way to and rom tourism a$ilities would
also be benei$ial to the lo$al $ommunity in order to
mitigate their e4isting transport problems. (he road
pro#e$ts identiied and proposed in the Master *lan would
a$ilitate inter&and intra&provin$ial travelling o the
lo$al $ommunity.
ii$ Power -upply
(he power supply pro#e$ts proposed in the Master *lan are
small s$ale thermal power generation around the lake
)aiul Muluk" Batakundi and Basel in !aghan valley. (he
supply o su$h power to the lo$al $ommunity will $hange
their lie style and living standard will be improved.
iii$ Land .se
5ith the introdu$tion o tourism a$ilities and roads Ain
some pla$es0 mini&markets will develop or the resh
vegetables and ruits whi$h would be marketed at high
pri$es. (hereore" the proposed tourist a$ilities would
a$t as in$entive to arm small pie$es o land A18=th o an
a$re even 0 and terra$e ields with little amount o water"
and grow vegetable and ruits. (hus" the people would be
en$ouraged or arming and use land in small pie$es. (his
would be e$onomi$ally benei$ial to the lo$al $ommunity.
i"$ A'riculture
/s a result o the tourist a$ilities" road and transport
system would be improved and it would be easy or the small
s$ale armers to transport their arm perishable produ$e to
inter&distri$t markets in Ha7ara division" and et$h
reasonable pri$e. (ransport at the right time has been
e4pressed as a serious problem in !aghan valley by a
large number o small s$ale armers. (his is in addition
to the lo$al mini&markets o arm produ$e that would
develop as a result o the proposed tourist a$ilities in
the $on$erned area.
D$ Auality of Life
(he tourist a$ilities proposed in the Master *lan would
have a positive impa$t on the +uality o lie in several
ways. )ome o the indi$ators that $ould run through the
tourist a$ilities impa$t are as under.
i$ -ocio:,cono!ic
(he ee$t on the lie o lo$al $ommunity in terms o the
so$io e$onomi$ $onditions would be positive as a result o
the proposed tourist a$ilities in the area. %t would
improve their living. (here would be ruit" vegetable"
sweats and $igarette vendors at various lo$alities where
the tourist a$ilities are proposed. / kind o lo$al mini&
market would develop or trading and transa$tion on small
s$ale. (his business and trading a$tivity would ae$t
their e$onomi$ lie and also the so$ial intera$tion with
tourists would widen their knowledge with more options
opened.
ii$ ,!ploy!ent
(he tourist a$ilities would attra$t lo$al" domesti$ as
well as oreign tourists. (he skills and management that
would be needed or managing the proposed tourism
a$ilities in Ha7ara division would be easily available
lo$ally. (hereore" the lo$al people would get employment
in the operation" management and maintenan$e o the
proposed tourist a$ilities. (his would be a great help in
redu$ing unemployment in the employment&starved area o
the Ha7ara division.
iii$ -ocial <alues
'o so$ial" religious" aestheti$" ar$haeologi$al"
histori$al" pure taboos" or rituals would be oended by
establishing the proposed tourist a$ilities at identiied
and sele$ted sites in Ha7ara division.
i"$ Public 0ealt*$
/ll levels o publi$ health a$ilities Aprimary se$ondary"
and even tertiary0 are mostly available to the people o
Ha7ara division. (hereore" very ew publi$ health
a$ilities have been proposed in the Master *lan. (he
improved road and transport a$ilities as proposed in some
pla$es would help the lo$al $ommunity to transport their
patients in time to the publi$ health a$ilities and the
patients will not su$$umb to bleeding beore rea$hing su$h
health a$ilities .
"$ Nutrition
,a$k o the proper nutrition is a general problem in
*akistan" more so in the proposed study area" mostly in
some parts o the Mansehra" !ohistan and Batagram
distri$ts. By improving the so$io&e$onomi$ $onditions"
employment opportunities et$. as a result o the proposed
tourist a$ilities" the lo$al $ommunity would have more
options " and hen$e there might be a $hange in their lie
style and traditional sour$es o nutrition" leading towards
an improvement in their nutrition situation.
"i$ 8o!!unication
(he $ommuni$ation a$ilities already e4ist in the Region"
whi$h are not ar away rom the inter&distri$t and inter&
provin$e $ommuni$ation links. However" the Master *lan has
proposed the establishment o (elephone e4$hange a$ilities
in some parts o Mansehra" Batagram and !ohistan distri$ts
whi$h would a$ilitate the $ommuni$ation in the area.
%2$9 T0, ,$$A R,-.LT-
(he ;%/ analysis indi$ates the ollowing.
i. (he positive impa$ts o the proposed tourism
a$ilities in the sele$ted sites o Ha7ara division
are ar more in +uantity and +uality than the negative
ones.
ii. *ollution and erosion o the ragile e$osystems would
be the ma#or problems.
iii. (ourism a$ilities proposed around the (arbela and
!hanpur dams might $reate some problems or these dams.
iv. ,o$ali7ed deorestation on a small s$ale may result in
habitat erosion.
%2$= T0, ,$$A R,8722,NDAT7N-
i. )ite sele$tion or tourism a$ilities around the dams
may be given a se$ond thought" as water
resour$esA natural and man&made0 are very sensitive to
e$ologi$al disruption.
ii. -lood water drains are essential in some pla$es.
iii. -ull time sanitary inspe$tors or $aretakers must be
employed to look ater the $leanliness and
environmental health o the area where the tourism
a$ilities have been proposed.

iv. Retaining walls may be needed in some pla$es to
avoid lood water erosion o the e$osystems.
%1$ R7L, 7F PR<AT, -,8T7R %1$ R7L, 7F PR<AT, -,8T7R
*rivate se$tor in a larger $onte4t in tourism se$tor
$omprises o two sets o population9
a0 (he 6ommunity" and
b0 (he *rivate investors
(hereore the role o the private se$tor has been
as$ertained and envisaged in both the aspe$ts" as ollows.
%1$% 8722.NT/ PART8PAT7N
%t has now been in$reasingly re$ogni7ed that $ommunity
plays a signii$ant and important role in the sustainable
su$$ess o the pro#e$ts whi$h mainly depend on the
$ommunity parti$ipation during as well as ater the
implementation.
%t has also been re$ogni7ed now that $ommunity parti$ipates
in the pro#e$ts either dire$tly or indire$tly" the role may
be as owner" as user or as a$ilitator. )pe$ii$ally
speaking with regards to tourism" $ommunity has many
opportunities to $ontribute into various a$tivities related
espe$ially with the servi$es industry. 6onsultants have
$arried out a survey in order to as$ertain and asses the
so$ial and $ultural a$$eptability o tourism in the region
and also to e4plore various modes o parti$ipation by the
$ommunity in general. (he results o the survey are as
ollows9
,evel o edu$ation o the respondent is normally a strong
indi$ation o his opinion. <ut o all the respondents
surveyed 3@H were metri$" 1:H were intermediate and 23H had
no ormal edu$ation. (he survey shows a air $overage o
edu$ated as well as non&edu$ated persons in the study area.
