A PROJECT REPORT

ON

ADVANCES PROCESS MANAGEMENT AT CITI

FINANCIAL

Submitted in Partial fulfilment of the requirements

for the award of the Degree of

MASTER OF BUSINESS ADMINISTRATION (MBA)

SUBMITTED TO:

INSTITUTE OF MANAGEMENT & TECHNOLOGY

CENTRE DISTANCE LEARNING

GHAZIABAD (U.P.), 2018

Name : Nitin Talniya

Roll no : 1521000395

Course : MBA (Finance)

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 DECLARATION BY THE STUDENT

I Nitin Talniya hereby declare that the Project entitled “Advances process
management” has been prepared by me towards the partial fulfillment of
requirement of Master of Business Administration (MBA) Degree under the
guidance of Ruchi Rawat

I also declare that this project report is my original work and has not Benn
previously submitted for the award of any Degree, Diploma, Fellowship, or other
similar titles.

Place: New Delhi Candidate’s signature

Date: Nitin Talniya
 ACKNOWLEDGEMENT

Many persons have contributed to make this project report on

“Advances process management at citi financial” a reality. I would
especially like to express my appreciation to Ruchi Rawat for his
unstinted support, encouragement and his painstakingly and meticulous
effort towards developing this project.

I acknowledge the help and cooperation received from all the faculty
members of Stallion Capital Management. Several colleagues and
students have contributed directly and indirectly to the contents of
this project, as they had given me numerous ideas. Their criticism
gave me the much-needed hints about the areas that needed
elaboration and amendments and also to present them with greater
clarity.

Finally, I wish to express my sincere thanks to all my family

members, especially my Parents for their constant moral support and
Encouragement.

I would Welcome Constructive Suggestions to improve this project

report, which can be implemented in my further attempts.

Thanking you!

Nitin Talniya
Enrollment No.: 1521000395

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Page 4
 TABLE OF CONTENT

S.NO PARTICULARS PAGE NO

CHAPTER-1 INDUSTRY PROFILE

1.1 Introduction to loan Industry 09

1.2 NBFC’s at a Glance 10
1.3 Consumer Finance Industry: Trends & Outlooks 16
1.4 Banking Overview 20
1.5 Personal loans in India. 23

CHAPTER 2 – COMPANY PROFILE

2.1 Introduction of the Organization 28

2.2 SWOT Analysis 32
2.3 Departmental Study 34
2.4 Organization Structure 38
2.5 Vision, Strengths and Competitive advantage 39
2.6 Products of Citi financial 41

CHAPTER 3 – LITERATURE REVIEW

3.1 Review of literature 49

CHAPTER 4 – INTRODUCTION TO RESEARCH

4.1 Title of the Project 51

4.2 Theoretical background of the study 51
4.3 Statement of Problem 57
4.4 Objectives & Need of the study 57
4.5 Expectations from the study 58

CHAPTER 5 - RESEARCH METHODOLOGY

5.1 Data collection method 60

5.2 Sampling 61
5.3 Data Analysis 62
5.4 Limitations of the study 63

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 CHAPTER – 6 ANALYSIS AND INTERPRETATION

6.1 Graphical presentation of the analysis 65

CHAPTER – 7 FINDINGS, SUGGEESTIONS AND CONCLUSIONS

7.1 Findings 88
7.2 Suggestions 90
7.3 Conclusions 92

CHAPTER – 8 BIBILIOGRAPHY

8.1 Bibliography & References 94

CHAPTER – 9 ANNEXURE

9.1 Questionnaire 96

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 EXECUTIVE SUMMARY

According to Albert Einstein “Everything should be as simpler as possible

but not the simplest”. The Citi financial functions with this precisely maxim. Citi
financial is already has the broadest distribution in India, their main aim is to become the
largest NBFC in the world.
Citi financial consumer finance India ltd is one of the few surviving private
financial institutions since 1912, have the existence in more than 100 countries with
300000 employees worldwide. It offers varies types of loans to the customers namely,
personal loans, vehicle loans, Consumer durable loans and home loans etc. Most global
presence, best brand, superior products and broadest distribution etc are the competitive
advantages of Citi financial .Citi financial working with the vision of providing excellent
customer service, superior products, the right technology, support the community and
integrity. Citi financial come a long way from small NBFC to a major National finance
company.

Title of the project: The title of the project is “Advances Process Management” at Citi
financial, Belgaum.

Need for the study:

 To learn about the various procedures /processes of sanctioning loans.
 To determine the time required for each process.
 If there is any deviation in the process, then finding out the reasons for the
deviation?
 To determine the ways to improve TAT (Turn Around Time)

Objectives of the study: Each research has an objective which is the end result to be
achieved. The objectives show the direction in which research should be conducted and
fixes the limit of the study. In the same way the objective of this study is to:

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 o To study the organization structure.
o To learn about the existing process of sanctioning loans.
o To formulate strategies to minimize the time.
o To study the time required for the process of sanctioning loans.
o To evaluate the process. If there is any deviation in the process, then
finding out the reasons.

Statistical Analysis: The research involves statistical analysis, some of analysis and
computations under the study are:

o Chi-square test
o Factor Analysis
o Frequencies
o Standard Deviation & mean

Findings: Based on research objective cited above, and after analyzing data relating to
funds, following are the main findings in the project:

 As per the survey it has been found that the deviation in the process due to
Internal & External reasons.
 It is seen that the executives have to bring one login per day. If there are
more than one login on a particular day, then the second login is being
produced on the next day. This results in a delay in the process of
sanctioning loan for the second login.

 Interest rates and Processing charges are quite high comparing to other
companies. Customers need low and competitive interest rates, Proper
customer care, Better/Quick service facility form Citifinancial.
 Executives are lacking in giving detail, transparent and detail information
to the customers in the beginning.
 Transparency about EMI, Interest amount and the balance to be paid by
the customers is lacking while updating customers. About their account.

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  Citifinancial is not issuing the letter of clearance immediately on the
payment of last EMI.

Suggestions & Recommendations: Some important recommendations based on study

are:

 With respect to the loans to be sanctioned by the executive, the problem

can be solved by keeping only the minimum login per day (i.e., one login
per day) and no limit should be there for the maximum. The person who
gets more logins per day should be given incentives or other benefits.
This will result in no delay and more number of logins.
 If the amount of loan is more than Rs.150000 then the loan application
goes to Bangalore office for the further verification, this has to be told to
customer.
 If in case there is a technology break-down the Citifinancial should
arrange some alternatives for it, so it helps to sanction the loan within the
time promised by the Citifinancial.
 Documentation has to be made easier, it can be a major factor to attract
customers. Tele caller should tell the customers which all documents are
kept to be ready & should call regularly in order to remind the customers
about the requirements.
 Citifinancial must issue the letter of clearance immediately on the payment
of last EMI, as this helps to gain customer satisfaction.
 Areas of improvement for the organization according to customers are,
o Clear and transparent information about the loan,
o Informing the customers before presenting Cheques for clearance.
o Training has to be given to the Executives.
 Customers need
o Low and competitive interest rates,

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 o Proper customer care,
o Better/quick service facility,
o Low Cheque bounce charges.

Conclusion: After the completion of the study I would like to conclude the following
points, which were revealed through findings of the study:

 Processing time, Sanctioning procedure and service are the key factors which
are influencing customers to prefer Citi financial.
 Executives are the frontline employees of the organization so they have to be
trained & they should be able to provide every information to the customers.
 Most of the customers are getting loan in time (i.e. with in the time promised
by Citi financial).
 Coming to customer requirements they are expecting
o Low and competitive interest rates,
o Low Cheque bounce charges,
o Proper customer care,
o Better/quick service facility,
o Clear and transparent information about the loan,
o Information before presenting Cheque for clearance,

Overall customers are satisfied with the processing time of the organization and
above improvements are essential to attract more customers and to maintain best banking
relations.

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Page 11
 CHAPTER-1
INDUSTRY PROFILE

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1.1) LOAN INDUSTRY PROFILE

A loan is an
arrangement between a lender
and a borrower. The lender
gives money, property, or
either asset to the borrower and borrower agrees to repay the money with interest at some
future point of time. There is usually a predetermined time for repaying the loan and
generally the lender bears the risk that the borrower might not repay the loan. There are
many different types and classes of loans each with their own set of rules and terms.
Given the current interest rates and the likelihood that tae rate
will go up over the next year as the economy starts picking up, it is a good time to go in
for a good rate for a loan. The interest rates will go up as the economy improves and one
needs to be locked into a long-term low interest rate. If one has a personal debt, like from
credit cards or any other place, they should probably consider consolidating the debt. One
will definitely get a better rate than a credit card will offer. If one has many loans and
debt, putting them together into a larger amount allows one to negotiate a better rate.
A loan is based on a simple idea- someone gives you money and you
promise to pay it back, usually with interest. Since one must pay back the lender whether
the business is a fabulous success or a miserable failure, the entire risk of the new
enterprise is placed squarely on ones shoulders. But if you are confident about the
prospects of a business and one has the opportunity borrow money, a loan may be a more
attractive source of money than getting it from equity investor who will own a piece of a
business and receive a share of the profits. If the business succeeds as one hopes abd the
person pays back the lender as promised, one will reap all future profits there is no need
to share them with investors.

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1.2) NBFC’s AT A GLANCE

The financial system comprises financial institutions, financial

instruments and financial markets, which provide an effective payment and credit system,
thereby facilitate the channelising of funds from the savers to the investors in the
economy. The institutional structure of the organized Indian financial system is
expanding organizations of various sizes, functions, shapes and structures. They are
broadly classified as follows:
Commercial banks in the public and private sector, including Indian branches of
foreign banks.
The three-tiered structure of co-operative banks catering to the needs of rural
credit and agricultural sector.
Urban co-operative banks functioning in urban/metropolitan areas and providing
credit for non-agricultural sectors.
Regional rural banks sponsored by the commercial banks in public sector in
participation with central/state governments for meeting the rural credit need an
intensive manner as supplement to credit through co-operative agencies and
commercial banks.
Developmental Financial Institutions (DFIs) providing term lending facilities at
all India levels such as : IRBI, IDBI, ICICI, NHB, EXIM Bank, SIDBI, IFCI and
NABARD and 18 State Level financial corporations and other specialized
corporations set up by various State Governments, for promotion and
development of small scale industrial sector.

