Questionnaire on

Consumers’ Attitude and Consumers’ Responses toward Online Advertisement

Gender: Education: Occupation: Age : Marital status:

1. Male 1. Bachelor’s degree 1. Student 1. 15–25 1. Married

2. Female 2. Postgraduate 2. Clerical/technical 2. 26–35 2. Single
3. Diploma 3. Professional 3. 36–45
4. PhD and other 4. Homemakers 4. above 45
5. Undergraduate 5. Service
Students 6. Managerial
7. Others

To what extent do you agree with the following statements? Please give tick (✓) mark in the response column.

No Quality of Information Strongly Somewhat Agree Neutral Disagree Somewhat Strongly

Agree Agree Disagree Disagree
QI_1 It is convenient source of product information 7 6 5 4 3 2 1
QI_2 Supply complete product information 7 6 5 4 3 2 1
QI_3 Supply Relevant product information 7 6 5 4 3 2 1

No Entertainment Strongly Somewhat Agre Neutral Disagree Somewhat Strongly

Agree Agree e Disagree Disagree
E_1 It is fun to use 7 6 5 4 3 2 1
E_2 It is exciting 7 6 5 4 3 2 1
E_3 It is pleasing 7 6 5 4 3 2 1

No Financial Rewards Strongly Somewhat Agre Neutral Disagree Somewhat Strongly

Agree Agree e Disagree Disagree
FR_1 I really spend less 7 6 5 4 3 2 1
FR_2 I feel that I am getting a good deal 7 6 5 4 3 2 1
FR_3 I can upgrade to a better brand 7 6 5 4 3 2 1
FR_4 I always buy more products due to the offers
of sales promotion 7 6 5 4 3 2 1

FR_5 I can save the searching cost by the sales

promotion 7 6 5 4 3 2 1

No Perceived Intrusiveness Strongly Somewhat Agre Neutral Disagree Somewhat Strongly

Agree Agree e Disagree Disagree
PI_1 It is interfering 7 6 5 4 3 2 1
PI_2 It is disturbing 7 6 5 4 3 2 1
PI_3 It is obtrusive 7 6 5 4 3 2 1
PI_4 It is intrusive 7 6 5 4 3 2 1
PI_5 I feel forced 7 6 5 4 3 2 1
No Intentions Toward the Sender Strongly Somewhat Agre Neutral Disagre Somewha Strongly
Agree Agree e e t Disagree Disagree
IT_1 I intend to order product/service from the 7 6 5 4 3 2 1
sender
IT_2 I intend to build a relation with the sender 7 6 5 4 3 2 1
IT_3 I predict the sender will provide a good service 7 6 5 4 3 2 1
IT_4 I predict the sender will be trustworthy 7 6 5 4 3 2 1

No Consumer Response Strongly Somewhat Agre Neutral Disagree Somewhat Strongly

Agree Agree e Disagree Disagree
CR_1 I read the online advertisement right away 7 6 5 4 3 2 1
CR_2 I often click on links in online Advertisement 7 6 5 4 3 2 1
CR_3 I often make use of offers received in online 7 6 5 4 3 2 1
CR_4 I want to receive such online Ad. in the future 7 6 5 4 3 2 1

No Brand recognition Strongly Somewhat Agre Neutral Disagree Somewhat Strongly

Agree Agree e Disagree Disagree
BR_1 Online ad create positive brand image 7 6 5 4 3 2 1
BR_2 Online ad helps to recall brand 7 6 5 4 3 2 1

No Strongly Somewhat Agre Neutral Disagree Somewha Strongly

Purchase Intention Agree Agree e t Disagree Disagree
PI_1 The effective advertisement would result to 7 6 5 4 3 2 1
purchase
PI_2 Most of web based advertisement influence on 7 6 5 4 3 2 1
my purchase intention
PI_3 Most of my online purchase has effect by 7 6 5 4 3 2 1
online advertisement

No Online Ad Features Strongly Somewhat Agre Neutral Disagree Somewha Strongly

Agree Agree e t Disagree Disagree
OA_1 Multimedia features in online ad give me 7 6 5 4 3 2 1
positive feeling
OA_2 Picture, color and animation in online ad make 7 6 5 4 3 2 1
the ad interesting to me
OA_3 Contents in online ad helps me to take 7 6 5 4 3 2 1
purchase decision

Comments (if any):

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