*roessional status o a person to a great deal is
rele$ted in the opportunities available to him or
re$reation. <ut o the total respondents as mu$h as 3>H
were engaged in business" 2>H were government servants and
another 3>H were either employed or working in the private
se$tors. (he survey results reveal a 1>>H a$$eptan$e o
tourists $oming or visit to the areas o tourism
potential. *eople generally eel $omortable and wel$ome
su$h an a$tivity. %t is generally a$$epted by almost
everybody in the study area that tourism is an in$ome
generating a$tivity. /s shown in the survey results 1>>H o
the respondents have e4pressed this view. (here is a
unanimous opinion about the willingness to parti$ipate in
various a$tivities involved in the tourism a$tivities as
1>>H o the respondents have e4pressed their willingness
in this regard. %n response to the +uestion as to how the
parti$ipation o the $ommunities will be a$hieved" as mu$h
as @:H were interested in some kind o business opportunity
through their own investment" whereas another 1:H were
seeking better employment opportunities. <nly 12H were
willing to parti$ipate but have no $lear idea about the
mode o parti$ipation.
%1$2 PR<AT, -,8T7R N<,-T2,NT
*rivate se$tor in Ha7ara Region is already making a
signii$ate $ontribution by investment in the tourism and
tourism related a$tivities" as most o the hotels" motels"
restaurants" transport et$. are owned and operated by the
private se$tor. %t is now widely re$ogni7ed and a$$epted
that the private se$tor has the greatest potential to
urther invest into the tourism and tourism related
a$tivities. (his role o private investment may take one o
the ollowing two orms.
a0 %nvestment by the private se$tor alone as individuals
or entrepreneurs.
b0 %nvestment in $ollaboration with )(6 as #oint venture.
(he modes operandi o the #oint venture will however"
mainly depends on the terms and $onditions and the
a$$eptability by both the parities. <ne thing is
$ertain that the unding has to be made by the private
investors keeping in view the limited or no $apa$ity
o )(6 in this regard. However" )(6 may $ontribute in
terms o in$entives oered or the operation and
lo$ation o the investment and also in terms o
management o the a$ilities. %n simple terms private
se$tor $ontributes in $ash and )(6 $ontributes in
kind. %t is however" e4tremely vague and naive to the
already identiy the terms and $onditions o any su$h
#oint venture at this stage. )(6 has to deal with ea$h
individual $ase separately in order to a$hieve a
pra$ti$al ormula to ea$h spe$ii$ $ase.
(he ollowing proposals have been spe$ii$ally made by the
$onsultants in this regard.
i) Preparation of Feasibility -tudies
%t is proposed that )(6 should prepare easibility studies
or all the pro#e$ts $learly showing the nature o the
pro#e$t" its lo$ation" $apital $ost" operation G
maintenan$e $ost and amount o annual proit e4pe$ted rom
the pro#e$t. (he $opies o easibility studies should be
kept in )(6 oi$e and made available to the interested
parties or their review and study. -urther negotiations
may take pla$e i the party is interested in any spe$ii$
pro#e$t.
ii) 0oldin' of n"estors +or5s*op
)(6 should arrange a workshop at an appropriate time and
pla$e to brie the potential investors regarding the )(6
pro#e$ts re+uiring private investment. /ll the members o
provin$ial and national assemblies rom '5-*"
industrialists" hoteliers and land lords should be invited
to this workshop. Memorandums o understanding AM<UI)0
should be signed at the end o the workshop with the
interested parties and urther negotiations should be held
to $learly $halk out the terms and $onditions o the
investment.
iii) Press ad"ertise!ents
)(6 should advertise in the lo$al and national press about
ea$h spe$ii$ pro#e$t available or private investment.
'egotiations should take pla$e about the detailed terms and
$onditions o the investment with inan$ially sound and
reliable parties" ater $areul sele$tion.
i") For!al and nfor!al 8ontacts
)(6 in its own $apa$ity may establish ormal as well as
inormal $onta$ts with known potential investors in the
private se$tor" invite them or a detailed dis$ussion on
sele$ted )(6 pro#e$ts and negotiate terms and $onditions o
the proposed investment.

%&$ PR7P7-,D 2AR),TN6 AND PR727T7N PLAN %&$ PR7P7-,D 2AR),TN6 AND PR727T7N PLAN
(he su$$ess or ailure o any produ$t to a great deal
depends on its marketing and promotion . (he importan$e o
good marketing and promotion is ully re$ogni7ed in the
present day world. / $omprehensive and integrated $ampaign
both at intensive and e4tensive s$ales is an essential
prere+uisite or the su$$ess o tourism industry in the
Region. %t re+uires to make use o the latest and
innovative marketing and promotion te$hni+ues in$luding
satellites and $omputers. / uturisti$ approa$h need to be
adopted or this purpose.
(he marketing o the tourist attra$tions lo$ated in the
Region need to be $arried out both at home as well as
abroad" as ollows E
%&$% D72,-T8 L,<,L$
Re$reation and sight seeing is a very personal and so$ial
altitude. %t is strongly linked with the politi$al and
e$onomi$ $onditions prevailing at one point in time.
.omesti$ tourism has gained enormous momentum during the
re$ent years due to the improvements in the level o
edu$ation and so$io e$onomi$ $onditions. However" it still
needs a great deal o inormation" motivation" guidan$e and
in$entives to attra$t the people or tourism. (he marketing
needs to approa$h the general publi$ at large in$luding all
segments o population. (he domesti$ tourism market $overs
the whole $ountry e4tending rom !ara$hi to *eshawar"
in$luding all the metropolitan $ities as well as small
settlements. Most tourists arrive in groups o individuals"
amilies" students et$. (he ollowing te$hni+ues are
proposed to be applied or this purpose.
%&$%$% PRNT 2,DA
/s a result o the survey o tourists $arried out by the
$onsultants" it is revealed that one o the most $ommon
sour$e o inormation or the tourists are books and other
literature.
*rint media in$ludes newspapers" maga7ines" books"
booklets" bro$hures" lea lets and press advertisements.
(he literate o the so$iety are approa$hed through this
print media. )(6 needs to print and publish material
promoting individual potential sites lo$ated within the
Region through bro$hures" booklets and lealets. (hese are
normally $omplementary $opies supplied ree o $harge. (he
ma#or outlets are all the ma#or hotels" restaurants"
tourism oi$es" travelling agents and tour operators.
Maga7ines and books need to be printed and published or
sale through outlets stated above. %ntrodu$tory eatures
need to be published in the national dailies and widely
$ir$ulated maga7ines.
/dditionally" it is proposed that a +uarterly maga7ine
should be published by )(6 . (his 1> page ools$ap si7e
maga7ine should supply inormation regarding the upto date
and re$ent developments taking pla$e in tourism se$tor
within '5-* and also news about other tourism $orporations
in *akistan together with international tourists news. /
separate $ell within )(6 need to be $reated or this
purpose. )ome o the names suggested or this maga7ine are
as ollows.
& )(6 'ews
& (he (ourist (imes
& (he (ourism
%&$%$2 0oardin'
%t is proposed or )(6 to undertake an e4tensive $ampaign
o ere$ting and displaying large si7e sign boards8 neon
signs at appropriate lo$ations o publi$ gatherings
in$luding the ollowing.
