Strategic
Alliance	
	
STRATEGIC	ALLIANCES	
Prof. Amita Mittal	
BOEING-TASL	
	
Contributors:
PGP 31129: Ajay Rathore
PGP 31327: Rachana Kanikarla
PGP 31389: Musadhiq Yavar
PGP 31395: Paridhi Shrimali
PGP 31405: Rohit Banka
	
Group		B11	
Strategic	Alliance	
Table	of	Contents	
BOEING		Analysis	of	the	organization	....................................................................	3	
History	.....................................................................................................................................................................	3	
SWOT	Analysis	.....................................................................................................................................................	3	
Strengths	................................................................................................................................................................	3	
Weakness	...............................................................................................................................................................	4	
Opportunities	.......................................................................................................................................................	4	
Threats	....................................................................................................................................................................	4	
Favorability	of	Alliance	...........................................................................................	5	
Environmental	Characteristics	.....................................................................................................................	5	
Strategic	Uncertainty	in	current	Boeing	market	&	new	markets	.................................................	5	
Dispersion	of	Knowledge		(Low)	...............................................................................................................	5	
Company	Characteristics	.................................................................................................................................	6	
Resource	Endowment	.......................................................................................................................................	6	
Financial	Strength	.............................................................................................................................................	6	
Social	Capital	.......................................................................................................................................................	6	
III.					Transaction	Characteristics	................................................................................................................	7	
Behavioural	Uncertainties	.............................................................................................................................	7	
Economic	Synergies	...........................................................................................................................................	7	
Social	Capital	.......................................................................................................................................................	7	
Need	Gap	Analysis	..................................................................................................	7	
Infrastructure	.......................................................................................................................................................	7	
Human	Resource	and	Technology	...............................................................................................................	8	
Partner	Selection	....................................................................................................	8	
Scope	of	the	Alliance	..............................................................................................	9	
Environment	Analysis	...........................................................................................	11	
Political:	...............................................................................................................................................................	11	
Economic:	............................................................................................................................................................	12	
Social:	....................................................................................................................................................................	12	
Technology:	........................................................................................................................................................	12	
Legal:	.....................................................................................................................................................................	13	
Negotiation	&	Implementation	.............................................................................	13		
Group		B11	
Strategic	Alliance	
BOEING		Analysis	of	the	organization	
	History	
The	founder	of	the	company	is	William	E.	Boeing.	He	incorporated	the	company	
in	1916	in	Seattle	as	Pacific	Aero	Products	Company.		
There	 are	 two	 major	 aerospace	 companies	 in	 the	 world,	 Boeing	 being	 one	 of	
them.	2016	is	the	100th	year	of	operations	for	Boeing.	The	strategic	intent	and	
the	 direction	 of	 the	 company	 are	 headlined	 in	 its	 vision	 statement:	 People	
working	together	as	a	global	enterprise	for	aerospace	industry	leadership.		
The	 company	 has	 five	 major	 business	 segments:	 commercial	 planes,	 network	
and	 space	 systems,	 military	 aircraft,	 global	 services	 and	 support,	 and	 Boeing	
Capital.	 The	 commercial	 aircraft	 business	 of	 Boeing	 involves	 developing,	
manufacturing	and	marketing	the	various	models,	which	includes	737,	747,	767,	
787,	and	777	aircraft.	Boeing	also	provides	support	services	worldwide	to	these	
models	 as	 well	 as	 the	 models	 that	 are	 no	 longer	 in	 production	 but	 are	 still	 in	
operation	around	the	world.	
In	the	1960s,	three	of	the	US	companies	including	Boeing	had	over	90%	share	of	
the	 aggregate	 worldwide	 market.	 Two	 of	 these	 companies	 shut	 operations	 as	 a	
result	of	competition	by	the	end	of	the	century.	Boeing	was	the	world	leader	in	
the	aircraft	manufacturing	industry	since	the	1960s.	Boeing	had	the	largest	wide	
body	manufacturing	building	and	at	that	time	it	was	the	largest	exporter	in	the	
United	States.	But	since	the	beginning	of	the	century,	the	company	has	constantly	
lost	 the	 market	 share	 to	 the	 current	 world	 leader,	 the	 Airbus,	 which	 has	 more	
than	50%	of	the	World	market	share	now.		
There	 is	 fierce	 competition	 in	 the	 industry	 as	 other	 players	 from	 different	
companies	 have	 joined	 the	 race.	 All	 of	 the	 firms	 have	 a	 different	 competitive	
strategy,	and	so	Boeing	is	forced	to	develop	competitive	advantages	so	that	it	can	
stay	in	the	competition.		
SWOT	Analysis	
Strengths	
Boeing	has	the	history	of	having	a	strong	market	presence.	Boeing	has	a	leading	
position	 in	 the	 aerospace	 and	 defense	 market.	 It	 is	 one	 of	 the	 two	 major	
manufacturers	 of	 the	 airplanes	 with	 100+	 seating	 capacity	 and	 also	 one	 of	 the	
largest	defense	contractors	in	the	US.	The	company	recorded	a	total	of	$96,114m	
in	Revenues	during	FY15,	which	was	an	increase	of	5.9%	over	the	previous	year.	
In	 the	 business	 segments,	 commercial	 airplanes	 segment	 contributed	 a	 total	 of	
68.2%	of	the	total	revenues.	The	majority	of	the	revenues	(40.9%)	came	from	the	
US	 alone.	 China	 accounted	 for	 around	 13.1%	 of	 the	 total	 revenues.	 Asia,	 other	
than	China	accounted	for	14%	of	the	revenues	and	showed	an	increase	of	12.9%	
over	the	last	year.	In	FY	15,	the	company	added	around	$83b	in	new	orders.	The	
company	 also	 received	 an	 order	 for	 768	 new	 commercial	 planes,	 which	
increased	 its	 backlog	 to	 a	 record	 high	 of	 5,800	 planes	 valued	 at	 around	 $432b.	
Apart	from	this	Boeing	maintained	the	defense	backlog	at	$58b	in	FY15.		
Boeing	as	a	company	always	has	had	a	strong	focus	on	Research	&	Development	
activities.	 The	 other	 business	 segments	 include	 Engineering,	 Operations,	 and	
Technology.	 This	 segment	 provides	 technical	 and	 functional	 capabilities	 to	 the	
company	and	also	includes	R&D,	IT,	test	and	evaluations	and	IPRs.	Boeing	has	a	
Group		B11	
Strategic	Alliance	
focus	on	increasing	the	product	and	services	offerings	and	to	meet	the	demand	
from	 the	 emerging	 markets	 like	 India.	 It	 is	 currently	 focusing	 on	 some	
development	 efforts	 for	 enabling	 analytics-driven	 operations,	 advances	 in	
natural	 laminar	 flow,	 which	 will	 help	 to	 improve	 the	 fuel	 efficiency	 and	 a	
stronger	and	lightweight	material	that	will	reduce	the	airplane	weight.	
The	 CAGR	 for	 Boeings	 revenue	 has	 been	 around	 5%	 for	 2013-15	 periods.	 The	
primary	 reason	 for	 this	 growth	 has	 been	 the	 number	 of	 new	 plane	 deliveries	
across	different	segments.	The	operating	profits	CAGR	is	around	7%.		
	
