WELCOME
PRESENTATION ON PATANJALI
AYURVEDA LTD.
Presented by :
kavana N.S
4SN18MBA27
PATANJALI AYURVEDA LTD.
INTRODUCTION
Founded in 2006 by Acharya Balkrishna and Baba Ramdev,
Patanjali Ayurved is an Indian FMCG Company. Patanjali Ayurved
happens to be the fastest growing FMCG Company in India.
Patanjali Ayurved imports herbs from Himalayas of Nepal.
Patanjali has a manufacturing unit in Nepal, working under
the brand name of Nepal Gramudhyog. India’s fastest growing
FMCG company is valued at 3000 Crore and generated a revenue
of 5000 Crore for the fiscal year of 2015-16.
Patanjali Ayurved sells through nearly 4700 retail outlets as of
2016. Patanjali also sells its products online and is planning to
open outlets at railway stations and airports.
Why to choose Patanjali Products?
1. Wide range of products
2. Make in India
3. Pocket friendly products
4. Easily available
5. Good quality products
6. Good for health
7. Good Taste
8. Good packaging
9. Eco friendly
10. Regular quality check
Marketing Mix
In order to know exactly the reason for success of Baba Ramdev, it is imperative to throw
some light on the marketing mix rudiments.
To be a successful marketer it is important that all the marketing mix elements have to be
fine tuned to support and strengthen brand personality
Basically, a combination of factors that can be control by company to influence consumers
to purchase its products
Marketing Mix products are as follows:
1. Product
2. Price
3. Promotion
4. Place
PRODUCT
Baba Ramdev is constantly pushing Indian people to
start using Indian brands and save the economical
growth of the company. Patanjali is planning to take
over all reputed brands dealing in beverages and
foods.
Foods – Including jams, biscuits, noodles, oats,
pulses and many other lines of food products.
Healthcare & Medicines
Personal care products
Cleaning agents
AYURVED HERBS
Drishti Eye Drops Patanjali Lohasav Bhasma
Patanjali Amla Extract Capsule Patanjali Abhrak Bhasma
Patanjali Asvagandha Extract
Capsule
Patanjali Mandoor Bhasma
Patanjali Shilajit Sat Capsule Patanjali Shankh Bhasma
Ashvashila Capsule Patanjali Kauri Bhasma
Shatvar Choorna Patanjali Seep Bhasma
FOODS COSMETICS
Patanjali Chyawanprash Patanjali Body Lotion
Patanjali Chyawanprash Patanjali Face Cream
Aarogya Atta Patanjali Tooth Paste
Aarogya Buiscuits Body Massage Oil
Patanjali Baseen Patanjali Tooth Brush
Pure Honey
PRICE
Two factors that have made Patanjali
Ayurved the fastest growing FMCG company
in India are:
a)Use of Natural and ayurvedic Ingredients
b)Pricing
Pricing plays an extremely important role in
putting Patanjali ahead of its fierce
competitors.
PLACE
Patanjali Ayurved is India’s fastest growing
FMCG Company but it is not stopping it from
spreading its wing to neighboring countries
like Nepal. Patanjali has a manufacturing unit
in Nepal. Patanjali also imports herbs from
Himalayas in Nepal; the well-established trade
relation is helping Patanjali expand its wings in
Nepal with great ease.
In India, 1000’s of stores are now selling
Patanjali products,
PROMOTION
Patanjali Ayurved goes with the Slogan “Prakriti ka Ashirwad”.
Well, Patanjali Ayurved has acquired the requisite fame and
popularity among people because of the globally recognized
Yoga Guru, Baba Ramdev.
Patanjali Ad campaigns have always focused on surpassing
information to people that “revenue of Patanjali is for Charity
and not for Brand
Owners”.
MARKETING STRATEGIES
Targeted large market by focusing on economically and
resources constraint masses.
Prepared database of the people visiting the yoga camp.
Built powerful partnership with various prominent T.V
channels to broadcast his yoga camp world wide
Create self esteem among his followers
Baba has a vision to develop World’s largest food and
Herbal Park.
About7,000 people will get direct and about 200000
people will get indirect employment opportunity
through this project
ACHIEVEMENTS
• Giant FMCG in Only 5 Years
• Accomplished “Make In India Concept”
• Highest Turnover / Profit (2007- 250 crores and 2015
2,215 crores)
• Maximum Outlets In Minimum Time(2007 150
outlets and Now 2015 15000 exclusive+1,00,000
stores)
• Biggest Swadeshi Movement
• Tough Competitor In The Market for Other MNCs and
Indian Companies
FUTURE PLANS AND GOALS
• To expand the business at the global market in
next 5 years
• Planning Produce Beverage Drinks
• Planning to produce Oats, Chips etc as to crack
the market share of other MNC’s
• To Reach the great heights as to lower the
demand for MNC’s
• Planning to open its outlets at Railway Stations
and Airports
Thank You
