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99acres.com

99acres.com is the number one real estate portal in India, launched in 2005. It provides a platform for buyers, sellers, and lessors of various types of real estate including residential apartments, plots, farmhouses, and under construction homes. The portal aims to meet all consumer needs related to real estate. It offers listings, project information, and details on paying guest facilities. 99acres.com targets middle-class Indians aged 25-40 by providing an online alternative to traditional brokers, capturing an uncontested space in the market through convenience, flexibility and low commissions.

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Hassan Zia
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596 views11 pages

99acres.com

99acres.com is the number one real estate portal in India, launched in 2005. It provides a platform for buyers, sellers, and lessors of various types of real estate including residential apartments, plots, farmhouses, and under construction homes. The portal aims to meet all consumer needs related to real estate. It offers listings, project information, and details on paying guest facilities. 99acres.com targets middle-class Indians aged 25-40 by providing an online alternative to traditional brokers, capturing an uncontested space in the market through convenience, flexibility and low commissions.

Uploaded by

Hassan Zia
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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99

acres.com
Introduction

 99acres.com is the no.1, real estate portal in India

 launched by info edge(India)ltd in September


2005.

 99 acres.com is an internet portal dedicated to meet every


aspect of the consumers needs in the real estate industry.

 It is Backed by strong team of over 150 employees and a


network of over 10 offices in India
Services offered

 Information about paying guest facility.

 Provides advertisement for buying, selling and leasing of


your property.

 Information about buying, selling and leasing various types


of real estate in India.

 Provides information regarding latest project coming up


ahead.
Types of real estate

 Residential apartments

 Residential plots

 Farm houses

 Under construction homes

 Registered projects
Target Ma rke t

• Target market is the Middle class


• The Age-group between 25-40.
• Their belief is simple – anyone who is not on the web is not
their TG (target group).
Blue ocean?

Making competitors irrelevant.

• Competition was between brokers.

• No one was offering online services.

• 99 acres brought both to one platform.


Blue ocean?

Capturing new uncontested market space.

• Un challenged.

• Un disputed.

• First of a kind.

• Un heard idea.
Blue ocean?

What customers are getting?

• Time saving

• Convenience

• No commission

• 24/7 Access
Blue ocean?

How long?

• Flexibility

• Consistency

• Innovation

• Matching internal environment with external


How to be blue
ocean?

• Raise: What factors should be raised well above the


industry's standard?

• Reduce: What factors were a result of competing


against other industries and can be reduced?

• Eliminate: Which factors that the industry has long


competed on should be eliminated?

• Create: Which factors should be created that the


industry has never offered
Any
questions

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