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Active Colour S S 18 Kinship

The document discusses color trends for the spring/summer 2018 season, focusing on the 'Kinship' palette. This palette is inspired by global activewear and features vibrant colors like red violet, betel nut, baked coral, and rose madder balanced by blues like silt blue and sediment blue. Deeper tones like betel nut and red violet work well for the active market while brighter colors create high-impact looks. The palette appeals across categories and continents.

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Raquel Mantovani
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© © All Rights Reserved
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Download as PDF, TXT or read online on Scribd
0% found this document useful (0 votes)
182 views13 pages

Active Colour S S 18 Kinship

The document discusses color trends for the spring/summer 2018 season, focusing on the 'Kinship' palette. This palette is inspired by global activewear and features vibrant colors like red violet, betel nut, baked coral, and rose madder balanced by blues like silt blue and sediment blue. Deeper tones like betel nut and red violet work well for the active market while brighter colors create high-impact looks. The palette appeals across categories and continents.

Uploaded by

Raquel Mantovani
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Colour > Future Trends > S/S 18 > Product Category

Asics x Slam Jam Gel-Lyte III 6TH PRLLL & Predrag Marcikic
Hassan Hajjaj
seasons. Saturated brights create high-impact
contrasts with earthy neutrals, while near darks,
which are specific to the active market, work as
I NT RO DUCT I O N richer anchoring tones.

S E AS ON AL S TATE ME N TS

Ki nshi p t akes a g l ob al ap p roach t o Be t e l N ut a dds de pt h: this deep purple


act i ve col our, i nsp i red b y a new wave tone, which is specific to the active market, has
of t rad e rout es and sp ort i ng event s an intense richness that feels exotic, and works
exp and i ng across t he worl d , and t he as a standalone base tone or a harmonious
contrast with Kinship's earthy neutrals and
resul t i ng mel ang e of cul t ural
blues. Along with Red Violet another active-
i nfl uences. Col ours are vi b rant and
specific tone it increases the breadth and
have an i nherent i nt ensi t y, mi xi ng t he
versatility of pinks and reds in the palette
craft ed and t he t echni cal , t he org ani c
Blue s a re a n e sse nt ia l count e rba la nce :
and t he g eomet ri c, for t ransseasonal
blues are essential for tempering the fiery
and t ranscont i nent al ap p eal
colours in the Kinship palette. The calming tone
of Silt Blue works as an alternative neutral,
while the deeper tone of Sediment Blue, which
is specific for the active market, is an important
Colours in the Kinship trend are characterised base tone that anchors the brights and
by depth and intensity, as though brewed in introduces variation
KINSHIP S/ S 18

natural pigments or achieved through man-


made techniques a combination of the crafted C olours ha ve a n inhe re nt int e nsit y:
and the technical. Influenced by the coming colours have a built-in brightness that works
together of diverse cultures and the forming of well across active categories. Contrasting
new active tribes, this is a versatile palette brights create high-impact, striking looks, while
that transverses continents, categories and darker tones have a richness that accentuates
the intensity of the brights

Colour > Future Trends > S/S 18 > Product Category


Marian Clayden
10148 C Metallic

1 6 - 1 3 3 0 T C X R o s e M a d d e r

10145 C Metallic

1 6 - 1 1 4 9 T C X D a r k G i n g e r

*
14 0951 TCX Baked Turmeric

17-1644 TCX Baked Coral

sp ri ng /summer 2018

his rich palette is notable for its absence of true darks.


T 1 8 - 1 7 6 2 T C X C a r m i n e

Deeper berry-based tones of Red Violet and Betel Nut are


specific to the active market, and temper the summery
*
19-2041 TCX Red Violet
brightness of red-hued Baked Coral and Rose Madder.
Together, these tonal combinations work well for the ath- *
luxury and youth markets. Dark Ginger and Baked
1 9 - 2 4 2 0 T C X B e t e l N u t
Turmeric add warmth, while Silt Blue, Horizon Blue and
Sediment Blue offer a calming counterbalance, working as *
contemporary transitional shades. 15-4706 TCX Silt Blue

