IDIO 2014
Session 2
why do some businesses last much longer
than others?
The Evolving
Business
Environment
Think, Group, Share
How has work
changed?
Employees and
Employers
Expectations
How things have changed!
1. How You Got the Interview
Then: I scoured the Sunday paper's Help Wanted section and circled the possibilities in red
marker. Typed up a cover letter and resume and sealed it in a business size envelope.
Postage was Rs. 1.
Now: Elle ran into a friend of a friend who worked at the company, put in a good word
after she applied online, and boom.
2. The Vetting Process
Then: I supplied the names of three references who were contacted by phone.
Now: No references required. LinkedIn served the purpose.
3. The Introduction
Then: My boss asked his secretary to take me around to meet the staff. As we walked from
office to office, she would tell people, "Helene is in the cubicle next to the elevator and
can be reached at ext. 3245."
Now: Elle's boss circulated an email. "Please welcome Elle to our team. You can follow her
on Twitter @Elle123."
Source: Forbes
How things have changed!
Who's the Boss?
Then: A white-haired gentleman in Brooks Brothers suits and an abundance of aftershave
who had decades of experience in the industry, took many three martini lunches, and had
his secretary buy Christmas gifts for his wife.
Now: Elle's boss is 30 years old. Which is just about the average age of the staff there.
What to Wear?
Then: The dress code called for a conservative suit, preferably a skirt and jacket (no pants
ever), nylons, button down blouse and ... wait for it ... flouncy bow tie.
Now: Dress Smart
Let's Get Social
Then: My first week at the job I was taken out to lunch by the boss. He had steak and a
martini. I had a chef's salad and a Tab.
Now: Elle and another new employee were officially welcomed at an office Happy Hour.
Source: Forbes
The Way We Will Work
Structure
alters
behavior
Open
Systems
Anytime,
anyplace
Fun
@
work!
The
importance of
a watercooler!
Multigenerational
CoCreation
Communities,
Collaboration
Current Trends and Issues
Co-creation
Innovation
Workforce diversity and inclusiveness
Intrepreneurship
Knowledge management
Learning organization
Digitalization: digital consumer
SMAC: Social, Mobile, Analytics, Cloud
Ethics
Sustainability
Work
The Nature of Work
Work has never looked so different than now!
Conventional ways out of the window!
A nine-to-five job
Alignment with only one company
Spending time with family!
Working with like-minded people
Virtualization - People will get their work done where
and when they need to-or want to.
+ and - ?
Source: BCG
Co-Creation
Coca-Cola
uses
co-creation
and
customization to remain relevant to
Millennials.
Microsoft uses co-creation to create
The social platform is a key enabler, but the
award-winning ad formats.
FedEx
to
General
Electricare
taking crowdsourcing to a whole new
level through co-creation.
ultimate power of the Burberry model resides
in the co-creation forces it unleashes
between the firms internal sales, service, and
marketing people and the firms customers.
Being customer-driven helps Lego
Burberry is demonstrating that human co-
adapt
creation is the true revolution. Francis
to
consumers.
the
dynamic
needs
of
Goillar, Harvard Business Review
*C.K. Prahalad and Venkat Ramaswamy
The Shifts
Shift to
Mastery
The age of
mechanization to
the age of
mastery
Shift to
connectivity
Wisdom of Crowds
(Posse &
Big Ideas Group)
Shift to
quality of
experience
Quantitative to
qualitative happiness &
regeneration
Innovation: Vijays Govindarajans
3 Box Framework
Box
1:improving
current
businesses
Box 3:
creating the
future
Box
2:selectively
abandoning
the past
Rank
Company
Country
Salesforce
USA
Alexion Pharmaceuticals
USA
ARM Holdings
United Kingdom
Unilever Indonesia
Indonesia
Regeneron Pharmaceuticals
USA
Amazon.com
USA
BioMarin Pharmaceutical
USA
CP All
Thailand
VMware
USA
10
Aspen Pharmacare Holdings
South Africa
Workers
Demographic Changes
Diversity and
Inclusion
Source: BCG
The Millennials!
Millennials tend to be very socially aware, are prone to be more public
about it and they are simply more thoughtful and forward looking about,
Why am I here? What am I going to leave behind? How am I going to
change the world? - Wharton marketing professor Americus Reed.
POSTURE PERFECT
Ergonomic furniture and even
standing workstations: Google
Workspace
WORK FITNESS
WALLS HAVE VOICES
Interactive (touchscreen) walls in
Sapient Technologies
WALK THE MEET
Hybrid workplace
Interactive workstations, touchdown spaces,
privacy rooms, focus booths, open project
spaces, team rooms, lounges and dens.
An Open Office @ The Bridgespan Group
Technological Developments
Social Design - The Motivation, The Why
Social Design because of Social Capital.
The beauty of social design is that it plays to the most powerful form of
motivation: the self, the identity. We interact with others because we want
to, because we learn more about ourselves and because we feel better
when we feel heard.
Eric Fisher, Social Design Evangelist (Facebook)
Piano
Stairs
Fitbit
Stepathon
Flexible Working Hours
Creche for Children
Tele Commuting
Bring Pets to Office
Free Dry Cleaning
Ice Cream Socials!
Changing Face of Work
Fun @ Work!
Fish
Philosophy
New Forms of Leadership
AUTHENTIC
leader
ETHICAL
leader
SERVANT
leader
Altrocentric
leader
OPEN leader
MENTORING
and
COACHING
INTEGRAL/
SPIRITUAL
leader
Work From Home
Work-Life Integration
Ethics and
Social
Responsibility
Society
Low Carbon
Footprints
Work and Life Integration
As COO of Facebook, Sheryl Sandberg has been redefining what it means to be a
leader. Her candor about the challenges she faces in resolving conflicts among different
parts of her life as an executive, a catalyst for social change, a friend, a wife, a sister,
and a mother and about the non-traditional means she employs for doing so, has made
her a persuasive role model and an outspoken voice on women and leadership.
Michelle Obama, the 44th First Lady of the United States, explains that she considers her
daughters to be her first priority, even if this stance rankles those who would have her do
more in seeking broader political and cultural change. In making sure her own children
were receiving the most nutritious food possible, she began to advocate for better nutrition
through the national initiative Lets Move!. Her policies have won national acclaim.
Source: Forbes
Source: CSRidentity.com
Source: BCG
Ethics and Compliance Program (25%)
Reputation, Leadership and Innovation
(20%)
Governance (10%)
Corporate Citizenship and Responsibility
(25%)
Culture of Ethics (20%)
2014 Most Ethical Companies (www.ethisphere.com)
Company
Industry
Country
Hennes & Mauritz AB
(H&M)
Apparel
Sweden
Cummins Inc.
Automotive
USA
National Australia Bank
Banking
Australia
Capgemini
Business Services
France
Ecolab
Chemicals
USA
Adobe Systems
Incorporated
Computer Software
USA
CRH plc
Construction
Ireland
Henkel AG & Co.
Consumer Products
Germany
Avnet, Inc.
Electronics
USA
Encana Corporation
Energy and Utilities
Canada
TATA Power Company
Energy: Oil
INDIA!
All Good Organics
Food & Beverages
New Zealand
SingTel
Telecommunication
Services
Singapore
The Future of Work
Work is no longer a place you go, it's
what you do.