The commercial banking sector occupies a place of pride in the financial system
of the country and it has undergone a sea change in its geographical coverage and nature
of activities. At present it comprises the SBI along with its seven subsidiaries, the 20
nationalized banks, 23 private banks besides 24 foreign banks having their head offices
abroad. The public sector banks comprising SBI group together with the nationalized
banks accounts 90% of the total banking business. The other financial institutions have
also made much progress in recent years in extending its geographical spread and

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functional reach. Many new financial institutions such as merchant banks, leasing
companies, mutual funds and venture capital companies have come on the scene: there is
a growing institutional continuance- a process which has been aided by commercial
banks entering into capital market activity by floating subsidiaries for the purpose.

Definition of Non-Banking Financial Company:

Prior to enactment of Reserve Bank of India (Amendment) Act, 1997 w.e.f. 9-1-
1997 the Reserve Bank of India Act, 1934 did not contain a definition for Non Banking
Financial Company. Clause (f) of section 45-I inserted by RBI (Amendment) Act, 1997,
provided the definition of non-banking finance company. According to this clause:
“Non- Banking Financial Company” means-
A financial institution, which is a company.
A Non-banking institution is a company that has its principal business is in
lending money for specific purpose.
Such other non-banking institution or classes of such institutions, as the bank
may, with the previous approval of the central government and by notification in
the official gazette, specify.

Categories of NBFC’s in India:

Equipment Leasing Company
Hire-Purchase Finance Company
Housing Finance Company
Investment Company
Loan Company
Mutual Benefit Financial Company

Times to come:
The coming time would be quite testing for NBFC’s. Imposition of Mat will see a
reduction on the profits. Consolidation is on the cards. It will be normal to see big houses
in the financial sector having different sectors having different segments in the customers.
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From being a small business unit in a major industrial group, the financial services
industry will see itself as a major business with each of its segment being a separate
industry in itself. In fact, this trend has already started with many NBFC’s floating
separate companies or entering into joint ventures in each of their business segments. For
instance, Kotak Mahindra has hived off its investment banking business to a joint venture
with Goldman Sachs and car finance business to another joint venture with ford credit.
Another area that would affect the NBFC’s in increasing consciousness about the
quality of lending by the banks. With their profitability under strict scrutiny the banks
have become very careful about their lending’s. Risky borrowers will not be funded by
the banks. It is for these borrowers, who may not be serviced by the banks that would be
the clients of the NBFC’s this will increase the risk profile of the NBFC’s and might lead
to the demise of many players. Risk evaluation skills will be at a premium.
Reduction in the number of players may not be only due to losses and increased
competition. To survive, there would be lots of mergers and acquisitions within industry.
This is inevitable because in the future, size would be one of the most critical factors for
NBFC’s. This is one account of two reasons to get access to funds at a cheaper rate and
make profits by volumes, as spreads would get narrowed further. With no sizeable scope

for beating the market in spreads, cost cutting is largely accepted as the moving force
behind the profits.
Thus, one thing is clear- a shakeout is looming large on the horizon. This leads to
all the important question as well as to who will survive the coming times. It is expected
that only the top will be able to withstand the rest of times. The survivors of in the NBFC
game would be those who will have sizeable resources with a distinct focus in every
business segment. Those NBFC’s backed by the group with manufacturing credentials
will be at a big advantage.
If the parent company is in a capital-intensive business, so much the better.
Size will be of critical importance and will lead to a lot of mergers and acquisitions with
local as well as international players.
Scenario of NBFC:
Non-banking finance companies (NBFCs) have played an important role in the
Indian financial system. Traditionally they have been the vehicle for financing individuals
and corporates who had some difficulty in obtaining bank funding. Earlier, commercial
banks tended to stay away from retail and small-to-medium sized corporates and the
NBFCs saw opportunity in this void and built dominant positions in automobile
financing, commercial vehicle financing, IPO funding and corporate leasing.
Consequently, many NBFCs set up large countrywide distribution networks - often as
large as those of consumer companies.

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The deposit-base of NBFCs grew rapidly in the early-mid nineties…

The industry has gone through substantial upheaval in the last decade. Easy
access of funds from (i) capital market IPOs and (ii) deposits from the public resulted in
the mushrooming of many NBFCs in the late eighties, early-to-mid nineties. In 1981,
there were 7,063 NBFCs. This number shot up to 24,009 in 1990 and by 1995, there were
as many as 55,995 such companies.
Investors were often attracted by the high deposit rates offered by NBFCs who
deployed these funds for corporate lending, consumer lending and capital market
Simplified sanction procedures, orientation towards customers, flexibility timeliness in
meeting the credit needs of specified sectors (like equipment and hire purchase) were
some of the factors enhancing the attractiveness sector. From Apr-1991 to Mar-1997, the
deposit base of the NBFCs average rate of 88.57% p.a. Prominent NBFCs at that time
included Tata Sundaram Finance, Ashok Leyland Finance, Gujarat Lease Finance etc.
Once the boom during the heydays of liberalisation tapered off in the mid-
nineties, several loans granted by the NBFCs turned sticky. A few very large NBFCs
defaulted in repayments to their depositors and this led the regulator viz. Reserve Bank of
India (RBI) to frame stringent guidelines in 1997-98; these literally choked the lifeline of
most NBFCs i.e. their ability to raise deposits. Banks also became wary of lending to
these companies. Accordingly. Many NBFCs including several leading companies with
asset bases in excess of Rs. 1 billion were forced to exit the business. NBFCs that were

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affected included the GRB group, ITC Classic Finance, Anagram Finance, Mafatlal
Finance, Apple Finance, Apple Credit, Gujarat Lease Finance and Lloyds Finance.
The last few years have seen a consolidation trend marked by company
acquisitions, portfolio buyouts and the entry of foreign players into the sector. GE Capital
entered the business in 1993 and took-over SRF Finance. ICICI took-over ITC Classic
Finance and Anagram Finance. Several NBFCS also bought-out portfolios from other
NBFCs. Citibank also set-up a subsidiary NBFC – Citicorp Finance in 1997.

NBFCs vis-à-vis Banks

The rapid growth of NBFCs has led to a gradual blurring of dividing lines between banks
and NBFCs, often they compete for the same asset base; however major differences do
remain:
NBFCs do not have access to low-cost current and savings deposits. They cannot
provide checking accounts to their customers. The cost of funds of NBFCs is at least
200-400 bps higher than that of banks.
NBFCs are free to set-up and shut-down branches. RBI approval is required for
setting-up and shutting down branches of banks.
Unlike banks, priority sector lending norms are not applicable to NBFCs.
Prudential norms governing NBFCs’ capital adequacy and asset concentration are
more stringent than those pertaining to banks. The minimum capital adequacy ratio
for NBFCs is 12% while it is 10% for banks.
NBFCs generally cannot accept deposits unless they have a minimum credit rating
which is not mandatory in respect of banks.
Statutory Liquidity Ratio (SLR) for NBFCs is 12.5% compared to the 25% applicable
to banks.
Interest on bank deposits upto a certain limit is exempt from individual income tax.
No such benefit is allowed for NBFC deposits.

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 Only banks and financial institutions have access to Debt Recovery Tribunals (DRTs)
which have been constituted under a separate law to expedite settlement of delinquent
loans of banks and financial institutions.
An insurance cover that aids depositors recover deposits when a bank goes bankrupt
is unavailable to investors in NBFCs.

Regulatory Framework
The Banking Laws (Miscellaneous Provisions) Act, 1963 was the first formal statute
enacted to regulate NBFCs. This was followed by several Committees which looked into
the functioning of NBFCs and made recommendations for fostering healthy growth with
a regulatory framework. The RBI (Act) was amended in 1997 to provide for a
comprehensive regulatory framework for NBFCs. The new regulations (as amended till
date) provide:
Compulsory registration for NBFCs;
Minimum entry point net-worth of Rs. 2.5 million which was subsequently
revised upwards to Rs. 20 million;
Deposit mobilization linked to net-worth, business activities and credit rating;
Maintenance of 12.5% of their deposits in liquid assets;
Creation of a Reserve Fund and transfer of 20% of profits to the Fund;
Ceiling on the maximum rate of interest that NBFCs can pay on their public
deposits (in line with the reduction in interest-rates over the last few years, this
has been progressively reduced to the current 12.5%);
NBFCs with an asset size of at least Rs. 1 billion or a deposit base of at least Rs.
200 million are required to have Asset-Liability Management systems and
constitute an Asset-Liability Management Committee (ALCO);

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The RBI follows a four-pronged supervisory strategy for regulating NBFCs comprising:
On-site inspection based on CAMELS (capital, assets, management, earnings,
liquidity, systems and procedures) methodology;
Computerized off-site surveillance through periodic control returns;
Market intelligence network;
System of submission of exception reports by auditors of NBFCs.

1.3) CONSUMER FINANCE INDUSTRY: Trends & Outlooks

The basic underpinning of consumer financing is that the consumers’ present spending
habits tend to be geared to expectations of future income. The Indian consumer finance
market remains largely untapped. In India, the ration of consumer financing to GDP is
just 2.6%, reflecting the spending habits of its people and their inclination to save. In
contrast, the ratio is 40% to 60% for developed countries. Until recently, India had no
consumer finance market because of the following reasons:
Consumers used black money to buy durables, to avoid records of purchase.
Interest rates on consumer loans were ranging between 9% to 42%

Now, many factors of these have ceased to exist. As a result, India’s consumer
Finance industry is now in boom. While six years ago, only 40% of consumer durables
sales were financed, the figure now has raise to more than 70%. Consumer finance and

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durable sector has grown tremendously fuelling each other. In the past 3 years, alone
consumer goods sales have expanded between 5 to 12%. In the automotive sector i.e.
auto financing has significantly boosted sales of two-wheelers and cars.