*
19 4028 TCX Sediment Blue

1 7 - 4 0 3 0 T C X H o r i z o n B l u e

CORE
COL OURS 11-4300 TCX 19-4023 TCX 19-4005 TCX 8700 C Metallic 19-1218 TCX

Amendments From Global Colour Forecast


*
Colour > Future Trends > S/S 18 > Product Category
1. Markus Pritzi 2. Vogue UK 3. Predrag Marcikic 4. Skateistan
Horizon Blue and Red Violet offer
a new evolution of classic blue
and red. Silt Blue and Ivory are
great counterparts for casual
athleticism, while the addition of
Betel Nut and metallic
Rust introduce a sense of luxury.
This palette has a high/low appeal
that works for casual and
performance pieces.
2
KINSHIP S/ S 18

1
Left to right 154706 TCX, 17-4030 TCX, 11-4300 TCX, 19-2041 TCX, 19-4023 TCX, 10148C, 19-2420 TCX

Colour > Future Trends > S/S 18 > Product Category


1. Danielle Clough 2. Asics x Slam Jam Gel-Lyte III 6TH PRLLL 3. Robert Campbell 4. Vogue Paris 5. Hassan Hajjaj
Confident colours appeal to the
Millennial and women's active
markets, with pairings of Carmine,
Red Violet and Baked Turmeric
making a bold statement.
Contrasting Black works for youth-
friendly graphic looks, and the
richness of Betel Nut offers a
sophisticated base for the ath-
luxury market.

1
KINSHIP S/ S 18

5
4

2 3

Left to right 19-2420 TCX, 19-4005 TCX, 17-4030 TCX, 19-2041 TCX, 18-1762 TCX, 16-1149 TCX, 19-4005 TCX

Colour > Future Trends > S/S 18 > Product Category


1. The Leo is All In the Mind 2. Nike 3. adidas by Stella McCartney 4. The Leo is All In the Mind 5. Kai & Sunny
Silt Blue comes to the fore as a
new neutral, with a calming
presence and a versatility that
works for wellbeing and all-day-
active wear. Together with
Horizon Blue and Sediment Blue,
it introduces versatility into the
Kinship palette, working as a base
for brights and metallics, and
appealing to premium, transitional
offerings.

4
KINSHIP S/ S 18

2 3

Left to right 17-4030 TCX, 19-4028 TCX, 154706 TCX, 14-0951 TCX, 18-1762 TCX, 8700 C, 19-2420 TCX

Colour > Future Trends > S/S 18 > Product Category


1. No Ka'Oi 2. Nicolas Burrows 3. Garoo Trading Company Tumblr 4. Maison Martin Margiela 5. Marie Claire Brazil
Smoke and Chocolate combine
with the richness of Betel Nut to
form a luxurious base, offsetting
2
Kinship's brights. These versatile
colours work across active
categories. Bolder pairings of
Carmine and Baked Turmeric
appeal to ath-luxury, performance
and youth designs, while neutrals
have a calming effect for all-day-
active transitional pieces.
KINSHIP S/ S 18

Left to right 15-4502 TCX, 19-121218, 17-4030 TCX, 19-2420 TCX, 14-0951 TCX, 18-1762 TCX,16-1149 TCX

