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                                      SCRIPT
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Sports journalism  the reporting               B-roll  sky sports studio
  of sporting topics and events
   It can cover the promotion                          BT sport advert
              Coverage                            Chris Kamara commentary
 And documentation of sporting                      Rags to riches intro
           subjects,
               HISTORY                         HISTORY TITLE SCREEN  Gordon
                                                         banks save
 In 1727, information regarding                 Timeline/horse race b-roll
   horse races in London were
          published in
      The Racing Calendar                     Print of original document
    The calendar highlighted                     Image  racing calendar 2
 significant races, results and
   information on the horses
This is the first form of sports    b-roll  horse race/reporting
reporting  it may be 300 years
 old but it has the rudimentary
   bases of modern reporting
 Modern Bookies and horse races       Image  Ladbrokes store
often publish similar documents
    for potential investors
                                          TIMELINE - 1791
Following this, in 1791, a breed         image of stud book
  registry for horses in Great
Britain, named The General Stud
      Book, was released.
The book was produced in order to         Images of horses
   collectpedigrees (pure-bred
 horses) for racing, which would
   lead to faster and stronger
        horses for racing.
     In the 18th century all        Clips  camera being set up
technology was rudimentary. There
         were no cameras,
 only a printing press could be     B-roll  newspaper printing
  accessed, which was used to
       publish the books.
 It would be another 50+ years      B-roll  newspaper printing
until photographs would come to
  develop sporting journalism.
                                          TIMELINE - 1888
 On 8th September 1888, The first     Image  football drawing
   sets of games in the English
   football first division were
             played.
Ten of the twelve competing teams    Image  1888 league table
  played their first game of top
     flight English football.
 The results were recorded and          Image  old newspaper
   published through various
     newspapers in Britain.
 Technology had developed a great     Clip  camera being set up
 amount since the 1700s. Printing
presses improved and printed more
          efficiently.
  This meant that newspapers and     b-roll  newspaper printing
books were more widely published,
   and sports journalism became
     massively popular, being
 integrated into almost all major
  newspapers by the turn of the
          20th century.
 In addition to this, cameras and    Old Photographs of football
  photography became an integral
   element of covering a sports
              event.
                                           TIMELINE - 1937
In 16th September 1937, Arsenal        Images  arsenal in 1937
faced their reserves at Highbury
which was televised for showing       Image  BBC tuning signal
    on the newly formed BBC.
It was the first ever   televised      Image  Arsenal training
  football match, and   would be
  followed by decades   of BBC-
exclusive coverage of   football.
                                           TIMELINE - 1988
In 1988, BBC Sport was created.             BBC sport logo
 The channel was created in order      Images of 1988 Olympics
  to broadcast the 1988 Olympic
 Games, which were held in Seoul,
          South Korea.
  The first notable influence of    Animation  1988 BBC Sport logo
BBC Sport was the introduction of
the Olympics on TV - there was an
      animation of a "globe
  circumnavigated by the Olympic
             rings".
 BBC Sport is host to an array of     Grid  sports images
sports, from football to fencing,
 and is commonly host to sporting
         events including
          the Olympics,                  Olympics logo
           World Cup                   Image  world cup
   and the Commonwealth Games       Logo  commonwealth games
  Sports coverage and journalism    Internet explorer advert
    also has a massive online
   presence. As the internet is
 widely accessible everywhere in
    the world, it is commonly
 favoured by reporters and sports
           publishers.
    A lot of reporting is done           Twitter advert
through Twitter, a social network
 that allows anyone to make posts
    of 140 characters or less.
   Many sports teams, including      Liverpool twitter page
           Liverpool FC
   and Chelsea FC have twitter        Chelsea Twitter page
   accounts, in which they post
 informataion about the club and
             players,
as well as live coverage of their   Liverpool  twitter posts
             matches.
   YouTube has also become a        Youtube creators advert
  massively popular medium for
       sports reporting.
Many companies organise YouTube     Youtube creators advert
       exclusive events,
such as The Wembley Cup, in which     Image  Wembley cup
   all coverage of the event is
         through YouTube
YouTube is also very popular for    Clip  Lineker in Brazil
documentaries and factual films
 of sports and sporting events.
Parties such as uMAXit Football       uMAXit Football logo
 have gained cult following for
their iconic documentaries about
the inner workings of Football.
The videos can range from short    uMAXit Football YouTube page
snippets about a teams tactics,
  to deconstructing Footballs
       biggest scandals.