A STUDY ON CONSUMER SATISFACTION TOWARDS HUL – PURE IT

A Project Report submitted to the SRM Institute of Science and Technology in partial
fulfilment of the requirements for the award of the Degree of

BACHELOR OF COMMERCE

Submitted by

K. Rhoda Rubavathy

(Reg. No. RA1531201020003)

Under the Guidance of

Ms. M. Narmadha
Assistant Professor
Department of Commerce

SRM Institute of Science and Technology – Ramapuram Campus

Faculty of Science and Humanities
Department of Commerce
APRIL 2018
 SRM Institute of Science and Technology – Ramapuram Campus
Faculty of Science and Humanities
Department of Commerce
Certificate

This is to certify that the Project Report entitled “A study consumer satisfaction
towards HUL – Pure it”, in partial fulfilment of the requirements for the award of the Degree
of Bachelor of Commerce is a record of Project Work undergone by Ms.K.Rhoda Rubavathy
(Reg.No. RA1531201020003) during the year 2017 - 18 of his study in the Department of
Commerce, SRM Institute of Science and Technology, Ramapuram Campus under my
supervision and the report has not formed the basis for the award of any Degree/Fellowship or
other similar title to any candidate of any University.

Place: Chennai – 89

Date: Signature of the Guide

Ms.K.Rhoda Rubavathy

Countersigned

Dr. T. Jeyachandran , M.Com., M.A.(Pub.Admn.),M.B.A., Ph.D.,

Professor & Head

Submitted to the Department of Commerce, SRM Institute of Science and Technology

(Ramapuram Campus) for the examination held on

INTERNAL EXAMINER EXTERNAL EXAMINER

 DECLARATION

I, K.Rhoda Rubavathy, hereby declare that the Project Report, entitled “A study on
consumer satisfaction towards HUL – pure it”, submitted to the SRM Institute of Science
and Technology in partial fulfilment of the requirements for the award of the Degree of
Bachelor of Commerce is done by me during the period 2017 - 18 under the supervision and
guidance of Ms.M.Narmadha , Assistant Professor (O.G.), Department of Commerce, SRM
Institute of Science and Technology, Ramapuram Campus and it has not formed the basis for
the award of any Degree/Fellowship or other similar title to any candidate of any University.

Place: Chennai – 89 Signature of the Student

Date:
 ACKNOWLEDGEMENT

First and foremost, I offer my sincerest gratitude to our Chancellor, SRM Institute of
Science and Technology, for his academic support and the facilities provided to carry out the
project work at the Institute. His wide vision and concern for students have been inspirational.
I wish to express my profound gratitude to my venerable Chairman, SRM Group of
Institutions-Ramapuram & Trichy Campuses, who offered me such a huge opportunity,
incredible Infrastructure and other support which made the project work quite smooth.
I express my heartfelt thanks to our Dean, Vice Principal (Academic) and Vice
Principal (Admin), Faculty of Science and Humanities, SRM Institute of Science and
Technology, Ramapuram Campus who provided all facilities for carrying out this project.
I immensely thank to our Head of the Department Dr. T. Jeyachandran , M.Com.,
M.A.(Pub.Admn.),M.B.A., Ph.D., Professor & Head, for his cordial support, valuable
information and guidance, which helped me in completing this task through various stages. The
blessing, help and guidance given by him time to time shall carry me a long way in the journey
of life on which I am about to embark.
I take this opportunity to express my profound gratitude and deep regards to my guide
Ms.M.Narmadha Assistant Professor (O.G.), for her exemplary guidance, monitoring and
constant encouragement throughout the course of this project.
I thank God Almighty for showering his perennial blessing on me for giving me the
courage to pursue this project work successfully. I owe a lot to my parents, who encouraged
and helped me at every stage of my personal and academic life, and longed to see this
achievement come true.

Place: Chennai – 89.

Date:
(K.Rhoda Rubavathy)
 LIST OF CONTENTS

CHAPTER NO. PARTICULARS PAGE NO.

1 INTRODUCTION

2 COMPANY PROFILE

A) REVIEW OF LITERATURE
3
B) RESEARCH METHODOLOGY

4 ANALYSIS AND INTERPRETATION OF DATA

5 FINDINGS, CONCLUSION AND SUGGESTIONS

BIBLIOGRAPHY
ANNEXURE
QUESTIONNAIRE
 LIST OF TABLES

Table No. Title Page No.

4.1 TABLE SHOWING AGE GROUP OF USERS

4.2 TABLE SHOWING GENDER OF THE

RESPONDENTS

4.3 TABLE SHOWING THE EDUCATIONAL

QUALIFICATION OF RESPONDENTS

4.4 TABLE SHOWING PROFESSION OF THE USERS.

4.5 TABLE SHOWING ANNUAL INCOME EARNED BY

THE PRODUCT USER.

4.6 TABLE SHOWING USERS AND NON-USERS OF

PURE IT.

4.7 TABLE SHOWING THE SOURCE OF KNOWLEGDE

4.8 TABLE SHOWING THE BRAND OF WATER

PURIFIER

4.9 TABLE SHOWING NON- CHEMICAL USAGE IN

PURE IT.

4.10 TABLE SHOWING BATTERY DURABILITY IN

PURE IT.

4.11 TABLE SHOWING ODOUR AND CLARITY IN PURE

IT.

4.12 TABLE SHOWING SAFETY OF PURE IT.

4.13 TABLE SHOWING SATISFACTION AFTER SALES

OF HUL PURE IT.

4.14 TABLE SHOWING ORDER DELIVERY SERVICE OF

HUL PURE IT.

4.15 TABLE SHOWING RATING OF PURE IT.

4.16 TABLE SHOWING RECOMMENDATION OF PURE

IT TO OTHERS.
4.17 TABLE SHOWING CONVENIENT LOCATION OF
STORES.

4.18 TABLE SHOWING PREFERABILITY OF PURE IT.

4.19 TABLE SHOWING REASONS OF NON-USERS.

 LIST OF CHARTS

Chart No. Title Page No.

4.1 CHART SHOWING AGE GROUP OF USERS

4.2 CHART SHOWING GENDER OF THE

RESPONDENTS

4.3 CHART SHOWING THE EDUCATIONAL

QUALIFICATION OF RESPONDENTS

4.4 CHART SHOWING PROFESSION OF THE USERS.

4.5 CHART SHOWING ANNUAL INCOME EARNED

BY THE PRODUCT USER.

4.6 CHART SHOWING USERS AND NON-USERS OF

PURE IT.

4.7 CHART SHOWING THE SOURCE OF

KNOWLEGDE

4.8 CHART SHOWING THE BRAND OF WATER

PURIFIER

4.9 CHART SHOWING NON- CHEMICAL USAGE IN

PURE IT.

4.10 CHART SHOWING BATTERY DURABILITY IN

PURE IT.

4.11 CHART SHOWING ODOUR AND CLARITY IN

PURE IT.

4.12 CHART SHOWING SAFETY OF PURE IT.

4.13 CHART SHOWING SATISFACTION AFTER

SALES OF HUL PURE IT.

4.14 CHART SHOWING ORDER DELIVERY SERVICE

OF HUL PURE IT.

4.15 CHART SHOWING RATING OF PURE IT.

4.16 CHART SHOWING RECOMMENDATION OF
PURE IT TO OTHERS.

4.17 CHART SHOWING CONVENIENT LOCATION OF

STORES.

4.18 CHART SHOWING PREFERABILITY OF PURE IT.

4.19 CHART SHOWING REASONS OF NON-USERS.