Colour > Future Trends > S/S 18 > Product Category


C O L O U R RE F E RE N C E S / S 1 8 PANTONE TEXTILE DO WN L O A D C O L O UR C A RD - P A N TO N E TE X TI L E

S LOW FUTURE S KINSHIP P S YC H O TRO P I C A L YO UTH TO N I C C ORE C OLOURS

18-1244 TCX 16-1330 TCX 19-0419 TCX 18-0510 TCX 11-0601 TCX

14-1036 TCX 16-1149 TCX 19-5414 TCX 12-0633 TCX 11-4300 TCX

18-6011 TCX 14-0951 TCX 373 C 715 C 15-4502 TCX

15-0543 TCX 17-1644 TCX 12-0646 TCX 15-3716 TCX 16-1120 TCX

18-1506 TCX 18-1762 TCX 18-0430 TCX 17-1553 TCX 17-0625 TCX

12-2901 TCX 19-2041 TCX 17-1842 TCX 13-4308 TCX 19-1218 TCX

19-1555 TCX 19-2420 TCX 19-4324 TCX 19-2118 TCX 19-3900 TCX

13-1105 TCX 15-4706 TCX 16-1462 TCX 15-1435 TCX 19-4023 TCX

12-5403 TCX 19-4028 TCX 15-5207 TCX 14-4310 TCX 19-4005 TCX

19-1111 TCX 17-4030 TCX 19-4053 TCX 12-0109 TCX


* This is a reference guide only, colours
on computer screens vary

Colour > Future Trends > S/S 18 > Product Category


COLOU R RE F E RE NCE S / S 18 PANTONE DO WN L O A D C O L O UR C A RD - P A N TO N E C O A TE D

COATED
S LOW FUTURE S KINSHIP P S YC H O TRO P I C A L YO UTH TO N I C C ORE C OLOURS

7587 C 7606 C 7771 C Cool Grey 10 C Cool Grey 1 C

7509 C 7565 C 7477 C 460 C 663 C

417 C 2007 C 373 C 715 C Warm Grey 3 C

7751 C 2032 C 2003 C 7445 C 2312 C

437 C 710 C 7750 C 2033 C 476 C

691 C 2041 C 2040 C 5445 C 2326 C

1815 C 5195 C 2168 C 7645 C 432 C

2310 C 5507 C 2026 C 1625 C 2336 C

7541 C 534 C 5493 C 630 C 426 C

412 C 646 C 7686 C 7485 C


* This is a reference guide only, colours
on computer screens vary

Colour > Future Trends > S/S 18 > Product Category


C O L O U R R E F E R E N C E S / S 1 8 C S I DO WN L O A D C O L O UR C A RD - C S I

S LOW FUTURE S KINSHIP P S YC H O TRO P I C A L YO UTH TO N I C C ORE C OLOURS

0701453 MC 0200480 MC 0904554 MC 0900410 CO 0303044 CO

0100400 MC 0201523 MC 0903114 MC 0100936 CO 1200071 MC

0901075 CO 0100578 CK 0904505 CO 0202140 MC 0801391 CO

0903509 CO 0200257 CK 0101107 MC 0400192 MC 0801265 CO

1100283 CK 0301184 MC 0900350 MC 0201620 MC 0902992 MC

0303106 CO 0302088 MC 0300366 MC 0500990 CK 0701931 MC

0300162 MC 0400592 CK 0504033 MC 0402020 MC 0700130 MC

0800260 CK 0901180 MC 0200461 MC 0200329 MC 1100235 MC

0903487 CO 0503624 MC 0601127 CO 0601066 CO 0503617 MC

0700462 MC 0501135 MC 0503174 MC 0903770 MC


* This is a reference guide only, colours
on computer screens vary

Colour > Future Trends > S/S 18 > Product Category


COLOUR REFERENCE S/S 18 CNCS DO WN L O A D C O L O UR C A RD - C N C S

S LOW FUTURE S KINSHIP P S YC H O TRO P I C A L YO UTH TO N I C C ORE C OLOURS

024 35 17 016 65 12 056 30 07 088 40 00 088 90 00

040 70 17 026 55 22 088 25 12 048 90 17 000 90 00

072 35 07 034 65 22 056 90 17 026 60 27 048 70 00

050 70 27 007 55 27 050 85 22 136 65 17 040 60 07

155 40 00 007 50 32 048 40 12 007 45 27 024 25 12

024 85 02 159 35 27 159 45 37 112 75 07 048 60 07

010 30 27 160 25 12 112 35 12 160 25 07 120 20 02

040 70 02 088 65 07 015 55 37 007 65 27 136 20 02

088 85 02 128 35 07 096 65 07 112 75 12 120 25 02

024 20 02 119 60 22 122 35 22 064 85 07


* This is a reference guide only, colours
on computer screens vary

Colour > Future Trends > S/S 18 > Product Category


F U TU RE TRE N D S CRITICAL PATH S/S 18
THE VISION L ifesty le & I nter ior s C olour Ac c essor ies & Footwear V isual Mer c hand ising
M
M II D
D -- M
M AA YY M
M II D
D -- JJ U
U LL YY Har d war e & D etails For ec ast
M
M II D
D AA U
UGGU
U SS TT M
M II D
D -- D
D EE C
C EE M
M BB EE RR
Women' s C olour
COLOUR M
M II D
D -- JJ U
U LL YY Per for manc e Footwear Women' s D enim For ec ast
Ac tive C olour Analy sis Ac c essor ies & For ec ast: Textiles & Sur fac e EE AA RR LL YY SS EE PP TT EE M
M BB EE RR
M
M II D
D AA U
UGGU
U SS TT
LL AA TT EE -- M
M AA YY Footwear C or e C olour Men' s D enim For ec ast
Ac tive C olour EE AA RR LL YY AA U
UGGU
U SS TT Women' s For ec ast EE AA RR LL YY SS EE PP TT EE M
M BB EE RR
LL AA TT EE M
M AA YY LL AA TT EE JJ U
U LL YY
Ac c essor ies For ec ast
Glob al C olour FORECAST L ifesty le & I nter ior s For ec ast M
M II D
D TT O
O LL AA TT EE SS EE PP TT EE M
M BB EE RR

