The Effect of Culture
On Travel
• Culture
-can be defined as a "set of beliefs ,
values , attitudes, habits ,and forms of
behavior that are shared by a society and
are transmitted from generation to
generation".
• Culture Patterns
-are also changed by external
forces.
The Importance of Cultural Tourism
*Cultural Tourism
-includes all aspects of
travel in which people learn about each
others way of life.
Cultural Factors with
Tourist Appeal
• A. Art
• B. Music and Dance
• C. Handicraft
• D. Industry and Business
• E. Agriculture
Art
Generally, the arts include performing arts and fine arts. The former
refers to live theater, music, and dance and the latter includes painting,
sculpture, graphic arts and architecture.
Pangkat Kawayan ( bamboo orchestra) Pieta’
Music and dance
Ethnic Dance of Bukidnon
Handicraft
To satisfy tourists, gifts, and souvenirs for sale should be manufactured in the country
where the purchase is made. Usually, a tourist is dissatisfied when he buys a particular
souvenir and then discovers later that the article he bought was made in another
country. There is no substitute for genuineness. The locally produced article is useful
and attractive ;it should be made available in conveniently located shops. A visit shops
where handicrafts are actually being made by the craftsman is an effective form of
tourist entertainment.
Shell craft Ilocus handloom wearers
Industry and Business
Industry tours are a very effective way of developing an interest in the
culture of a country; as well as providing a potential market for the product
being made. Tourist organizations should encourage tours to factories or
processing plants. List of these industrial establishment can be prepared by
tourist promotional organizations, chamber of commerce, resort hotels, and
restaurant
Group tours can be organized for manufacturers of a specific product who
visit another country to see how the manufacture of a similar product is
accomplished. Such tours are mutually profitable because the representatives
of the different countries learn from each others.
Business or industrial group often conduct tours to become familiars with
markets and processors in other countries in order to develop more interest in
their product and to increase sales in several markets areas. Business
establishment ,specifically retail stores ,are important visitors.
Agriculture
THE agriculture of country may be interesting to a large segment of tourists.
Dairy undertakings, fresh fruits and vegetables crops, and poultry and
livestock are types of farming, which are important elements of culture.
Education
Literature and Language
Science
Government
Parliamentary House, Kuala Lumpur Malaysia
Religion
Vatican in Rome Manila Metropolitan Cathedral
Food and Drink
The food and drink of a country is an important part of the culture of a country. Tourist usually
enjoy native foods especially those which local or ethnic in nature.
Kamayan Restaurant Letchon in Cebu
History
The historical of a country reveal its cultural heritage.
San Agustin Museum
Tourism Components
The travel industry is a tourism
network, which includes both the public
and private sectors.
First Category
- Direct Providers
Second Category
- Support Services
Third Category
- Developmental Organization
Tourism Supply Components
1. Natural Resources
2. Infrastructure
3. Superstructure
4. Transportation and transportation
equipment
5. Hospitality Resources
Natural Resources
The natural resources of a destination
area provide an excellent asset to sell
to tourists.
Infrastructure
• Water
• Power
• Communication
• Sewage/ Drainage
• Health Care
• Street/ highways
• Transportation Terminals
1. General
2. Air
3. Rail
4. Bus
5. Security
Hospitality Resources
Hospitality Resources
refer to the general feeling of
welcome that the visitors receive while
visiting a destination area.
Hospitality Training
-aims to motivate service
providers to be hospitable in dealing
with tourists.
