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Your Specialists
in Technology Management
Your Specialists in Technology Management
 The
Core
- SETRA: The Story of Excellence

- Our Culture

- Our Lines of Business

• Data Center & Power Solutions
• Maintenance Services
• Cable Solutions
• Automation Solutions
• Fire & Security Solutions
• Low Current Solutions
• eVision Audio Video KNX
Solutions
- Our Partners

- Our Sister Companies

- Our Projects
SETRA page 6

SETRA
The Story of
Excellence
At SETRA, we believe in two things above all: growth and dynamism.

Being a “leader” in your respective field is something every company wishes to achieve,
but few seldom do. This is what we concentrate on, strongly, and why we achieve this
status year after year.

Since our inception in 1994, SETRA has grown considerably to become a leading
solutions provider in all areas of electrical, computer, and mechanical engineering. We
owe our success to our enviable and diversified range of products, in-depth, expert
knowledge of the market, and a reputation for superior customer satisfaction.

With our head office in Riyadh, SETRA has further expanded its reach to Jeddah, Al
Madina, Al Khobar and Jubail – covering five key areas in KSA.
SETRA page 8

Our
Cultur
e
SETRA believes that commitment to customers is paramount. The real strength lies in our
professional workforce. Knowledge, experience, and commitment to customer service has lead us
where we are today, and into tomorrow.

It’s a simple formula, really. When it comes to customer satisfaction, we get to the heart of the matter.
We listen to the clients; understand their needs; and work together to find the right solution at the
right cost. We provide whatever is needed when it comes to designing, commissioning, training,
maintenance, and after sales service. Quality and partnership are our guiding principles.

Our top management has had years of successful presence in local and international markets. A
talented group of professional engineers constitute the brain of SETRA; the majority of whom
hold graduate degrees from internationally-renowned universities.

A team of exceptional individuals, offering:

• Assurance of continuous and regular exposure to latest advancements in management
• Quality assurance through conformance to ISO requirements
• Adherence to ethics and codes of conduct
• Diversified but complimentary range of products covering power, automation & control, low
current, IT, cabling, and audio/video
• Extensive experience and latest knowledge gained through continuous participation in
suppliers training programs, and exposure to large scale projects
SETRA page 10

Data Center & Power

Solutions Maintenance
Services
Cable Solutions
Automation Solutions
Fire & Security
Solutions Low Current
Solutions
eVision Audio Video
KNX Solutions
SETRA page 12

Data Center & Power

Solutions
Precision Cooling Environment Monitoring CCTV

Networking Leak Detection Access Control

Connectivity
Standby Power Fire Suppression Raised Floor
Solutions

This Division is a clear leader in critical power provision and data center preparations. We are
specialized in design, supply, installation, testing and commissioning of global solutions for data
centres, including assembly and preparation.

SETRA is a major player in this field and has successfully delivered hundreds of projects all over
the Kingdom for the government, semi-government, defense, banking and telecommunications
sectors.

All our systems are fully guaranteed by the manufacturer and we always try to maintain and support
our systems long after the end of the warranty period through a comprehensive maintenance
agreement.

We aim to satisfy our clients by offering top quality services that are unsurpassed in our area
of specialization.
SETRA page 14

Data Center & Power

Solutions
Providing the Right Power
Source
UPS Active Filters Stabilizers

Diesel Gensets Batteries Central Battery Systems

This division provides one of the most reliable power systems by exploiting unrivaled engineering
resources and customizing the most efficient power backup solutions. These systems include
uninterrupted power supplies, line conditioners, voltage stabilizers, standby generators, batteries
and related charging systems.

SETRA provides a comprehensive interface between the customer’s power source and the business
it serves. By understanding our client’s power needs, we provide more than just the product, we
provide results.

For each customer, we offer tailor-made solutions that will give systems complete protection against
all types of power fluctuations, while simultaneously anticipating future needs. We provide and install
AC- UPS, DC-UPS, standby diesel gensets, and a variety of standby battery systems.
SETRA page 16

Maintenance
Services
Remote Monitoring Around the Clock Guaranteed Response Time
Assistance
Experts within Reach Warranty Services Contracts

Service Continuity of Operation Spare Parts

Hotline

At SETRA, we don’t just supply and install products, we also provide a broad range of
supporting services to ensure that our customers receive the best possible after sales care.

With more than 18 years of experience in business critical systems, investing in SETRA’s maintenance
division means that you can benefit from our advice, expertise and technical support whenever you
need it. From design and selection, to commissioning and beyond, we make sure your system reduces
total cost of ownership, whilst always providing maximum efficiency and longevity. We don’t just supply
and install products, we build lifelong business partnerships with our customers.

Our team of experienced engineers and professionals have a wealth of knowledge in all systems and
component parts. We offer quick diagnostics and identification of parts needed to fully optimise
your system within limited time and with minimal disruption to your business.