Weakness	
Boeing	is	largely	dependent	on	the	US	government	for	the	majority	of	its	sales.	
27%	of	the	contracts	were	through	the	US	government.	Long-term	government	
contracts	 are	 subject	 to	 modification	 or	 cancellation	 due	 to	 changes	 in	 the	
government	policies.		
Boeing	 also	 relies	 on	 other	 companies,	 subcontractors	 as	 well	 as	 suppliers	 to	
provide	raw	materials,	sub-components.	If	one	of	them	faces	issues	related	to	the	
delivery	delays	or	any	performance	problems,	it	will	also	flow	to	Boeing	as	well.		
	
Opportunities	
The	current	prospects	of	the	global	aerospace	and	defense	market	are	growing	
strong.	The	global	market	is	growing	at	a	CAGR	of	3%.		
The	demand	for	the	commercial	planes	is	also	increasing	because	of	increasing	
market	opportunities	and	challenges.	Commercial	airplanes	fleet	of	the	world	is	
expected	 to	 double	 in	 the	 next	 20	 years.	 The	 company	 has	 forecasted	 that	 the	
strong	 economic	 growth	 in	 the	 Asia-Pacific	 region	 would	 be	 the	 key	 driver	 for	
the	growth	of	this	demand.	Similar	opportunities	are	also	expected	to	be	present	
in	the	Middle	East	and	Latin	American	region.	
Boeing	has	also	been	witnessing	a	growth	in	its	backlog	orders.	It	set	a	record	of	
762	commercial	airplane	deliveries	during	FY14.	During	FY15,	the	total	backlog	
of	 the	 company	 was	 $489.3b.	 This	 enhances	 the	 incremental	 growth	 of	 its	
production,	which	in	future	will	boost	the	revenue	and	profitability.		
Boeing	 has	 expanded	 a	 lot	 in	 the	 recent	 years	 and	 also	 acquired	 many	
businesses.	In	July	2015,	an	alliance	was	announced	between	Boeing	and	VietJet	
Air	 to	 expand	 the	 fleet.	 In	 May	 2015,	 the	 company	 expanded	 a	 new	 avionics	
center	in	the	Daegu-Gyeongbuk	Free	Economic	Zone.	In	April	2015,	Boeing	also	
acquired	2d3	Sensing	for	motion	imagery	processing.		
	
Threats	
The	 commercial	 market	 remains	 competitive	 as	 the	 growth	 rate	 is	 increasing.	
The	 company	 is	 facing	 competition	 from	 international	 competitors	 like	 Airbus,	
E&B,	 and	 several	 other	 entrants	 from	 Russia	 and	 China.	 The	 markets	 where	
Boeing	operates	are	also	highly	competitive.		
Boeing	 also	 faces	 issues	 from	 its	 fixed	 price	 contracts.	 More	 than	 72%	 of	 its	
revenues	 come	 from	 fixed	 price	 contracts.	 Hence	 there	 are	 risks	 of	 reduced	
margins	if	the	company	is	not	able	to	meet	its	cost	and	revenues.		
	
