Scribd
Upload
43 views1 page

Business Development Is The Creation of Long-Term Value For An Organization From Customers, Markets, and Relationships

The document presents a "Grand Unified Theory" of business development which defines it as "the creation of long-term value for an organization from customers, markets, and relationships." It then breaks down this definition by explaining that long-term value refers to cash or other benefits that persist over time, rather than short-term gains. Business development is about finding interactions between customers, markets and relationships that enable sustainable growth opportunities.

Uploaded by

Karan Vashee
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
43 views1 page

Business Development Is The Creation of Long-Term Value For An Organization From Customers, Markets, and Relationships

The document presents a "Grand Unified Theory" of business development which defines it as "the creation of long-term value for an organization from customers, markets, and relationships." It then breaks down this definition by explaining that long-term value refers to cash or other benefits that persist over time, rather than short-term gains. Business development is about finding interactions between customers, markets and relationships that enable sustainable growth opportunities.

Uploaded by

Karan Vashee
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 1

The assortment of varied and often contradictory responses to the basic

question of what, exactly, is business development reminds me of the way


physicists seek to explain what, exactly, is the universe. With
conflicting theories on the nature of black holes and bosons, the ultimate goal
for those scientists is a Grand Unified Theory, a single definition that can
elegantly explain how the universe itself operates at every level.

Lacking any concise explanation of what business development is all about, I


sought to unite the varied forces of business development into one
comprehensive framework. And eureka, for I have found it - the Grand
Unified Theory of business development:

Business development is the creation of long-term value for an


organization from customers, markets, and relationships.

There is elegance in simplicity, but perhaps this definition leaves you wanting
more. At its heart, business development is all about figuring out
how the interactions of those forces combine together to create opportunities
for growth. But a theorem requires a proper proof, so lets break that
statement down:

Long-Term Value

First, what do I mean by long-term value? In its simplest form, value is


cash, money, the lifeblood of any business (but it can also be access, prestige,
or anything else a company seeks in order to grow). And there are plenty of
ways to make a quick buck for you or your company. But business
development is not about get-rich-quick schemes and I-win-you-lose tactics
that create value thats gone tomorrow as easily as it came today. Its about
creating opportunities for that value to persist over the long-term, to
keep the floodgates open so that value can flow indefinitely. Thinking about
business development as a means to creating long-term value is the only true
way to succeed in consistently growing an organization.

You might also like