287
Appendix I
Questionnaire on Buying Behaviour of Car Purchasers
Dear Sir/Madam
I’m pursuing my doctoral research in university of pune and as a part the research
the data has to be gathered through the use of questionnaire. Your responses are
vital to the success of this study and will be treated with utmost confidentiality.
Kindly answer the following questions
Part I
Name: …………………………….
Age: ………………
Education:
(a) Less than undergraduate [ ] (b) Undergraduate [ ] (c) Graduate [ ]
(d) Postgraduate [ ] (e) Beyond post Graduate [ ]
Gender :
Male [ ] Female [ ]
Primary Residence:
(a) Own [ ] (b) Rent [ ] (c) Other [ ]
Occupation:
(a) Employed [ ] (b) Self Employed [ ] (c) Unemployed [ ]
(d) Housewife [ ] (e) Student [ ]
288
Marital Status:
(a) Married [ ] (b) Single [ ]
If married please indicate your family size( number of children)
……………………..
Income:
(a) Under 30,000 Rs [ ] (b) 30,000 to 49,000Rs [ ] (c) 50,000 to
69,000Rs[ ]
(d) 70,000 to 99,000Rs [ ] (e) 100,000 and more Rs[ ]
Part II
1. Please indicate the brand of your car?
…………………………….
2. Will you buy the same brand of car again?
(a) Yes [ ] (b) No [ ]
3. Please indicate the purpose of usage of your car?
(a) Business purpose [ ] (b) Personal purpose [ ] (c) Family purpose [ ]
4. Please indicate the importance of having a car in your personal life?
Very Not Very
Neutral Important
unimportant important important
[ ] [ ]
[] [] []
289
5. Please indicate the importance of driving (using) a car in your personal life?
Very Not Very
Neutral Important
unimportant important important
[ ] [ ]
[] [] []
6. Please indicate your source of information for buying your car.
(a) Friends & Colleagues [ ]
(b) Car magazines [ ]
(c) Dealers [ ]
(d) Car shows [ ]
(e) TV advertising [ ]
(f) Billboards [ ]
(g) Internet [ ]
(h) Brochures [ ]
7. Please indicate the importance of following decision-making sources in your
decision for buying your car?
Very Not Very
Neutral Important
unimportant important important
Yourself
Your
husband/wife
Your
son/daughter
Your
parents
Friend &
Colleagues
290
8. What was the length of time from initial decision to buy to placing order?
(a) Less than two weeks [ ] (b) 2 weeks to 1 Month [ ]
(c) 1 month to 3 months [ ] (d) 3 months to 6 months [ ]
(e) More than six months [ ]
9. Please kindly indicate the importance of following factors in choosing cars?
Very Not Very
Neutral Important
unimportant important important
Price of car
Fuel
consumption
Power
Driving
comfort
Safety
Size
(capacity)
After sales
services
Brand
popularity
Resale
value
Advancing
technology
Interior
design
Exterior
design
Maintenance
291
expenses
Color
Country of
origin
Availability
of spare part
Loan &
payment
facilities
10. Would you like to offer suggestions on any aspect of car buying behaviour which
is not covered in this survey?
………………………………………………………………………………………………
………………………………………………………………………………………………
………………………………………………………………………………………………
………………………………………………………………………………………………
………………………………………………………………………………………………
………………………………………………………………………………………………
………………………………………………………………………………………………
………………………………………………………………………………………………
……………………………………………………………..
Thank you very much for your kind cooperation.
292
Appendix II
Category wise Motor Vehicles Population
Regional Transport Office, Pune Up to March 2010
Sr. Category M.V. M.V. M.V. M.V. M.V. M.V.
No. Population Population Population Population Population Population
as on as on as on as on as on as on
31.03.2005 31.03.2006 31.03.2007 31.03.2008 31.03.2009 31.03.2010
1 Motor Cycles 478096 547910 627506 715709 807767 915400
2 Scooters 279346 295239 307906 307787 310134 308733
3 Mopeds 165232 175197 189331 191175 194312 194452
Total 2 Wheelers 922674 1018346 1124743 1214671 1312213 1418585
4 Cars 124603 146595 175895 198428 217283 246286
5 Jeeps 29097 31708 38073 39631 39063 39527
6 Stn. Wagons 949 949 950 950 950 950
7 Taxies/Cabs 6371 7662 10907 12504 12923 14331
8 Auto 56088 56583 53093 60189 60613 61531
rickshaw
9 Stage carriage 4998 5254 5254 5254 5254 5254
10 Contract 2680 3053 3878 4905 5206 5866
Carriage
11 School Bus 302 345 449 429 422 441
12 Pvt. Ser. 1238 1307 1370 1375 1380 1380
Vehicles
13 Ambulances 802 839 888 945 1008 1091
14 Trucks & 22964 24750 27572 28723 29424 3121
Lorries
15 Tankers 2861 2920 3137 3403 3900 4011
16 Del. Van 4W 11748 13414 15389 17695 20009 21652
17 Del. Van 3W 14153 15488 17168 20700 23081 24781
18 Tractors 12937 13257 14716 41040 16541 17234
19 Trailers 8826 8838 9179 9482 9810 9831
20 Others 1503 1777 2595 3391 3650 3922
Total 1224794 1353103 1510256 1663715 1762730 1907794
Regional Transport
Officer, Pune
293
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