The	 company	 has	 plans	 for	 the	 next	 100	 years	 to	 build	 the	 worlds	 largest	
aerospace	 company.	 To	 achieve	 this	 the	 company	 has	 two	 strategies:	 first	 to	
Group		B11	
Strategic	Alliance	
accelerate	the	pace	of	growth	to	achieve	full	potential.	And	second	to	deliver	on	
existing	commitments	and	improving	them.		
Favorability	of	Alliance	
	
Figure	1:	Favorability	of	Alliance	
Environmental	Characteristics	
Strategic	Uncertainty	in	current	Boeing	market	&	new	markets	
 Risk	of	reduced	margins	if	manufacturing	costs	increase	
Fixed	Price	Contracts	account	for	72%	of	Boeing	revenue.	Hence	these	long	
term	contracts	would	not	be	able	to	sustain	increased	manufacturing	costs,	
increasing	 the	 need	 of	 reducing	 costs	 by	 either	 improving	 processes	 or	
exploring	new	manufacturing	hubs.	
 Risk	of	Adhering	to	Delivery	of	existing	commitments	
During	FY15,	the	total	backlog	of	Boeing	was	$489.3bn.	It	is	already	lagging	
on	current	commitments	and	requires	to	rapidly	scale	up	capacity.	
 High	growth	&	demand	in	developing	countries	uncaptured.	
Being	 the	 global	 market	 leader,	 Boeing	 needs	 to	 feature	 in	 the	 developing	
markets	to	sustain	its	competitive	advantage.	
	
Dispersion	of	Knowledge		(Low)	
The	 technology	 and	 expertise	 in	 aviation	 manufacturing	 is	 non-	 existent	 in	
developing	countries	like	India.	
	
The	India	Advantage	
	
 #5	in	Defence	Spending	-	$53.2	bn	annual	spend	by	Indian	Govt	
 Low	cost	of	manufacturing	
Group		B11	
Strategic	Alliance	
 More	than	30%	of	Defence	budget	spend	on	asset	acquisition	
 Investment	 Allowance	 	 15%	 deduction	 on	 new	 manufacturing	 plants;	
weighted	 Tax	 deduction	 of	 200%	 under	 Section	 35(2AB)	 under	 Make	 in	
India	initiative	
 Government	is	also	in	favour	of	in-house	manufacturing	to	curb	big	ticket	
corruption	existing	in	current	contractual	processes	
	
Company	Characteristics	
Resource	Endowment	
	
Functional	 &	 Technical	 expertise	 in	 the	 domain	 along	 with	 the	 product	 and	
the	process	patent	provide	Boeing	the	competitive	advantage	along	with	the	
intangible	assets	like	brand	value	in	aviation	industry.	
Firm	resources	are			
	
Tangible	
Intangible	
Capital	
Product	patents	
Process	Innovation	
Lean	Manufacturing	
High	Quality	
Low	transaction	costs	
Technology	
Research	&	development	systems	
Brand	value	
Organisational	culture	
	
Financial	Strength	
Capital	 is	 one	 of	 the	 key	 resources	 available	 to	 the	 firm,	 stated	 by	 its	 highest	
Arms	sales	profit	in	the	industry	($4.5	mn	annually).		Further	presence	of	Boeing	
Capital	Corporation	with	$3.4	bn	portfolio	adds	to	the	financial	muscle	power	of	
Boeing	 to	 help	 its	 expansion.	 Supporting	 1,5	 mn	 supplier	 related	 jobs	 further	
adds	 to	 the	 social	 capital	 of	 the	 firm	 increasing	 the	 trust	 in	 the	 partners	 about	
resource	and	capital	commitment.	It	has	till	date	paid	$50	bn	to	support	13,600	
auxillary	businesses	of	the	firm.		
Key	financial	indices	of	the	firm	are		
	
Liquidity	Ratios	
Profitability	Ratio	
Cash	Ratio																											22.42%	
Gross	Profit	Margin																	14.6%	
D/E	ratio																													1.4x	
Social	Capital	
	
 #	87	Forbes	Global,	2016	
 #1	Aerospace	25,	2015,16	
Group		B11	
Strategic	Alliance	
#40	US	500,	2016	
#43	Brand	Finance,	2014	
#89	Worlds	Most	Valuable	Brand,	2016	
Strong	Global	Alliance	History	-	10+	International	alliances	
Recent	focus	on	emerging	economies	like	China	&	Brazil		
III.					Transaction	Characteristics	
Behavioural	Uncertainties	
 Social	Capital	is	very	high	for	Tatas	&	Boeing,	which	increases	trust	
 Resource	complementarity	exists	between	the	firms	
 Spill-over	 effect	 from	 existing	 supplier	 contract	 further	 strengthens	 the	
relationship	
 Adoption	 of	 processes	 &	 systems	 in	 JV	 to	 increase	 Behavioural	
transparency		
Economic	Synergies	
 Transaction	costs	for	Contracts	will	reduce	for	Boeing	will	Tatas	bringing	
in	local	expertise	
 Strong	connections	with	Indian	Bureaucracy	will	facilitate	speeding	up	of	
processes	
 Cost	efficient	manufacturing		facilities	&	manpower		
Social	Capital	
 Social	 Networking	 Theory	 	 Repeat	 partnering	 with	 Tatas	 a	 strong	
indicator	of	trust,	to	make	processes	smoother.	
Need	Gap	Analysis	
Infrastructure			
Required	Capabilities	
Manufacturing	
Technology	
Design	Capabilities	
Local	manufacturing	
facility	
Maintenance,	Repair	
and	Overhaul	(MRO)	
Gap	
Local	manufacturing	
facility	
	
Current	Capabilities	
Manufacturing	
Technology	
Design	Capabilities	
Maintenance,	Repair	
and	Overhaul	(MRO)	
	