On the demand side, reducing interest rates has compelled customers further to cast
away their apprehension about taking loans. As such in retail finance there exists a
dynamic market for consumer finance products.
However, the increase competition has resulted in an increasing amount of funds
entering in to this industry ensuring plenty of liquidity and this has prevented the benefit
of higher demand to translate into easy profit.
The real interest rate in India continuous to remain high compare to other developed
countries. This coupled with better export performance and possibility of was in mid-east
as resulted in consistent inflows from overseas.
Meanwhile the consumer finance market is expected to grow by 25% in the next few
years and share of finance consumer goods sales is likely to rise from 70% to 90%. A
drastic fall in loan rates is likely since banks also have to take into account the default
and acquisition cost of the customers.
Financial Sector
The financial sector is in a process of rapid transformation. Reforms are
continuing as part of the overall structural reforms aimed at improving the productivity
and efficiency of the economy. The role of an integrated financial infrastructure is to
stimulate and sustain economic growth.
The US $28 billion Indian financial sector has grown at around 15% and
has displayed stability for the last several years, even when other markets in the Asian
region were facing crisis. This stability was ensured through the resilience that has been
built into the system over time. The financial sector has kept pace with the growing needs
of corporate and other borrowers. Banks, capital market participants and insurers have
developed a wide range of products and services to suit varied customer requirements.
The Reserve Bank of India (RBI) has successfully introduced a regime where interest
rates are more in line with market forces.

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 Financial institutions have combated the reduction in interest rates and pressure
on their margins by constantly innovating and targeting attractive consumer segments.
Banks and trade financier have also played an important role in promoting foreign trade
of the country.

Banks
The Indian banking system has a large geographic and functional coverage.
Presently the total asset size of the Indian banking sector is US $270 billion while the
total deposits amount to US $220 billion with a branch network exceeding 66,000
branches across the country. Revenues of the banking sector have grown at 6% CAGR
over the past few years to reach a size of US $15 billion. While commercial banks cater
to short and medium term financing requirements. This distinction is getting blurred with
commercial banks extending project finance. The total disbursements of the financial
institutions in 2001 were US $14 billion.
Banking today has transformed into a technology intensive and customer friendly
model with a focus on convenience. The sector is set to witness the emergence of
financial supermarkets in the form of universal banks providing a suite of services from
retail to corporate banking and industrial lending to investment banking. While corporate
banking is clearly the largest segment, personal financial services is the highest growth
segment.
The recent favourable government policies for enhancing limits of foreign
investments to 49% among other key initiatives have encouraged such activity. Larger
banks will be able to mobilise sufficient capital to finance asset expansion and fund
investments in technology.

Personal Loans Origination

Disbursals in 2004 were higher by 91% at Rs 243 crore, compared to Rs 127 crore
in the year 2001. 84,986 units were financed in 2002, as compared to 38,069 units in the
previous year, an increase of 127%. The average ticket size of loans fell from Rs 33.4 K
to Rs 28.6 K. Nineteen new personal loan branches were opened this year, and they

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accounted for 25% of the total originations in the year 2002. New customers increased
their share in originations to 38% in 2004 (2001-24%), with account financed more than
three times that of 2003 at Rs 93 crore. The Auto, Two wheeler and Consumer durable
products serve as feeder products for new personal loans.

Existing customers accounted for 62% of the total amount financed this
year, while their share in 2001 disbursals was 76%. Conversions from existing loans
increased by 66% in terms of units, and 50% in terms of amount financed, as against the
previous year. Conversions from personal loans as a feeder product this year increased by
almost four times the amount in the year 2003, and this increase came from all locations.
Constitution of conversions by previous product in 2002 and 2003 is given below. The
live till date conversion ratio to eligible base for Auto, Two wheeler and Consumer
durables combined is 18%. The conversion rate for Two wheeler is highest at 12% while
that of consumer durables is 19%. The live till date conversion rate for Personal loan is
12%.

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1.4) BANKING OVERVIEW:

Banking dates back to 1786, the first bank established in India, then the
nationalization of banks in 1969 and recently the liberalization of the same since 1991.
Without a sound and effective banking system in India, it cannot have a healthy economy.
The banking system of India should not only be hassle free but it should be able to meet
new challenges posed by the technology and any other external and internal factors.
The major participants of the Indian financial system are the commercial
banks, the financial institutions (FIs), encompassing term-lending institutions, investment
institutions, specialized financial institutions and the state-level development banks, Non-
Bank Financial Companies (NBFCs) and other market intermediaries such as the
stockbrokers and moneylenders.
Banking Segment in India functions under the umbrella of Reserve Bank of
India - the regulatory, central bank. In India the banking sector is segregated as public or
private sector banks, cooperative banks and regional rural banks. Bouquet of services is
at customers demand in today’s banking system. Different types of accounts and loans,
facilitating with plastic money and money transfer across the globe. The last decade

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experienced a complete reform in the financial and banking sector. The capital and
financial market, banking & non-banking organization and financial instruments was
redressed towards development.

The Indian banking has come from a long way from being a sleepy business
institution to a highly proactive and dynamic entity. This transformation has been largely
brought about by the large dose of liberalization and economic reforms that allowed
banks to explore new business opportunities rather than generating revenues from
conventional streams (i.e. borrowing and lending). The banking in India is highly
fragmented with 30 banking units contributing to almost 50% of deposits and 60% of
advances. Indian nationalized banks (banks owned by the government) continue to be the
major lenders in the economy due to their sheer size and penetrative networks which
assures them high deposit mobilization. The Indian banking can be broadly categorized
into nationalized, private banks and specialized banking institutions.
The Reserve Bank of India acts as a centralized body monitoring any discrepancies
and shortcoming in the system. It is the foremost monitoring body in the Indian financial
sector. The nationalized banks (i.e. government-owned banks) continue to dominate the
Indian banking arena. Industry estimates indicate that out of 274 commercial banks
operating in India, 223 banks are in the public sector and 51 are in the private sector. The
private sector bank grid also includes 24 foreign banks that have started their operations
here.
Types of Banks

BANKS NO OF BANKS
State Bank of India and Associates 14
Nationalized Banks 19
Domestic Private Sector Banks 25
New Domestic Private Sector Banks 09
Foreign Banks 29

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 Complementing the roles of the nationalized and private banks are the
specialized financial institutions or Non Banking Financial Institutions (NBFCs). With
their focused portfolio of products and services, these Non Banking Financial Institutions
act as an important catalyst in contributing to the overall growth of the financial services
sector. NBFCs offer loans for working capital requirements; facilitate mergers and
acquisitions, IPO finance, etc. apart from financial consultancy services. Trends are now
changing as banks (both public and private) has now started focusing on NBFC domains
like long and medium-term finance, working cap requirements. IPO financing etc. to
meet the multifarious needs of the business community.

Banking products
Banks in India have traditionally offered mass banking products. Most of the
common deposit products being Savings Bank, Current Account, Term deposit Account
and lending products being Cash Credit and Term Loans. Due to Reserve Bank of India
guidelines, Banks have had little to do besides accepting deposits at rates fixed by
Reserve Bank of India and lend amount arrived by the formula stipulated by Reserve
Bank of India at rates prescribed by the latter. PLR (Prime lending rate) was the
benchmark for interest on the lending products. However, RBI more often than not,
dictated PLR itself. Further, remittance products were limited to issuance of Drafts,
Telegraphic Transfers, Bankers Cheque and Internal Transfer of funds.
In view of several developments in the 1990s, the entire banking products
structure has undergone a major change. As part of the economic reforms, banking
industry has been deregulated and made competitive. New players have added to the
competition. IT revolution has made it possible to provide ease and flexibility in
operations to customers. Rapid strides in information technology have, in fact, redefined
the role and structure of banking in India. Further, due to exposure to global trends after
Information explosion led by Internet, customers - both Individuals and Corporates - are
now demanding better services with more products from their banks. Financial market
has turned into a buyer's market. Banks are also changing with time and are trying to

become one-stop financial supermarkets. Market focus is shifting from mass banking
products to class banking with introduction value added and customized products.

Page 26
 Eventually, the Banks plan to market bonds and debentures, when allowed.
Insurance peddling by Banks will be a reality soon. The recent Credit Policy of RBI
announced on 27.4.2000 has further facilitated the entry of banks in this sector. Banks
also offer advisory services termed as 'private banking' - to "high relationship - value"
clients.
The bank of the future has to be essentially a marketing organization that also
sells banking products. New distribution channels are being used; more & more banks are
outsourcing services like disbursement and servicing of consumer loans, Credit card
business. Direct Selling Agents (DSAs) of various Banks go out and sell their products.
They make house calls to get the application form filled in properly and take your
passport-sized photo. Home banking has already become common, where you can order a
draft or cash over phone/internet and have it delivered home. ICICI bank was the first
among the new private banks to launch its net banking service, called Infinity. It allows
the user to access account information over a secure line, request Chequebooks and stop
payment, and even transfer funds between ICICI Bank accounts. Citibank has been
offering net banking to its Suvidha program to customers. Products like debit cards, flexi
deposits, ATM cards, personal loans including consumer loans, housing loans and vehicle
loans have been introduced by a number of banks.
Corporates are also deriving benefit from the increased variety of products and
competition among the banks. Certificates of deposit, Commercial papers, Non-
convertible Debentures (NCDs) that can be traded in the secondary market are gaining
popularity. Recently, market has also seen major developments in treasury advisory
services. With the introduction of Rupee floating rates for deposits as well as advances,
products like interest rate swaps and forward rate agreements for foreign exchange, risk
management products like forward contract, option contract, and currency swap are
offered by almost every authorized dealer bank in the market.

1.5) PERSONAL LOANS IN INDIA

Page 27
 In recent times, personal loans market in India is witnessing a rapid growth.
Over the year 2006-07 personal loans disbursement has grown by 41%. Consumer credit
in India is currently growing at around 45-50% annually, and considering that the Indian
economy is expected to grow at around 8.8% in 2008-09, demand for consumer loans
including personal loans is expected to remain strong. The growth is high in unsecured
personal loans as compared to secured personal loans.
The boom in retail financing over the last few years — largely a result of
consumer credit remaining an under-served area — has fuelled the rapid growth of
financial services companies. While banks are the biggest beneficiaries, non-banking
finance companies (NBFCs) and housing finance companies have also benefited greatly.
In particular, NBFCs, which compete closely with banks, have withstood competitive
pressure from banks in their chosen niche areas, despite operating on a higher cost
structure.