& /long national and regional roads.
& Railway stations
& Bus (erminals
& /irports
& )hopping *la7as
& *la$es o *ubli$ assembly
& )ports events
& -estivals and airs
%&$%$1 Tele 2edia
(ele Media is perhaps the most ee$tive and ar rea$hing
media to disseminate inormation. Most o the general
*ubli$ both literate as well as illiterate are a$$essible
through the national television network in the $ountry. (he
satellite programmes through dish antenna $an be seen
anywhere in the $ountry rom ma#or $enters to the ar lung
remote mountainous areas o the $ountry. (he national
television network and the satellite tele$asting $an be
used or small duration advertisement and short duration
introdu$tory programmes. .o$umentary ilms should be
prepared highlighting various potential tourist spots and
pla$es o interest. .is$overy $hannel o satellite" 6''"
'(M" )('" *(?&1" *(?&2 and many other $hannels are
available or this purpose.
(he spe$ial re$ommendation in the regard is to tele$ast the
whether $onditions" road $onditions" availability o hotel
rooms and alternate transport routes or tourists in
various tourism areas soon ater the national 'ews on *(?
during at least 3 months o the peak tourist season.
%&$%$& Radio Pro'ra!!es
Radio broad$asting is another ee$tive media to approa$h
the publi$ almost everywhere in the $ountry. %t is proposed
to establish a (ourist Radio )tation at *eshawar on -M
re+uen$y to relay variety o interesting and inormative
programmes similar to the e4isting -M 1>> Radio )tation.
(he inormation regarding the weather ore$asting"
$ondition o various roads re+uently used by the tourists"
availability o hotel a$$ommodation at various tourist
$on$entration spots and the availability o alternate modes
o transport at various routes $an also be aired.
%&$%$( 7r'ani>ed Tours
(he period o summer va$ations is also the tourism season
or domesti$ tourists when all the edu$ation institutions
o all levels are $losed or 2 months" mainly rom the mid
o 1une to mid o /ugust every year. )tudents rom many
edu$ation institutions make organi7ed trips in buses
belonging to the institutions or rented or the whole trip.
(his a$tivity $an be urther enhan$ed by a$ilitating these
trips by )(6 in many ways. Many other organi7ations like
banks" large industrial $on$erns" various publi$ and
private agen$ies and departments with large number o
employees $an also be $onta$ted and en$ouraged to organi7e
trips to various tourist attra$tions in the area. )(6 has
to play a more ee$tive role in this regard.
%&$2 NT,RNAT7NAL L,<,L
-oreign tourist trai$ to *akistan is negligible at the
moment" perhaps that is why *akistan is known as the best
kept se$ret o /sia. *akistan is an alien name to the
people o many $ountries o the world. *akistan as whole a
and )(6 parti$ularly needs to do a great deal o work to
introdu$e *akistan abroad" and promote tourism in those
$ountries. /t the same time it needs to make appropriate
arrangements to a$ilitate the tourism a$tivity to make it
a sustainable development so as i and when the tourists
$ome" they ully en#oy without disappointment. -ollowing
are the re$ommended means to promote the *akistani (ourism
at international level.
%&$2$% Pa5istani 2issions
*akistani missions abroad in$luding embassies and
$onsulates $an play a leading role in the promotion o
*akistani (ourism in respe$tive $ountries. <n spe$ial
o$$asions like *akistan .ay" Republi$ .ay" %ndependen$e
.ay" spe$ial $ongregations $an be held. )pe$ial eatures
and supplements $an be published in the newspapers o those
$ountries. 6ultural programmes $an also be held.
Businessmen generally like to $ombine business with
pleasure" thereore oreign businessmen visiting *akistan
$an be made spe$ial oers in this regard. 6ultural
;4$hange programmes $an be arranged. ;4$hange programmes o
students with various edu$ation institutions $an also be
$arried out. 6ommer$ial and $ultural atta$hees appointed in
*akistan missions abroad $an play a vital role and this
role should be brought within the mandate o their servi$es
in a ormal and obligatory manner. (hese missions should
also a$t as outlets or the distribution o literature
regarding tourism in *akistan.
%&$2$2 ?oint <entures wit* Tour 7perators
(our operators in oreign $ountries are playing an
important role in the promotion o tourism. 1oint ventures
between )(6 and oreign tour operators or #oint ventures o
*akistani tour operators with oreign tour operators
through )(6 $an make a great deal o business or tourism
in *akistan.
%&$2$1 nternational Air Lines
%nternational air lines with *%/ as leading agen$y $an
arrange pa$kage tours with spe$ial dis$ounted ares to
various tourist lo$ations in *akistan. *%/ should enter
into agreements with international air lines to e4tend this
a$ility on re$ipro$al basis. (he other arrangements o
lo$al transport and hotels $an be made #ointly by *%/ and
)(6.
%&$2$& -atellite T$< Pro'ra!!es
/s said earlier in para 12.1.3" various programmes"
advertisements" do$umentaries and short $lippings $an be
arranged to be aired on satellite or an ee$tive and
$ontinuous promotion $ampaign in the oreign $ountries.
%($ PR7P7-,D 0.2AN R,-7.R8, D,<,L7P2,NT PLAN %($ PR7P7-,D 0.2AN R,-7.R8, D,<,L7P2,NT PLAN
Human resour$e development has so or been a negle$ted
aspe$t in many ields in$luding tourism industry. %t is now
in$reasingly elt that human resour$e development plays a
signii$ant role in order to a$hieve e$onomy" ei$ien$y"
e4$ellen$e o servi$e and $omort and sustainablity. /s a
result" an %nstitute o Hotel Management has been re$ently
established in ,ahore by the *akistan (ourism .evelopment
6orporation A*(.60" whi$h oers short term $ourses on
hotel management$ However" its $apa$ity to impart training
in many other ields related with the tourism industry is
e4tremely limited.
/dditionally" )(6 has undertaken a series o short term
(raining 5orkshops at various $ities in '5-* in order to
enhan$e and strengthen the proessional $apa$ity and
$apability o the tourism related #obs.
(he tourism related servi$e se$tor in$ludes the ollowing
o$$upations9&
i. Hotel Management
ii. Hotel a$$ounting and inan$ing
iii. -ront .esk8Re$eptionists.
iv. 6ooks
v. 5aiters and servi$e boys
vi. (our <perators
vii. (our Guides
viii (ranslators
i4 (ourist .rivers.
(he Master *lan proposed the ollowing steps to be taken to
a$hieve an integrated and $omprehensive human resour$e
development.
i. to in$rease the $apa$ity as well as $overage o allied
proessions at the *(.6 %nstitute o Hotel Management.
ii. to arrange s$holarships8stipends to study at the *(.6
lnstitute o Hotel Management to the appli$ants o
remote areas and rom low&in$ome amilies" espe$ially
appli$ants $oming rom the areas where tourism is a
dominant a$tivity.
iii. to arrange s$holarships to study ad attend short term
$ourses abroad.
iv. to ensure regular employment ater $ompletion o the
studies8training $ourses.
v. to $arry out short term training workshops on regular
basis by )(6.
vi. 6ommer$ial enterprises engaged in the servi$es o
tourism should be involved to sponsor the training
workshops et$. (his will need a high level o
$oordination between the private se$tor involvement
will also be used or many other areas where the
strong role o private se$tor in the tourism industry
is eagerly sought.
