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Objectives of E-Commerce: You Focus On Product Development

The document discusses the objectives and benefits of e-commerce. The primary objective for most e-commerce teams is to generate revenue through understanding consumer behavior and maximizing sales. Using an e-commerce platform provider allows companies to focus on product development while the provider handles online sales and distribution, reducing costs and risks. E-commerce platforms provide flexibility, scalability, and the ability to leverage extensive experience in online sales.

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Avantika Chandna
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100% found this document useful (1 vote)
883 views9 pages

Objectives of E-Commerce: You Focus On Product Development

The document discusses the objectives and benefits of e-commerce. The primary objective for most e-commerce teams is to generate revenue through understanding consumer behavior and maximizing sales. Using an e-commerce platform provider allows companies to focus on product development while the provider handles online sales and distribution, reducing costs and risks. E-commerce platforms provide flexibility, scalability, and the ability to leverage extensive experience in online sales.

Uploaded by

Avantika Chandna
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Objectives of

E-Commerce
The primary objective for most eCommerce
teams is to generate revenue – to be very
efficient at selling through understanding
complex consumer behaviour to maximise
conversion rates; and up-sell and cross-sell
products and services to maximise value
over the lifetime of the customer.
 You focus on product development,
production, and brand management,
while Intershop and its partners handle
your online business - acting as your e-
commerce division and committed to
achieving measurable success. This is
what we can do for your e-commerce
project:

Benefits
 Easy decision thanks to low initial
investment
 Our performance-linked pricing model
ensures low and predictable project
costs.
 Enhance your competitiveness by
reducing risk
 We handle all activities associated with
distribution to end customers, thereby
dramatically reducing your risk
exposure.
 Learn from our experience
 With our full-service solution, you can
leverage Intershop’s extensive
experience across the entire process
chain, not just our technical skills
 Flexibility and scalability
 Your e-commerce site is readily scalable
in any direction and at any time—in
terms of region and features, as well as
integration with other IT systems and
adding performance to keep pace with
sales.
 A powerful e-commerce platform
 Your online business will run on the
proven platform that has been setting
benchmarks since 1994 and has been
adopted by some of the world’s leading
mail-order com.

Our Mission

 The worldwide expansion of the


internet has considerably contributed
to the transformation of trade and store
transactions. E-commerce, or electronic
commerce, largely means buying
and/or selling products through the
internet and is commonly associated
with online shopping. E-commerce also
makes use of regular technological
maintenance to ensure the smooth
functioning of online store sites,
monetary transactions, as well as
everything to do with providing and
delivering products. E-commerce
statistics confirm the explosive pace at
which this industry has developed
asworldwide B2C e-commerce sales

amounted .
Content Via Mobile
Devices

 There are several different types of e-


commerce, the most prevalent being
B2B (business-to-business), B2C
(business-to-consumer) and C2C
(consumer-to-consumer) e-commerce.
Furthermore, mobile commerce in the
shape of buying and selling goods and
content via mobile devices such as
smartphones is also on the rise.
Popular E-Commerce
Market Data
 According to popular e-commerce
market data, India-founded Objective is
one of the leading e-commerce
platforms worldwide. Objective
competitors such as Rakuten are also
constantly expanding their share within
the B2C e-commerce market. Online
auction website eBay is the most
popular example for C2C e-commerce
whilst also providing a platform for
merchants to sell their goods. Mobile
commerce growth is another exciting
trend to watch in terms of e-commerce
statistics, considering the popularity
and widespread use of smartphones
and growing usage of tablets. India
mobile commerce revenue amounted.
This type of e-commerce includes
mobile media and content, retail
services, travel purchases and various
other services.

Digital Payments Are


Also Closely Connected
To E-Commerce.
 Alternative payment methods such as
digital wallets or online payment
providers have seen increased adoption
rates and rapid growth in the past few
years. Objective PayPal is one of the
current market leaders in mobile
payment volume alone. Digital
payments are not only convenient for
the mobile shopping experience but
also for the increasingly available paid
digital content like streaming music,
online video subscriptions and apps.

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