Growth drivers:

Page 28
 Retail finance, which has seen a significant spurt over the last three-four years, is
expected to grow, albeit at a moderate pace. While cyclical factors may play out, the
structural drivers of the retail boom are expected to remain intact, lending a favorable
outlook to the mortgage market.
High-yielding segments such as consumer durables, two-wheelers and pre-
owned CVs, where NBFCs have registered strong growth, still offer potential to grow.
Rural and semi-urban areas, which are largely under-banked, also offer substantial scope
for NBFCs to improve their business volumes. Overall, higher disbursements may make
up for the decline in spreads.
The RBI's recent decision to allow NBFCs to distribute mutual funds and issue
co-branded credit cards presents them with a growth opportunity. With forays into
insurance and other financial services, these sectors are poised for more action.
Companies such as Reliance Capital, with a strong distribution network and investment
management skills, are expected to gain from this.
With financial services becoming increasingly commoditized, the cost of
distribution will be the key metric to service the customer effectively. NBFCs, with a
wider reach in locations where banks with a more `heavy cost' structure have left a gap,
are well placed to service this largely under-penetrated market. Their operating costs
(barring funding costs) and staff costs are more competitive than other organized
intermediaries.
Disbursements are expected to grow at a CAGR of 18-20 per cent over the next
three years or so. For NBFCs, areas such as personal loans and credit cards hold a lot of
promise owing to their limited exposure so far. With the consumption story fast gathering
pace, volumes in these sectors can only be expected to rise.

Page 29
Following are some of the important factors responsible for growth in personal
loans market in India:

Change in consumer behavior: Once customer hesitated to take loans from banks but
now they are looking at it from a positive angle.

Shift in focus of banks from corporate lending towards retail lending: Banks are now
concentrating more on retail loans including personal loans, home loans & auto loans due
to the growth in retail loans.

Positive demographics: There is rapid growth in urban population, who are most likely
to take retail loans. Apart from this middle class segment is growing, which account for
about 70-80% of the total loan seekers.

Major Players:
At present ICICI is the market leader having more than 30% market share in personal
loans market, followed by HDFC. Apart from this there are several other banks including
Government banks, Private banks & MNC banks who are in lead. In case of MNC banks,
Citi financial is at the top of the list with respect to total loan disbursements & in terms of
market share. It is followed by HSBC, Standard Chartered Bank, ABN Amro & others.

Page 30
 CHAPTER-2
COMPANY PROFILE

Page 31
2.1) INTRODUCTION OF THE ORGANIZATION

ABOUT CITIGROUP
Citigroup Inc. is today’s pre-eminent financial services company, with
more than some 200 million-customer accounts in more than 100 countries, the history
dates back to 1812 and the lineage continues as below till today.

Started as City Bank in the year of 1812 in New York, US.

City bank of New York became the largest bank in the US in the year of 1894.
In 1914 City Bank became a first open an overseas branch.
Became the first US Bank with $ 1 billion in assets in 1919
In the year of 1945-45 over 1800 city bank men and women served in Second
World War, 55 lost their lives.
City Bank changed its name as Citibank in the year of 1976.
In 1998, all Citicorp and travelers divisions merge to Citigroup.
In the year of 1999 Citigroup launched CitiDirect Online Banking, the first multi-
product, multi Internet banking system. Commercial Credit re-named as
Citifinancial.
Associates of North American consumer financial corporations incorporated into
Citifinancial and Citigroup earned $ 13 billion, became one of the most profitable
companies in the globe in 2000.
In 2002, Citibank celebrated its centenary anniversary in India, Europe and other
Asian countries.

Major brand names under Citigroup’s trademark red umbrella include CitiCards,
Citifinancial, CitiMortgage, CitiInsurance, Promerica, DinersClub and
CitiCapital.

Page 32
CITI-FINANCIAL: LINEAGE

“From a small NBFC to a major National Finance Company”

Founded in 1912, by Alexander Duncan as Commercial credit.

In 1916, Commercial credit became the first financial company to offer

installment purchase plans Automobile, a new invention.

Developed installment loans for funding purchase of Consumer Durables in

1940s.

In 1968, Commercial credit became a subsidiary of Control Data Corporation.

Sandy Weill took over the control of Commercial credit in 1986.

In 1992, company became a part of Travelers Group.

Company became part of Citigroup in 1998.

Commercial Credit re branded as Citi financial in the year of 1999.

In 2000 Citi financial became the first associated capital corporation, the largest
publicly traded finance company in the US acquired by Citigroup.

Page 33
HISTORY OF CITIFINANCIAL
Citifinancial Consumer Finance India Limited (Citifinancial) AAA and P1+
ratings continue to be driven by the company’s ultimate owner, the world’s leading
financial services conglomerate Citigroup Inc (rated ‘AA-/Stable/A1+’ by standard and
Poor’s). They also reflect the steady improvement in Citi financial profitability, which is
driven by its increasing exposure to high-margin product lines such as personal loans and
home equity.

The company’s comfortable resource profile, improving market position in the

personal loan and home equity segments, consistently good asset quality and adequate
capital adequacy (12.3% as at March 31, 2004) are also key rating drivers. CRISIL’s
assessment of the company’s standalone credit profile reflects its business philosophy of
financing customers from the middle-class and those who would otherwise find it
difficult to access organized credit.

Citi financial began its Indian operations in October 1997 and is engaged in
retail financing. As at March 31, 2004, its loan portfolio comprised cars (32% of
portfolio), Consumer durables and two-wheeler (together 11%), Personal loans (25%),
Home equity and loans against Personal of property (31%).

The remaining 1% was loans for commercial equipment, a segment in which Citi
financial will not be writing any fresh business. For the year ended March 31, 2004, Citi
financial reported a net profit (PAT) of Rs.573.8 million (Rs 220.9 million) on a total
income of Rs 4.2 billion (Rs 3 billion). The company has reported an unaudited PAT of
Rs 342.7 million (Rs 161.9 million) for the quarter ended June 30,2004.
Outlook: CRISIL believes that Citi financial will maintain its capitalization levels in
the near to medium term. Although the company’s gross spreads are expected to improve
with a shift in its asset mix towards higher yielding products, its ability to control its

Page 34
expenses and write-offs will have a crucial bearing in translating the higher spreads into
profitability gains.

COMPANY PROFILE

Name : Citi financial Consumer Finance India Limited.

Address : CCB, 110/C, Ishan Opus,

Congress Road, Tilakwadi,
Belgaum-590006

Constitution : Public ltd.

Registered office :3, LSC

Pushp Vihar
New Delhi-110062

Regional Head office : No 117, Radhakrishan Salai

Mylapore
Chennai-600004

Phone numbers : 91-080-22124810/12/14/16 Extn 105

Fax : 91-080-22240427

Web site : www.citifinancial.com, www.Citigroup.com

Page 35
2.2) SWOT ANALYSIS: Citifinancial Personal Loan Program
At present, Citi financial personal loan product mix comprises 50% of existing
borrowers and 50% of new borrowers. And as the existing borrower’s performance has
already been tested and based on which the Personal loan is given, the risk factor is
observed to be marginal. Also, this product is considered to be highest yielding product.

Strengths:
Unique segmentation,
Risk spread over small loans,
Focus on existing customer program,
Easy documentation and Quick turnarounds,
Customer service with a personal touch,
Flexibility- Unique options to specific customer segments offering risk adjusted
pricing.
Loan credit shield option,
Team spirit and enthusiasm in the self contained PL teams.

Weakness:
High interest rates and consequently higher risk customer profile,
Low-ticket size,
Low visibility of brand.

Page 36
Opportunities:
Expected growth of the middle class market,
Geographical expansion by opening Personal loan branches,
Regular growth in the ATP database continuing to offer cross sell opportunities,
The company now being a part of the Citigroup, which should contribute to better
brand visibility in the coming days.

Threats:
Possibility of competition in the present target segment of Citi financial,
Possibility of poor quality cases coming into the system directly or indirectly
through freelancers/agents referring Citi financial to such customers without our
knowledge.

Page 37
2.3) DEPARTMENTAL STUDY:

1. CREDIT AND RISK DEPARTMENT

This department includes two types of job profiles namely Credit and Collections. The
department is liable to for end-to-end credit and collection functions.

Credit Underwriting:
This department is responsible for check the creditability of the customer and to
decide about approval or rejection of the loan application, the department vets the
applications forwarded by the sales departments and does the same.
Functions:
To verify the repayment capacity of the customer.
To approve the right kinds customer loan applications.
Inter departmental interaction especially with the sales and collections
departments.

Collections:
This department is responsible to recollect the unpaid money from the customers
through collection agencies. The employees in this department will be on field to perform
their task.
Functions:
System based collections and generating reports.
Relationship Management with collection agencies and customer.
Managing performance of the collection agencies.

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 2. PERSONAL LOANS DEPARTMENT

This department is the backbone of the organization, which is concerned with sales of the
products of Citifinancial i.e., Loans and Advances. The department is concerned with
approaching and convincing the customers so that they can come to citifinancial.
Department is also concerned with getting the applications filled with all the necessary
document and forward it to Credit and Risk department for final approval.

Functions:
Disbursing loan amounting to through direct and indirect channels.
Approaching and convincing the customers.
Getting applications filled with all the necessary documents and
forwarding to Credit & Risk for approval.

Page 39
 3. SUPROTING DEPARTMENTS

I. HUMAN RESOURSES DEPARTMENT

This department is responsible for end-to-end activities of related to human
resources management.
Functions:
Human Resource planning.
Recruitment and Selection
Training and development.
Payment of salary and incentives
Performance appraisal etc.

II. ADMINISTRATION
This department is responsible for administration and to provide all necessary
support in the office.
Functions:
Maintaining cleanliness.
Providing all the official requirements.
House keeping.

