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Advertising Pyramid

The document discusses various techniques of writing such as word choice, sentence structure, and readability. It also discusses concepts in advertising and marketing like the advertising pyramid, target audiences, and media. Additionally, it covers non-verbal communication techniques including kinesics, proxemics, and paralanguage. Finally, the document defines negotiation skills and discusses the stages of negotiation including preparation, meeting, and implementation.

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Sanjay
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216 views2 pages

Advertising Pyramid

The document discusses various techniques of writing such as word choice, sentence structure, and readability. It also discusses concepts in advertising and marketing like the advertising pyramid, target audiences, and media. Additionally, it covers non-verbal communication techniques including kinesics, proxemics, and paralanguage. Finally, the document defines negotiation skills and discusses the stages of negotiation including preparation, meeting, and implementation.

Uploaded by

Sanjay
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Techniques of writing:

 Selection of words and phrases


 Abstract and specific words
 Modifiers
 Noun and Verbs
 Jargons and Clichés
 Foreign words and phrases
 Redundancy
 Circumlocution
 Sentence structure
 Readability

Advertising and marketing

 Definition
 Non personal
 Information
 Paid for
 Persuasive
 Products and Services& idea
 Various media
 Classification of Advt.
 Media
 Target Audience
 Geographic Area
 Purpose
 Advertising Pyramid
 Attention
 Interest
 Desire
 Action
 Satisfaction

Communication without words

 Non-verbal communications
 Kinesics
 Appearance
 Eyes
 Gesture
 Posture
Proxemics
Chronemics
Haptics
Paralanguage
Metacommunication
Silence as communication:
Non words
Pauses (in presentation)
Pauses with purpose

Negotiation Skills:

Definition and process

Negotication situations

Types: formal and Informal

Stages; Preperation meeting negotiation stage implementation

Hiatus in Negotiation

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