WE DESIGN BETTER EXPERIENCES
FOR YOUR CUSTOMERS
We are a UX and product design company helping growth-oriented organizations
improve their customer experience.
Lets see if were a fit.
We understand that choosing a strategic partner is an important
decision. To help you evaluate our team, weve prepared this
playbook. Its an overview of our unique subscription model, service
capabilities and case studies.
Our goal is to provide your business with tremendous value
through ongoing strategy, design and development services.
www.dtelepathy.com
Strategy
Design
Development
User research
User experience
Mobile apps
Persona development
Wireframing
Responsive CSS/HTML
Problem definition
Prototyping
Quality assurance testing
Content strategy
Visual design
Digital products
Measurement plan
Mobile apps
Analytics
Working with us
is better.
Instead of scoping unpredictable projects, we offer
a monthly subscription and build manageable
timelines. You get access to our entire team
strategists, designers and developersfor one, flat
monthly rate.
Our unique subscription service eliminates red
tape so you can focus more on results and less on
paperwork. There is no long-term commitment, no
rigorous scope statements and no change orders.
We believe in close collaboration and
making decisions based on data.
www.dtelepathy.com
We design with your
objectives in mind.
Our process, Objective-Based Design (OBD),
was born from 15 years of designing and
FOUNDATION
RESEARCH
STRATEGY
scaling our own successful products,
such as Filament and Hello Bar. OBD
allows us to generate measurable
results, not just deliverables, through
iterative research, strategy and
Objective-Based Design
execution. Weve used OBD with
hundreds of clients to launch new
products, expand their user base and
revenue upmarket and accomplish the holy
MEASURE & ITERATE
IMPLEMENT
grail of IPO or acquisition.
www.dtelepathy.com
Foundation
Research
Strategy
Implement
Measure & Iterate
We will develop a
We establish your most
A shared creative vision
The vision becomes a
The fun really begins
foundation of trust and
valuable audience segments,
and a measurement
reality through creating the
when your product is
mutual understanding
what they hope to experience
plan are key aspects of a
new experience. To ensure
live. We measure the
by learning about your
and where they might
successful engagement.
success, we enlist real-life
effectiveness of the strategy
business, the broader
be experiencing friction.
We collaborate with you to
users to assess whether
in accomplishing our
industry that it lives
Aligning business goals with
define the strategy and key
our design concepts are
objectives and let the data
in, and the people and
your visitors goals creates
performance indicators for
effective through qualitative
inform the next iteration of
circumstances that are
clear objectives that serve
each initiative we work on.
and quantitative testing.
Objective-Based Design.
driving the engagement.
as strategic guideposts.
On-site workshops
On-site workshops
On-site workshops
Web/Mobile UX design
Key performance indicators
Stakeholder interviews
Customer interviews
IA and UX strategy
Visual design
Analytics reporting
Industry research
Data gathering
Design exploration
Front-end code
A/B testing
User flow diagramming
Trendspotting
Prototyping
Usability testing
Usability testing
Set performance baselines
Set baselines
Roadmap planning
Quality assurance
Customer feedback
www.dtelepathy.com
CASE STUDY
OBJECTIVE:
Boost conversions and revenue
with a new pricing strategy.
New Relic is a dominant player in software analytics. Our
relationship began in 2012 and has become a tight-knit relationship
that has scaled with the trajectory of their company.
Weve helped New Relic better understand the needs of their software
buyers. Today, New Relic is a public company and we are continuing
to work with their web strategy and product marketing teams.
A few of our key achievements include:
Ongoing visual design and strategy for Newrelic.com
Exponential improvement of landing page conversion rate
Garner industry-wide respect and executive influence
SERVICES:
UX strategy, UX design, IA strategy, Campaign design, Responsive design,
Customer interviews, Persona development, Front-end development
DT is a true partner in building our
brand and achieving our goals.
Rafael Alenda
VP of Marketing, New Relic
www.dtelepathy.com
CASE STUDY
OBJECTIVE:
Conquer the U.S. adventure
travel market.
Armed with amazing photography and first hand accounts of
incredible experiences, we helped the Intrepid Tour Group tell epic
stories. Adventure.com is an award-winning storytelling destination
meant to inspire Americans to break out of their comfort zone.
A few of our key achievements include:
Created a global community of adventure seekers
Built an online travel booking system
Advanced persona-based search features
Scalable and flexible content management system
SERVICES:
I remember leaving the first meeting feeling relieved
that not only was DT capable of delivering quality
work, but that they understood the vision and werent
intimidated by the monumental task at hand.
UX strategy, UX design, User interface design
Travis Snelling
Vice President, Adventure.com
www.dtelepathy.com
CASE STUDY
OBJECTIVE:
Communicate the value of a
complex technical platform.
Unoceros is poised to change the way that data scientists and code crunchers
access high performance computing power, giving users the promise of
unlimited scalability for far less than conventional computing service providers.
We helped the Unoceros team identify and hone their product story,
crafting content that helps explain the complexity of its network
through easy-to-understand concepts and message points.
A few of our key achievements include:
Greatly improved bounce rate
Substantially reduced cost per lead
Improved conversion rate
DT was a pleasure to work with through every step of the design
process. They really took the time to understand our company,
product, and goals. Their research was incredibly comprehensive,
and ended up being tremendously useful internally as well.
SERVICES:
UX Strategy, Illustration, Content strategy, Copywriting,
Responsive web design, Front-end development
www.dtelepathy.com
Marie Sbrocca
Director of Product, Unoceros
Here is a little
more about us.
Our CEO and President, Chuck and Arnold, have worked together since
their first entrepreneurial venture during college at the University of
Wisconsin-Madison. Although most of our clients are in San Francisco,
New York or elsewhere around the globe, our headquarters remain in
sunny San Diego. We love the quality of life and creative focus of the
city. Today, we are around 50 people strong with diverse backgrounds
ranging from finance to fine arts (and everything in between).
Art Directors
Culture
Art Directors
Culture
Developers
Developers
www.dtelepathy.com
Designers
Designers
Strategists
Strategists
Next Steps:
Well be in touch to set up an intro phone call with
a senior member of our team.
Lets discuss what makes your business unique and
the objectives you want to accomplish together.
Our vision is to elevate lifes
experiences. We seek out
the friction in everyday life
then design better moments
for people, and the products
and services they use.
In a follow-up conversation, you will have a chance to
meet the DT team and dive into a deeper conversation.
If we mutually agree that theres a fit, our team will
prepare a simple proposal for your review.