III. PROCESSING
This department is responsible for smooth running of all the operations of the
organization. The operations include receiving the debt and releasing the debt etc.
Functions:
Releasing loan amount.
Collecting the cash from the customers as well as collection agencies

Page 40
 Recording all the documents of loans and keeping the concerned
department informed.
Supporting other departments for smooth running of business.

IV. MARKETING
This department is concerned with marketing all the products of the company, also
responsible for innovation of new products and services, and to develop marketing
strategies for the same.
Functions:
Advertising of the Citi products.
Marketing of the products and services.
Developing innovative products and developing the tools to market them
Supporting the sales team in order to achieve the targets.

V. CUSTOMER SERVICE
This department is responsible to attend the customers who are visiting the branch,
concerned with giving the necessary information to the customers according to their
needs.
Functions:
Meeting customers and providing the necessary information.
Maintaining good customer relations.
Attending to calls of the customers.

VI. INFORMATION TECHNOLOGY

This department is concerned with all the technical related aspects of the company,
responsible to help all the departments to work on their computers and other technical
tools without any disturbance
Functions:
Keeping all the technology in working conditions

Page 41
 Arranging for the required technology at the time of video conferencing
etc.
Helping all the departments with the technical aspects as and when
required.

2.4) ORGANISTION STRUCTURE

Organisational structure for all the departments in Citifinancial is the same.

Vice President

Assistant Vice
President

District Manager

Branch Manager

Assistant Manager

Officer

OFF Roles Strategic Business unit

Page 42
2.5) VISION, STRENGTHS & COMPETITIVE ADVANTAGES

VISION
Excellent customer service
Superior products
The Right technology
Supporting the community
Integrity

STRENGTHS
People
Distribution
Innovative products
Technology
Service standards

COMPETITIVE ADVANTAGES
Most global presence
Broadest distribution
Best Brand
Unmatched scale and efficiency
Superior products
Expanding distribution
Transferring expertise

Page 43
 Investing in people and technology
Allocating capital to highest growth opportunities

Competitors:
Citifinancial competitors are primarily in the Lending industry. Citifinancial competitors
include:
Bank of America.
GE Money.
HSBC Finance.
SBI has recently entered.

The Market share:

HDFC Personal loan 24%.
ICICI Personal loan 30%.
GE money 5%.
Citifinancial is holding more than 40% of this market because it is specifically
providing Personal loans.

Page 44
2.6) PRODUCTS OF CITIFINANCIAL

1. Personal Loans : Loan for all types of consumer needs.

2. Housing Loans : Loan to procure a dream house.

3. Two Wheeler Loans : Loan to buy two wheelers.

4. Consumer Durable Loans: Loan to purchase all types consumer

durables.

Page 45
 1. Personal Loans:
There are times when you need money to meet your financial
requirements. At such times, think of Citi-Financial.
Citi-Financial: Personal Loans can help make a difference in life. No matter
what the financial need-unexpected expenses, Medical emergencies, Travel requirements,
School fees, Wedding in the family, consolidating your bills & other loans, home
improvement or the long awaited vacation.
Citi-Financial has the unique ability to fulfill your cash requirements in the
shortest possible time. We provide disbursals in minimum time and with minimum
documentation.

Page 46
Features
No Security: Get a personal loan without any collateral. Citi-Financial offers
you the best choice when it comes to getting a hassle-free personal loan.
No Guarantor: Don't waste your time finding a guarantor to get a cash loan.
Just apply for a Citi-Financial Personal Loan now.
Easy Documentation
o Address Proof
o Income Proof
o Identity Proof
o Last six months' bank statements.

Loans for salaried and self-employed individuals: Citi-Financials loans are

designed to cater to the unique needs of both salaried and self-employed
individuals.
Quick processing: When you have unexpected expenses, you need to meet
them quickly. Citi-Financial ensures that your personal loan is processed and
delivered to you in just 48 hours.
Cash up to Rs. 1 Lakh: Apply now for a Citi-Financial personal loan and get
cash up to Rs. 1 Lakh at your doorstep in just 48 hours.
Easy Monthly Installments: Repay your personal loan in equated monthly
installments (EMIs) that are easy and convenient

Page 47
2. Home Loan
Citi-Financial understands that a home of your own is your dream.
When you need a housing loan that comes to you quickly and hassle-free, just call
us. Our home loans are customized to your requirements

Page 48
A scheme to suit every dream: (Under Home Loans)
Home Purchase Finance.
Home Loan Refinance with Top-up.
Home Improvement Finance.
Home Extension Finance.

Features:
Home loans specially designed for self-employed individuals
Attractive schemes for salaried individuals
Easy income and property documentation
Flexible property norms
Approved plans are not mandatory
Funding for builder flats
Hassle-free and fast service

3. Loan against Property

Your home is more than just four walls and a roof that provides shelter
for you and your family. It is also a valuable asset that can be put to use, while you
occupy it.

Page 49
 Citi-Financial Home Equity loans offer you the opportunity to get a loan against
your property for practically any purpose. Our friendly, flexible and fast service offers
you the best option to free the wealth locked up in your property

Features
Property loan up to Rs. 2 Crore: Get loans from Rs. 2 Lakh to Rs. 2 Crore and up
to 60% of the market value of your property.
Flexible procedures: Flexible income criteria and loans against rented, vacant and
self-occupied residential properties. Loans can also be availed on property
belonging to your family members.
Easy repayment: Loan repayment term is available up to a period of 15 years and
easy repayment on Equated Monthly Installments (EMIs) basis.

4. Durables and Two-wheeler Finance:

Page 50
 If you have a need for a durable, two-wheeler or a personal
computer, think of a Citi-Financial Durables and Two-Wheeler loans. We empower
you to bring alive your needs with our Loans for:

 Consumer Durables: Want to add decor to your home with the latest TV,
Microwave or Refrigerator? Buy these consumer durables easily with a Citi-Financial
Durables Finance loan. We provide TV Finance, Microwave Finance, AC Finance and
other consumer durables at 0%* interest with minimum documentation.
 Two-wheelers: Wish to ride into the future on a new bike? Avail
convenient and flexible loan options, and get up to 90% finance for motorcycles and
scooters.

 Car Loans: Citi financial offer not only for new cars, but also for used
cars and even for refinancing a fully paid car. All at attractive interest rates, for
finance amounts ranging from Rs.35000. Taking car finance from Citi financial is
quick, simple & hassle free. And in addition to that we offer you a whole bundle of
bento Rs.25lakhs in metros & urban areas. You can repay the loan amount in periods
ranging from 1 to 7 years.

 Personal Computers: Want to present your kids with the window to the
World? Come to Citi-Financial for fast and easy finance. We offer convenient finance
options for Desktops and Laptops.

Page 51
Features
Extensive dealer network
0% interest available on appliances
Schemes available on wide range of brands
Flexible financing options
Convenient application and fast approval process

Page 52
 CHAPTER-3
REVIEW OF
LITERATURE

Review of literature

Doing the survey, it was really an opportunity before me when I could

convert my theoretical knowledge into practical and of real world type.
Fortunately, the company I got is a true follower of the various principles of
management and also one of the leading companies in its segment of the
Page 53
industry. Citi financial Ltd. is one of the renowned names in the banking
sector of the financial industry.

The graph of sales of these respective product lines is the best in the industry
as compared to their competitors. I did my training project at Citifinancial
Ltd., where I found all the professionals are very much committed to their
work as well as they were all professionals enough.

Page 54
 CHAPTER- 4
INTRODUCTION TO
RESEARCH

3.1) TITLE OF THE PROJECT:

“Advances Process Management”

3.2) THEOROTICAL BACKGROUND OF THE STUDY

Page 55
Process:
All activities starting with the sourcing of the loan application, sales credit,
documentation, disbursal, collections and customer service are handled is called a
process.

Process Management:
It is the application of knowledge, skills, tools, techniques and systems to
define, visualize, measure, control, report and improve processes with the goal to
meet customer requirements profitably.

The procedure for receiving the loan from Citifinancial:

 Transaction Process for New Borrowers.

 Transaction Process for Existing Borrowers.

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TRANSACTION PROCESS—NEW BORROWER

Login

Walk-in Executives Telecalling

Officer

Reference No

CPV TVR

-ve +ve +ve -ve

Reject Accept Reject

Officer

CFI

CR Officer

Closing

Booking

Cheque is Printed

Dispatched
Page 57
 TRANSACTION PROCESS—EXISTING BORROWER

Database calling

Lead Generated

Confirmation of Address
and Phone Nos.

Reference number generation

based on updated TVR

Dedupe

+ve -ve

Accept Reject

CPV Initiated for cases where:

-Address change
-Previous loan fastrack
-Previous loan closed more than 6

months back
+ve -ve

Accept Reject

Cases with Finance Amount < Rs 50000 Cases with Finance Amount > Rs 50000
Customer informed and Documents/ PDC - Customer informed and Documents/ PDC
checked.
checked.
- Debt Burden capped at 70%.
- Latest Income Proof required.

Prepare Cheque, Sign and Disburse

Page 58
Explanation:
1. LOGIN:
Walk Ins.: It is very important that a walk-in customer is made to feel at ease and
comfortable when he/she walks in to the branch.
Telephonic enquiries: A prospective customer calls to know about the products’
detail after going through the different modes of advertisements and word of
mouth.
Executives: A distribution network set for personal loan for the convenience of
the customers.

2. APPLICATION FORM:
Here the applicant has to fill out an application form which is given to him. The
application form consists of the applicants name, address, phone number, occupation
details & date of birth, Bank account details and Reference name & Details.
The loan applicant also has to submit the relevant documents like income proof,
photographs, address proof & last 6months bank statement.