All our engineers and technicians are trained to the highest standards and are experienced in working
in most business environments. We make sure that our team of engineers possess the latest hand
held technology and diagnostic equipment to be able to work quickly and efficiently wherever you are
located.
SETRA page 18

Cable
Solutions
Data Cables Fire Resistant Cables Industrial Cables

Low Current Fiber Optics Marine Cables

Cables Cables

This Division is specialized in the supply and distribution of low current cables such as fiber optics, coaxial,
control, data, fire resistant and instrumentation cables. Through its presence in the major business areas of
the kingdom along with five showrooms, SETRA’s cable division is in a leading position to cover the demand
from various market sectors, obtaining a first rank and preferred business partner of various
manufacturers.

SETRA was also nominated as the best supplier and stock keeper for all types of low current cables in
the Kingdom of Saudi Arabia including:
• UTP and STP data cables
• Fiber optic cables
• Audio/video cables
• Instrumentation cables
• BMS and control cables
• Fire retardant cables
• Special cables
• Fiber optic accessories

Fire Resistant cables are used where required by local fire codes in the wiring of:
• Fire resistant safety circuits
• Public address and emergency voice communication systems in high-rise buildings
• Control and instrumentation services in industrial, commercial and residential complexes
• High-temperature installation conditions
SETRA page 20

Automation
Solutions
BMS PLC & Condition
SCADA Monitoring
HVAC Control Leak Detection Motor Control
System Centers

The expertise of this division is to provide integrated and customized solutions for industrial and
automation processes. These solutions are achieved by strictly choosing the products of major
manufacturers in the automation industry. The division’s name is linked to major commissioned
projects over the past decade in the power sector, oil & gas, water desalination, water & waste water
treatment, and building automation systems.

This division specializes in electrical automation engineering and sales, which offer a wide range of
Automation Solutions, Services & Components Like DCS, SAS, CCMS, SCADA, BMS, Telemetry
Systems PLC, DDC, RTU, HMI Systems, Medium Voltage and Low Voltage Motor Drive Systems, Leak
Detection Systems, Condition Monitoring of Rotary Machines, Instrumentation, Measurement
Solutions, Electrical & Data Enclosures.

SETRA’s automation division specializes in several control industries such as:

• Power and • Batching (consumer

• Energy • products) Mining and metals
• Transportation • Oil and gas
• Water / waste water • Food and beverage
• treatment Water Transmission • Freezers and Cold
• pipe lines Irrigation systems rooms
Construction and Mixing
machines
SETRA page 22

Fire & Security

Solutions
MATV - CATV - Fire Alarm CCT
SMATV Systems V
Fire Suppression Access Control Master Clock
Systems Systems

This division provides services of design, engineering, supply, and commissioning of safety, security, and
other low voltage systems.

We are proud of our experience in fire detection and protection, access control, video security, clock
systems and physical security. In addition, this division provides services in public address/paging
and SMATV systems.

It is crucial for any company to safeguard its assets, wether it is property or employees. This
makes reliance on experts with the technical knowhow in security and safety a priority for any
company.
With well-known international suppliers along with SETRA’s experienced staff, the best and most
comprehensive systems are put into place. SETRA configures the proper design, advises on the best
and most reliable products, supplies complete system equipment, and supervises all installation
works. At the final stages SETRA conducts programming, testing and commissioning for the entire
system.

SETRA
• FireOffers:
alarm and detection systems • Satellite and Master Antenna
• Fire suppression systems (NOVEC, systems
FM200, CO²...) (MATV-CATV-SMATV)
• Clock systems • Very Early Smoke Detection Aspiration
• CCTV/IPCCTV systems System (VESDA)
• Access control systems • Public Address Systems
• Intrusion alarm systems
SETRA page 24

Low Current
Solutions
Nurse Call
Systems

Mass Notification

This division focuses on large projects in the healthcare sector.

Due to the criticality of low current systems applications in hospitals, seamless integration of
those systems is a priority. One single point of monitoring and control of the various systems
ensures continuity in operation.

In addition to the conventional low current systems (fire alarm, CCTV, Access control etc.) the
division is
specialized in:

• Nurse Call Systems

• Bed Head Units
• Specialized patients furniture and special lighting equipment for operating and ICU rooms
SETRA page 26

eVision Audio Video KNX

Solutions
Smart House Entertainment Servers Professional Auditoriums

Home Meeting Lighting Control

Theater Rooms

eVision is a system integrator that offers state-of-the-art technologies for homes, buildings and
communities in KSA, Lebanon, and Nigeria. By adopting an approach that tackles the entire
contracting lifecycle - from consultancy and design to construction all the way through maintenance
and support– eVision offers one focal point of contact. Being a home owner or a property developer,
eVision transforms your needs and your dreams within your home, building, and community into
simple, convenient and effective smart solutions.

Backed by young, dynamic, and dedicated professionals with Cedia, infoComm and KNX certified
engineers, we take pride in ourselves for our leadership position in the smart home and
integrated building technologies.

