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MR T Balakrishnan PDF

The Ayurvedic industry in Kerala faces several challenges, including a lack of documented validation, quality control procedures, and efficacy testing for its products. While the global herbal products market is large and growing, Kerala's Ayurvedic industry has less than 1400 companies with a total turnover of less than Rs. 400 crores and export of less than Rs. 60 crores. The Care Kerala initiative aims to help upgrade manufacturers to meet international standards, establish a Kerala Ayurvedic brand, provide research and marketing support, and address challenges like staff training, quality control, and sustainable raw material sourcing.

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170 views19 pages

MR T Balakrishnan PDF

The Ayurvedic industry in Kerala faces several challenges, including a lack of documented validation, quality control procedures, and efficacy testing for its products. While the global herbal products market is large and growing, Kerala's Ayurvedic industry has less than 1400 companies with a total turnover of less than Rs. 400 crores and export of less than Rs. 60 crores. The Care Kerala initiative aims to help upgrade manufacturers to meet international standards, establish a Kerala Ayurvedic brand, provide research and marketing support, and address challenges like staff training, quality control, and sustainable raw material sourcing.

Uploaded by

vinny
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Ayurvedic Industry-

Challenges And Oppurtunities

Mr.T.Balakrishnan.I.A.S
World Herbal Industry

Herbal Products Market : USD 80 billion

Annual Growth Rate : 7%

By 2050 : will reach 6 trillion

Source : EXIM Bank Report


Indian Herbal Industry

Indian Market : Estimated as Rs. 4205 crores

Export of Ayurvedic drugs & allied herbal


products : Estimated as Rs. 440 crores

Potential by 2020 : Estimated as Rs. 7000 crores

Source : EXIM Bank Report


Kerala Scenario

Ayurvedic Industries : Less than 1400

Total Turnover : Less than Rs. 400 crores

Export : Less than Rs. 60 crores

Source: Data from Drug Manufacturers Association


Strength of Kerala Ayurveda

Ashtavaidya tradition

Authentic ayurvedic products

Keralas contribution like Pizhichal, Njavarakizhi


etc.

Well trained medical and paramedical staff


Bottle necks for sector
Development

Lack of documented validation of Products.

Lack of documented quality control procedures.

Lack of documented process validation.


Bottle necks for sector
developmentContd
Batch to batch variation in product.

Toxicity profile - not explained

Efficacy - not scientifically proved & documented

Quality assurance protocol - not properly designed.


Bottle necks for sector
development Contd
Lack of world class treatment centers.

Lack of NABH accreditation.

Lack of health Insurance approval.

Lack of well trained man power.


Major Players In Ayurvedic
Industry

Arya Vaidya Sala, Kottakkal


Arya vaidya Pharmacy, Coimbatore
Vaidyaratnam Oushadasala, Ollur
Oushadhi, Thrissur
S.D Pharmacy, Alleppey
Kandamkulathy Vaidyashala, Thrissur
Kerala Ayurveda Pharmacy, Aluva
Nagarjuna Herbal Concentrates. etc..
CARe KERALAM A Kerala Govt.
Initiative

The first functional Ayurvedic cluster in the


country at KINFRA Small Industries park,
Koratty.
Objectives

To promote Exports

To upgrade Ayurvedic drugs & cosmetic


manufacturers to compete in the international
market.

Establishing a Kerala brand of Ayurvedic Products.


The Project

Research & development centre in the field of


Herbal Medicine & other products

Common facility centre for Quality certification,


bench marking & validation.

International marketing support centers.


The Project Contd

Data centre for Patent protection.

GMP training &Technology transfer.

Common facility centre for specialty production


& Packaging.
The Project Contd

Soft Skill Development programme for hospital


staff.

Initiatives for NABH accreditation.


Components
A. R & D Centre

B. Branding of Kerala Ayurvedic Products

C. Marketing Infrastructure

D. G.M.P. Training & Technology Transfer

E. Common Facility Production & Packaging

F. Common raw material sourcing center


Threat and Challenges

Shortage of raw materials

Escalation in raw materials price

Lowering of standards in the products

Adulteration in the raw materials

Unhealthy growth of fake massage parlors.


Corrective Measures

Promote cultivation of medicinal plants

Implement good agricultural practice, good pre and


post harvesting practices and good storage practices

Promote single point sourcing of raw materials

Promote sustainable harvesting of minor forest


produces
Corrective Measures contd.

Initiatives for high quality hospital chain.

Training for soft skill development for doctors and


paramedical staff.

Norms for NABH accreditation.

Quality medicines and services.


Thank you

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