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The Impact of Korean Television Drama Viewership On The Social Perceptions of Single Life and Having Fewer Children in Married Life

The study examined the effect of watching South Korean dramas on perceptions of single life and family size using cultivation theory. Results showed that exposure to dramas positively portraying single life and fewer children significantly increased perceived prevalence of these. The findings provide useful insights for public health and communication policies by demonstrating theoretical relationships between media exposure and social perceptions.

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Christine Ann Gamboa
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171 views3 pages

The Impact of Korean Television Drama Viewership On The Social Perceptions of Single Life and Having Fewer Children in Married Life

The study examined the effect of watching South Korean dramas on perceptions of single life and family size using cultivation theory. Results showed that exposure to dramas positively portraying single life and fewer children significantly increased perceived prevalence of these. The findings provide useful insights for public health and communication policies by demonstrating theoretical relationships between media exposure and social perceptions.

Uploaded by

Christine Ann Gamboa
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Abstract

The purpose of this study was twofold. On the ground of Gerbner's cultivation theory, it
examined the effect of South Korean drama consumption on the perceived prevalence
of single life and having fewer children in married life. It also tested the causality of
cultivation effects through a priming methodology. Results indicated that the perceived
prevalence of having fewer children in married life was significantly affected by
exposure to dramas which positively feature single life and having fewer children in
married life on television. The findings provide public health policy-makers and
communication campaigners with valuable theoretical relationships, as well as their
practical implications.

The impact of Korean television drama viewership on the social


perceptions of single life and having fewer children in married life
https://www.coursebb.com/2017/03/18/research-essay-effects-social-media-student-performance/
The Impact of Social Media on the Academic Development of School
Students
Article · January 2015 with 15,357 Reads

DOI: 10.5430/ijba.v6n1p46

https://www.researchgate.net/publication/273770861_The_Impact_of_Social_Media_on_the_Academi
c_Development_of_School_Students

Abstract

Today, it is crucial to determine the impact of social media on the academic performance of students.
Technology is booming rapidly from year to year, and the younger generations are the ones caught in
this rapid change. Questionnaires were distributed through Facebook and E-mails, to find out whether
students academic performance is impacted by social media or not. The findings demonstrate that there
is no relationship between social media and academic performance; this is clearly projected in their
overall grade average.

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