Group		B11	
Strategic	Alliance	
Human	Resource	and	Technology	
	Required	Capabilities	
Technical	skills	
Industry	expertise	
Local	skilled	Labor	
Strong	R&D	and	IP	
Cheap	Labor	
Gap	
Cheap	Labor	
Local	skilled	Labor	
	
Current	Capabilities	
Technical	skills	
Industry	expertise	
Strong	R&D	and	IP	
	
	
Financial	Resources	
Required	Capabilities	
Gap	
	
Capital	
Current	Capabilities	
Capital	
	
Market	Strengths	
Required	Capabilities	
Global	presence	
Innovation	
Industry	Relationships	
Timely	Delivery	
Strong	ties	with	
supplier	base	
Strong	ties	with	Indian	
government	
	
Gap	
Strong	ties	with	Indian	
government		
Current	Capabilities	
Global	presence	
Innovation	
Industry	Relationships	
Timely	Delivery	
Strong	ties	with	
supplier	base	
	
	
Others	
Required	Capabilities	
Experience	in	alliances	
Low	cost	production	
Local	Suppliers	
Gap	
Low	cost	production	
Local	Suppliers		
Current	Capabilities	
Experience	in	alliances	
	
	
We	have	identified	the	following	six	gaps	based	on	Need	Gap	Analysis:	
1. Local	manufacturing	facility	
2. Low	cost	production	
3. Local	Suppliers	
4. Cheap	Labor	
5. Local	skilled	Labor	
6. Strong	ties	with	Indian	government	
	
Partner	Selection	
We	have	zeroed	in	on	3	potential	partners	based	on	the	gaps	
Mahindra	
Major	player	in	defence	 
sector		
TASL	
Most	trusted	brand	in	
India	
Existing	supplier	
contract	
Reliance	
Presence	in	defence	
sector	
	
Group		B11	
Strategic	Alliance	
Existing	alliance	with	
Airbus	
History	of	alliances	
Existing	alliance	with	
Lockheed	Martin	
Relatively	new	and	
small	player	
	
Mahindra	has	a	strong	alliance	with	Airbus	as	its	first	alliance	partner	in	India.	
This	leads	to	a	conflict	of	interest	with	Mahindra.	Reliance	is	a	relatively	new	and	
small	player.	Pipavav	was	acquired	by	Reliance	Infra	Ltd	on	5	March	2015	and	
was	later	renamed	as	Reliance	Defence	and	Engineering	Limited.	
TASL,	 on	 the	 other	 hand,	 is	 globally	 renowned	 for	 its	 integrity	 and	
trustworthiness.	 We	 also	 have	 an	 existing	 supplier	 contract	 with	 TASL	 and	 are	
well	versed	with	the	functioning	of	the	TATA	group.	Hence,	we	choose	TASL	as	
the	alliance	partner.		
	
Scope	of	the	Alliance	
The	 scope	 of	 the	 agreement	 with	 TASL	 needs	 to	 be	 clearly	 defined	 in	 order	 to	
ensure	proper	understanding	and	coordination	between	the	two	partners.		
For	 the	 same,	 we	 first	 need	 to	 assess	 what	 complementary	 capabilities	 exist	
between	 the	 two	 companies.	 The	 following	 table	 lists	 down	 the	 key	 success	
factors	 required	 for	 manufacturing	 aircrafts	 for	 defense	 purposes	 and	 whether	
Boeing	and	TASL	possess	the	same	or	not.		
KEY	SUCCESS	FACTORS	
TATA	
BOEING	
Technology		 	 	
Efficient	and	Cheap	Labour		 	 	
Extensive	Local	Suppliers		 	 	
Manufacturing	Facilities		 	 	
Brand	Value		 	 	
Government	Contacts		 	 	
Capital		 	 	
Research	&	Development	 	 		
On	 an	 assessment	 of	 the	 Key	 Success	 Factors,	 we	 identify	 that	 most	 of	 the	
capabilities	 of	 the	 two	 companies	 are	 complementary.	 	 	 While	 Boeing	 has	 a	
strong	Technological	base	and	a	strong	brand	value,	along	with	high	capital	and	
strong	research	and	development	capabilities,	TASL	on	the	other	hand	has	better	
knowledge	 about	 the	 local	 markets	 which	 become	 =s	 key	 in	 getting	 defense	
contracts.	The	strong	relationship	with	the	Government	can	help	us	to	foray	into	
this	sector.	Moreover,	the	availability	of	cheap	labor	in	developing	countries	like	
India,	can	help	us	to	substantially	reduce	costs	and	at	the	same	time	allow	Boeing	
to	 increase	 their	 operating	 margins.	 We	 have	 observed	 that	 Boeing	 has	 an	
Group		B11	
Strategic	Alliance	
operating	 margin	 of	 8%,	 while	 TASL	 has	 an	 operating	 margin	 of	 22%.	 Thus	 an	
alliance	 between	 TASL	 and	 Boeing	 can	 help	 to	 benefit	 both	 the	 companies	
substantially.	Advanced	systems	has	a	strong	network	of	suppliers	which	can	be	
leveraged	upon.	
	
