A

PROJECT REPORT
ON
WHAT VALUE ADDITION CAN BE DONE BY
REAL ESTATE CONSULTANTS

AT
RELOCARE, PUNE
CARRIED OUT BY

In partial fulfillment of the

requirement of
Post Graduate Corporate
Program (2008-2010) of Suryadatta
College
By
SAWARAM SUTHAR
PGCP- MODULE - III
Marketing and Supply chain
management
Roll No-76
 Suryadatta Institute of
Management (SIVAS), Pune
(2008-2010)

DECLARATION

I hereby declare that this projects report entitled sales training

document is the outcome of my sincere efforts. This report is
submitted by me in the partial fulfillment of post graduate
corporate program (business studies). This report contains no
previously written and published data and has not been
submitted to any other purpose to any educational institute.

Date- 23/12/2009

Place-Pune

Signature

Sawaram Suthar
 ACKNOWLEDGEMEN
T
I take this opportunity to express my sincere thank to
the management of Reliquus Venture (Relocare)
Pune, for providing me the opportunity to carry out the
project in their organization.

I would like to extend my appreciation towards

Suryadatta Education Foundation for giving me the
opportunity about project. I am obliged to Dr.
Sanjay.B.Chordiya Chairman and founder of the
institute for spending valuable time and co-operating
with us for successful completion of our project. I take
the opportunity to take the practical knowledge of the
theoretical aspect through this project.

I express my gratitude to Mr. Abhay Kumar

who in spite of his pressing duties and responsibilities
has shown genuine interest in providing necessary
guidance regarding concept of the project and rendered
support at all stage of the study.

I also thanks to my professor Ms.Pooja

Halkude who is our inspiration to work and learn.
 Last but not the least I would like to thank my
team members, team leader Anil Kumar and some
seniors who encouraged me and cooperated in
completion of my project.

SAWARAM SUTHAR

INDEX
S.NO CHAPTER PAGE NO.
1 Objective of the project 6
2 Introduction to Study. 6
3 Introduction to Topic. 7
4 Reason for Selecting the Topic. 8
5 Significance of the Company. 9
6 What I Learnt From The Study? 9
7 Company profile 11
8 Scope of products and services 12
9 Market Research 20
10 Research Objective 21
11 Research Methodology 24
12 Developing research plan 25
13 Data Collection 26
14 Data analysis ,Graphical 29
presentation and survey analysis
15 Finding and conclusion 41
16 Suggestions 41
17 Limitations 43
18 Annexure 45
 (i) Questionnaire
(ii) Bibliography

CHAPTER- I
INTRODUCTION

 Objective of the project.

 Introduction to Study.
 Introduction to Topic.
 Reason for Selecting the Topic.
 What I Learnt From The Study?
 Significance of the Company.
OBJECTIVE OF PROJECT

The objectives of doing project are as below.

1. What value added service can be provided by the real estate

consultants in Pune?
2. What will be the future of real estate consultants?
3. Real estate development in Pune.
4. To create awareness within the customer for company service and
brand of the company.
INTRODUCTION TO STUDY
Marketing deals with identifying and meeting human and social needs.
Marketing is more than mere a physical process or a set of activities .It
represent a philosophy of business .Finance, operations, accounting , and
others functions will not really matter if there is not sufficient demand for
products and services so the company can make a profit. The purpose of a
business is to create a customer. Marketing is the function of business
concerned with creating of customer .This means that marketing is the
essence of all business .Creation of customer means the identification of
customer needs and organizing the business to fulfill these needs. As
marketing manager make major and important decisions such as what
feathers to design into a new product , what prices to offer customer ,
where to sell products , how much to spend on advertising and sales.

The ultimate aim of every organization is to sell their product

or provide service to customers and make profit. A successful product or
the service means nothing unless the benefit of such a service can be
communicated clearly to the target market. Today world is full of
competitions and manufacturing the product is not enough, the same
product needs to be communicated or the consumer should be made to
know about the availability of the product .Also it become essentially
important to propagate the additional feature of the product and some
value addition services. It includes various entities like goods, service,
experience, events, persons, places, properties, organizations,
information, and ideas.