%9$ 87-T ,-T2AT,- %9$ 87-T ,-T2AT,-
-ollowing are the $ost estimates prepared or various
pro#e$t $omponents as have been identiied in the Master
*lan. (hey are mainly based on the $urrent market pri$es
and are entirely and e4tremely appro4i!ate. (he a$tual and
detailed $osts or ea$h o the pro#e$t $omponents should be
prepared at a later stage together with detailed designing
and at the time o its e4e$ution. (hereore" the Umbrella
*6&1 to be prepared ater this Master *lan will in$lude
these appro4imate $osts and the *6&1Is or ea$h spe$ii$
pro#e$t to be prepared at the time o the implementation o
the Master *lan will in$lude the a$tual $osts as and when
these spe$ii$ *6&1Is are prepared by )(6.
%9$% T7.R-2 FA8LT,-
%9$%$% 0otels
-or the purpose o this Master *lan and the estimates o
rough $osts" it is assumed that a hotel will be lo$ated on
an area measuring about 1 a$re and will provide
a$$ommodation o 1>> beds A3> rooms0. (he total $ost
in$luding the $ost o land" design $ost" building $ost and
urnishing $ost is estimated to be9
Rs: 2;$;; !illion$
%9$%$% 2otel
%t is assumed that a motel will be lo$ated on an area o
>.3 a$re A2 kanals0 and will provide a$$ommodation o 2>
beds in 1> rooms. (he total $ost in$luding the $ost o
land" design and $onstru$tion $ost as well as the
urnishing $ost is estimated to be9
Rs: ($;; !illions$
%9$%$% Tourist 0ostel
/ tourist hostel will provide a$$ommodation to 2> persons
in 2> rooms and will be lo$ated on land measuring >.3 a$re
A2 kanals0. (he total $ost in$luding the $ost o land"
design $ost" $onstru$tion $ost and urnishing $ost is
estimated to be9
Rs$ %;$;; !illion.
%9$%$& Restaurants
/ restaurant is proposed to be lo$ated on land measuring
appro4imately 2 kanals to 2 kanals with
a dining hall with the seating $apa$ity
o 3> to @> persons. (he total $ost o
a restaurant in$luding the $ost o
land" deign" building and urnishing
$osts is estimated to be9
Rs$ 2$;; !illion.
%9$%$( Picnic -pot
/ll pi$ni$ spots will vary $onsiderably in area depending
on the lo$ation" tourism potential" anti$ipated and planned
un$tions and availability o land. However" or the sake
o this Master *lan it is assumed that a pi$ni$ spot will
$over an area o 3 kanals to 2> kanals. (he total $ost
in$luding the $ost o land" sot and hard lands$aping and
other an$illary a$ilities will be appro4imately
Rs$ &$;; !illion$
%9$%$9 Tourist Facilitation 8entre
/ tourist a$ilitation $entre is proposed to be provided on
an area ranging rom hal a kanals to 1 kanal. %t will
in$lude spa$e or re$eption" oi$es" display area and
waiting area. (he total $ost in$luding the $ost o land"
design $ost" building $ost and urnishing $ost is estimated
to be9
Rs$ ;$(; !illion$
%9$%$= Roadside Facility
/ roadside a$ility is assumed to be a ood stall $overing
a small area o >.3 kanal. (he total $ost in$luding the
$ost o land" stru$ture and building spa$e is estimated to
be.
Rs$ ;$% !illion$
%9$%$B 8able 8ar
(he $ost o $able $ar will vary $onsiderably based on its
lo$ation" the length o the $able" the number o stations
et$. .ata has been $olle$ted rom lo$ations in *akistan
where su$h a$ilities have already been installed like
Murree" *atriata and Malam 1aba or this purpose. -or the
purpose o this Master *lan" it is estimated that ea$h
$able $ar servi$e will appro4imately $ost9
Rs$ %($;; !illion$
%9$%$# 8a!pin' -ite
/n average si7e $amping site with au4iliary servi$e
provided on site is estimated to $ost.
Rs$ 2$;; !illion$
%9$%$%; Fis*in'
;stablishment o the ishing spots generally does not need
mu$h o the development works. However" the $ost o
ere$ting sign boards" street urniture" supervision hut
et$. or ea$h lo$ation is estimated to $ost
Rs$ ;$;( !illion$
%9$%$%% Boatin'
(he $ost o boating may vary $onsiderably depending the
level o servi$e. However" or the sake o this master plan
it is assumed that in$luding the $ost o boats" motor
boats" motor laun$hes and the development o the boating
basin" ea$h a$ility will $ost.
Rs$ %$(; !illion$
%9$%$%2 Trac5in'
(he $ost o development o the planned tra$king routes at
proposed lo$ations may also vary $onsiderably" depending
on the lo$ation and the length o the tra$k. However" it is
estimated that in$luding the $ost o dire$tion signs"
tra$k development and street urniture" ea$h tra$k will
appro4imately $ost
Rs$ ;$%; !illion$
%9$%$%1 +inter -ports
5inter sports in this $onte4t means a .ome o i$e&skating.
%t will also in$lude the au4iliary a$ilities o sna$k bar"
$hanging and waiting rooms" visitors gallery and
administrative oi$es. (he total $ost or ea$h a$ility
will in$lude the $ost o land" design" building and
urnishing whi$h is estimated to be appro4imately
Rs$ 1$;; !illion$
(he summery o $ost estimates o various tourist a$ilities
are shown in (able&@.
Table:9: ,sti!ated cost of Proposed Tourists
Facilities
).'o (ype o -a$ility 'o. o
-a$iliti
es
6ost per
Unit
Rs.
million
(otal 6ost
Rs. million
1. Hotels
11
2>.>> 22>.>>
2. Motels
13
3.>> @3.>>
3. (ourist Hostels 2 1>.>> 2>.>>
2. Restaurants
11
2.>> 22.>>
3. *i$ni$ spots
2@
2.>> 1>2.>>
@. Roadside a$ilities
1:
>.1> 1.:>
B. (ourist
-a$ilitation 6entre
@ >.3> 3.>>
=. 6able $ar
3
13.>> B3.>>
:. 6amping sites
:
2.>> 1=.>>
1>. -ishing
3
>.>3 >.23
11. Boating
3
1.3> 2.3>
12. Rating 1.>> 1.>>
1
13. 5inter sports
3
3.>> :.>>
12. (ra$king
=
>.1> >.=>
(otal 3@2.23
Less cost of 0otels C(9&$&( : 22;$;;)
D 1&&$&(
%9$2 NFRA-TR.8T.R, FA8LT,-$
/ number o inrastru$ture pro#e$ts have been identiied at
various lo$ations in the Region. (he $ost estimates will be
prepared together with the detailed designs and *6&1Is by
the relevant e4e$uting agen$y. (he inrastru$ture
a$ilities in$lude roads" water supply" sewerage solid
waste $olle$tion and disposal" ele$tri$ity and telephone.