Tata	Advanced	Systems	can	also	help	supply	cheap	labor.	
Tata	 group	 can	 also	 help	 Boeing	 in	 Indias	 defence	 procurement	 system	 for		
future	purchases.	
 Partnered	with	Indias	armed	forces	for	over	half	a	century	
Lack	of	domestic	capability	to	cater	to	the	demand	from	global	primes	
Limitation	of	liability	
Restrictions	of	DPP	2016	
	
Using	 the	 scope	 adjacency	 model,	 we	 identify	 the	 following	 scope	 for	 the	 joint	
venture:
Geography
Business
Customer
Core
Channels
Products
Value	
Chain
Figure	2:	Scope	Adjacency	Model
1. Business:	The	scope	of	the	business	shall	be	limited	to	Integrated	Defence	
Systems	(IDS)	which	contribute	to	almost	32%	of	Boeings	total	revenue	
for	the	initial	period.	The	same	could	be	extended	to	assembly	for	aviation	
vehicles	 upon	 a	 successful	 Joint	 Venture.	 The	 scope	 of	 the	 alliance	 could	
also	 be	 expanded	 to	 include	 manufacturing	 of	 commercial	 aircraft	
fuselages.		
2. Geography:	 The	 Joint	 Venture	 shall	 operate	 for	 manufacturing	 for	 the	
Indian	government.	Boeing	has	had	significant	presence	in	India	in	terms	
of	supply	of	commercial	aircrafts,	yet	its	relationship	with	the	Defence	has	
been	 fairly	 limited	 till	 now.	 India	 is	 the	 largest	 importer	 of	 military	
equipment	 with	 a	 military	 budget	 of	 ~$52	 Billion,	 the	 5th	 largest	 in	 the	
world.	Furthermore,	expanding	in	India	in	the	defence	sector	will	enable	
Boeing	 to	 diversify	 its	 geographies,	 as	 the	 scope	 could	 be	 increased	 for	
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Strategic	Alliance	
3.
4.
5.
6.
supply	to	other	South	Asian	markets.	This	would	enable	Boeing	to	reduce	
its	 dependence	 on	 US	 for	 its	 top	 line,	 as	 approximately	 27%	 of	 Boeings	
current	
contracts	
are	
from	
the	
US	
Government.	
	
Customer:	 The	 primary	 target	 customer	 shall	 be	 the	 Indian	 Air	 Force.		
	
Products:	 The	 current	 scope	 is	 for	 the	 Apache	 AH-64	 aircraft.	 The		
product	 scope	 could	 be	 widened	 with	 future	 requirements	 to	 include	
products	
like	
Unmanned	
Ariel	
Vehicle.		
	
Value	Chain:	The	scope	of	the	alliance	shall	be	limited	to	manufacturing	of	
aircrafts.	Boeing	wishes	to	manufacture	aircraft	parts	in	India,	which	has	
huge	 opportunities	 in	 the	 field	 of	 aerospace	 manufacturing.	 Further,	
Boeing	 can	 take	 advantage	 of	 the	 Make	 in	 India	 Initiative.	 The	 alliance	
shall	 enable	 Boeing	 to	 learn	 about	 the	 development	 of	 a	 robust	 vendor	
eco	 system,	 while	 staying	 within	 a	 competitive	 cost	 structure	 due	 to	
reduced	labour	costs	etc.	At	a	later	stage,	Boeing	could	also	set	up	a	joint	
R&D	facility	to	take	advantage	of	the	tax	deduction	benefits	granted	under	
the	 Income	 Tax	 Act,	 1961.	 Section	 35	 (2AB)	 legislates	 that	 companies	
engaged	 in	 the	 manufacture	 of	 an	 in-house	 R&D	 centre	 shall	 receive	 a	
weighted	tax	deduction	of	200%	or	both	capital	and	revenue	expenditure	
incurred	
on	
scientific	
research	
and	
development.		
	
