CROMA RETAIL
INTRODUCTION
Overview Croma is Indias first national, large format, specialist retail chain for consumer electronics and durables
At Croma,
We help you buy
First national, specialist retail chain : consumer electronics and durables Technical and strategic support : Woolworth Promoted by : Infiniti Retail Ltd (100% subsidiary of Tata Sons) 6,000 products, 180 brands, 8 categories, 83 stores
OUR VISION
To be a world class socially responsible retail company that consistently enhances stakeholders value.
VISION & MISSION
OUR MISSION
To be an organization offering Unmatched Customer Experience through continuous Learning & Innovation
ABOUT CROMA
About CROMA Stores Parent group Managing Director Founded Headquarter Industry website Tag line
Specialist Consumer Electronic and Durable Retail Chain 83 Croma Stores present in India Infiniti Retail Ltd
Ajit Joshi
October 9, 2006 Juhu , Mumbai Retail
www.cromaretail.com
We Help You Buy
OBJECTIVE
FOCUS : Understanding customers need and meeting
them in a delightful manner
BY MARCH 2013 : Aiming 95 more megastores across
India
MARKET PENETRATION : Also targeting small cities
such as Chandigarh, Amritsar, Jalandhar, Mysore, Mangalore etc
COMMITMENT : Providing unmatched shopping
experience
RETAIL SCENARIO IN INDIA
Indian Consumer Durable electronic market is estimated to be around Rs. 80,000 crore Expected growth of 1012 % this year
Consumer Durable and Electronic contributing a decent part to retail industry in India
COMPETITION
Market share
5% 13% 37% 18% Ezone NEXT Croma Reliance digital
CROMA is covering 18% in terms
of market share in retail sector of consumer durable and electronic segment The biggest competitor in this eZONE is capturing 37% of the market
NEXT goes with 27% in the market
and is been 2nd biggest challenge to be look forward by CROMA RELIANCE DIGITAL capturing 13% in retailing of electronics segment
27%
others
OTHERS contributing 5 % to the
retail sector
OFFERING FROM CROMA
Computers & Laptops
Home Communication Large Appliances Small Appliances Entertainment
TV Plasma TV LCD Home Theatre Audio System DVD/VCD MP3 Players IPOD Docks Audio Accessories PDAs Mobiles Phones Mobile Accessories Fixed Phones Cordless Bluetooth Split Air Conditioner Window Air Conditioner Refrigerators Washing Machines Dish Washers Dryers Kitchen Appliances Vaccum Cleaners Irons Lightening Personal care
Notebooks Desktops LCD Monitors Printers and Office solutions Storage Media Webcam Input Devices Softwares Networking devices
MAJOR SELLING PRODUCTS
Major Products contributing to the sales of CROMA : Colour Televisions Refrigerators Air Conditioners Washing Machine Others : Kitchen appliances, Gaming Devices, Computers, Laptops, Mobiles & Accessories Etc
BRANDS ASSOCIATED WITH CROMA
About Infiniti Retail Ltd. The journey from the first store that opened in Juhu, Mumbai on Oct 9, 2006 to 83 stores as on Oct 6, 2012.
Chandigarh- 2 stores Amritsar- 1 store Jalandhar- 1 store Ludhiana- 1 store Ahmedabad-4 stores Surat- 2 stores Rajkot- 1 store Vadodra- 1 store
Delhi & NCR-20 stores
Mumbai- 19 stores Pune- 8 stores Aurangabad- 1 store
Hyderabad- 5 stores
OUR LOCATION
Bangalore- 13 stores Chennai- 4 stores
Croma- Great Place to work
We are People's organization
Empowerment in an energized environment Endless opportunities and excitement
WHY JOIN CROMA ?
Fun on the run
Corporate Citizenship The Tata Ideology
PRE- PLACEMENT DIALOGUE Campus HIRING 2013
ABOUT THE JOB
JOB PROFILE PACKAGE Management Trainee for 6 months and then Asst. Departmental Manager 2.5to 3 lakhs per annum
JOB LOCATION -
New Delhi
Selection Process
Pre-Placement Talk
Group Discussion
Final round of Interview
SELECTION PROCESS
SELECTION PROCEDURE (2011-2013)
ROUND NO. OF STUDENT APPLIED NO. OF STUDENT CLEARED REJECTED
GROUP DISCUSSION
70
15
55
PI ROUND
15
11
TOTAL NO. OF STUDENTS SELECTED
GD QUESTIONS
FUTURE OF E-COMMERCE TO YOU FDI IN RETAIL AND ITS BENEFIT SOCIAL NEWORKING SITE RISING FUEL PRICE IN INDIA E-COMMERCE
GD QUESTIONS
PI QUESTIONS
WHY MBA? YOUR EXPERIENCE JOB RESPONSIBILITIES TEAM LEADER QUALITY HOW WILL YOU MOTIVATE YOURSELF? EXPLAIN YOUR SUMMER INTERNSHIP PROJECT
PI QUESTIONS
PI QUESTIONS
SITUATIONAL ANALYSIS WHY RETAIL AND CROMA HAVE YOU HANDLED TEAM AFTER MARKETING & FINANCE? WHY RETAIL? RANK THESE THING ACCORDING TO YOUINVENTORY, PROCESS, SALES, CUSTOMER SERVICE
PI QUESTIONS
IMPROVE YOUR
General awareness Communication skills Domain knowledge
PROBLEM AREAS
REFERENCE
WWW.CROMARETAIL.COM WWW.WIKIPEDIA.COM
PERSONAL TALK WITH SELECTED STUDENTS
Q&A ROUND
Join CROMA for an exciting career. Be a part of the Indian Retail Revolution.
PRESENTED BYRAJESH-98 VIKAS -104 VINOD -105 WAZIBUR -106 RAVI-111 KARUNESH -112 MAHENDRA -114 MAYANK -117
