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Data Collection

This document summarizes the results of a survey about consumer online shopping behavior for electronics items. The survey was conducted in Ahmedabad, India with 100 respondents selected through convenient sampling. It collected data on demographics, online shopping frequency, product categories purchased, satisfaction levels, research and review behaviors, and perceived barriers to online shopping. Key findings included that 52% of respondents were female, the most common age range was 18-25, electronics items were the most frequently bought product category online, and concerns about payment safety and low trust in online stores were the top barriers to more online shopping.

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Vasani Milan
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915 views8 pages

Data Collection

This document summarizes the results of a survey about consumer online shopping behavior for electronics items. The survey was conducted in Ahmedabad, India with 100 respondents selected through convenient sampling. It collected data on demographics, online shopping frequency, product categories purchased, satisfaction levels, research and review behaviors, and perceived barriers to online shopping. Key findings included that 52% of respondents were female, the most common age range was 18-25, electronics items were the most frequently bought product category online, and concerns about payment safety and low trust in online stores were the top barriers to more online shopping.

Uploaded by

Vasani Milan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Data Collection

Questionnaire on Consumer Behavior in Retail


Research Topic: Consumer behavior towards online shopping of electronics items


Probability Sampling Convenient sampling
Sample size :- 100
Location :- Ahmedabad





Submitted to: - Ms. Supriya mam
Date: - 15-09-2014




Group members: -
Anjli ranjan 74
Milan vasani 101
Shrimoyee bal - 6
Jaisaj vyas - 103
Jithin George - 40
Nirali ghodasara - 30
Aesha patel - 62



Summary of Responses


Gender

Male 48%
Female 52%

Age

18-25 44%
25-30 35%
30-40 15%
Above 40 7%
Educational Qualification


Up to High
school
7% Graduate 55%
Post
graduate
37%
Income

less than 20,000 25%
20000-30000 28%
30000-50000 27%
Above 50000 20%

How frequently do you buy online?

Frequently 22%
once a month 30%
once in six months 46%
never bought online 2%

How long have you been doing online shopping?

less than 1 year 27%
1-3 years 50%
More than 3 years 23%

What products do you buy online?


Electronics items 38%
clothes 29%
Books 17%
Cosmetics 10%
Others 06%

Satisfaction level after using product



Fully satisfied 21%
Satisfied 48%
Neutral 26%
Electronics
goods
38%
clothes
29%
books
17%
cosmetics
10%
others
6%
Dissatisfied 3%
Fully dissatisfied 2%

Do you visit any retail store first before making your final purchase online?

Yes 30%
No 41%
Sometimes 29%

Approximately how many times did you shop electronic items over Internet during
last year?



At least once 37%
1-3 times 43%
More than 3 times 20%

How did you get the idea of buying specific electronic items though an online store?


Referred by friend/family member 48%
Saw an online advertisement 31%
Saw an offline advertisement (paper advertisement) 15%
I was just waiting for launch of this product since long 6%

Do you visit different online electronics stores before the actual purchase, how many
stores on average do you visit before purchasing a product?





1 to 3 Online stores 45%
3 to 5 Online stores 40%
More than 5 stores 15%



After receiving the product, do you ___




Discuss with friends, Family about the purchased product 65%
Contact typically the seller for further guidance if need 13%
Write a review about the product 9%
Others (None) 13%

What are the main barriers which keep you away from shopping Online?



Safety of Payment 37%
Low Trust level of online stores 33%
High Shipping Cost 20%
Value Added Tax/ Customs duty 16%
Refund Policy and Warranty Claims 19%
Warranty and Claims 20%
Delivery too slow 22%
Dont have Debit/Credit Card 8%
Others 22%

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