I was study there in market research where collect data from

agent and get response regarding value addition to customer by agents
and also marketing as promotion, advertisement, selling properties.
The main objective of the project was to promote the offer to the
customer and to study the effectiveness of buying and selling properties
and develop the concern and

Introduction to the topic

At Relocare I was assigned with the topic is as Sales training
documentation and promotion of the real estate market services.
In this current scenario Indian marketing sector is growing firstly when
compare to the other sector. Marketing is one of the daunting tasks and
more physical process. Human efforts and management constitute the
primary concept in marketing. The cost of this is very high and need
manpower also. Advertisement and Sales promotion is the big concept.
From Company’s view the topic has great importance.
For this types of company this topics is
supposed to be the heart. While promoting the product I was using the
personal selling tools to promote Websites selling to the customers. I had
a good chance to interact with the customer directly. So I chose this topic.
As a marketing student I have to learn basic and background of the
concept thoroughly.
I was as management trainee working there for two month and
complete projects.

Sales promotion is another important component of the market

Communication mix. It is essentially a direct and immediate inducement.
It adds extra value to the product and hence prompts the dealer/
consumer to buy a product. In specific sense , sales promotion includes
those sales activities that supplements both personal selling and
advertising and coordinate them and make them effective , such as
display , shows, demonstration and other non recurrent selling efforts not
in the ordinary routine.

Tolls & Technique Of Sales Promotion:

• Demonstration.
• Trade Fare.
• Exhibition.
• Coupons, Premium.
• Joint Promotion.
• Contests.
• Merchandising /Display.

REASON OF SELECTION OF THIS TOPIC

• Property that cannot easily be moved, usually buildings and the
ground they are built on property consisting of houses and land is
known as real estate
• Due to certain growth and development in Pune real estate
market ,the Government of India has decided to sanction 100%
Foreign Direct Investment (FDI) in the construction and development
sector
• The importance of the Real Estate sector, as an engine of the
nation’s growth, can be gauged from the fact that it is the second
largest employer next only to agriculture and its size is close to US $
12 billion and Grows at about 30% per annum. Five per cent of the
Country’s GDP is contributed by the housing sector. In The next
three or four or five years this contribution to he GDP is expected to
rise to 6%.
• The Real Estate Industry has significant linkages with several other
sectors of the economy and over 250 associated industries. One
Rupee invested in this sector results in 78 paisa being added to the
GDP of the State.
• A unit increase in expenditure in this sector has a multiplier effect
and the capacity to generate income as high as five times. If the
economy grows at the rate of 10% the housing sector has the
 capacity to grow at 14% and generate 3.2 million new jobs over a
decade.

SIGNIFICANCE OF THE COMPANY

 Drastically reduce their property search time/effort and worries.
 To build image of the company through promotional activities.
 They can get all data of that particular area and can make brand image of
company.
 To get awareness of the company in that areas and start dealing.
 Get Pune’s best properties of reputed builders and owners
 Practically understand the locality of each property, return on
investment potential and meet the onsite managers/owner for all
other details.
 Get help in property price negotiation from builder/owner
 Get exhaustive loan advice and end to end coordination.
 Get well researched updated property information/consulting of
various other projects.
 Post tour free door step follow up and support services for all
interested customers till buying.
  Regular and free update to all our customers on the developments
of their projects till possession.
 Get integrated post possession services like getting property rented,
relocation services, and property management services.

WHAT I LEARNT FROM THE STUDY?

 Value added service provided by agent like end to end process, to

show property, send greeting card after close deal, negotiation and
provide little maintenance.
 Use of internet (like blogs, twitter etc.) in real estate sector
 About Pune real estate scenario
 Functioning of marketing
 Practical knowledge of the market and real estate market.
 Customer handling process.
 Identification of customers or customer engagement
 Documentation and data requirement of the buying or selling
properties.
 Property acquisition.
 Learnt about home loan.

