Agency Credentials 2014
Value 360
Who
Indias fastest growing
PR management
consultancy
Managing branding equity
since 2002
11 years of excellence
120 plus professionals with
3 principal offices and 40
service network offices
Strong presence across
established and emerging
business
More than 90 active clients
What
Value 360 provides
strategic
communication
consultancy with
Innovation in approach
Integrated
Implementation- Media &
Beyond
Deliverables that reflect
in your ROI
How
Strong experience,
innovation & multi
domain experience
allow Value 360 to
serve clients across
industries and of all
sizes
Strong understanding
of both traditional as
well as digital media
Journey of
Value 360
Our Presence
PAN India Presence
Principal offices:
Delhi
Mumbai
Bangalore
40 Network Offices
Global Association with
Huntsworth (Worlds largest
listed PR company)
Founders
Gaurav Patra
22 years of Industry
Experience
More than a decade
spent in print
journalism
Currently responsible
for guiding and
mentoring the
operation team
Manisha Chaudhary
12 years of Industry
experience
Headed the PR
mandate for global
brands like Walt
Disney, Fujitsu,
Toshiba, Johnson &
Johnson among others
Currently heading the
media relations and
client servicing team
Kunal Kishore
12 years of PR Industry
experience
Worked on
international brands
like LOreal,
Maybelline, Cathay
Pacific Airways among
others
Currently managing
the strategic growth of
Value 360
Services
Investor
Relations
Crisis
Communication
Management
Integrated
Digital
Marketing
Social Media
Marketing
Media Relations
Value
360
Events
Why Us..
Average retention period
of a client is more than 4
years
Core team of the
organization has an
extensive knowledge of
media and PR industry
across different verticals
Worked on some of the
biggest global brands as
well as some of the best
start ups in India
Played a pivotal role in
turning start up ventures
into segment leaders
Realistic goal setting and
committed targets
Highly renowned for
being pro active and
creating award winning
PR campaigns
Creating compelling
content has enabled us
generate exclusive
stories for many fledgling
start ups
Successfully launched
many international
brands in the Indian
market
We also won an ABBY recently for
our outstanding work for OLX
An agency is known by the brands it
services
Domain Experience
Internet Start ups
Media and Entertainment
Technology
Consumer Durables
Auto
Education
Home and Furniture
Travel
Hospitality
Health
FMCG
Beverages launched
International Movies Launched
Jewellery
Retail
Power and Real Estate
VC Firms
BFSI
Human Resource
Mobile Applications
Consulting
Personal Profiling
Events
Asus Zenfone Launch
Mary Kom Book
Launch
What our clients have to say
Value 360 has been a very
valuable partner for us in
driving our PR effort. The
team is very committed and
agile
Never say die attitude, is one big
quality Value 360 brings to its
clients. Trend Micro has built a
valuable brand recall across an
array of Industry Segment
Value 360 has done a phenomenal
job of highlighting the companys
profile and creating exposure for
us in the relevant publication in
the industry regularly
Value 360 & its team have been a
great partner in our success. They
are responsible and have the
highest ethical standards
Case study: Snapdeal.com
Snapdeal-The Situation
SITUATION
When snap deal started in Feb 2010, the entire concept of group buying
sites was new in the Indian market
Their main challenge was to ignite the confidence of the people to try a
new concept like theirs & at the same time build up their brand
Marketing budget of the brand was very limited
Being a new concept the risk factor in the business model was high due to
which they were unable to attract investors to invest in their venture.
STRATEGY
Since budget was a major constraint, cost effective tools were used to
promote the brand like social media
Positioned the brand as one of the fastest growing companies in the
ecommerce sector offering a wide range of cost effective products
Positioned the founder of the company as a thought leader in the space
Positioned Snapdeal as a fast growing company in order to attract the
investors for further expansion of the company
EXECUTION & RESULTS
Snapdeal within a span of 1 year was rated as the No. 1 E-Commerce site in
India by a leading IT publication
Today their Facebook traffic stands at 2 MN
PR campaign to initiate CSR activity, Snapdeal was suggested as part of the
PR campaign to adopt a village in UP. Strong networking from our end
convinced the Pachayatis to file a petition to the state government and the
villagers honored and thanked Snapdeal by renaming the village Snapdeal
Nagar.
Snapdeal was able to generate 5 million in their first round and 12 million in
the second round of funding.
PR and Social Media were the only 2 marketing tools used by Snapdeal till
they received the funding. Post the funding they ventured into TVC and mass
advertising.
Created special PR campaign to highlight the founder of the brand as a
successful entrepreneur with all the leading publications/channels like The
Economic Times, BS, Mint, Fortune, NDTV, News X, ET Now to name a few.
TACTICAL PR
TACTICAL PR
The special "Date with Me" - Gul Panag campaign, was available for a day on Feb 14.
The lucky buyer got a chance to go on an enchanting sailing experience with Gul
followed by a cup of coffee date together.
The proceeds of this campaign were donated to a charity called The Col. Shamsher
Singh Foundation, which was supported by Gul.
We innovate and facilitate such innovative initiatives coupled with noble cause.
TACTICAL PR
The campaign revolved around celebrating the Valentines Day not only with
surprise gifts, beautiful dinner, red roses but also about Playing it safe!
WE CREATE BUZZ FOR OUR CLIENTS WITH INNOVATIVE AND RELEVANT
CAMPAIGNS !
Coverage Snapshots
Coverage Snapshots
Coverage Snapshots
Business Standard
The Economic Times
Coverage Snapshots
DARE
Businessworld
Lets talk PR