3. INITIAL SCREENING:
Here customers are called & either executives or Officers screen the customers.

4. REFERENCE NUMBER:
Reference number means it is as good as an account number. It contains the
information about customer’s credit worthiness

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5. a) Contact Point Verification ( CPV):
After the application form is scrutinized a contact point verification report has to be
prepared. The CPV work is carried out by an external agency. The main job of the
agency is to check the address of the potential applicant (both Office & Residence) &
also the standard of living conditions. The CPV report also puts forward its comments
about the applicant like whether the source of income is secure or whether the
standard of living is fair/poor.

b) Telephone Verification Report (TVR):

The next step is the TVR stage. Here the verification is done over the phone to the
applicant’s office & residence phones.
Various questions are asked like types of durables present in the house, number of
vehicles owned, family members, dependents, etc, in the residence phone verification.
In the office phone verification questions such as number of workers in the office,
type of industry, salary earned, etc, are asked.
Based on the feedback received the TVR can be termed positive (+ve) or negative (-
ve).

6. CALL FOR INTERVIEW (CFI):

The next step is the CFI where the applicant has to come to the office for the
interview with all his original documents. Here the applicant is asked some relevant
questions about the loan amount he/she wants, purpose of the loan & comfortable
monthly installment. All this is written on a CFI sheet.
Based on CVP, TVR & CFI a loan scheme is explained to the customer. If
the customer is not happy with the scheme, various options are put forward to him.
There are a variety of schemes available to suit the customer.

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7. BUDGET ANALYSIS:
A budget analysis is carried out to find out whether the EMI (Equated Monthly
Installment) is affordable to the customer. This is done by capping it within his
monthly salary, other income, dependents & expenditure.

8. LOAN CHEQUE PRINTING:

The file & documents are now sent for processing & data entry. The loan cheque is
finally printed & handed to the customer.

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3.3) STATEMENT OF PROBLEM
Citi financial is known for its convenient application and fast approval
process (quick processing time). But in some cases the processing is getting delayed and
customers are not happy with this. Citi financial, Delhi, Pushp Vihar branch wanted to
know what are the reasons for the delay in process of loan sanctioning.

3.4) NEED & OBJECTIVE OF THE STUDY

Need for the Study:

 To learn about the various procedures /processes of giving loans.
 To determine the time required for each process.
 If there is any deviation in the process, then finding out the reasons for the
deviation?
 To determine the ways to improve TAT (Turn Around Time)

Objectives:
Primary objectives:
o To study the organization structure.
o To learn about the existing process of giving loans.
o To formulate strategies to minimize the time.

Secondary objectives:
o To study the time required for the process of giving loans.
o To evaluate the process. If there is any deviation in the process, then
finding out the reasons.

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3.5) EXPECTATIONS FROM THE STUDY
 To determine the time required for each process of loan sanctioning.
 To find out the reasons for the deviations in the process of loan sanctioning.
 To formulate the strategies to minimize the time required for each process of loan
sanctioning.
 To find out the expectations of customers regarding the process of loan
sanctioning of Citifinancial.
 To create a chart of loan processing to new customers and as well as for existing
customers.

Page 63
 CHAPTER 5
RESEARCH
METHODOLOGY

Page 64
Research Methodology is a way to systematically solve the research problem. The
Research Methodology includes the various methods and techniques for conducting a
research. Research is an art of scientific investigation. In other word research is a
scientific and systematic search for pertinent information on a specific topic. The logic
behind taking research methodology into consideration is that one can have knowledge
about the method and procedure adopted for achievement of objective of the project.

4.1) DATA COLLECTION METHOD

The required data is collected through both the sources.

 Primary Data : For this project the primary data is collected in four ways:

Through observations, Through personal interview method (Informal discussion with

respondents & executives), Through questionnaires and Through Sampling procedure

 Secondary data :
The secondary data is collected from various sources available within the organization
like Organizational web site, Company Past records, Library books, Internet, Annual
reports, Broachers and Magazines.

Page 65
4.2) SAMPLING
“Sampling may be defined as the selection of an aggregate or totally on the
basis of which a judgment of reference about the aggregate of totally is made.
“Sampling is used in conducting surveys and in studying various problems concerning
production management, time and motion studies, market research, various areas of
accounting and finance and the like.

 Sampling method:
The method of sampling, which selected, is “non-probability convenience sampling “.
In this method the sample insights are chosen primarily on basis of my convenience.
The sample technique adopted for carrying out the survey is stratified random.

 Sample Size:
For the project 100 respondents were taken into consideration
through Questionnaire and they are selected on the random
basis
 Sampling Plan:
Eliciting information through questionnaire and personal
interview.

 Scope of the study:

New Delhi

Page 66
STATISTICAL TOOLS:
Statistical techniques are to obtain findings and average information in logical
sequence from the raw data collected. After tabulation of data research have used the
following quantitative technique.

 Percentage analysis
 Charts

 PERCENTAGE ANALYSIS
Percentage refers to special kind of ratio. This method is used as making
comparsion between two or more services of data. Persenatage are used to decidable
relationship. Persentage can also used to compare thge relative terries, the distribution
of two or more services of data
 CHARTS
Bar charts and pie charts are used to get a clear look at the tabulated data.

DATA ANALYSIS AND INTERPRETATION - Classification and

tabulation transforms the raw data collected through questionnaire in
to useful information by organizing and compiling the bits of data
contained in each questionnaire

4.3) DATA ANALYSIS

Tools to be used for analysis:

SPSS

Page 67
 Graphs & Chart
 Bar charts and pie charts are used to get a clear look at the tabulated data.


4.4) LIMITATIONS OF THE STUDY

The survey is restricted to only Belgaum city.

Findings are based on assuming that all respondents have truly and honestly
answered.

Most of the customers were busy with their work, so found difficulty in getting
questionnaire filled.

Found difficulty in measuring qualitative factors.

Page 68
 CHAPTER-6
ANALYSIS &
INTERPRETATION

Page 69
ANALYSIS:

1. HYPOTHESIS

HO: Time promised by Citifinancial & Time taken by the Citifinancial to disburse the
loan are independent of each other.

H1: Time promised by Citifinancial & Time taken by the Citifinancial to disburse the
loan are dependent of each other.

Time taken by Citifinancial * Time Promised by Citifinancial Crosstabulation

Count
Time Promised by Citifinancial
More than
12-24 hours 24-36 hours 36-48 hours 48 hours Total
Time taken by 12-24 hours 5 5
Citifinancial 24-36 hours 1 19 4 24
36-48 hours 1 4 9 1 15
More than 48 hours 1 3 13 39 56
Total 8 26 26 40 100

Chi-Square Tests

Asymp. Sig.
Value df (2-sided)
Pearson Chi-Square 129.660a 9 .000
Likelihood Ratio 101.841 9 .000
Linear-by-Linear
60.442 1 .000
Association
N of Valid Cases 100
a. 9 cells (56.3%) have expected count less than 5. The
minimum expected count is .40.

Page 70
 Interpretation:
Since the Pearson Chi-Square value is 0.000 which is less than 0.05(level of
significance), H0 is rejected and H1 is accepted, i.e., Time promised by Citifinancial &
Time taken by the Cititinancial to disburse the loan are dependent of each other

2. FACTOR ANALYSIS: (at 5% significance level)

KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling

Adequacy. .623

Bartlett's Test of Approx. Chi-Square 205.956

Sphericity df 36
Sig. .000

As the KMO adequacy is more than 0.05 (i.e. 0.623) and Bartlett’s test
sphericty is less than 0.05 (i.e. .000) the factor analysis can be continued.
Total Variance Explained

Initial Eigenvalues Extraction Sums of Squared Loadings Rotation Sums of Squared Loadings
Component Total % of Variance Cumulative % Total % of Variance Cumulative % Total % of Variance Cumulative %
1 2.601 28.895 28.895 2.601 28.895 28.895 2.071 23.007 23.007
2 1.826 20.291 49.186 1.826 20.291 49.186 1.959 21.767 44.773
3 1.091 12.126 61.312 1.091 12.126 61.312 1.488 16.538 61.312
4 .888 9.872 71.184
5 .833 9.259 80.443
6 .568 6.315 86.758
7 .533 5.918 92.676
8 .428 4.759 97.435
9 .231 2.565 100.000
Extraction Method: Principal Component Analysis.

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 Component Matrixa

Component
1 2 3
Service .564 -.554 7.721E-02
Brand Image .609 .110 .514
Technology .541 -.119 .589
Rate of Interest .282 .526 3.433E-02
Repayment period .302 .412 -.456
Processing charges .334 .742 2.194E-02
Flexibility .494 .537 -4.37E-02
Sanctioning procedure .766 -.325 -.342
Processing Time .712 -.319 -.381
Extraction Method: Principal Component Analysis.
a. 3 components extracted.

a
Rotated Component Matrix

Component
1 2 3
Service .636 -.248 .405
Brand Image .145 .281 .739
Technology .166 3.686E-02 .791
Rate of Interest -5.52E-02 .583 .124
Repayment period .253 .574 -.275
Processing charges -.112 .797 .119
Flexibility .134 .700 .164
Sanctioning procedure .883 .113 .127
Processing Time .860 .101 6.627E-02
Extraction Method: Principal Component Analysis.
Rotation Method: Varimax with Kaiser Normalization.
a. Rotation converged in 5 iterations.

Component Transformation Matrix

Component 1 2 3
1 .737 .446 .509
2 -.467 .879 -.093
3 -.489 -.169 .856
Extraction Method: Principal Component Analysis.
Rotation Method: Varimax with Kaiser Normalization.

1 2 3
Service Rate of Interest Brand Image

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 Sanctioning Procedure Repayment period Technology
Processing Time Processing charges
Flexibility

Interpretation:

As the positive response level is .60 and above the factors that are given the

positive result (i.e. > .60) will be the factors that influence the customers to prefer
Citifinancial.
Sanctioning procedure (0.883), Processing time (0.860) and service (0.636) are the
factor, which influences customers to prefer Citifinancial.

