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Psychology of Clothing in Fashion

This document provides an overview of concepts in the psychology of clothing and costume design. It discusses how clothing is used to express social status, leisure status, and superiority. Clothing can indicate aspects like age, occupation, social class, geography, season, time of day, activity, historical period, and gender. Psychological factors that influence clothing choices include conformity, rebellion, self-image, mood alteration, and attractiveness. A costume designer must research both objective and subjective historical factors to understand why characters choose to dress a certain way.

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Espn Sachin
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40 views4 pages

Psychology of Clothing in Fashion

This document provides an overview of concepts in the psychology of clothing and costume design. It discusses how clothing is used to express social status, leisure status, and superiority. Clothing can indicate aspects like age, occupation, social class, geography, season, time of day, activity, historical period, and gender. Psychological factors that influence clothing choices include conformity, rebellion, self-image, mood alteration, and attractiveness. A costume designer must research both objective and subjective historical factors to understand why characters choose to dress a certain way.

Uploaded by

Espn Sachin
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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MIT OpenCourseWare

http://ocw.mit.edu

21M.732 Beginning Costume Design and Construction


Fall 2008

For information about citing these materials or our Terms of Use, visit: http://ocw.mit.edu/terms.
Psychology of Clothing
1. James Laver in book Clothes clothes worn for 3 reasons.

a. Utility Least important

b. Hierarchical Principle lend social status, display wearers


importance to the world

c. Seduction Principle clothes donned to make wearer as


attractive as possible within the framework of what is
considered attractive at any particular time in history.

2. Change in fashion is result of struggle of the classes, a way in which


the upper classes can declare their superiority.

a. For years what was considered socially proper would keep


members of society in their appropriate niches independent of
laws.

i. Sumptuary laws
ii. Unwritten rules of society (even names)
iii. What movement lower class jobs entailed

3. How do we express superiority through dress?

a. Conspicuous consumption expensive and many layers, girth

i. when the world is hungry the physical ideal is large, etc.


ii. Edwardian gentlemen needed 16 different costumes to be
correctly attired for every high status activity.

b. Leisure clothes that make it impossible to do practical work


(corset, fingernails)

c. Waste practical things are not beautiful


i. Military officers, polo players, fox hunting expensive
to maintain

d. Vicarious consumption
Fashion dictates with no regard for the individual and no concern for how
the style will look on many who copy it. It declares what will be considered
beautiful and, therefore, what will be thought ugly by reason of no longer
being fashionable.

The past is always seen through the eyes of the present, and the appreciation
of the styles of the past is influenced by the style currently in vogue.

The Meaning of Clothes


1. Age
a. Young more shape
b. Old less fitted, more layers, older style
c. Exceptions to the rule and what they say
2. Occupation
a. Uniforms
b. Hierarchy (religion)
c. Utility
d. Period is easier
e. Exceptions to the rule
3. Social Status/Class
a. Practical vs. impractical
b. Cost of garment (fabric, dye, cut, trim, color)
c. Exceptions to the rule
4. Geographic Area
a. Country (kerchief)
b. City
c. Building
d. Room
5. Season and Weather
6. Time of Day and Occasion
a. Any garment worn at an inappropriate time calls attention to
itself.
7. Activity
8. Historical Period
9. Gender
10. Intention past or present
Psychological Factors
1. Clothes express peoples attitudes towards themselves and their
society, both what they wear and how they wear it.

a. Conform or rebel

b. Slight rebellion how an accepted piece is worn

2. Clothes can be worn to try and change an existing condition

a. Moving up the social ladder

b. To alter wearers mood

c. Extrovert to cause a stir

d. Introvert for security, become one of the crowd

3. People often select clothes to fulfill the desire to be attractive to the


preferred sex

a. Items chosen because they are thought to have sex appeal can
be an illusion!

b. Parts of bodies that are thought to be sexy are different in


different periods and in different cultures

What was once considered attractive in a specific historical setting must be


considered along with the standards of beauty accepted by a contemporary
audience.

A costume designer must understand both the objective and the subjective
factors that work together to determine why people clothe themselves as
they do in order to fully develop the possibilities presented by the characters
in a given situation.

This understanding comes from OBSERVATION & RESEARCH!

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