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GenSan Laundry Business Insights

This survey was conducted to provide insight into the laundry business industry in GenSan. The survey found that 70% of laundries offer dry cleaning, while services like wash and fold (35%) and self-service (9%) were less common. Customer service was identified as the main reason customers choose a particular laundry (100%), followed by price (87%) and location/accessibility (61%). The results indicate laundries focus on dry cleaning due to its efficiency over traditional water-based cleaning methods.

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49 views2 pages

GenSan Laundry Business Insights

This survey was conducted to provide insight into the laundry business industry in GenSan. The survey found that 70% of laundries offer dry cleaning, while services like wash and fold (35%) and self-service (9%) were less common. Customer service was identified as the main reason customers choose a particular laundry (100%), followed by price (87%) and location/accessibility (61%). The results indicate laundries focus on dry cleaning due to its efficiency over traditional water-based cleaning methods.

Uploaded by

John Brown
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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This report summarizes the result of the survey conducted.

This survey serves as a reference to provide


a better plan or perspective for the laundry business industry here in GenSan. The survey was done by
personally asking the staff on the said shops or providing some questionnaires. It is divided by
categories:

- Services Offered
- Prices
- Reasons why customer chooses your shops
- Annual Income(Estimated Only

Services Offered

The Result shows that 70% offers dry-cleaning, 4%(Pick up services), 52%(Wash Dry Press), 48%(Wash
Dry Hand), 35%(Wash&Fold), 52%(Wash Only), 48%(Dry Only), 30%(Press only), 9%(Self Service)
80%
Dry Cleaning
70%
Pick-up services
60%
Wash Dry Press
50%
Wash Dry Hand
40%
Wash and Fold
30%
Wash Only
20% Dry Only
10% Press Only
0% Self Service
Services

Laundry shops are focusing more on dry cleaning more than the other services. The reason behind this is
it lessen the work for washing and usage of water. The cleaning fluid that is used is a liquid, and all
garments are immersed and cleaned in a liquid solvent -- the fact that there is no water is why the
process is called "dry." But they still offer the traditional ways like hand washing and the usage of water
because some customer prefer that way.

Prices
Reasons why customer chooses your shops

The result shows that 61% is because of location/accessibility, 87%(Price), 100%(Service),


26%(convenience)
120%
100%
80% Locations/Accessibility

60% Price
40% Service
20% Convenience
0%
Reasons why customer chooses your shops

Service is the main reason why the customer chooses their shops, as shown in the result of the survey,
they were all convinced that the reason is their services offered, customer satisfaction with the service
rendered is the main focus of laundry business. Next to it is the price, customer usually checks the price
first if it is appropriate for the service rendered. Good pricing makes the customer choose the shop.
Location can be a great factor, for the reason that some shop are lucky to have a location that would
cover a large range of target customer and some shops are not. The least of the 4 is the convenience,
customers don’t stay in laundry shops that long unless they offer some services(coffees, wifi) that would
make the customers stay longer, only few shops offer this kinds of services.

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