(he relevant e4e$uting agen$ies are the Highway .epartment"
6 G 5 .epartment" *ubli$ Heath ;ngineering .epart" 5/*./"
*(6 and the ,o$al /dministrations.
%9$1 8<8 A2,NT,-
?arious $ivi$ amenities in$luding poli$e" post" health" and
banks are proposed to be provided at various lo$ations in
the Region. However" the $ost estimates or ea$h one o
these amenities will be determined and pro#e$ts implemented
by the relevant departments whi$h in$lude" the Home
.epartment" Health .epartment" 6ommuni$ation8%normation
.epartment and the $ommer$ial banks.
%9$& TRAN-P7RTAT7N
%t is proposed in the Master *lan to operate )(6 transport
$onsisting o at least 1> tourist $oa$hes. (he $ost o the
$oa$hes together with terminal a$ilities" au4iliary
servi$es and operation or the irst year is estimated to
be.
Rs$ (; !illion$
%9$( 2AR),TN6 AND PR727T7N
%9$($% Print 2edia
(he print media in$ludes the publishing o at 2> dierent
lealets and bro$hures in ade+uate numbers" printing o a
number o press advertisements" and the publishing o other
promotion materials. (he $ost roughly has been estimated to
be9
Rs$ ($;; !illion.
%9$($2 -T8 2a'a>ine
/ 1> page +uarterly maga7ine is proposed to be published by
)(6 .%t is estimated to $ost )(6 or its establishment and
laun$hing an amount o appro4imately.
Rs$ ($;; !illion$
%9$($1 0oardin'
%t is proposed to ere$t sign boards and neon signs at not
less than 1>> lo$ations all over the $ountry. %t is
estimated that they will roughly $ost.
Rs$ %;$;; !illion$
%9$($& Tele 2edia
(his will in$lude the preparation o short duration
advertisements" ilms" do$umentaries" $lippings and
interviews. %t is estimated that these a$tivities will
$ost appro4imately9
Rs$ 2; $;; !illion$
%9$9 TRANN6 AND R,-7.R8, D,<,L7P2,NT
%t will in$lude the $ommen$ement o various training
programmes" (raining 5orkshops" award o s$holarships both
within *akistan and aboard. %t is estimated that these
a$tivities will roughly $ost9
Rs$ %;$;; !illion$
%9$= N-TT.T7NAL ARRAN6,2,NT-
%9$=$% -T8 -tren't*enin'
(he institutional strengthening o )(6 is proposed as an
essential pre&re+uisite or the implementation o this
Master *lan. / number o se$tions8$ells8departments are
proposed to be $reated8established within )(6 or this
purpose. (he institutional strengthening will in$lude the
personal salaries" allowan$es" oi$e stationary et$. %t is
roughly estimated that or the plan period o 1> years" it
will roughly $ost9
Rs$ (;$;; !illion$
%9$=$2 -T8 8onsultancy
(he implementation o this Master *lan in the orm o the
number o various pro#e$ts identiied therein will re+uire
the designing and preparation o the spe$ii$ pro#e$ts.
!eeping in view the te$hni$al and proessional e4pertise
re+uired in a variety o ields" it is anti$ipated that )(6
will re+uire the servi$es o a number o 6onsultants in
this regard. %t is estimated that this $onsultan$y servi$e
will $ost appro4imately9
Rs$ 1;$;; !illion
(he aggregate $ost estimates are given in (able&B" as
ollows.
Table:=: Total 8ost ,sti!ates
).'o *ro#e$t 6omponents (otal 6ost ARs.
Millions0
1. (ourism -a$ilities 322.23
2. %nrastru$ture
-a$ilities
&
3. 6ivi$ /menities &
2. )(6 (ransportation 3>.>>
3. Marketing and *romotion 2>.>>
@. (raining and Resour$e
.ev.
1>.>>
B. )(6 )trengthening 3>.>>
=. )(6 6onsultan$y 3>.>>
Total (2&$&(
%=$ F.NDN6 ARRAN6,2,NT- %=$ F.NDN6 ARRAN6,2,NT-
-unding is re+uired or the ollowing pro#e$t $omponents as
proposal in this Master *lan. (he proposed unding
arrangements or ea$h $ategory o pro#e$ts is also
dis$ussed as under.
%=$% NFRA-TR.8T.R, PR7?,8T-
(he proposed inrastru$ture pro#e$ts in$lude" roads" water
supply" sewerage" solid waste management and ele$tri$ity
and telephone. (hey in$lude both
improvement8upgrading8e4tension to the e4isting networks
and the provision o new networks. ;a$h one o the above
pro#e$ts all within the responsibility o the respe$tive
provin$ial department in$luding Highway .epartment" 6 G 5
.epartment" *ubli$ Heath ;ngineering .epartment" the ,o$al
Muni$ipal /uthority" 5/*./ and (ele$om. .eptt. ;a$h one o
these departments have allo$ation o unds made under the
provin$ial and departmental /nnual .evelopment *rogrammes
A/.*0. (he pro#e$ts identiied or various inrastru$ture
a$ilities should be in$luded in the /.*Is during the
$oming years a$$ording to the phasing proposed in this
Master *lan.
%=$2 8<8 A2,NT,- PR7?,8T-
(he proposed $ivi$ amenities pro#e$ts in$lude post oi$es"
poli$e stations" health a$ilities" and banks. ;a$h
$ategory o pro#e$ts are the responsibility o the
respe$tive provin$ial departments in$luding the Home
.epartment" Health .epartment" 6ommuni$ations .epartment
and Jonal Head <i$es o various $ommer$ial banks. ;a$h
one o these departments has und allo$ations made under
the /nnual .evelopment *rogram A/.*Is0 e4$ept the banks.
(he pro#e$ts identiied or the provision o various $ivi$
amenities should be in$luded in the /.*Is o the respe$tive
departments a$$ording to the phasing proposed in this
Master *lan.
%=$1 T7.R-T FA8LT,- D,<,L7P2,NT PR7?,8T-
/ large number o tourist a$ilities have been proposed to
be developed both in the private as well as in the publi$
se$tors and also as a #oint venture o both o them. (he
proposed unding arrangements or various tourist a$ility
pro#e$ts are as ollows9

%=$1$% Pri"ate -ector
(he pro#e$ts proposed to be unded by the private se$tor
alone re as ollows9
i0 Hotels
ii0 Roadside a$ilities
%=$1$2 -T8
(he tourist a$ilities pro#e$ts proposed to be unded by
)(6 alone through grants rom the provin$ial and ederal
governments and loans rom inan$ial institutions are as
ollows9
i0 *i$ni$ spots
ii0 (ourist -a$ilitation 6enters
iii0 6amping Grounds
iv0 (ra$king Routes
%=$& -T8 T7.R-T TRAN-P7RT
%t is proposed to ully own and operate the proposed 1>
$oa$hes or the purpose o tourist transport by )(6 alone.
However" additional $oa$hes under )(6 arrangements should
be operated under partnership with the private se$tor.