EE AA R
R LL YY JJ U
UNN EE LL AA TT EE JJ U
U LL YY
Sur fac e & Mater ials Footwear For ec ast
C olour Analy sis For ec ast Men' s For ec ast LL AA TT EE SS EE PP TT EE M
M BB EE RR TT O
O EE AA RR LL YY O
OCC TT O
O BB EE RR

EE AA RR LL YY JJ U
UNN EE EE AA RR LL YY JJ U
UNN EE M
M II D
D -- JJ U
U LL YY
J eweller y For ec ast
C olour Evolution Men' s Textiles For ec ast EE AA RR LL YY SS EE PP TT EE M
M BB EE RR
Kid s' For ec ast
LL AA TT EE AA U
UGGU
U SS TT
EE AA RR LL YY JJ U
UNN EE LL AA TT EE AA U
UGGU
U SS TT I ntimates For ec ast
Women' s Textiles For ec ast M
M II D
D -- D
D EE C
C EE M
M BB EE RR
Reg ional C olour C omp ar ison Ac tive For ec ast
M
M II D
D -- AA U
UGGU
U SS TT
M
M II D
D -- JJ U
UNN EE EE AA RR LL YY JJ U
U LL YY Swimwear For ec ast
Ac tive Textiles For ec ast LL AA TT EE SS EE PP TT EE M
M BB EE RR
C olour b y Reg ion EE AA RR LL YY SS EE PP TT EE M
M BB EE RR Knit & J er sey For ec ast
M
M II D
D -- JJ U
UNN EE LL AA TT EE JJ U
U LL YY Pr ints & Gr ap hic s
Kid s' Textiles For ec ast
Beauty C olour C osmetic s D esig n C ap sules
LL AA TT EE SS EE PP TT EE M
M BB EE RR Ac c essor ies & Footwear
EE AA RR LL YY SS EE PP TT EE M
M BB EE RR
M
M II D
D AA U
UGGU
U SS TT L eather & Non-L eather
Big I d eas
EE AA RR LL YY AA U
UGGU
U SS TT
Kid s' C olour LL AA TT EE JJ U
U LL YY
LL AA TT EE JJ U
U LL YY Ac c essor ies & Footwear
KEY ITEMS
Ac tive Big I d eas LL AA TT EE JJ U
U LL YY TT O
O LL AA TT EE SS EE PP TT EE M
MBB EE R
R
Men' s C olour EE AA RR LL YY JJ U
U LL YY Solid Mater ials
EE AA RR LL YY AA U
UGGU
U SS TT
LL AA TT EE JJ U
UNN EE
P a cka gi ng Fore ca st DESIGN DEVELOPMENT
LL AA TT EE SS EE PP TT EE M
M BB EE RR EE AA R
R LL YY TT O
O LL AA TT EE SS EE PP TT EE M
MBB EE R
R

Colour > Future Trends > S/S 18 > Product Category


SE ASO N AL D RO PS S/S 18
To help with S/S 18 planning, WGSNs four Vision trends are mapped across six The WGSN seasonal recommendations are broken down into the following:
key retail drops. This will provide clear insight into which Vision trend will be most
The season opens with Slow Futures, focusing on practical and functional product that
relevant for which parts of the season, enabling effective planning for product
crosses over from winter into the Spring Transitional drop
development across all seasonal ranges.
Kinship has two drops: Spring which centres around lighter layers, and Mid-Spring &
Festival, which explores new festival essentials

Psychotropical also has two drops: Summer which targets both casual and resort, and
High-Summer, which focuses on beach looks, with an emphasis on print and pattern

Youth Tonic has an expressive urban attitude that works for the Summer Transitional drop,
as the season moves towards autumn

I SI ON
V
TRENDS

ETA I L
R
DROPS SPRING TRANSITIONAL SPRING MID-SPRING & FESTIVAL SUMMER HIGH SUMMER SUMMER TRANSITIONAL

Colour > Future Trends > S/S 18 > Product Category


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