Channels:	 Direct	 selling	 conforming	 to	 the	 Defense	 procurement	
procedure	of	the	Indian	Military	shall	be	undertaken.		
Environment	Analysis	
Political:		
India	 is	 the	 biggest	 democracy	 in	 the	 World.	 The	 government	 type	 is	 a	 federal	
republic.	The	political	Situation	in	the	India	is	relatively	stable	with	no	military	
coup	in	its	existence.	But	the	current	political	party	ruling	the	country	is	BJP-led	
by	 Narendra	 Modi.	 The	 BJP	 is	 perceived	 to	 be	 center	 of	 left	 in	 its	 stance	 on	 a	
majority	of	Issues.	State	politics	dominated	by	several	national	parties	including	
the	 Bharatiya	 Janata	 Party	 (BJP),	 INC,	 TMC,	 AIDMK,	 CPI,	 and	 various	 regional	
parties.	India	has	a	well-developed	tax	structure	with	a	three-tier	federal	system,	
comprising	of	the	Central	Government,	the	State	Governments	and	the	Urban	&	
Rural	 Local	 Bodies.	 The	 power	 to	 levy	 taxes	 and	 duties	 are	 distributed	 among	
these	three	tiers	of	Governments,	in	accordance	with	the	provisions	of	the	Indian	
Constitution.	
India	 in	 the	 past	 has	 engaged	 its	 neighbors	 like	 Pakistan	 and	 China	 in	 armed	
conflicts.	 The	 major	 wars	 that	 India	 has	 participated	 with	 Pakistan	 were	 in	
1947,1965,1971,1999.	 Three	 of	 the	 4	 wars	 was	 on	 the	 disputed	 territory	 of	
Kashmir	and	the	1971	war	was	with	respect	to	the	East	Pakistan.	India	had	lost	
Group		B11	
Strategic	Alliance	
the	 war	 with	 China	 in	 the	 Indo-Sino	 war	 of	 1962	 after	 which	 it	 pursued	 close	
military	and	economic	ties	with	Soviet	Union	which	was	the	largest	provider	of	
Arms	 to	 India	 for	 a	 very	 long	 time.	 The	 presence	 of	 such	 hostile	 neighbors	 and	
the	fact	that	India	has	a	very	weak	industry-military	complex	provides	the	global	
defense	 Industry	 with	 a	 unique	 opportunity	 in	 pursuing	 close	 ties	 the	 Indian	
Government.	The	present	government	led	by	the	Prime	Minister	Narendra	Modi	
have	vowed	to	bring	structural	reforms	to	the	functioning	of	the	government	and	
improve	the	ease	of	doing	business	in	India.	They	have	also	started	a	campaign	
to	 attract	 global	 players	 in	 various	 fields	 of	 the	 manufacturing	 to	 set	 shop	 in	
India	 under	 the	 Make	 in	 India	 initiative.	 Under	 the	 initiative	 the	 government	
will	 provide	 significant	 support	 in	 setting	 up	 of	 Manufacturing	 plants	 and	 also	
tax	 incentives.	 Defense	 procurement	 in	 India	 is	 perceived	 to	 lack	 transparency.	
The	 evidence	 lies	 in	 the	 occurrence	 of	 scams	 like	 Augusta	 Westland	 Chopper	
scam,	 Bofors	 scam.	 But	 there	 have	 been	 no	 major	 scams	 under	 the	 present	
regime	which	provides	us	hope	that	the	things	might	have	changed.	
Economic:		
Indias	GDP	as	of	2015	is	around	$2.08	trillion	dollars	which	is	7th	in	the	world	in	
the	 nominal	 terms.	 Its	 growth	 rate	 ~	 7%-8%	 is	 one	 of	 the	 highest	 for	 a	 large	
economy.	Indias	defense	budget	is	around	$52	billion	dollars	which	is	6th	in	the	
world.	India	ranks	10th	worldwide	and	4th	in	Asia	for	the	amount	of	FDI	inflows	
($44	billion	in	2015,	$35	billion	in	2014).	India	is	the	largest	importer	of	military	
equipment.	 This	 provides	 global	 military	 equipment	 manufacturers	 to	 look	 at	
India	 as	 the	 drivers	 for	 future	 growth.	 The	 current	 government	 is	 increasingly	
looking	 at	 private	 players	 to	 fill	 in	 the	 void	 for	 its	 requirements	 by	
manufacturing	in	India	under	the	Make	in	India	initiative.	The	FDI	in	defense	is	
approved	through	2	routes.	One	is	the	automatic	route	for	all	FDI	up	to	49%.	For	
FDI	above	49%	the	approval	of	the	government	is	necessary.	
	The	 government	 has	 recently	 announced	 100%	 FDI	 in	 defense	 with	 the	
covenant	that	they	should	share	their	state	of	the	art	technology.	India	has	also	
improved	 its	 rankings	 in	 the	 ease	 of	 doing	 business	 from	 134	 last	 year	 to	 130	
this	 year.	 Indian	 Rupee	 is	 the	 official	 currency	 of	 India	 (20th	 most	 traded	
currency	 in	 the	 world).	 It	 is	 managed	 by	 the	 Reserve	 bank	 of	 India	 through	 its	
monetary	policy.	Rupee	is	relatively	stable	currency	and	has	shown	less	volatility	
in	 the	 recent	 past	 as	 it	 has	 been	 professionally	 managed	 by	 some	 very	 able	
people	like	Dr.	Raghu	ram	Rajan.		
Social:	
India	 has	 a	 population	 of	 over	 1.1billion	 people	 which	 is	 the	 2nd	 largest	 in	 the	
world.	This	population	is	divided	in	the	following	age	structure:	0-14	y		28.5%,	
15-24	y		28.1%	and	25-54y	:40.6%	,55-64y	:7%and	65	y	above		5.8%.	Hence	it	
has	 a	 relatively	 young	 population.	 India	 also	 has	 a	 huge	 supply	 of	 young	
workforce	which	can	be	leverage	by	such	global	manufacturing	firms.	
Technology:	
India	 has	 a	 vibrant	 IT	 industry	 which	 is	 its	 largest	 export	 sector.	 India	 has	 a	
telecom	penetration	of	~82%	which	is	very	high	for	an	emerging	market.	India	is	
at	 a	 brink	 of	 massive	 digitization	 movement	 thanks	 in	 part	 to	 the	 government	
initiatives.		
Group		B11	
Strategic	Alliance	
Legal:	
In	 this	 section	 we	 will	 concentrate	 on	 the	 legal	 framework	 and	 regulation	 with	
respect	to	the	defense	sector.	Defense	procurement	in	India	is	governed	by	the	
Defense	procurement	procedure	(DPP)	which	was	first	enumerated	in	2006	with	
revisions	in	2011.	The	government	has	decided	to	revisit	the	DPP	every	year	to	
factor	in	the	changing	business	environment.		
The	categories	of	defense	procurement	are		
-	Buy:	(Global):	Outright	purchase	of	equipment	from	a	foreign	vendor	(Indian):	
Outright	purchase	of	equipment	from	Indian	vendor	with	minimum	local	content	
of	30%	-		
-Buy	 and	 make:	 Purchase	 from	 a	 foreign	 vendor	 followed	 by	 licensed	 domestic	
manufacture	through	transfer	of	technology	(ToT)			
-Buy	 and	 make	 (Indian):	 Purchase	 from	 an	 Indian	 company	 or	 Indian	 JV	 with	
minimum	local	content	of	50%		
-	Make:	Indigenous	design,	development	and	production	of	equipment	
	
