Prestige Institute of Management & Research,

Indore
(An Autonomous Institution Established in 1994, Accredited with Grade A NAAC (UGC))

2017

A SUMMER INTERNSHIP REPORT

ON

Submitted in partial fulfillment of the requirement

For the award of MBA (Master of Business Administration)

Guided By: Submitted By:

Prof. Tarun Kushwaha Irshad mohammad
 DECLARATION

I , Irshad mohammad student of prestige institute of management and research

indore, MBA(MM) second semester hereby declare that I have completed that
project on Analys and design strategies to increase brand visibility at retail and
crops RR kabel which is an authentic and original work done under Prof. Tarun
Kushwaha in academic year 2016-17.

I declare that this submitted work is done by me and to the best of my

knowledge; no such work has been submitted by any other person for
the award of degree or diploma. We also declare that all the
information submitted is true and original to best of my knowledge.

Irshad mohammad

MBA ( MM)

Section ( A)

Scholar no . 1121609301
 PREFACE
Summer Training is an integral part of MBA (MM) curriculum and student has to
undergo this training to learn about management . summer project aims at making
aware of market conditions and how marketing policies are implement in various
fields in the various fields.

During this training period I got Practical experience, which is more than
theoretical one. I came to know few important considerations that are really very
essential when it comes to work on practical grounds.
 ACKNOWLEDGEMENT

We hereby convey my deep acknowledgement to all those who made

it possible for us to complete this project, by extending their support
and continuous co-operation. We would like to acknowledge the
consistent encouragement extended by Dr. Yogeshwari Phatak, Director
of Prestige Institute of Management and Research, Indore. My sincere
gratitude to whose constant guidance, efforts, heartfelt support,
suggestions and consideration helped us in the successful completion of
this project. Finally, we would like to thank my friends, without whom
this study work would not have been successfully complete.
 CERTIFICATE BY FACULTY GUIDE

This is to certify Irshad mohammad , student of MBA (MM) second semester , of

Prestige Institute of Management and Research, Indore. Have
successfully completed her summer training project on Analys and
design strategies to increase brand visibility at retail and crops RR kabel

This work was carried out under my guidance and supervision and their genuine
and combined to the best of my knowledge .

Faculty Guide

Prof .Tarun Kushwaha

 INDEX:-

S.NO TITLE
Content
1.Introduction
2.Methodology- introduction of project
a) The study of its objective
b) The sample
c) The tools.
3.data analysis and interpretation
4.Learning
5.Contribution
6.Suggestion
7.Comclusion

SWOT ANALYSIS

STRENGTHS: -
 QUALITY THE USP UNIQUE SELLING PROPOSITION:- The uniform and
good quality of uniley technology and firex provide to its customers gives a competitive
benefits over its other competitors.
BRAND NAME: -the brand name RR Kabel also make the customer to make a purchase
of the RR PRODUCT.
PUBLIC ACCEPTABILITY: - In the market it happens that the product acceptability
greatly depends on the brand name and brand image of the company. Name of RR
KABLE is not new to the customer so they do not hesitate to use its product. RR CABLE
is a name which has not only made its place in the mind of the customer but also
conquered a special corner in their heart, which is extremely necessary for a product to do
well. The product should rule the mind and heart of the consumer.
Strong supply chain of RR Kable: -as it is into the wire market where the
timely delivery of wire and cables is important thing rr Kable is very well managing its
product and supply chain drivers.
Dedication & hardworking staff: - the round the clock working staff puts the
organization step ahead of the other competitors. The commitment that the staff possess
towards the organizations and the way they give their dedications round the clock
services and the effort they put in the success path is an asset for the organization.

Weakness
 POOR ACTIVATION: -the poor activation of RR KABEL product is a major factor for
its decreasing retail sale in Indore city. The should go for aggressive activation like
banners, Glow signboard, more posters etc.so that the customer should very well find the
retail outlet where RR KABEL product is available.
FREQUENTLY INCRESING PRICE:- the organization should put a check on the
frequently increasing price. As the organization very well knows that the indian customer
are very PRICE SENSITIVE the swtich over fromone brand to anothervery easily due to
the reasons the major part of population comes under the middle class &middle class
does make compromise in their lives specially when it comes to the economic part.
Hence the company should try to manage the economic of scale.
INCREASE THE DISTRIBUTION & RETAIL MARGIN OF COMMISION:- RR
KABEL should also increase or at least give a competitive margin of commission to its
distributes and retailers as this very margin factors create dissatisfactions among these
people this leads to lower level of interest and participation ultimately result a low market
share. As this people are considered very important organization is bound to face N
numbers of problems if these peoples are dissatisfied also they may hamper sales as they
are the one who are with the direct contact of the customer.
COMMUNICATION GAP:-the lack of two way communication between the company
as well as the retailers & even customers also hampers the exponential growth of the
organization. The distribution & retailer should have the knowledge of actual scheme &
benefits time to time offers by the company. Any information should efficiently,
effectively & moreover smartly circulated in the market to avoid misconceptions and
even rumors.
Opportunities: -
Use new promotion activities.

Use latest promotion activities.

Provide good quality of product at reasonable price.

To introduce new price list.

Threat: -
Face competitions with polycab and finolex.
To maintain its position.

Introduction
At a Glance

Our success today will be instrumental in our achievements tomorrow.As one of the
leading wires and cables manufacturers in the world, we at RR Kabel are also the
pioneers of wire design, technology and applicability. Our cutting edge technology
and research has continually enhanced the efficiency, reliability and safe conduction
of electricity. This in turn supported the core of our engineering endeavour, which is
to guarantee safe environments everywhere offices, retail spaces, industrial plants
and residences. Ever since our inception, we have been inspired by the promise of a
better life, which innovative engineering promises. This inspiration has transformed
into a relentless pursuit, which has seen us engineer and manufacture a colossal
range of products apposite for prodigious industries. Our products have been
engineered to survive harshest of environments like the crushing, high pressure of
the ocean or sweltering heat or cold of arid lands.

Wires and cables permeate through every aspect of our modern lifestyle, which
commands uninterrupted and efficient electricity supply. From planes to trains,
telecommunication to entertainment, satellites to Wifi wires are the omnipresent,
unsung heroes pulsating with electricity, bringing surroundings to life and bridging
distances. Our diverse product offerings are nimble and energy efficient, minimizing
losses, tending security and earning you savings through every millimetre it
pervades. In our 20-year journey so far, we have been lauded with several product
and system certifications and awards that speak for our quality and dependable
wires, making us one of the best quality wire and cable company in India and abroad.
Yet, we at RR Kabel, will not cease to excel in the wire and cable industry, through
our diligent efforts and commitment to the creation of the best