MANAGER AND MANAGING
1.  What is Management? 
According to Henri Fayol, management is  
"To manage is to forecast and to plan, to organize,  to command, to co-ordinate  and to 
control." 
Management is an individual or a group of individuals that accept responsibilities to run an organization. 
Management is the organizational process that includes strategic planning, setting; objectives, managing 
resources,  deploying  the  human  and  financial  assets  needed  to  achieve  objectives,  and  measuring 
results. Management also includes recording and storing facts and information for later use or for others 
within the organization. Furthermore it is the process of reaching organizational goals by working with 
and through people and other organizational resources. Moreover Management has characteristics like: 
1.  It is a process or series of continuing and related activities. 
2.  It involves and concentrates on reaching organizational goals. 
3.  It reaches these goals by working with and through people and other organizational resources. 
2.  Why study management 
Studying management provides essential skills of a variety of industries.  And the reasons why a 
person  may  decide  to  learn  because  one  of  the  hardest  parts  of  running  a  business  can  be 
managing  the  people.  Studying  management  gives  us  the  skills  to  deal  with  people  in  an 
organized  and  professional  manner.  There  are  so  many  management  functions  now  that  in 
order to understand the concepts of management in a big firm, we need to study them - it's no 
longer something we just 'pick up'. We will also be able to gain the confidence and knowledge to 
direct teams successfully.  
 
3.  Managerial Functions 
There are four basic management functions.  
1.  Planning 
2.  Leading 
3.  Organizing 
4.  Controlling. 
PLANNING:  Planning involves choosing tasks that must be performed to attain organizational goals, 
outlining how the tasks must be performed, and indicating when they should be performed. 
Planning activity focuses on attaining goals. Managers outline exactly what organizations should do to 
be successful. Planning is concerned with the success of the organization in the short term as well as in 
the long term. 
ORGANIZING: 
Organizing can be thought of as assigning the tasks developed in the planning stages, to various 
individuals or groups within the organization. Organizing is to create a mechanism to put plans into 
action. 
People within the organization are given work assignments that contribute to the companys goals. Tasks 
are organized so that the output of each individual contributes to the success of departments, which, in 
turn, contributes to the success of divisions, which ultimately contributes to the success of the 
organization. 
LEADING 
Leading can be defined as guiding the activities of organization members in the direction that helps the 
organization move towards the fulfillment of the goals. 
The purpose of leading is to increase productivity. Human-oriented work situations usually generate 
higher levels of production over the long term than do task oriented work situations because people find 
the latter type distasteful. 
CONTROLLING: 
Controlling is the following roles played by the manager: 
1.  Gather information that measures performance 
2.  Compare present performance to pre-established performance norms. 
3.  Determine the next action plan and modifications for meeting the desired performance 
parameters. 
Controlling is an ongoing process. 
 
 
4.  Type of Managers 
 
 
5.  Challenges in Managing in Global Environment 
  Building competitive advantage:  
  If your company isnt bringing new ideas to market, your 
competitors will. Organizations always have to bringing a unique 
good or service to market that your competitors cant easily 
replicate. 
 
 
  To behave ethically 
  To build a truly great, global business, business leaders need to adopt a 
global standard of ethical practices. If it is not perceived to be 
behaving in a socially responsible manner, company risks its 
reputation; risks its customer base as well as risks shareholder 
support. 
  To manage diverse workforce 
  To utilize new information system and  technologies