%=$( 2AR),TN6 AND PR727T7N
-unding arrangements to $arry out the intensive and
e4tensive $ampaigns or the marketing o pro#e$ts and
promotions o tourism within *akistan and abroad is
proposed take pla$e with the help o the private se$tor. /
large number o private se$tor industries and business
$on$erns should be $onta$ted to sponsor various marketing
and promotion a$tivities as proposed in 6hapter&12 o this
Master *lan. 6onsultants have thoroughly e4plored the
possibility o this unding sour$e and have been e4tended
ull assuran$e in this regard by a large number o giant
business establishments.
%=$9 0.2AN R,-7.R8, D,<,L7P2,NT PR7?,8T-
)ervi$e se$tor plays an important role in un$tioning o
tourism a$tivities at various levels. Master *lan has
proposed various programmes in response to the need to
develop the servi$e se$tor whi$h in$ludes a number o
training programmes" workshops" edu$ation sessions et$.
both available in *akistan and abroad" some re+uiring
stipends and s$holarships. %t is proposed that )(6 should
be given appropriate unds or this purpose through
provin$ial and ederal grants8allo$ations.
%=$= -T8 N-TT.T7NAL -TR,N6T0,NN6
)(6 needs a handsome amount o unding or its un$tions
and operations during the uture. -ollowing are the
possible modes o unding or )(6 administrative
e4penditures.
i0 /nnual .evelopment *rogramma A/.*0
ii0 Revenue Generation rom various pro#e$ts.
%t is proposed that appropriate allo$ations should be made
in the provin$ial /.*Is to meet the )(6 administrative
e4penses during the irst 2 to 3 years o the
implementation o the Master *lan. .uring the same years
some o the proposed pro#e$ts will be implemented and put
in operation in order to yield enough revenues or )(6 to
support its sta and meet others administrative e4penses
to un$tion properly and strongly. .uring the later years
ater the $ompletion o the remaining pro#e$ts" )(6 may
generate enough revenues to urther invest into its
a$tivities.
%=$B -T8 87N-.LTAN8/
%n order to a$hieve a sustainable development a$tivities
)(6 will re+uire the servi$es o various $onsultants or
various a$tivities in$luding the designing o various
proposed tourist a$ilities" training programmes an
management purposes. (he unding or various $onsultan$y
$omponents is proposed to be made by the /.* allo$ations
throughout the plan period o the Master *lan.
%=$# R,<,N., 6,N,RATN6 A8T<T,-
<ne o the aims o this Regional *lan and an essential
salient eatures is to make )(6 a sel inan$ing
organi7ation whi$h is also able to e4pand its un$tions and
provide urther a$ilities in the tourism se$tor.
Hen$e the Master *lan has proposed a number o a$tivities
whi$h may involve unding rom )(6 at initial stages but
ultimately will be$ome revenue generating a$tivities. (hese
are o two types.
a) -T8 and Pri"ate -ector Partners*ip
i0 )(6 Motels
ii0 )(6 (ourist Hostels
iii0 )(6 Restaurants
iv0 6able 6ar
v0 -ishing are8Boating
vi0 5inter sports
b) Funded by -T8 alone
i0 )(6 (ransport
ii0 )(6 Maga7ine
iii0 )(6 *ubli$ations
%B$ %B$ N-TT.T7NAL ARRAN6,2,NT- AND -T8 -TR,N6T0,NN6 N-TT.T7NAL ARRAN6,2,NT- AND -T8 -TR,N6T0,NN6
Beore dis$ussing any new institutional arrangements to be
made" it is +uite useul to $onsider the e4isting
institutional arrangements e4isting at national and lo$al
levels" in the $onte4t o their perorman$e whi$h are as
ollows.
%B$% 2N-TR/ 7F T7.R-2$
Ministry o (ourism e4ists in *akistan" both at the ederal
as well as provin$ial levels. %t is a$tually a separate
department atta$hed rom time to time with various
ministries in$luding 6ulture and )ports.
/t the provin$ial level an oi$e o the .eputy 6ontroller"
Ministry o (ourism e4ists in *eshawar. (he main un$tions
o this department are to issue li$enses to hotels and
restaurants to legally operate in '5-* and also to issue
li$enses to tour operators and traveling agents under two
dierent /$ts passed in 1:B@.
%B$2$ PA)-TAN T7.R-2 D,<,L7P2,NT 87RP7RAT7N CPTD8)
*akistan (ourism .evelopment 6orporation established in
1:B> was initially envisaged to be a private se$tor
venture. But within a ew years" it be$ame yet another
semi&government organi7ation where the $rest allen dummy&
gods o bureau$ra$y were dumped till they were
rehabilitated. (enures o some o the managing dire$tors
were as short as @ weeks to 1> months.
(he only period during whi$h a lot o development pro#e$ts
were initiated and $ompleted was rom 1:B3 to 1:B3 when
enough unds were se$ured to upgrade tourist a$ilities and
to build new ones. /ter that" Managing .ire$tors were
appointed and removed at short intervals with the result
that no new pro#e$ts were undertaken. (hey $on$entrated
more on oreign tours than bringing about improvements in
the systems. (he situation prevailed till 1:BB whereater
the tourism was $onsidered as a threat to %slami$ values
and $ulture.
/ter Martial ,aw was removed and a demo$rati$ system took
over" serious thought was given to tourism as industry
sin$e 1:==. However" no pra$ti$al step was taken in this
dire$tion or improvement" mainly due to the hurdles
$reated by the Ministry o -inan$e and 6BR.
.espite many hurdles" the Government during the previous
tenure o Main 'awa7 )hari" allo$ated more than 23>
million rupees or the development and marketing o
pro#e$ts. But the *(.6 with hardly any e4pertise in these
ields $ould not utili7e su$h a large allo$ation. (he unds
were s+uandered away on pur$hase o lu4ury vehi$les or
personal use" inviable small motel pro#e$ts and on
Coi$ial oreign trips. ;ighty per$ent o the unds
allo$ated to *(.6 were utili7ed or payment o salaries and
overheads.
However" steps taken re$ently are indi$ative o another
move in the right dire$tion and i sustained it may bring
some ruitul results in the near uture.
%B$1$ 7T0,R- PR7<N8AL T7.R-2 D,<,L7P2,NT 87RP7RAT7N-
(he story o provin$ial tourism $orporation o *un#ab and
)ind is no dierent rom that o *(.6. (he (ourism
.evelopment 6orporation o *un#ab A(.6*0 was $reated in mid
=>Is with an initial allo$ation o over Rs. 1>> million.
,u4ury $oa$hes were bought" tourists a$ilities began to be
developed" tourists inormation $enters were opened and a
$hair lit was installed at *atriata&Murree.
But soon the 6orporation was turned into a sort o
employment agen$y. Hundreds o sons" nephews" and
a$+uaintan$es o Ministers" M'/Is and M*/Is were indu$ted
and the $orporation was redu$ed to near bankrupt$y. %t is
still in a inan$ial $risis.
/s or )ind (ourism .evelopment 6orporation" set up some
ive years ago" it has yet to prove its e4isten$e. ,ike
*(.6" it has had nearly hal a do7en managing dire$tors in
ive years. (he $hie e4e$utive is never allowed to work
independently. ?ehi$les pur$hased or )(.6 were pla$ed at
the disposal o the then 6hie Minister. 'o development
a$tivities have been undertaken so ar though the provin$e
is ri$h in tourism potential.
