AMERICAN STROKE MONTH MAY 2018

WE SHARE A
HEALTHY OBSESSION
WITH STROKE PREVENTION
AND TREATMENT.
MESSAGING & CAMPAIGN TOOLKIT FOR
HEALTHCARE PROFESSIONALS

Together to End Stroke

nationally sponsored by
 TABLE OF CONTENTS
STROKE STATISTICS 02 SOCIAL MEDIA CONTENT AND GRAPHICS 06

COMMUNICATION MESSAGES 03 COMMUNITY IDEAS AND RESOURCES 07

THANK YOU for taking time to share the materials in this toolkit with your
patients and staff during American Stroke Month. As a healthcare professional,
you're in an ideal position to spread the word about stroke prevention and
treatment. Educating your patients on the benefits of self-care — including
managing risk factors like high blood pressure and knowing how to spot the
signs of stroke F.A.S.T. — is key to achieving a healthier, stroke-free community.

05 FACTS ABOUT HIGH BLOOD

PRESSURE & STROKE TREATMENT
FACT #1: FACT #2:

Under recent guidelines, nearly One in four stroke survivors

half of all adults in the U.S. have a second stroke.
have high blood pressure as
a reading of 130/80.

FACT #3: FACT #4:

Stroke deaths have decreased, Stroke patients treated with the

due in part to earlier and better clot-busting drug alteplase IV r-tPA
treatment of high blood pressure. within 90 minutes of first symptoms
are almost three times more likely to
recover with little or no disability.
FACT #5:

Up to 20 percent of all ischemic

stroke patients are currently eligible
for mechanical clot removal. New
guidelines could increase this number.
 COMMUNICATION MESSAGES

prevention message 1:

HAD A STROKE?
PREVENT A
SECOND ONE.
1 in 4 stroke survivors has another.
Learn ways to manage stroke risk.

Up to 80% of clot related strokes (ischemic) may • JOIN @American_Stroke on May 2nd at 12 p.m. CDT
be preventable. That means the vast majority of for a nationwide Twitter chat as experts discuss stroke
stroke deaths and disabilities never had to prevention and treatment. #BrainforLife
happen. It's a missed opportunity we can turn • PARTICIPATE in National Cycling Day on May 14th.
around together. Here's how you can support this #CycleNation
American Stroke Month: • ENCOURAGE your patients and followers to check their
blood pressure by clicking the I’ve Checked My Blood
Pressure button.
• SHARE our stroke prevention checklist.

prevention message 2:

PREVENTION IS
THE BEST CURE
FOR STROKE.
Educate your patients on ways to
prevent a stroke before it happens.

The stroke prevention checklist explains how • JOIN @American_Stroke on May 2nd at 12 p.m. CDT
members of your community can get a clear for a nationwide Twitter chat as experts discuss stroke
understanding why controlling blood pressure prevention and treatment. #BrainforLife
and other significant risks are important. • PARTICIPATE in National Cycling Day on May 14th.
Here is how you can spread the word on stroke #CycleNation
prevention this American Stroke Month: • ENCOURAGE your patients and followers to check their
blood pressure by clicking the I’ve Checked My Blood
Pressure button.
• SHARE our stroke prevention checklist. 03
 COMMUNICATION MESSAGES (CONT.)

prevention message 3:

DO A NUMBER
ON YOUR PATIENTS
Make sure your patients know what their
blood pressure should be. Many don’t.

The way high blood pressure is read and managed • JOIN @American_Stroke on May 2nd at 12 p.m. CDT
has changed. This American Stroke Month spread for a nationwide Twitter chat as experts discuss stroke
the word and encourage your patients to: prevention and treatment. #BrainforLife
• PARTICIPATE in National Cycling Day on May 14th.
#CycleNation
• CHECK their blood pressure and acknowledge it by
clicking the I’ve Checked My Blood Pressure button.
• SHARE our stroke prevention checklist.

treatment message 1:

STROKE HAPPENS
SUDDENLY. HELP YOUR
PATIENTS THINK F.A.S.T.
Teach them how to spot a
stroke with this 4-letter word:

F Face
Drooping A Arm
Weakness S Speech
Difficulty T Time to
Call 911

How many more lives could be saved if everyone • JOIN @American_Stroke on May 2nd at 12 p.m. CDT
who knows how to spot a stroke passes the for a nationwide Twitter chat as experts discuss stroke
knowledge along to others? Let's find out, prevention and treatment. #BrainforLife
starting with you. Share the link to the F.A.S.T. • TEACH the most common stroke signs by sharing the
Simulator Video with your patients and also make F.A.S.T. simulator video on your channels.
sure to: • SHARE our 5 F.A.S.T. Facts About Stroke infographic.
• DISTRIBUTE the Simulation Event Toolkit and AIS Toolkit
to your hospital or office staff.
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 COMMUNICATION MESSAGES (CONT.)

treatment message 2:

WHEN UNDERLYING
CAUSE IS THE QUESTION,
COLLABORATION IS
THE ANSWER.
About one-third of ischemic strokes in the U.S.
are classified as cryptogenic, or unknown cause.