3. FREQUENCIES CHARTS:

1. Annual Income

Page 73
 Annual Income

Cumulative
Frequency Percent Valid Percent Percent
Valid Rs60000-120000 35 35.0 35.0 35.0
Rs120000-180000 39 39.0 39.0 74.0
Rs180000-240000 22 22.0 22.0 96.0
Rs240000-300000 2 2.0 2.0 98.0
Above Rs300000 2 2.0 2.0 100.0
Total 100 100.0 100.0

Annual Income

Above Rs300000

2.0%

Rs240000-300000

2.0%

Rs180000-240000
Rs60000-120000
22.0%
35.0%

Rs120000-180000

39.0%

Interpretation:
Out of 100 respondents 39 are having the annual income between Rs 120000-180000, 35
are having Rs 60000-120000, 22 are having Rs 180000-240000, 2 are having annual
income between Rs 240000-300000 and another 2 are having more than Rs 300000. So it
is clear that lower, middle class & upper middle class people are taking more loan from
Citifinancial as it don’t want any securities.

2. Profession

Page 74
 Profession

Cumulative
Frequency Percent Valid Percent Percent
Valid Govt Employee 21 21.0 21.0 21.0
Private co. employee 27 27.0 27.0 48.0
Professional 14 14.0 14.0 62.0
Self Employed 26 26.0 26.0 88.0
Others 12 12.0 12.0 100.0
Total 100 100.0 100.0

Profession

Others
Govt Employee
12.0%
21.0%

Self Employed
26.0%

Private co. employee

27.0%

Professional

14.0%

Interpretation:
From the survey it has found that Private company Employee & Self employed prefer to
take loan in Citifinancial as it don’t want any pay slip for the income proof any bills (like
mobile bills, IT returns, Insurance policy, etc ) are enough for the Income Proof.

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3. Purpose of loan applied for?

Purpose of loan

Cumulative
Frequency Percent Valid Percent Percent
Valid Personal loan 57 57.0 57.0 57.0
Home loan 18 18.0 18.0 75.0
Education loan 7 7.0 7.0 82.0
Durables &
11 11.0 11.0 93.0
Two-wheeler loan
Others 7 7.0 7.0 100.0
Total 100 100.0 100.0

Purpose of loan

Others
7.0%

Durables & Two-wheel

11.0%

Education loan

7.0%

Personal loan
57.0%
Home loan

18.0%

Interpretation:
Out of 100 respondents 57 secured loan for personal use, 18 for home loan, 7 secured
education loan, 11 secured for purchase of Durables & Two-wheeler & other 7 secured
loan of other purposes like Business, marriage, etc.,
The personal exps are to be met as early as possible, So here we come to know that
people prefer Citifinancial to take loan because the processing time of the loan is shorter

Page 76
4. How many times you have secured loan from Citifinancial?

Secured loan from citifinancial

Cumulative
Frequency Percent Valid Percent Percent
Valid First time 52 52.0 52.0 52.0
Once 21 21.0 21.0 73.0
Twice 17 17.0 17.0 90.0
Thrice 9 9.0 9.0 99.0
More than Thrice 1 1.0 1.0 100.0
Total 100 100.0 100.0

Secured loan from citifinancial

More than Thrice

1.0%
Thrice

9.0%

Twice
17.0%
First time
52.0%

Once

21.0%

Interpretation:
Out of 100 respondents 52 have borrowed loan for first time, 21 have borrowed
loan once, 17 have borrowed Twice, 9 have borrowed Thrice and 1 have borrowed money
more than three times from Citifinancial.

Page 77
5. Required loan amount?

Loan Amount

Cumulative
Frequency Percent Valid Percent Percent
Valid Rs20000-64999 84 84.0 84.0 84.0
Rs65000-99999 10 10.0 10.0 94.0
Rs100000-149999 6 6.0 6.0 100.0
Total 100 100.0 100.0

Loan Amount
Rs100000-149999
6.0%

Rs65000-99999
10.0%

Rs20000-64999

84.0%

Interpretation:
Out of 100 respondents 84 people who has taken the loan in between Rs 20000-64999, 10
people between Rs 65000-99999 and 6 people take loan more than Rs 100000.
So here most people apply for a less amount so it is easy to process the amount as soon as
possible. It takes less time for the disbursal of loan amount.
Page 78
6. State the time within which the loan amount is sanctioned?

Time taken by Citifinancial

Cumulative
Frequency Percent Valid Percent Percent
Valid 12-24 hours 5 5.0 5.0 5.0
24-36 hours 24 24.0 24.0 29.0
36-48 hours 15 15.0 15.0 44.0
More than 48 hours 56 56.0 56.0 100.0
Total 100 100.0 100.0

Time taken by Citifinancial

12-24 hours

5.0%

24-36 hours

24.0%

More than 48 hours

56.0%
36-48 hours

15.0%

Interpretation:
Out of 100 respondents 56 loans are disbursed in more than 48hrs, 24 loans are disbursed
in 24-36 hrs, 15 loans are disbursed in 36-48hrs and remaining 5 loans are being
disbursed in just 12-24hrs from Citifinancial.

Page 79
7. What is the time promised by Citifinancial to process the loan amount?

Time Promised by Citifinancial

Cumulative
Frequency Percent Valid Percent Percent
Valid 12-24 hours 8 8.0 8.0 8.0
24-36 hours 26 26.0 26.0 34.0
36-48 hours 26 26.0 26.0 60.0
More than 48 hours 40 40.0 40.0 100.0
Total 100 100.0 100.0

Time Promised by Citifinancial

More than 48 hours
40.0%

12-24 hours
8.0%

24-36 hours
26.0%

36-48 hours
26.0%

Interpretation:

Page 80
Out of 100 respondents Citifinancial told to 40 customer that their loan will be disbursed
in more than 48hrs, 26 customers loans will be disbursed in 36-48hrs, and another 26
customers loans will be disbursed in 24-36hrs, and 8 customers will get in 12-24hrs.

8. Is there any deviation in the process?

Deviation in the process

Cumulative
Frequency Percent Valid Percent Percent
Valid Yes 27 27.0 27.0 27.0
No 73 73.0 73.0 100.0
Total 100 100.0 100.0

Deviation in the process

80

60

40
F re q u e n cy

20

0
Yes No

Deviation in the process

Interpretation:

Page 81
As per the survey 27% of the people say that there is a delay in the process of sanctioning
loan.

9. Rate the executive assistance of Citifinancial?

Executive assitance

Cumulative
Frequency Percent Valid Percent Percent
Valid Excellent 14 14.0 14.0 14.0
Good 62 62.0 62.0 76.0
Moderate 21 21.0 21.0 97.0
Bad 3 3.0 3.0 100.0
Total 100 100.0 100.0

Page 82
 Executive assitance
Bad
3.0%

Moderate
21.0%

Excellent
14.0%

Good
62.0%

Interpretation:
Out of 100 respondents 62 customers rated the executive assistance as Good, 21
as Moderate, 14 as excellent and 3 as bad.

10. Please rank the Citifinancial on the following rating scale in comparison to other
financial institutes?
10. a) Service

Page 83
 Service

Cumulative
Frequency Percent Valid Percent Percent
Valid Excellent 31 31.0 31.0 31.0
Good 61 61.0 61.0 92.0
Moderate 8 8.0 8.0 100.0
Total 100 100.0 100.0

Service

Moderate
8.0%

Excellent

31.0%

Good

61.0%

Interpretation:
From the survey it has found that 31 people say that the service provided by the
Citifinancial is Excellent, 61 says that its Good and remaining 8 says as Moderate. So it is
clear that Service is one of the factor which influence the customer to take the loan from
Citifinancial.

10.b) Brand Image

Page 84
 Brand Image

Cumulative
Frequency Percent Valid Percent Percent
Valid Excellent 39 39.0 39.0 39.0
Good 58 58.0 58.0 97.0
Moderate 2 2.0 2.0 99.0
Bad 1 1.0 1.0 100.0
Total 100 100.0 100.0

Brand Image

Bad

1.0%

Moderate

2.0%

Excellent

39.0%

Good

58.0%

Interpretation:
From the survey it has found that 39 people say that the Brand Image of the Citifinancial
is Excellent, 58 says that its Good and remaining 2 says as Moderate & 1 as Bad.

Page 85
10. c ) Technology

Technology

Cumulative
Frequency Percent Valid Percent Percent
Valid Excellent 8 8.0 8.0 8.0
Good 64 64.0 64.0 72.0
Moderate 27 27.0 27.0 99.0
Bad 1 1.0 1.0 100.0
Total 100 100.0 100.0

Technology
Bad

1.0%

Moderate

27.0%

Excellent

8.0%

Good

64.0%

Interpretation:
From the survey it has found that 8 people say that the Technology of Citifinancial is
Excellent, 64 says that its Good and remaining 27 says as Moderate & 1 as Bad.
The technology break-down should be taken care because this is the one reason for the
delay in the process of sanctioning loan.

Page 86
10. d) Rate of Interest

Rate of Interest

Cumulative
Frequency Percent Valid Percent Percent
Valid Good 2 2.0 2.0 2.0
Moderate 36 36.0 36.0 38.0
Bad 58 58.0 58.0 96.0
Poor 4 4.0 4.0 100.0
Total 100 100.0 100.0

Rate of Interest

Poor Good

4.0% 2.0%

Moderate

36.0%

Bad
58.0%

Interpretation:
Out of 100 people 2 customers of Citifinancial says that the rate of interest is Good, 36 as
Moderate, 58 as Bad and 4 as Poor. So here we come to know that customers need a low /
competitive rate of interest. If the rate of interest is reduced then it attracts more
customers.

Page 87
10. e) Repayment Period

Repayment period

Cumulative
Frequency Percent Valid Percent Percent
Valid Excellent 2 2.0 2.0 2.0
Good 13 13.0 13.0 15.0
Moderate 78 78.0 78.0 93.0
Bad 7 7.0 7.0 100.0
Total 100 100.0 100.0

Repayment period
Excellent

2.0%
Bad
Good
7.0%
13.0%

Moderate

78.0%

Interpretation:
Out of 100 customers 78 customers rate the repayment period of Citifinancial as
Moderate, 13 as Good, 2 as Excellent and 7 as Bad. So most of the customer are happy
with the repayment period.