CHAPTER- II

ORGANISATION PROFILE
  Company profile
 Scope of products and services
 Head office and branches
 Financial data
 Quality policy and objective
 Milestone in history
 Organizational chart

COMPANY PROFILE
Relocare Services is rapidly growing player in the person process
outsourcing industry. Started as a Corporate
Relocation management company, Relocare has added couple of more
specialized services and has delivered the same quality of services in all of
its new initiative. Following is a snapshot of its divisions and service
portfolio

Relocare Relocation Management Services:

Relocation management is flagship services division where we help
hundreds of employees of our corporate clients in hassle free relocation in
Pune. Our service includes providing rental property, coordinating packing
requirements, disseminating school information, giving essential
connection information and giving very effective local information (Pune
Life Booklet is a part of it). We have been working with top IT,
Manufacturing clients across all locations of Pune

Relocare Home Solutions:

Relocare home solutions give high quality consulting and active help in
real estate buying/selling domain. Our solutions comprises of end to end
services which includes property search, consulting, property visit, legal
help, negotiation, bulk booking, post possession property management
solutions. Within few months of its launch we have been very successful in
serving customer and currently we are working with top builders of Pune.

Bio-jobs- This is the recruitment Division for the pharmaceutical

companies.

About Pune Life Booklet

An innovative product, which caters very precisely to the informational
requirement of our customers. Pune life is multiutility booklet which gives
information about regular services, vendors, emergency numbers and
location specific information which our customers need every time. We
print 30000 booklets every quarter (a new version every quarter).

SCOPE OF PRODUCTS AND SERVICES

Home Buying Solution

 Drastically reduce your property search time/effort and

worries.
 Get Pune’s best properties of reputed builders and owners.
 Understand the locality of each property, return on
investment potential and meet the onsite managers/owner
for all other details
 Get help in property price negotiation form builder/owner
 Get exhaustive loan advice and end to end coordination.
  Get well researched updated property
information/consulting of various other project
 Free door step follow up and support services for all
interested customers till buying
 Regular and free update to all our customers on the
developments of their projects
 Get integrated post possession services like getting
property rented, relocation services, and
 property management services

Home Selling Solutions

 Get proper valuation of property done by our consultants
 Advertising and marketing (paper/Internet / Internal
network) of your property on our cost
 Coordination of buyer visits and help in price negotiations

Travel Services

We deliver complete travel services to cater to overall travel needs of

customers. A dynamic portfolio of service delivery, we extend our service
in formats which can cater to corporate travel need as well employee
personal travel needs. Our retail formats are also efficiently geared up to
deliver services to large customer base. Our service includes traditional
ticketing and booking services (Air, Rail, Bus, Cab, and Hotel), Extended
Travel Services (Holiday, Weekend Getaways, Adventure Travel, Out
Bound Leanings Programs, Leisure Tours) and Travel related services
(Forex, Travel Insurance).

Pune Life Booklet

An innovative product, which caters very precisely to the informational

requirement of our customers, Pune life is multi utility booklet which gives
information about regular services, vendors, emergency numbers and
location specific information which our customers need every time. We
print 30000 booklets every quarter (a new version every quarter).

Travel
 Train tickets
 Bus tickets
 Air tickets
 Car- rental

Relocation
  Relocation
 Getting quotes
 Moving goods
 Insurance

Legal Assistance
 RTO
 Income tax
 Corporation work
 PAN card
 Passport
 Ration card

Real Estate
 Buying solutions
 Selling solutions
 Rental solutions
 Local information
 Group booking
 Legal assistance
 Home loans

Deals
 Real estate deals
 Discount coupons
 Prizes
 Contests
 Sole selling

HEAD OFFICE AND BRANCHES

Head office address:

Relocare
Reliquus Venture,
“Dayarnava”, Ground floor, 45 Avanti Society, Padmavati, Pune,
Maharashtra, India 411009
Contact no. 020-24228138/ 9850978846
www.relocare.in

Branches:
Kharadi
Springfield society, shop no. 1
Nagar- Magarpatta by pass road, opp. RELIANCE MART
Pune-411014
Contact no. 9011053251/53.

