555 Taylor Road, P.O.
Box 1600 Contact Information:
Enfield, CT 06083 USA Nina Franklin, Director
Marketing & Communications
Tel. (800) 838-9647
nfranklin@lego.com
www.lego.com (860) 838-9649
Media Advisory
The LEGO Group, one of the top toy manufacturers of the world, will celebrate the 60th
anniversary of the LEGO Duplo brick this November. The LEGO Group is guided by its motto Only the best
is good enough which drives its brand values of imagination, creativity, quality, caring and fun. These values
make the LEGO Group one of the top manufacturers of childrens toys in the world. The LEGO Group focuses
on encouraging childrens imagination so LEGO might inspire and develop the builders of tomorrow.
Who:
President Barack Obama
LEGO president, Jrgen Vig Knudstorp
Over 5,000 expected guests
What:
President Obama and LEGO president will attend and deliver speeches
o Interview opportunities will be available immediately following speeches
o Photo opportunities available throughout the day
Winners of Constructing Bright Beginnings contest will be announced
Guests will receive party favor packages with balloons and limited-time anniversary products
Where:
LEGOLAND California
1 LEGOLAND Drive
Carlsbad, CA 92008
When:
Saturday, Nov. 5, 2016, from 9 a.m. to 5 p.m.
Why:
The kick-off party will commemorate the beginning of the yearlong celebration of the LEGO
bricks 60th anniversary.
Media and parking passes are available. Contact Nina Franklin at (860) 838-9649 or nfranklin@lego.com
For directions, visit legoland.com/california/legoland-california/directions/