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Strategy Map: Financial

This document contains a strategy map for a company with objectives organized across four perspectives: financial, customer, internal process, and learning and growth. The financial perspective includes objectives to improve gross margin and operating income. The customer perspective focuses on objectives related to perceived company reputation and value. The internal process perspective outlines objectives for aligning spending, design quality, innovation, licensing, and customer service. Finally, the learning and growth perspective lists objectives centered around employee alignment, anticipating customer needs, reputation, research and development, and workforce capabilities.

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0% found this document useful (0 votes)
22 views2 pages

Strategy Map: Financial

This document contains a strategy map for a company with objectives organized across four perspectives: financial, customer, internal process, and learning and growth. The financial perspective includes objectives to improve gross margin and operating income. The customer perspective focuses on objectives related to perceived company reputation and value. The internal process perspective outlines objectives for aligning spending, design quality, innovation, licensing, and customer service. Finally, the learning and growth perspective lists objectives centered around employee alignment, anticipating customer needs, reputation, research and development, and workforce capabilities.

Uploaded by

killer drama
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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11/7/2017 Harvard Business School | Balanced Scorecard Game

Strategy Map
Financial

(OF-5) Improve (OF-6) Improve


Gross Margin ... Operating In ...

Customer

(OC-2) Company (OC-9) Perceived (OC-11)


Perceived as ... as Valued ... Reputation for
Innov ...

Internal Process

(OP-1) Align (OP-2) Design for (OP-8) Improve (OP-12) License (OP-13) Maximize (OP-14) Offer
Company Spendi High Qual ... Innovation P ... 3rd Party In ... Use of Cust ... High Performan
... ...

Learning & Growth

(OL-1) Align (OL-3) Anticipate (OL-6) Enhance (OL-15) Leading (OL-16) Leading
Employees with Luxury OE ... Reputation a ... Edge R&D Too ... Workforce Ca ...
...

https://forio.com/simulate/harvard/balanced-scorecard/simulation/#financials 1/2
11/7/2017 Harvard Business School | Balanced Scorecard Game

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