Waked:
Alpine building near Jagtap dairy,
Opp. Khyber hotel
Waked. Pune

Financial data

 Generating of Revenue worth Rs.

24 Lacs in 2008-09.
  Penetration of Eastern &
Southern Pune.
 Successfully managing sole-selling
of a project worth over Rs. 15
Crore.
 Associated with all the renowned
builders of Pune.
 Branding and positioning in
consumers mind.

QUALITY POLICY AND OBJECTIVE

Our values
 Value addition
  Ethics
 Customer focus
 Innovation
 Create respect

Quality policies are as:

For work
 Adhere to time lines
 In doubt ask your manager
 No favors form client/vendor
 Follow code of conduct
 Office timing for office work
 In team everyone is equal
 Customer first

For team interaction:

 Respect others
 Share knowledge
 Solve problem internally
 Further problem talk to boss
 Team first

For reporting
 Always keep your manager informed
 Be on time
 48 Hr deadline( means must be reporting within 48 hours)
 Be first(always keep reporting in first)

For Data/Report:
 On time
 Properly formatted
 Share concern person only
 Use mail
 Keep back up/copy first
For handling customers
 Continues communication
 Be on time
 Give company data to customer
 Follow up
  Customer first
 Unable to serve, let them know
 Pass your visiting card
 Get data in given customer requirement form
 Data maintain in excel/CRM.

For office decorum:

 Focus on work
 Silence
 Proper use of resources
 Dressing
 Participation
 Cleanlineness first

Milestone in the history

 Revenue target Rs. 50 lacs
 Employee strength will be 20 + by year end
 Expansion to more cities like Hyderabad, Noida, Banglore.etc.
 Application of IT infrastructure in term of processes
 Leading outsourcing (people process) organization in India.

ORGANISATION CHARTS
 Mr. Abhay Kumar
(Director)

Mr. Surojit Nandi

(Chief executive officer)

Mr. Sanjay Poojari

(Head Pune)

Area Area Sales

manager executive
East Ankit sachdeva Amar
North Stephan Wilson Ravindra
Snuil
West Vikrant and Sagar more
suchil Atul bhandari
South Anil kumar -
North west Sangram -

CHAPTER- III
RESEARCH OBJECTIVE

 Market Research
 Research objective
 Time scope
 Geographical scope

Market Research
The marketing research process involves a number of inter-related
activities. In this process various inter-woven into each other and each
step will have some influence over the following steps.
In marketing research, even though our focus is on a particular step, other
inter related step are also being look into simultaneously. As one activity
is completed, our focus automatically naturally shifts from one to another.

Marketing research is the systematic design, collection, analysis and

reporting of data and finding relevant to a specific marketing situation
facing the company.

Research Methodology means the method carried out to study the

problem. Its shows the type of research design, sources used to acquire
data, procedures used to draw sample, sample size, research workers and
used for handling challenges during the course of study.

The following are the steps:

• Formulating the research problem

• Choice of research design
• Determining the source of data
• Designing the data collection form
• Determining sampling design and sampling size
• Conducting the field survey
• Analyzing the collected data
• Preparing the research report

Research objective
Under the guidance of Mr. Anil Kumar (Area Manager, Relocare Pune ), I
started my project work. The topic assign to me was “value addition
provided by real estate consultants” so under his guidance I started
my project work from 9th May 2008 up to 5th July 2009 in Pune.
The term Research Objective means to discover answers to questions
through the application of scientific procedures. The main aim of research
is to find out the truth which is hidden and which has not been discovered
as yet, though each research study has its own specific purposes.
Besides finding a winner in each category, the Research was
conducted with taking care of following perspectives in mind:
1. To arrive at a list of the most preferred projects as perceived by
investors, including each of the product line and service.
2. Identifying the chief service within each category that influences
investors most.
3. Identify the drivers that influence the selection for particular
projects in each category.
4. Determined the performance of the Company as well as Competitors
on the selected drivers.
5. To portray accurately the characteristics of a particular individual,
situation or group.
6. To assess the risk taking ability among different age group people.
7. To determine the frequency with which something invests.
8. To test a hypothesis of a casual relationship between variables.

