Portfolio

By: Sami Simpson

Contact
801.592.7036
s.kay.photography1@gmail.com
350 W 6th S Apt. 107
Rexburg, ID 83440

Table of Contents
pg. 4 - Brochure
pg. 6 - Logo
pg. 8 - Wedding Invitation
pg. 10 - Business Card
pg. 12 - Letterhead
pg. 14 - Photodesign
pg. 16 - Montage
pg. 18 - Flier
pg. 20 - Event Ad
pg. 22 - Web Page

Brochure
Description: Brochure with one fold.
Date: Dec. 15, 2015
Course/Instructor: Comm 130, Joel Judkins
Programs/Tools: Nikon D3200, Adobe Lightroom, Adobe
Illustrator, Adobe InDesign.
Objective: Set up and align a two-sided, folded document.
Incorporate quality images. Incorporate at least four quality
images, not including the logo. One should be clipped in
Photoshop and text-wrapped in InDesign so the text follows
the cutout shape of the image.
Process: I took the photos with my Nikon D3200 camera and
varying lenses. After that I processed them using Lightroom.
For the brochure layout and design I used to program InDesign.
I had previously designed my logo using Illustrator though. I
used paragraph styles to format my text and added a text
wrap on the inside of the brochure.

Front

Back

Inside

Logo
Description: Logo for an organization, in this case my photography
business.
Date: Nov. 1, 2015
Course/Instructor: Comm 130, Joel Judkins
Programs/Tools: Adobe Illustrator
Objective: Use only the Illustrator tools to create and draw your logos.
(No Illustrator pre-fabricated flares, symbols, etc.. No photos or livetracing.) Refine one logo with variations for color
Process: Basic design principles were used. The only program used
for this project was Adobe Illustrator. Inside the program I used they
type tool for my text and then transformed the text in to a shape and
continued to add a tail on to the s to make it match the k. From
there I used the circle tool to help perfect the tail by combining the
circle with the shape builder tool and erasing parts of the vector that
I did not need. I used the pen tool to add and subtract anchor points
when necessary and then also to add lines when needed.

Wedding Invitations
Description: A wedding invitation that potreys class.
Date: Nov. 18, 2015
Program used: Adobe Illustrator
Objective: Create a wedding invitation for a client that I also did
photography for. They wanted a classic yet modern feel to their
invitation.
Process: I used Adobe Ilustrator to create the invitation. I
used they type tool. Due to the time pressed deadline I used
resources for the vector leaves on the invite. I then had to
send the file to the printer in order to make sure that they
were able to print what I had designed. I outlined the typography because they did not have the font that I used.

Mariah Rose
and

Justin Elden Covington

Payson,Utah Temple
on Saturday, the Ninth of January
Two Thousand and Sixteen

at Two OClock

Please Arrive Thirty Minutes Prior and Enter Through the East Doors.

Parents of the Bride

Parents of the Groom

Mrs. Muriel
and The Late
Kenneth Jeanotte

Mr. Craig
and
Teri Covington

Registered at Macys and Target

The Pleasure of Your Company is Requested

Dinner Will be Served at Five OClock

Please Respond by December 24, 2015

M
Wed be Delighted!
We Regret to Decline.

Business Card
Description: Letterhead and business card for my
photography business.
Date: Nov. 7, 2015
Course/Instructor: Comm 130, Joel Judkins
Programs/Tools: Adobe Illustrator
Objective: Apply typography rules, keeping small copy.
Keep designs simple with light watermarks and drop
shadows and plenty of white space.
Include contact information: name, address, phone, website,
and email on each piece. Use periods, bullets, or spaces in
phone number; no parentheses/ hyphens.
Process: First I designed my logo in Illustrator and then from
there added design details to create the business card and
letterhead. I really wanted to use some type of different
typeography elements. That is why I decided to write on a
path with my Instagram handle. Right now this is the only
thing I have to display my work so I wanted this to be my
focal point.

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photography
In

sta

to
gra m: @s.k.pho

Sami Moss
801 592 7036
skayphoto.vsco.co
350 w. 6 s. apt 107
Rexburg ID, 83440

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Letterhead
Description: Letterhead and business card for my photography business.
Date: Nov. 7, 2015
Course/Instructor: Comm 130, Joel Judkins
Programs/Tools: Adobe Illustrator
Objective: Apply typography rules, keeping small copy.
Keep designs simple with light watermarks and drop shadows and
plenty of white space.
Include contact information: name, address, phone, website, and email
on each piece. Use periods, bullets, or spaces in phone number; no
parentheses/ hyphens.
Process: First I designed my logo in Illustrator and then from there
added design details to create the business card and letterhead. I
wanted my logo to be incorperated on the main part of the letterhead.
So I made sure to use the trancperency tool to make the writing that
would go on top of that was legible.