Balu$histan is yet to de$ide whether it needs a tourism
organi7ation" although it has so mu$h to oer by way o
bea$hes" ar$haeologi$al sites" hill station o Jiarat and
an interesting topography and ull range o ruit or$hards
all over.
%B$&$ -AR0AD T7.R-2 87RP7RAT7N C-T8)
(he only provin$e is '5-* where tourism is being taken
seriously as an e$onomi$ a$tivity. %n 1::1" the Government
o '5-* established )arhad (ourism 6orporation A)(60 as a
publi$ limited $ompany to promote tourism in the provin$e.
(he ob#e$tives o the )(6 in$luded to improve the e4isting
tourism a$ilities and e4plore new ones and $arry out
developmental works in an integrated" $oordinated and
$omprehensive manner" so as to preserve the environmental
+uality and a$hieve ma4imum ei$ien$y.
(he role o )(6 was deined to be a $atalyst and help
promote the tourism industry through private se$tor. (he
involvement o private se$tor will mobili7e the enormous
potential prevailing in this se$tor. %t was per$eived that
ater an initial inan$ial support the )(6 would be$ome a
sel&inan$ing organi7ation. (his be$ame a distant goal
ater initial e4perien$e and GovernmentIs assistan$e was
urther sought on limited basis. However" the ultimate goal
to be$ome sel&inan$ing is still the underlying poli$y
matter.
-ig. = shows the present organi7ational $hart o )(6" whi$h
$learly indi$ates the need or an institutional
strengthening" parti$ularly during the times to $ome due to
its anti$ipated role in tourism promotion and development.
-ig.: shows the proposed organi7ational $hart whi$h is only
indi$ative and needs $areul review and in depth study
under a separate $onsultan$y assignment beore it is
inally approved and adopted. (he proposed organi7ational
$hart shows ollowing new departments and $ells to be added.
a) Re'istration and Licensin' -ection
(his se$tion will monitor the perorman$e o the a$ilities
e4isting in the private se$tor in$luding hotels"
restaurants and tour operations. /ll these a$ilities will
be registered with this se$tion and an annual li$ense to
ea$h a$ility will be issued. (he renewal o the li$ense
will depend on the perorman$e o ea$h a$ility during the
previous year. (his se$tion will have three $ells" as
ollows9
i0 Hotels
ii0 Restaurants
iii0 (our operators
(he above un$tions are presently $arried out by the .eputy
6ontroller" Ministry o (ourism" *eshawar oi$e. 'ow these
un$tions are proposed to be transused to )(6.
b) 8oordination -ection
.evelopment is an integrated pro$ess. .evelopment in
tourism essentially depends the development in
many other se$tors o e$onomy in$luding roads"
water supply"
sewerage" solid waste management" ele$tri$ity" telephone"
poli$e" post" health et$. )eparate pro#e$ts have ben
proposed or various inrastru$ture a$ilities and $ivi$
amenities. (hese pro#e$ts will be designed" planned and
e4e$uted by a number o line departments. )(6 needs a high
degree o $oordination with these line departments to
-ig.=9
-ig.:9
ensure the provision o various inrastru$ture a$ilities
and $ivi$ amenities where the other tourism a$ilities have
been proposed. %t is thereore proposed to establish a
$oordination se$tion within )(6 or this purpose.
c) Projects -ection
/ large number o tourism a$ilities have been proposed in
this Master *lan to be developed and lo$ated at various
sele$ted sites in the Region. (hey in$lude )(6 motels" )(6
restaurants" )(6 tourist hostels" pi$ni$ spots" tourist
a$ilitation $enters" et$. %t will be the responsibility
o this se$tion to design the a$ilities" plan them and
supervise the e4e$ution o these pro#e$ts. /ter the
e4e$ution" this se$tion will be given the responsibility
or < G M Aoperation G maintenan$e0 o all a$ilities. (his
se$tion will have ollowing dierent $ellsE
i0 6onsultants 6ell
ii0 *ro#e$t .esign G .evelopment 6ell
iii0 *ro#e$t Maintenan$e 6ell
d) 2ar5in' -ection
(his se$tion will be responsible or all marketing and
promotional a$tivities. (his will have the ollowing $ellsE
i0 *ubli$ation and .istribution 6ell
ii0 )(6 +uarterly Maga7ine 6ell
iii0 /udio ?ideo 6ell
e) Trainin' -ection
/ variety o programmes have been proposed in the Master
*lan to organi7e" arrange and impart relevant edu$ation
and training to strengthen the tourism servi$e se$tor as a
human resour$e development. (his $ell will arrange and
organi7e various training programmes and workshops or this
purpose.
f) Transport -ection
%n order to provide ei$ient transport arrangements and to
improve the e4isting $onditions by $reating healthy
$ompetition" it is proposed to establish )(6 transport in
the Region. (his se$tion will be operated" managed and
maintained by the )(6 transport )e$tion.
') Tourist Facilities -ection
/ number o (ourist -a$ilitation 6enters have been proposed
is the Master *lan to be lo$ated at key lo$ations in the
Region. (his se$tion will be responsible to manage these
$enters.
%#$ PR7?,8T 2PL,2,NTAT7N %#$ PR7?,8T 2PL,2,NTAT7N
(he implementation o the Master *lan and various pro#e$t
$omponents will be $arried out as ollows.
%#$% 2PL,2,NTAT7N FRA2,+7R)
/ number o publi$ and private agen$ies will be involved in
the implementation o various spe$ii$ pro#e$t $omponents
relating to the respe$tive responsibilities. (hese agen$ies
$an be broadly $ategori7ed as ollows9
%$ Public A'encies
i. Road *ro#e$ts 9 Highway
.epartment" 6G5 .epartment
ii. 5ater )upply
and )ewerage *ro#e$ts 9 *ubli$ Health
;ngineering .epartment.
iii. )olid 5aste 6olle$tion
and .isposal *ro#e$ts 9 Muni$ipal 6ommittees"
(own 6ommittees
iv. ;le$trii$ation *ro#e$ts 9
5apda
v. *ost <i$es 9
Ministry o 6ommuni$ations
vi. (elephone 9
*akistan (ele$ommuni$ation
6orporation.
vii. *oli$e )tations 9
Home .epartment
viii. Health -a$ilities 9
Health .epartment
i4. Banks 9
6ommer$ial Banks
(he above implementation ramework however re+uires a high
degree o $oordination. %t is thereore proposed to
establish a $oordination $ell within )(6 whi$h will
liaison with the line developments involved in the pro#e$t
implementation pro$ess one way or the other.
%#$2 2PL,2,NTAT7N -80,D.L,
%t is proposed that the implementation o the Master *lan
takes pla$e in phases with a$tivities o ea$h phase
integrated with the a$tivities o other phases in order to
$omplement and supplement the a$tivities . -ollowing are
the a$tivities proposed to $ommen$e and $omplete in
dierent phases. (he overall phasing programme in based on
the two broad $ategories o the %mmediate /$tion *rogramme
A%/*0 and the ,ong (erm *rogramme.