Time Scope

I started my study from 9th May 2009 to 5th July 2009. Thus the time period
for my project work was only hardly two month, and the information
collected is from the study during these two months.

Geographical Scope
Because of the time limitation of two months and transportation barrier, I
was asked by Area manager to limit the survey up To east Pune (Kharadi,
Magarpatta, Hadapsar T kawade road, wonwarie, and Fatima nagar.

Magarpatta,
Hadapsar
Mundhawa
B.T.kawade
road
Fatima nagar
Wanworie
CHAPTER- IV

RESEARCH METHODOLOGY

 Research Methodology
 Developing research plan
 Data Collection
 Limitation
 Work carried out

Research Methodology
The right combination 0f a detail study, observation, cooperation and
experiment is called Research. It is systematic generalization and
formulation of theory.
I have chosen to use Exploratory Research design to carry out my
research successfully with aim of either to explore an area where is little
known or to investigate the possibility of undertaking particular work.
Data was captured via a structured questionnaire administrated face-to-
face with the respondent.
Research Methodology involves several steps, which should be in
sequence order, so that final result should come up with right picture. It
involves following steps:

Problem Identification

Research Objective

Developing Research Plan

Data Collection

Data Processing and Analysis

Findings

Recommendations

Conclusion

Developing Research Plan

The task further is to arrange ideas in order and write them in the form of
an experimental plan or what can be considered as a Research Plan.
Research Plan is essential because of following steps:
1. Research plan helps to organize ideas in a form whereby it is
possible to look for flaws and inadequacies, if any.
 2. It provides an inventory of what must be done and which materials
have to be collected to achieve it.
3. It is a document that can be used to get comments of other.

The steps involved in developing a research plan are as follows:

1. Data Source: After the research problem has been identified and
research design/ plan chalked out, at this step the source from
where the data is to be collected and how is identified. At this step
the researcher should keep in mind two types of data:
 Primary Data
 Secondary Data

2. Research Approach: There are two basic approaches used to carry

out the research:
 Personal Interview
 Telephone Interview
3. Research Instrument: Paper based Questionnaire.

4. Sampling Plan: To ensure representation of the universe, target

respondents were identified through a Random Sampling
Process.
Consumers, who were familiar with the category, were interviewed
for those categories.
Sampling ensured that each of the categories under study had a fair
representation in conjunction to the penetration of the category in
the market.
Sampling is a selection of units from the entire group called the
population or universe of interest.

 Sampling Population: (Universe) Customer in Pune.

 Sampling Frame: Customers in east Pune.
 Sampling Unit(s): Individual, investors, builders, promoter,
agents, Firms, and so on.
 Sampling Method: Area Sampling.
 Sample Size: Sample size is 150.

Data Collection:
Basically any Researcher collects two types of data:
 1. Primary Data: The primary data are considered which are collected
afresh and for the first time, and thus happen to be original in
nature. This data is collected by researcher himself for the purpose
of research carried by him.

The Primary Data has generally been collected by means of

Questionnaire, Telephone, Direct approach and Observation
method via. Customers.

2. Secondary Data: The Secondary data are considered which have

already been collected by someone else and which have already
been passed through statistical process.
But before utilizing the secondary data researcher must find out the
reliability, sources from where have it collected and the purpose for
which it has collected.
Secondary data may either be published data or unpublished

The Secondary data has been collected by means of:

 Various publications of the central, state and local governments.
 Trade journals, exhibition.
 Books, Magazines and Newspaper
 Reports, Presentation of individual, association etc.
 Public Records and Statistics.
 Historical documents and other sources of published information.
 Experts and Individual
 Various publications of foreign governments or international bodies.
 Relatives and Friends.
 Internet website like magicbricks, 99acres, zamanzar,
indiaproperties,anandproperties etc

Limitations
While doing the study I faced, these are listed as below:

The Time for the study was only two moths (10th May to 10th July 2008).