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Sami Moss
801.592.7036
350 W. 6th S. #107
Rexburg ID, 83440

photography

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Photodesign
Description: Demonstrate good photography and editing skills as well as
designing skills using Photoshop.
Date: Oct. 17, 2015
Course/Instructor: Comm 130, Joel Judkins
Programs/Tools: Adobe Photoshop, Adobe Lightroom.
Objective: Learn basic photography skills. Choose a color scheme, take
a photo to match those colors, then incorporate the colors into the
layout. Use a digital camera to take a quality image, then download it.
Process: First I had to take the picture, I used my Nikon D3200 camera
and shot this specific photo with a 50mm lens. After the photo was
imported in to my computer I used Lightroom for overview editing and
Photoshop for finishing touches. From there I used the design tools in
Photoshop to create the finished product. I mostly used the rectangle
tool and the eyedropper to grab existing colors that were in the photo
to create the color scheme that I used. I also used the textbox tool
to create the wording. Each one of these elements are created on a
different layer and then at the end the image was flattened to turn
the layers in to one complete product.

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Montage
Description: Any montage project of combining two photos as well as
using typography.
Date: Oct. 24, 2015
Course/Instructor: Comm 130, Joel Judkins
Programs/Tools: Adobe Photoshop, Adobe Lightroom.
Objective: Learn to blend two or more images together gradually, using
masks. Demonstrate more advanced Photoshop skills for layout with
multiple elements. Use a mask to apply a filter to one part of the image
Process: For this project I used my Nikon D3200 with a 50mm lens for
both photos shot. I then used Lightroom for basic editing of contrast
and exposure. From there I took the portrait in to photo shop and
desaturated it just a little. I added another photo of the flowers and put
a mask on it, I liked the way it looked with the flowers behind her more
so I readjusted the layers in order to make it look this way. I placed
that typography in the lower right corner so it would not detract from
the womans face. I also turned the opacity down on the wording to
make it not as harsh.

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Flier
Description: Gray scale promotional flier for a Graduate Leadership
Conference.
Date: Oct. 24, 2015
Course/Instructor: Comm 130, Joel Judkins
Programs/Tools: Adobe InDesign
Objective: Apply the design principles and use appropriate typography.
Incorporate basic InDesign skills to improve basic flier layout. Retrieve
image and logo from links on this page.
Create a project folder with image, logo and InDesign document to keep
links in InDesign intact.
Process: I started this process by drawing thought out sketches, using
boxes to show where images and wording would be placed. I then started
my first draft on InDesign by referring to my sketches as to where I had
wanted things to go. Upon completion I had two other people look at my
flier and had them use a guided critiquing process. After the critique
process I realized there were a lot of things I could do differently in order
to make my flier better. I went back in to InDesign with the critiques in
mind and revamped my design. I also used Photoshop to help soften the
image that I used giving it a more natural feel, instead of such a cut and
dry look. I left the white space in a flowing motion down to the bottom of
the page where the viewer would see location as well as where to register.

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Event Ad
Description: Full bleed color event ad, promoting a fundraiser; designed
in Microsoft Word.
Date: Oct. 10, 2015
Course/Instructor: Comm 130, Joel Judkins
Programs/Tools: Microsoft Word
Objective: Comprehend image sizing (how pixels and inches work
together) Find, scan and import a high-quality image.
Create a full-bleed design.
Process: I printed an image that I had personally taken and then
scanned it in to my computer. From there I placed the photo into the
Publishing Layout View of Microsoft word. From there I used tools in
the program to create text boxes that helped text to stand out and
catch the eye. I used three different boxes for repetition and aligned
them asymmetrically. Programs used: Microsoft Word, Epson Scanner,
PDF2JPG.net (PDF converter).

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November 3, 2015
5p.m. 10 p.m.
Salt Lake City
Convention Center

All proceeds will be

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Fine Art Auction

Please join us for our Art

Web Page
Description: A simple webdesign to showcase the logo I created.
Date: Nov. 21, 2015
Course/Instructor: Comm 130, Joel Judkins
Programs/Tools: Text Wrangler
Objective: Acquire a working knowledge of HTML. As well as acquire a
working knowledge of CSS.
Process: I used TextWrangler to edit my HTML and CSS files. The logo
was made in illustrator. I had to use the CSS that we were given and I
added and changed some code to make it look the way I wanted it to.

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