Not knowing—and not treating—the underlying • JOINING @American_Stroke on May 2nd at 12 p.m. CDT
cause can increase patients' risk of recurrent for a nationwide Twitter chat as experts discuss stroke
strokes. Collaboration by cardiologists, neurologists, prevention and treatment. #BrainforLife
electrophysiologists and other integral team • DOWNLOADING cryptogenic stroke resources for your
members could help to potentially find the stroke’s patients and staff.
cause. Spread the word this American Stroke • ENSURING your community knows how to identify the
Month by: most common signs of stroke. Share the F.A.S.T. stroke
simulator video with your followers.
• SHARING our 5 F.A.S.T. Facts About Stroke infographic.

treatment message 3:

NEW GUIDELINES
COULD MAKE MORE
STROKE PATIENTS
ELIGIBLE FOR TREATMENT.
Download the latest acute ischemic stroke resources.

Extending timeframes means more opportunities • JOINING @American_Stroke on May 2nd at 12 p.m. CDT
to lower disabilities from stroke. Share the good for a nationwide Twitter chat as experts discuss stroke
news this American Stroke Month by: prevention and treatment. #BrainforLife
• TEACHING the most common warnings signs by sharing
the F.A.S.T. stroke simulator video with your followers.
• SHARING our 5 F.A.S.T. Facts About Stroke infographic.
• DISTRIBUTING the Simulation Event Toolkit and AIS Toolkit
to your hospital or office staff.

05
SOCIAL MEDIA
MESSAGES AND
GRAPHICS

social media is a powerful tool. Please share the following messages and images from
the American Stroke Association page at Facebook.com/AmericanStroke or retweet us on Twitter
@American_Stroke. Download the graphics here.

MAY IS AMERICAN STROKE MONTH. WHAT’S IT TO YOU?

Teach your patients how to spot the signs of stroke F.A.S.T.: (F)ace drooping (A)rm weakness
(S)peech difficulty (T)ime to call 911. www.strokeassociation.org/strokemonth #StrokeMonth

WE INVITE YOU TO TEST YOUR READINESS BY HOLDING A STROKE SIMULATION EVENT.

Download our free stroke simulation event toolkit and register your facility to host a stroke
simulation event. #StrokeMonth

UP TO 80 PERCENT OF STROKES MAY BE PREVENTABLE.

The most important controllable risk factor for stroke is high blood pressure. Encourage your
patients to check their numbers and keep them in check: www.heart.org/hbp #StrokeMonth

TEACH YOUR PATIENTS THE STROKE RISK FACTORS THEY CAN IMPROVE TO HELP THEM
PREVENT STROKE. Visit www.strokeassociation.org/strokemonth to learn more.
#StrokeMonth

IT'S THE MOST SIGNIFICANT TREATMENT ADVANCEMENT FOR ACUTE ISCHEMIC STROKE
IN DECADES. Put it to work for your patients now — download the Acute Ischemic Stroke
toolkit. #StrokeMonth

IN ABOUT 1 IN 3 ISCHEMIC STROKES, THE ROOT CAUSE IS STILL UNKNOWN AFTER TESTING.
Download cryptogenic stroke resources to learn more. #StrokeMonth

06
COMMUNITY
IDEAS AND
RESOURCES

activate your community

Looking for quick, easy ways to promote American Stroke Month locally? Look no further.

1. Incorporate American Stroke Month into community events. Use these helpful links to educate others about preventing
another stroke and F.A.S.T. treatment.
2. Provide educational materials to patients. Invite them to distribute to their churches, community centers and schools.
3. Drive stroke awareness within your healthcare system. Provide educational materials on secondary stroke prevention
and F.A.S.T. treatment for patient education.
4. Include stroke information in patient discharge packets.
5. Volunteer to teach local elementary school kids the F.A.S.T. way to spot a stroke.

helpful links
• 2018 American Stroke Month Landing Page - Get involved in this year's campaign and find resources to help you spread
the word on stroke prevention and treatment.
• AHA/ASA 20th Anniversary Infographic - Learn more about American Stroke Association’s key milestones in stroke
treatment and recovery.
• ASA Secondary Stroke Prevention Page - One in four survivors has another. Learn how to prevent a second stroke.
• 5 F.A.S.T. Facts about Stroke Infographic - Find hard hitting stroke facts to support your messages and
American Stroke Month efforts.
• Power Sunday Toolkit - Stroke education, risk factors and prevention tips for African-American and Hispanic audiences.
• ASA Stroke Resource Center - Find additional resources on stroke prevention, treatment and recovery. Spanish resources
are also available.
• Together to End Stroke® - Learn about the ASA’s national initiative and how to teach others that stroke is largely
preventable, treatable and beatable.
• High Blood Pressure - Learn ways you can manage high blood pressure and decrease stroke risks.
• Advocacy - Find out how you can support federal and state stroke advocacy work.
• Donating - Your support today can go a long way toward promoting healthy living, funding new research and
advocating for legislation.
• Support Network - Find online support for stroke survivors, caregivers and family members.
• Stroke Warning Signs - Learn and share F.A.S.T.- the simple acronym to teach the most common warning signs
of stroke.
• Go Red For Women® - Women face a higher risk of stroke. Learn how to get involved.
• CycleNation™ - Unleash the power of cycling. Join the pack.
• Stroke Connection - Enjoy a free subscription to our award-winning digital magazine.
• Life After Stroke - Recent Stroke? We can help you find your path forward. Download rehab resources for patients
and professionals.
• AIS Toolkit - Download stroke simulation event tools and resources that translate the AHA/ASA 2018 AIS Guidelines.
• Cryptogenic Stroke - Learn more about better diagnoses through collaboration.

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