INDUSTRY AND COMPANY PROFILE
INDUSTRY PROFILE:
       Tea is said to be the most important labour intensive crop that provide employment to
over million workers both man and women. Women are mainly engaged in plucking the leaves
and men do the plucking of the tea bushes, looking after their growth and processing of tea in the
factory. Tea has helped in rural development to a large extent as it provides employment in the
rural area. It provides income to the central and state government through taxes. Tea has been
one of India's fortes in export for decades.
       According to the report published by the united planters Association of South India
(UPASI) tea is cultivated in 38 countries Including India, china, Bangladesh, Malaysia, Sri
Lanka, Kenya, Russia and Brazil.
                          Area under production of Tea in the world:
                                                  Total production        World %
             country            Area (Hector)
                                                      (mn.kg)           Of Production
               India                507196              846.47               28.16
             Sri Lanka              49195               53.95                 1.80
             Indonesia              157488              159.35               10.21
               China                108900              683.32               22.74
       The global tea production stands at 3.2 billion kg annually. Of this black tea account for
2.1 billion kg and green tea another 1.1 billion kg.
Black tea:
                                     Production
        Country
                                      (mn.kg.)
        India                            928
        Kenya                            329
      Sri Lanka                          317
      Indonesia                          166
       Turkey                            135
       Vietnam                           109
        Others                           116
        Total                            2100
Green Tea:
                                      Production
              Country
                                        (mn.kg.)
               China                      935
              Others                      165
               Total                      1100
        Indications now are that global tea production is slowing down. Black Tea demand is
however growing 3.3 percent annually. So soon there will be Shortfall in the market. Tea trade
source say reports of a fall in crop in Sri Lanka have seen Kenya taking the advantage exporting
around 92 million kg, up from 75 Million kg in 2006. Has reported a production of nearly 140
million kg, during the same period last year. This has resulted in putting a check on massive
price rise.
World Tea production:
     Country            Jan to   2013     2014
      India             May      225.9    226.4
    Bangladesh          May       7.4      9.4
      Kenya             May      106.1    171.5
    Indonesia           April     25.5    28.8
     Malawi             April     25.4    26.7
    Sri Lanka           April    108.5    86.7
     Tanzania           April     11.6    14.9
     Uganda             April     9.7     10.6
    Zimbabwe            April     8.93     8.6
      Total                      529.03   583.6