The	 TAS-BOEING	 JV	 comes	 under	 the	 3rd	 category	 which	 is	 the	 Buy	 and	
Make(Indian).	The	other	regulations	that	are	relevant	in	the	context	of	the	JV	is	
	
	
Benefits	in-house	manufacturing	-		
Investment	 allowance	 (additional	 depreciation)	 at	 the	 rate	 of	 15%	 to	
manufacturing	 companies	 Deduction	 of	 15%	 of	 the	 cost	 of	 new	 plants	 and	
machinery,	 exceeding	 INR	 250	 Million,	 acquired	 and	 installed	 during	 any	
previous	year	until	31.3.2017	
For	 companies	 engaged	 in	 the	 manufacture	 of	 an	 in-house	 R&D	 center,	 a	
weighted	tax	deduction	of	200%	under	Section	35	(2AB)	of	the	Income	Tax	Act	
for	 both	 capital	 and	 revenue	 expenditure	 incurred	 on	 scientific	 research	 and	
development.	
The	above	regulation	provides	the	JV	a	platform	for	future	expansion.	
Negotiation	&	Implementation	
	
Boeing-TASL	JV	will	be	a	50-50	equity	partnership	with	debt	being	raised	by	the	
JV	to	reduce	behavioural	uncertainty.	The	cost	and	revenue	sharing	will	be	50-50	
as	both	the	partners	have	capital	as	their	strong	point.	The	initial	JV	duration	will	
be	 15	 years	 with	 JV	 scope	 negotiations	 set	 every	 5	 years.	 The	 contract	 exit	
clauses	 are	 clearly	 stated	 with	 the	 Jurisdiction	 disputes	 to	 be	 settled	 in	 High	
court	 of	 Hyderabad	 and	 internal	 disputes	 and	 arbitration	 to	 be	 decided	 in	
International	Court	of	Arbitration,	Paris.	
The	 JV	 in	 initial	 stage	 will	 limit	 its	 scope	 to	 manufacturing	 AH64	 Apache	
Helicopter	fuselages.	The	manufacturing	facilities	for	the	same	will	be	setup	by	
TASL.	Owing	to	its	strong	supplier	relations	&	raw	material	procurement,	Tatas	
will	 supply	 the	 land	 and	 the	 required	 work	 force	 to	 start	 the	 manufacturing	
operations.	To	facilitate	the	same	we	will	provide	workforce	training	by	sending	
operation	executives	and	technical	experts.	They	will	also	facilitate	the	setting	up	
of	the	manufacturing	facilities	and	set	in	best	practices.		
Overall	the	Structure	of	JV	will	look	like	the	following		
Group		B11	
Strategic	Alliance	
6 Member Board of Directors
3 Boeing | 3 Tatas
3 - Boeing
3 - Tatas
Joint CEOs
President
Chairman
	
	
CFO	
COO	
CTO	
IR	
	
	
	
	
Sourcing &
	
Procurement
	
	
	