Page 88
10. f) Processing charges

Processing charges

Cumulative
Frequency Percent Valid Percent Percent
Valid Good 3 3.0 3.0 3.0
Moderate 50 50.0 50.0 53.0
Bad 41 41.0 41.0 94.0
Poor 6 6.0 6.0 100.0
Total 100 100.0 100.0

Processing charges

Poor Good

6.0% 3.0%

Bad
Moderate
41.0%
50.0%

Interpretation:
Out of 100 people 3 customers says that the processing Charges of Citifinancial is Good,
50 as Moderate, 41 as Bad and 6 as Poor. So here we come to know that customers need a
low processing charges.

Page 89
10. g) Flexibility

Flexibility

Cumulative
Frequency Percent Valid Percent Percent
Valid Excellent 1 1.0 1.0 1.0
Good 36 36.0 36.0 37.0
Moderate 55 55.0 55.0 92.0
Bad 7 7.0 7.0 99.0
Poor 1 1.0 1.0 100.0
Total 100 100.0 100.0

Flexibility

Poor

1.0%

Bad Excellent

7.0% 1.0%

Good

36.0%

Moderate

55.0%

Page 90
10. h) Sanctioning Procedure

Sanctioning procedure

Cumulative
Frequency Percent Valid Percent Percent
Valid Excellent 38 38.0 38.0 38.0
Good 52 52.0 52.0 90.0
Moderate 10 10.0 10.0 100.0
Total 100 100.0 100.0

Sanctioning procedure

Moderate

10.0%

Excellent

38.0%

Good

52.0%

Interpretation:

Page 91
Out of 100 respondents 38 of them say that the loan Sanctioning Procedure of
Citifinancial is Excellent, 52 of them say that it’s Good and remaining 10 says that it is
Moderate.

10. i) Processing Time

Processing Time

Cumulative
Frequency Percent Valid Percent Percent
Valid Excellent 49 49.0 49.0 49.0
Good 36 36.0 36.0 85.0
Moderate 15 15.0 15.0 100.0
Total 100 100.0 100.0

Page 92
 Processing Time

Moderate
15.0%

Excellent

49.0%

Good

36.0%

Interpretation:

Out of 100 respondents 49 of them say the processing time is Excellent, 36 of them say as
Good and remaining 15 people say the Processing time is Moderate.

Page 93
 CHAPTER 7
SUGGESTIONS,
FINDINGS AND
CONCLUSIONS

FINDINGS:
1. On the basis of Questionnaire method: Reasons for the delay in the process
As per the survey it has been found that the deviation in the process due to following
reasons:
Reasons are classified as Internal reasons & External reasons:
 Internal Reasons:

Page 94
  Executive: It is seen that the executives have to bring one login per day. If
there are more than one login on a particular day, then the second login is
being produced on the next day. This results in a delay in the process of
sanctioning loan for the second login.
 Delay in the approval process: If the amount of loan is more than
Rs.150000 then the application is being sent to Bangalore office for the
verification.
 Technology break-down: In the process of loan sanctioning there is a
technology break down; some computers were not working properly. So
this leads to delay in the process.
 Documentation: Executives are lacking in giving detail, transparent
information to the customers in the beginning. Executives don’t give the
clear information regarding what all documents are to be kept ready in the
process of loan sanctioning.

 External Reasons:
 Documentation: Customer did not produced the documents which are
required for the process in time.
 Cheques pending: Customer did not submitted all the post dated cheques
(PDC) in time.
 Customer did a comparative study of interest rates & other facilities
provided by other financial institutions.

 Time constraint: Customer could not make-up on time for the interview.
 Other reasons:
o In some cases customer is ignorant about the process of
sanctioning loan & he don’t know why there is a delay in the
process.

Page 95
 o Customer was not in a hurry, so he did not pressurized the
concerned person to sanction the loan early.

2. On the basis of Questionnaire method: Areas of improvement for the organization

according to customer
 Interest rates and Processing charges are quite high comparing to other
companies. Customers need low and competitive interest rates, Proper customer
care, Better/Quick service facility form Citifinancial.
 Clear and transparent information about the loan, informing the customers before
presenting Cheques for collection, charging of more/Extra charges on customers.
 Executives are lacking in giving detail, transparent and detail information to the
customers in the beginning.
 Transparency about EMI, Interest amount and the balance to be paid by the
customers is lacking while updating customers. About their account.
 Citifinancial is not issuing the letter of clearance immediately on the payment of
last EMI.
 Cheque bounce charges are more.
 Citifinancial is not Informing its customers before putting Cheques for collection

Suggestions:
After concluding the research, I would like to recommend few suggestions to
Citifinancial depending upon the result of survey.
The following are the recommendations made after analyzing the study:

Page 96
 With respect to the loans to be sanctioned by the executive, the problem can
be solved by keeping only the minimum login per day (i.e., one login per day)
and no limit should be there for the maximum. The person who gets more
logins per day should be given incentives or other benefits. This will result in
no delay and more number of logins.
 If the amount of loan is more than Rs.150000 then the loan application goes to
Bangalore office for the further verification, this has to be told to customer.
 If in case there is a technology break-down the Citifinancial should arrange
some alternatives for it, so it helps to sanction the loan within the time
promised by the Citifinancial.
 Documentation has to be made easier, it can be a major factor to attract
customers. Tele caller should tell the customers which all documents are kept
to be ready & should call regularly in order to remind the customers about the
requirements.
 Executives are to be trained as to provide the customers with detail,
transparent and factual information in the beginning itself about their loan
account. Give clear information to customers regarding EMI, Principle,
Interest and balance amount etc and keep them updating on the same on
regular basis to maintain best banking relations..
 Citifinancial should not ask for all 18 or 36cheques (PDC) at a time, as it will
be difficult for the customer to get those many Cheques at a time. If they take
care of this then their will be no delay in the process.
 Citifinancial should highlight its various services & facilities provided to
customers with compare to other financial institutions, so by this customer
will not go for a comparative study. And by this the delay in process can be
controlled.

 The interview of the customer should be kept when the customer is free.
 Educate the customers regarding the process of loan sanctioning.

Page 97
 Interest rates and Processing charges have to be made fixed and competitive,
so it also can attract the customers and customer will not think much while
taking a loan if the interest rates are fixed and competitive.
 Customers need
 Low and competitive interest rates,
 Proper customer care,
 Better/quick service facility,
 Low Cheque bounce charges.
 Areas of improvement for the organization according to customers are,
o Clear and transparent information about the loan,
o Informing the customers before presenting Cheques for
clearance.
 Inform customers before presenting Cheques for clearance, this will notify
customers to deposit money into their account and can avoid bouncing of the
Cheques.
 Citifinancial must issue the letter of clearance immediately on the payment of
last EMI, as this helps to gain customer satisfaction.
 After the payment of each installment (EMI) Citifinancial should issue the
receipt. The receipt helps the customer to know about the balance amount
remaining, update the customer regarding their loan account on a regular
basis.

Page 98
Conclusion

After the completion of the study I would like to conclude the following points, which
were revealed through findings of the study:
 Processing time, Sanctioning procedure and service are the key factors which
are influencing customers to prefer CitiFinancial.
 Executives are the frontline employees of the organization so they have to be
trained & they should be able to provide every information to the customers.
 Most of the customers are getting loan in time (i.e. with in the time promised
by Citifinancial).
 Coming to customer requirements they are expecting
o Low and competitive interest rates,
o Low Cheque bounce charges,
o Proper customer care,
o Better/quick service facility,
o Clear and transparent information about the loan,
o Information before presenting cheque for clearance,

Overall customers are satisfied with the processing time of the organization and
above improvements are essential to attract more customers and to maintain best banking
relations.

Page 99
 CHAPTER-8
BIBLIOGRAPHY

Page 100
Bibliography

Books
1. Indian Financial System
- Vasant Desai

Websites
1. www.citifinancial.com
2. www.Citigroup.com
3. www.google.co.in (Google search engine).
4. www.wikipedia.com

Journals
1. The journal of Banking studies.

Page 101
CHAPTER-9
ANNEXURE

Page 102
 QUESTIONNAIRE

Dear Sir/Madam,

1. Personal data
Name :
Age :
Gender :
Address :

Contact no : (R) (M)

2. Tick the appropriate box to which you belong?

a) Annual income
Between Rs60000-120000 [ ] Between Rs120000-180000 [ ]
Between Rs180000- 240000 [ ] Between Rs240000-300000 [ ]
Above Rs300000 [ ]

b) Profession
Govt Employee [ ] Private co. Employee [ ]
Professional [ ] Self Employed [ ]
Other (Specify): ____________________________

3. Purpose of loan applied for?

Personal loan [ ] Home loan [ ]
Education loan [ ] Durables & Vehicle finance [ ]

Page 103
 Others ( Specify):____________________________

4. How many times you have secured loan from Citifinancial?

First time [ ] Once [ ]
Two times [ ] Three times [ ]
More than Three times [ ]

5. What is the Amount of loan applied for (Required loan amount)?

Between Rs20000-64999 [ ] Between Rs65000-99999 [ ]
Between Rs100000-149999 [ ] Above Rs150000 [ ]

6. State the time within which the loan amount is sanctioned?

Less than 12hours [ ] 12-24hours [ ]
24-36hours [ ] 36-48hours [ ]
More than 48hours[ ]

7. What is the time promised by the Citifinancial to process the loan amount?
Less than 12hours [ ] 12-24hours [ ]
24-36hours [ ] 36-48hours [ ]
More than 48hours[ ]

8. Is there any deviation in the process of loan sanctioning?

Yes [ ] No [ ]
If yes, then what are the reasons for the deviation in the process?




9. Rate the Executive assistance of Citifinancial?

Excellent [ ] Good [ ]
Moderate [ ] Bad [ ]

Page 104
 Worst [ ]

10. Please rank the Citifinancial on the following rating scale in comparison to other
financial institutes?
(Rate 1 as Excellent and 5 as Poor)

1 2 3 4 5

Service

Brand Image

Technology

Rate of Interest

Repayment Period

Processing Charges

Flexibility

Sanctioning Procedure

Processing Time

11. Any Suggestions to improve the process?

________________________________________________________________________
________________________________________________________________________
_______________________________________________.

Page 105
*****THANK YOU FOR YOUR VALUABLE RESPONSE*****

Page 106