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BY-Md Fahad REG NO-121610040 Manipal University, Icas

Mercedes-Benz is a leading luxury automaker known for quality and innovation. Founded in 1926, it traces its origins to Karl Benz's creation of the first petrol-powered car in 1886. Mercedes-Benz produces luxury cars, buses, coaches and trucks. It is headquartered in Stuttgart, Germany and owned by Daimler AG. Known for pioneering safety features like ABS and airbags, Mercedes-Benz continues to innovate and produce high-end vehicles like the S-Class that sell for over a crore. The company aims to balance its reputation for exclusivity and quality with goals of increased sales and market share.

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158 views26 pages

BY-Md Fahad REG NO-121610040 Manipal University, Icas

Mercedes-Benz is a leading luxury automaker known for quality and innovation. Founded in 1926, it traces its origins to Karl Benz's creation of the first petrol-powered car in 1886. Mercedes-Benz produces luxury cars, buses, coaches and trucks. It is headquartered in Stuttgart, Germany and owned by Daimler AG. Known for pioneering safety features like ABS and airbags, Mercedes-Benz continues to innovate and produce high-end vehicles like the S-Class that sell for over a crore. The company aims to balance its reputation for exclusivity and quality with goals of increased sales and market share.

Uploaded by

Ajay Roopesh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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BY-

MD FAHAD
REG NO-121610040
MANIPAL UNIVERSITY,ICAS
It's a never ending battle of making your cars
better and also trying to be better yourself.
-KARL BENZ
 Mercedes-Benz ranked among the top global
premium car brand
 Founded by Karl Benz on June 28, 1926
 Mercedes-Benz is headquartered
in Stuttgart, Germany.
 Leader in luxury automobiles, buses, coaches,
and trucks.
 Multinational division of the German
manufacturer Daimler AG
The all new Merc-S Class 2014 Model
(Worth about a crore)

Merecedes SLS AMG 2013


 Mercedes-Benz traces its origins to Karl Benz's
creation of the first petrol-powered car
patented in January 1886.

 The first Mercedes-Benz brand name vehicles


were produced in 1926.

 Throughout the 1930s, Mercedes-Benz


produced the 770 model,a car driven by
ADOLF HITLER.
 The ‘three-pointed star’ is better
recognised around the world than
the Christian cross

– International Olympic Committee: Worldwide Symbol Recognition Survey, 1995


– Enduring Passion/Leslie Butterfield
 Cars-Models such as Mercedes SLS
AMG, Mercedes S-Class
 Buses and Trucks-
Mercedes-Benz produces a wide range of buses
and coaches, mainly for Europe and Asia.
 Limousines
Mercedes-Benz 600 or 600S Pullman Guard
limousines offer a "bulletproof" option
 Average Mercedes Customer Profile:
 Median income = $100K
 Well-educated
 2/3 were male
 Technology is important
 Very loyal to the Mercedes brand
 Driving is a form of personal expression
 Work hard and play hard
Michael Schumacher, a seven-time Formula One World
Champion drove for Mercedes (2010–2012)
STRENGTH

 Diverse ranges of Products – S-Class,Coupe,


Roadster
 World's leading Premium Quality Automobile
Manufacturer
 Brand Awareness
 Innovations
Key DNA Attributes for Reinvention

Exclusivity

Assured Quality
Authenticity

Reliability
 After six years of indifferent performance, it
sold more cars than market leader Audi in the
July-September quarter.

 Among the Top-3 luxurious car maker.

 Car ranges from 21 Lacs to 6 Crores(Pullman).


Market Share

11
30

25 BMW
AUDI
MERCEDES
OTHERS
34
Example Mercedes-Benz World Firsts
Collapsible Safety Standard Airbag
Steering Column
ABS

Crumple Zone Seatbelt


Tensioner

Safety
Headrests ESP

Front Passenger Brake Assist


Airbag
Seats with
Side Airbag integrated Seatbelts
 Every single 3 M-100 6.9 and 6.3V8 Mercedes
engine was hand-built
 The businessman Emil Jellinek affectionately
called his daughter Adrienne by the pet name
MERCEDES
 The seats inside their cars are designed after
consultation with an orthopedic physician and
offer the kidney, back and knee-join areas with
support
 The first passenger road car to have brakes on
all four wheels
C-Class having highest car sales among all
the Mercedes Benz car models
High-End Luxury Maker or Go for Growth?

“The best or nothing”

“The best for the customer”


…it’s a cultural and social icon
 Mercedes-Benz pioneered a system called Pre-
Safe to detect an imminent crash – and prepares
the car's safety systems to respond optimally

 Mercedes-Benz was the first to introduce pre-


tensioners to seat belts, ESP.

 Airbags were first introduced in the European


market, beginning with model year 1981 S-Class
(Company Concerns)
Thank You

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