	
Besides	following	the	above	structure,	appropriate	processes	will	be	put	in	place	
to	 reduce	 the	 Behavioral	 uncertainty	 and	 facilitate	 the	 successful	
implementation	of	Boeing-TSALs	strategies		
 Alliance	Specific	Investments		Manufacturing	facilities	will	be	funded	by	
both	 TSAL	 and	 Boeing.	 The	 proposed	 Hyderabad	 facility	 has	 equal	
investments	by	both	the	partners.	
 Systems	
to	
measure	
behavioural	
transparency	
-	
Quarterly	 JV	 performance	 meetings	 at	 management	 level	
Monthly	 Operational	 effectiveness	 review	 	 Boeing	 Operation	 experts	 &	
Tata-workers	
 Feedback	mechanism	at	shop	floors		weekly	review	by	Tata	managers	
Feature	
Description	
Nature	
Duration	
50		50	Equity	Joint	Venture	
15	years	with	5	years	lock	in	period	and	a	periodic	review	
every	5	year	
50		50	equity	capital	+	debt	to	be	raised	by	the	JV	
50		50	cost	and	revenue	sharing	by	TASL	and	Boeing	
 Capital:	Both	TASL	and	Boeing	shall	put	in	equal	capital	in	
the	 Joint	 Venture	 as	 equity	 to	 create	 a	 50	 	 50	 JV.	 This	
equity	capital	along	with	debt	financing	would	be	used	for	
securing	 required	 land,	 machinery,	 facilities	 and	 other	
necessary	permits.	
 Permits:	 TASL	 will	 lead	 the	 negotiations	 with	 the	 Indian	
Capital	
Financial	
TASL	
Contribution	
Group		B11	
Strategic	Alliance	
Boeing	
Contribution	
Central	and	State	governments	to	secure	necessary	permits	
to	 buy	 land,	 setup	 factory,	 import	 equipment	 and	 operate.	
TASL	shall	also	look	after	any	legal	formalities	that	need	to	
be	 completed	 with	 respect	 to	 the	 formation	 and	 setup	 of	
the	JV.	
 Land:	TASL	shall	use	its	resources	to	scout	for	and	identify	
potential	land	for	setting	up	the	manufacturing	plant.	After	
the	identification	and	confirmation	from	Boeing,	TASL	shall	
move	ahead	to	purchase	the	land	and	start	developing	it	for	
setting	up	the	manufacturing	facility	
 Manufacturing	Facilities:	TASL	shall	in	coordination	with	
Boeing	 as	 advisor	 shall	 source	 and	 procure	 all	 relevant	
machines	 and	 equipment	 for	 the	 manufacturing	 of	 the	
fuselages.	 TASL	 shall	 also	 select	 the	 contractor	 in	
agreement	 with	 Boeing	 to	 build	 and	 develop	 the	 facility.	
TASL	 shall	 also	 leverage	 the	 manufacturing	 capabilities	 of	
its	 sister	 firm	 Tata	 Manufacturing	 Systems	 Limited,	 a	 Tata	
Group	subsidiary.	
 Man	Power:	TASL	shall	provide	and	manage	skilled	labour	
force	 required	 for	 the	 manufacturing	 plant.	 TASL	 will	
handle	 all	 recruitments	 in	 agreement	 with	 Boeing	 for	 the	
plant.	 TASL	 shall	 also	 look	 after	 the	 day	 to	 day	 operations	
and	management	of	the	plant	through	a	management	team	
composed	 of	 managers	 and	 executives	 acceptable	 to	 both	
the	parties.	
 Raw	Materials:	TASL	shall	be	responsible	for	sourcing	and	
procuring	the	required	raw	materials	for	the	
manufacturing	of	the	fuselages.	TASL	would	be	able	to	
leverage	the	capabilities	of	its	sister	companies	in	the	Tata	
Group	like	Tata	Steel,	Tata	Advanced	Materials	Ltd.	
 Capital:	Boeing	shall	put	in	50%	as	equity	capital	in	the	JV	
to	 be	 used	 for	 purchasing	 of	 land,	 equipment	 and	 other	
permits	and	legislations.	
 Design	 Expertise:	 Boeing	 shall	 provide	 the	 necessary	
blueprints,	 design	 and	 manufacturing	 technology	 for	
efficient	production	of	the	AH64	helicopter	fuselages.	
 Product	 and	 Process	 Patents:	 Boeing	 shall	 provide	 the	
necessary	 product	 and	 process	 patents	 required	 for	 the	
manufacture	of	the	fuselages.	
 Workforce	Training:	Boeing	shall	provide	a	few	engineers	
and	managers	to	train	the	initial	recruits	and	later	lead	the	
overall	 production	 and	 manufacturing	 processes	 on	 the	
shop	floor.	
Group		B11	
Strategic	Alliance	
Organizational	
Structure	
Current	Scope	
Exit	Clauses	
Court	of	
Arbitration	
Future	Scope	
 Preferred	 Supplier	 Status:	 Boeing	 shall	 grant	 TASL	 a	
preferred	 or	 exclusive	 supplier	 status	 for	 the	 AH64	
helicopter	fuselages.	
 New	 Markets:	 Boeing	 shall	 bring	 in	 new	 market	
opportunities	 to	 expand	 into	 other	 products	 and	
geographies	over	the	course	of	the	alliance	
 6	member	Board	of	Directors		3	appointed	by	TASL	and	3	
by	Boeing	
 President		TASL	and	Chairman		Boeing	
 President	and	Chairman	to	double	up	as	Joint	CEOs	
 CFO	to	be	appointed	by	Boeing	
 COO	to	be	appointed	by	TASL	
 Procurement	&	Sourcing	Head		to	be	appointed	by	TASL	
 International	Relations	Head		to	be	appointed	by	Boeing	
 Primary	objective	of	the	JV	is	to	manufacture	high	quality	
low	cost	AH64	Apache	helicopter	fuselages.		
 TASL	and	Boeing	will	together	set	up	a	manufacturing	
facility	at	Hyderabad	
 JV	will	bid	for	GoI	defence	contracts	for	the	manufacture	of	
helicopters	and	other	aircrafts	
 5	years	of	lock-in	period	with	option	to	renegotiate	
contract	at	end	
 If	Boeing	withdraws,	Boeing	cannot	withdraw	any	capital	
investment	
 If	TASL	withdraws,	TASL	is	liable	to	compensate	Boeing	for	
their	capital	
 Local	supplier	and	contract	disputes	to	be	settled	in	High	
Court	of	Hyderabad	
 Internal	disputes	to	be	settle	in	the	International	Court	of	
Arbitration,	Paris	
 Increasing	scope	of	alliance	to	include	manufacturing	of	
commercial	aircraft	fuselages	
 Increasing	scope	to	assembly	for	aviation	vehicles	for	
Indian	and	South	East	Asian	market	
 Setting	up	of	Research	and	Development	facility	at	India	to	
make	use	of	the	following	regulation	For	companies	
engaged	in	the	manufacture	of	an	in-house	R&D	centre,	a	
weighted	tax	deduction	of	200%	under	Section	35	(2AB)	of	
the	Income	Tax	Act	for	both	capital	and	revenue	expenditure	
incurred	on	scientific	research	and	development	
 Exclusive	supplier	status	for	AH64	Apache	Helicopters	and	
Preferred	Supplier	status	for	products	in	Indian	and	South	
East	Asian	markets	
Group		B11