Few Customers did not respond well to my questions.

Language barrier was a problem in some case.

CHAPTER- V

Analysis, Interpretation

 Data Analysis & Interpretation

 Graphical presentation
 Survey Analysis

Data analysis
1. Which are the respondents involve in research?
Types of respondent No. of respondents % of the Respondents

Investor 30 20
Builders 45 30

Agents 75 50

Total 150 100

 30%

50%

20%

Agents Investor Builder

Interpretation:
 Through survey we found that maximum 50%, 30%, 20% agent’s builder and

investor respectively.

2. Do you think real estate consultants are adding value to customer as well
as builder?
Characters No. of respondents % of the respondents
Yes 105 70
No 45 30

Characteristics

Yes No

Interpretation:
It was found trough survey that 70% respondents said that real
estate consultants are adding value to the customers as well as
builders.

3. What is the value added services provided by respondents?

 Help in property showing

 Respecting customers
 Connect throughout end to end process
 Provide all documentation knowledge
 Help in negotiations from builders or promoters
 Send greeting card after close deal.
 Maintain all record of customer data in excel
  Help in obtaining home loan.

4. What is parameter of value addition provided

by Relocare and other agents or consultants?
Consultants Parameter
Relocare 8
Gemini properties 6
Giri associate 5
Seva properties 5
Shri sai consultancy 4

5. New development on the particular area.

Area New development

Kharadi EON IT parks, gera emerald city, 5*
hotels.
Hadapsar Infocity IT park,
Magarpatta WNS tower, multiplex, hotels.
Fatima nagar No
Wanwadi Fun n cinema, commercial projects
K.T. kawade No

6. Is there any possibilities of new development

in particular areas?
 Characteristics No. of respondent % of the properties
Yes 105 70
No 45 30

Characteristics

Yes No

Interpretation:

It was found through survey that 70% respondents said

that new will be possible.

7. Future of Pune real estate.

Character No. of Respondents % of Respondents

Increments 45 30

Decline 50 33
 No change 55 37

33%

37%

30%

Stable Strong Decline

Interpretation:

Through above survey 37% said that future of the real estate consultants will be

stable and 33% said that will be decline and remains 30% said will be strong.

8. What will be future of real estate consultants?

Character No. of Respondents % of Respondents

Increment 45 30

Decline 50 33
 No change 55 37

33%

37%

30%

Stable Strong Decline

Interpretation:

Through above survey 37% said that future of the real estate consultants will be
stable and 33% said that will be decline and remains 30% said

9. Which types of preferred properties by customers?

Types of properties % of the properties

Direct (from builder, personal) 30
Indirect properties(resale, agents etc) 70
 Types of properties

70
60
50
points40
30
20
10
Resale, agents Direct

Interpretation:

Through data analysis we got that 70% properties are selling and buying as

indirect and only 30% was direct properties.

9. Which factors are most effective in customer buying

behavior?

Factors No. of Respondents % of the Respondents

in favor
Location 50 33

Price 40 27

Brand 25 17
 Aesthetics 15 10

Amenities 20 13

Factors

Aesthetics
Amenities 10%
13%

Brand
17%

Location
33%

Price
27%

Interpretation:

It was found through survey that most 33% respondent or customer are preferred

first location and after that price, brand, amenities and aesthetics respectively.

11. According to them which are the best 10 projects on

the basis of quality (brand) & cost parameter?
Area Project
Viman nagar 1. Konark campus
2. Lunkand emerald.
Kalyani nagar 1. Fortaleza
2. Marigold
Wagholi 1. Umang house
Kharadi 1. Primrose
 2. blue berry
Magarpatta 1. cosmos
2. iris
3. gravellia
Hadapsar 1. panwar house
Fatima nagar 1. Parmar building
Wanwadi 1. Versa
2. sylen height
K.T. kawade 1. sicilia

12.Area wise price rates

Viman nagar 3200-5500

Kalyani nagar 4500-6500
Wagholi 2100-2500
Kharadi 2100-3000
Magarpatta 2600-3200
Hadapsar 2500-4000
Fatima nagar 2600-3500
Wanwadi 3000-4000
B. T. Kawade road 3000

13. What will be the price of real estate properties in

next six months in concern area?
Character No. of Respondents % of Respondents

Increase 45 30

Decline 50 33

Stable 55 37
 33%

37%

30%

Stable Growing Decline

Interpretation:

Through above survey 37% said that future of the real estate consultants will be

stable and 33% said that will be decline and remains 30% said will be growing.