Being one of the first to launch and promote smart living in the Kingdom of Saudi Arabia, eVision has
an impressive portfolio of references ranging from royal palaces, residential compounds, luxurious
hotels, hospitals and universities.

eVision is specialized in providing and integrating:

• Lighting Control Solutions • Media Recorders

• Video Conferencing Solutions • Hotels Room Management Systems
• Security Solutions • E-learning
• Shutter Shade Solutions • Automation and high-end audio/visual
• Smart Boards Solutions
SETRA page 28

Our
Partners
Low Current Cables, Ethernet, fiber optics, and networking Diesel generators
cables

Critical Power Solutions; power management solutions Voltage Stabilizers

Fire alarm and detection systems - Clock PLC /SCADA/Monitoring Control & MV /LV Drive
Systems systems

Precision Airconditioning Electrical Enclosures

Raised Floor System BMS (Building Automation Systems)

Networking accessories BMS (Building Automation Systems)

HVAC Control Field Instrumentations

Lead acid batteries PLC /SCADA/ Water Process Instrumentation
SETRA page 30

Our
Partners
Close circuit TV Fire resistant cables
(CCTV)

Access Control Systems IP Public Address

Systems

Card access control systems ID Card Printers and

systems

Access Control Systems Industrial Chargers & UPS

MATV systems IFS: Industrial Switches & Fiber Optic

Converters

CCT Electrical distribution Accessories

V

Nurse Call Systems Environmental Monitoring & Access Control for Data Centers
SETRA page 32

Our Sister Companies in Facts &

KSA Electromechanic
al Contractor
Electrical Panel
Manufacturer
Figures
Established in More than
Kingdo
100 years Jubei

1994 of Combined
Managemen
m- Wide
Presence
l
Al
Khobar
t Experience
Medin Riyad
a h
Metal Works HVAC

7
Manufacture Contractor Ove Jedda
r r h

showrooms
450
Employees

Telecom Intelligen Total ICT Solutions

Integrated t LED Provider
Solutions Light

DL
E ‫قنياتت‬
SETRA page 34

Our
Achievements
Banking Government
Sector Sector
The Saudi Investment Bank - Gasco - Riyadh
Riyadh Bank Albilad - Riyadh Ministry Of Defense -
Bank Aljazeerah - Riyadh & Jeddah Riyadh Najran Power Plant
Saudi Hollandi Bank - Kingdom Wide - Najran
Banque Saudi Fransi - Kingdom Ministry Of Water & Electricity - Kingdom
Wide Wide Ministry Of Higher Education - Riyadh
Education Sector Ministry Of Health - Kingdom Wide
Ministry Of Defense & Aviation -
King Abdulaziz City for Science & Technology (KACST) - Riyadh
Riyadh King Abdullah University for Science & Technology Saline Water Conversion Corporation -
(KAUST) - Jeddah - Rabigh Riyadh Saudi Electricity Company (SEC) -
KAAU CUP I – King AbdulAziz University - Dammam Saudi Railway - Dammam
Jeddah King Saud University - Riyadh King Fahd Naval Academy - Jubail
King Khaled university - Abha Health
Princess Noura University for Women – Riyadh Sector
King Fahd University Of Petroleum & Blood Bank - King Faisal University Hospital - Khobar
Minerals (Kfupm) - King Abdul Aziz Medical City- National Guard -
Dahran Riyadh
Telecom Sector King Faisal Specialist Hospital & Research Center -
Riyadh King Fahed National Guard Hospital - Riyadh
Awal - Riyadh, Jeddah & Dammam Riyadh North Hospital - Riyadh
Integrated Telecommunication Company - Kingdom National Hospital - Riyadh
Wide King Abdullah University for Science & Technology
(KAUST)
SETRA page 36

Our
Achievements
Private Sector Commercial
Sector
Detecon Al Saudia Co. Ltd - International Systems Engineering -
Riyadh Maaden Gold - Jeddah Riyadh Hadco Poultry - Hail
Rafal Tower - Riyadh
Semi Luxury Hotels International – Ritz Carlton -
Riyadh Almarai - Kingdom Wide
Government Carrefour - Kingdom
Taqnia - Riyadh
National Water Company - Wide Medgulf - Riyadh
Riyadh Saudi Basic Industries Corporatin (Sabic) - Jubail
Water And Power Utility Company (Marafiq) -
Transportation Sector Jubail Zamil Industrial - Dammam
Intercontinental Hotel - Khobar/ Alhassa
Al Salam Aircraft Facility - Al Jomaiah (Gmc) - Dammam
Riyadh Saudi Railways Co. - Saudi Bin Laden Group Operation & Maintenance -
Riyadh Saudi Arabian Airlines - Jeddah Makkah Hilton & Towers - Makkah
Riyadh Al Aqeeq Hotel - Al Madina
Others King Abdullah Bin Abdul Aziz Palace - South
Obhor Al Rawda Palace - Riyadh
Hail Wells - Hail Al Marai - Kingdom Wide
Rabigh Ipp/Ro - Rabigh Al Safi DANONE - Kingdom Wide
Laith Pumping Stations -
Laith Rahima Stp - Ras
Tanura
Princess Noura University for
Women
SETRA owes its success to those who have trusted its commitment, employees, and long years of
experience - SETRA Team
www.setra.com.sa

info@setra.com.sa