P0A-,:
%#$2$% !!ediate Action Pro'ra!!e$
%mmediate /$tion *rogramme is proposed or a period o
irst two years and involves a$tivities aimed at
improvements and upgrading in the e4isting tourism
a$ilities without involving huge $apital outlays. %t
thereore" o$usses more on adopting the regulatory
measures. ?arious a$tivities proposed or the immediate
a$tion are as ollows.
i$ -T8 -tren't*enin'$
%t is a prere+uisite to strengthen the institutional
arrangements o )(6 to play a stronger role to ensure the
implementation o the Master *lan. )(6 should e4pand
gradually as and when re+uired a$$ording to the e4pansion
o the work on the other $omponents o the Master *lan and
to be integrated to other a$tivities proposed in the Master
*lan. )ome o the new se$tions in )(6 should be established
right now $orresponding with the a$tivities proposed as
immediate a$tions. However" the se$tions involved in the
a$tivities proposed in the long &term plan should be
established later.
ii. Licensin' of Pri"ate -ector Acti"ities$
(he perorman$e o various tourism a$ilities provided in
the private se$tor in$luding hotels" restaurants" tour
operators" tour guides et$. is e4tremely poor in terms o
both +uantity and +uality. (here is no me$hanism to
regulate and monitor these a$tivities. %t is proposed that
)(6 should be given the li$ensing authority whi$h is
presently held with the .eputy 6ontroller" Ministry o
(ourism" *eshawar. %nspe$tors should be appointed by )(6
to periodi$ally and regularly monitor the perorman$e o
the private se$tor a$tivities in this regard.
iii. 2ar5etin' and Pro!otion Acti"ities$
Marketing and *romotion o tourism is" as a matter o a$t"
a $ontinuous a$tivity. %t is proposed that some o the
a$tivities should $ommen$e with immediate ee$t both at
home and abroad. Main emphasis during this phase should be
given to designing" printing and distribution o
introdu$tory lealets" bro$hures book lets et$.
iv. !pro"e!ent of t*e infrastructure Facilities$
)(6 should establish $onta$ts and $oordinate with the line
departments in order to improve and upgrade the e4isting
inrastru$ture a$ilities in the region. (his will mainly
deal with the implementation o the improvement8upgrading
pro#e$ts whi$h have been identiied in this Master *lan.
v. !pro"e!ent of t*e 8i"ic A!enities$
)(6 should establish $onta$ts and $oordinate with the line
departments in order to improve and upgrade the e4isting
$ivi$ amenities in the region. (his will mainly deal with
the implementation o the improvement8upgrading pro#e$ts
whi$h have been identiied in this Master *lan.
%#$2$2 Lon' : Ter! Pro'ra!!e
(he total span o the plan period o this Master *lan is
proposed or 1> years. (he %mmediate /$tion *rogramme is
proposed or 2 years" and the remaining period o = years
is $onsidered or the long&term programme.
%t is envisaged that ater $ompletion o the immediate
a$tion programme in 2 years" various a$tivities will have
gained momentum and the environment will have been gained
or the implementation o the long & term plan. %t is also
proposed to $arry out long&term plan is two phases o 2
years ea$h" as ollows.
P0A-,:
-ollowing a$tivities are proposed or phase&%% o the
Master *lan and the stage&% o the long&term plan.
i$ -T8 -tren't*enin'
%t is proposed to ully $omplete the institutional
strengthening o )(6 whi$h had $ommen$ed during the
immediate a$tion programme. (his will help )(6 to un$tion
ully and $ompletely to steer various tourism a$tivities
involved in the implementation o the Master *lan.
ii$ 2ar5etin' and Pro!otion$

%t is proposed to urther e4pand the a$tivities involved in
the marketing and promotion plan as suggested earlier.
5hile the press advertisements" hoarding and the printing
and distribution o the literature was proposed in *hase&%"
it is proposed to $ommen$e the publi$ation o the )(6
Maga7ine in *hase&%%. (he other a$tivities proposed to take
pla$e during this phase are the use o tele media" video"
and the satellite programmes.
iii$ De"elop!ent of new tourist facilities$
%t is proposed to start building and development o new
tourist a$ilities as proposed in the Master *lan in the
areas whi$h are already established tourist attra$tions or
in areas lo$ated in the $lose vi$inity during this phase.
(his will involve the development o new hotels" motels"
restaurants" pi$ni$ spots" road side a$ilitiesE and
others. this should be done in an integrated manner to
be$ome a$tually an e4tension o the e4isting a$ilities.
i"$ De"elop!ent3,4tension of t*e new nfrastructure
Facilities$
%t is proposed to provide new inrastru$ture a$ilities
in$luding water supply" sewerage" ele$tri$ity et$. to the
areas where new tourist a$ilities have been developed
during this phase. (his should also be done in an
integrated manner as an e4tension to the e4isting
a$ilities.
"$ De"elop!ent of new 8i"ic A!enities$
6ivi$ amenities in$luding the poli$e" health and other
a$ilities should be provided in areas where new
tourist a$ilities have been built during this
phase in an integrated manner.
"i$ 0u!an Resource De"elop!ent
)ome o the training programmes and workshops should
$ommen$e during this stage in$luding the ormal edu$ation
o higher level studies available in *akistan.
"ii$ -T8 Transportation
%n order to respond to the immediate need or appropriate
transportation arrangements or the tourist movement in the
area" it is proposed to $ommen$e the )(6 transport during
this phase" as mentioned in the Master *lan.
"iii$ Pri"ate -ector n"ol"e!ent
%t is proposed to take ne$essary steps involved in the
pro$ess o mobili7ation o the private se$tor to
parti$ipate in the development" implementation and
operation o pro#e$ts identiied in the Master *lan. (his
will involve the preparation o various easibility reports
and establishment o $onta$ts with the private se$tor.
P0A-,:
-ollowing a$tivities have been proposed to ully and
$ompletely implement the Master *lan.
i$ De"elop!ent of t*e Re!ainin' Tourist Facilities$
%t is proposed to develop the remaining tourist a$ilities
during this last phase" as proposed in the Master *lan.
(hey in$lude the development o new hotels" motels"
restaurants" pi$ni$ spots et$. %t will in$lude all
identiied lo$ations 9 near as well remote.
ii De"elop!ent of new nfrastructure Facilities$
%t is proposed to provide all the inrastru$ture a$ilities
to all the areas where new tourist a$ilities have been
developed as proposed in the Master *lan during this phase
in an integrated manner.
iii$ De"elop!ent of new 8i"ic A!enities$
%t is proposed to develop new $ivi$ amenities to the areas
where new tourist a$ilities have been developed during
this phase" as proposed in the Master *lan" in an
integrated manner.
i"$ 2ar5etin' and Pro!otion$
%t is proposed to urther e4pand the area o marketing and
promotion a$tivities during this last phase" and the
international market should also be ully $overed in this
regard.
"$ 0u!an Resource De"elop!ent
(he a$tivities in the training and ormal edu$ation should
be urther e4panded during this phase and potential
$andidates should be sent to the lo$al as well as oreign
institutions or this purpose.