14. Are competitors using internet for properties buying

and selling?

Characteristics No. of respondent % of the properties

Yes 80 53
No 70 47
 Types of properties

70
60
50
% 40
30
20
10
Yes No

Interpretation:

It was found that 53% respondents are using internet in buying

and selling of properties and remains 47% are not using.
CHAPTER- VI

Findings and Conclusion

 Findings, Conclusion

 Suggestion

Finding and conclusion

Through all over the project I was found that the real estate sector good
for any kind of management tools and it is one of most booming sector in
the Indian market. And as we know the peoples are so busy in their
corporate so they don’t have sufficient time to find out properties
therefore they our services are beneficial for them.
I was also developed given area and made network with the agents as
well builders.

Real estate agents contributing various value additions to customer like

 Help in property showing
  Respecting customers
 Connect throughout end to end process
 Provide all documentation knowledge
 Help in negotiations from builders or promoters
 Send greeting card after close deal.
 Maintain all record of customer data in excel
 Help in obtaining home loan
 Customer always first.

As per study I found that future of real estate consultants will be

mushroomed
 Because of customer doesn’t have time to search property due to busy
schedule
 Lack of knowledge about real estate
 Any misunderstanding in documents

Also there are possibilities of new development like

 IT parks
 Commercial mall, and building
 Township like Amanora city
I also created awareness about my company’s brand and product, service and value addition.
And myself improvement as.
 Learn about real estate
 How to engage the customer
 Read the customer according to their perception ,behavior and profession
 Get knowledge about required data and documentation
 Improve relationship with agent

Suggestion
 They have to see the at least one time before show to customer so can get idea of
property.
 Should arrangement of property as earlier possible
 They should have fully knowledge about the current market.
 Should be negotiating price.

CHAPTER-VII
LIMITATIONS
 Limitation

 Annexure
(i) Questionnaire
(ii) Bibliography

Limitations
 1. Less coverage or presence in the country.
2. Due to presence of large number of players, Company is not able to
get large no. of customers, ultimately do not trade more.
3. Illiteracy in general public.
4. Lot of study needed that require efforts, time and money.
5. Due to lack of enough funds, company could-not spend much to get
the business.
6. No technology up gradation.
7. Company concentrating only on revenue.
8. Lack of adequate staff people, especially marketing.
9. People scare to invest their money in real estate due to the
assumption of high risk involved.
10.
Lack of proper mgt.
11. Lack of direct property

12. Weak network with agent

13. If agent has property, than they are not come at time to show
the property.

14. Do not able to engagement of customer

Annexure
Questionnaire:
1. Which is the respondent involved in research?
2. Do you think real estate consultants are adding value to customer
as well as builder?
3. What is the value added services provided by respondents?
4. what are parameter of value addition provided by Relocare and
other agents or consultants
5. New development on the particular area.
6. Are there any possibilities of new development in particular areas?
7. Future of Pune real estate
8. What will be future of real estate consultants?
9. Preferred properties by customer
10. Which factors are most effective in customer buying behavior?
11. According to them which are the best 10 projects on the basis of
quality (brand)& cost parameter?

12. Area wise price rates

13. What will be the price of real estate properties in next six months
in concern area?
14. Are competitors using internet for properties buying and selling?

Bibliography
Books:

1. Research Methodology by C R Kothari.

2. Marketing Management by Philip Kotler

3. Times properties news editions.

4. Properties showcase.

Internets:

www.magicbricks.com

www.99acres.com

www.google.com

www.zamanzar.com